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L'Oreal Paris Elvive Color Vibrancy Protecting Shampoo for Color Treated Hair
$9.49 ($0.34/fluid ounce)
In Stock
Eligible for registries and wish lists
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About this item
Highlights
- Protect Your Color Treated Hair: L’Oreal Paris Elvive Color Vibrancy Protecting Shampoo formulated with antioxidants and UV filters to help restore hair and protect against color fade
- Antioxidant Powered: With our fade defying shampoo formula experience up to 60 days of sealed-in color vibrancy based on four washings per week; Bottles made with 94 percent recycled plastic not including cap
- Complete Repairing System: Maximize results by using with the L'Oreal Paris Elvive Wonder Water Treatment and L'Oreal Paris Elvive Color Vibrancy Protecting Shampoo and Conditioner for Color Treated Hair
- Custom Hair Solutions: From treatments, masks, and serums to leave-in conditioners and frizz-defying shampoos and conditioners, we've got what you need; Try our thickening, moisturizing and volumizing products
- L'Oreal Paris Beauty: A leading total beauty care company based in Paris, we offer innovative products and unique expertise from beauty experts in makeup, skin care, hair care, styling, and hair color
Description
L'Oreal Paris Color Vibrancy Nourishing Shampoo & Conditioner keeps color treated hair shiny and beyond brilliant. Cleansing shampoo and conditioner powered by Antioxidant [UV] system protects hair color and shields color from fading. For best results and amazing shine, use L'Oreal Color Vibrancy shampoo and conditioner together for up to 60 days of sealed-in color vibrancy based on 4 washings per week using the system of shampoo and conditioner. Packaging may vary, what you receive may not be what is reflected on site.
Massage into wet hair, lather, rinse. Follow with Color Vibrancy Conditioner. For extra nourishment and protection use our Color Vibrancy treatments.
Massage into wet hair, lather, rinse. Follow with Color Vibrancy Conditioner. For extra nourishment and protection use our Color Vibrancy treatments.
Scent: Coconut, Cherry, Melon, Jasmine, Rose
Hair Type: Normal, All Hair Types, Colored
Health Facts: Paraben-Free
Product Form: Liquid
Sustainability Claims: Post-Consumer Recycled Material
Recommended Use: Daily, Every Other Day
Beauty Purpose: Color Protection
Net weight: 28 fl oz (US)
TCIN: 52379214
UPC: 071249358207
Item Number (DPCI): 063-02-3599
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
aqua/water, sodium laureth sulfate, coco-betaine, sodium chloride, glycol distearate, dimethicone, fragrance, sodium benzoate, hexylene glycol, cocamide mipa, salicylic acid, carbomer, ethylhexyl methoxycinnamate, guar hydroxypropyltrimonium chloride, arginine, glutamic acid, linalool, niacinamide, tocopherol, disodium edta, benzophenone-4, benzyl salicylate, benzyl alcohol, serine, hydroxypropyltrimonium hydrolyzed wheat protein, limonene, amyl cinnamal, coumarin, citronellol, poly(linseed oil), alpha-isomethyl ionone, fumaric acid, phenoxyethanol, bht, sodium hydroxide, citric acid, f.i.l. d54877/2' '
Shipping details
Estimated ship dimensions: 2.56 inches length x 3.94 inches width x 9.59 inches height
Estimated ship weight: 2 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This shampoo is designed for color-treated hair, offering a balance of affordability and effectiveness. Many guests appreciate its ability to maintain hair color vibrancy while providing a pleasant scent and good lather. However, some guests have experienced dryness or residue issues. Overall, it is a popular choice for those seeking a reliable shampoo that works well with colored hair, making it a great addition to any hair care routine.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 285 reviews
quality: 3.63 out of 5
value: 3.76 out of 5
58% would recommend
48 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
26 September, 2025Verified purchase
Great
Love this shampoo, smells great
1 out of 5 stars
Thumbs down graphic, would not recommend
24 September, 2025
bad
stripped my hair of color even after five weeks and noticing significant hair fallout
1 reply from L'OrealParisProductExpert team - 29 days ago
Hello Eva. We are sorry to hear about the experience you had with L'Oreal Paris Elvive Color Vibrancy Protecting Shampoo. We would like to speak with you directly about it. Please give us a call @ 800-322-2036, 9:00 am - 5:30 pm ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
1 out of 5 stars
Thumbs down graphic, would not recommend
19 September, 2025
Not the same
Perhaps something changed in the formula? My red went from darkish to orange. My scalp flaky and oily. And significant amount of hair fall.
1 reply from L'OrealParisProductExpert team - 30 days ago
We are sorry to hear about the experience you had with L'Oreal Paris Elvive Color Vibrancy Protecting Shampoo. We would like to speak with you directly about it. Please give us a call @ 833-856-7325, 9:00 am - 5:30 pm ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
5 out of 5 stars
23 August, 2025
originally posted on lorealparisusa.com
this is a good experience because yes n make hair
[This review was collected as part of a promotion.] It good it doesn’t make the color come out and makes hair nice
1 out of 5 stars
Thumbs down graphic, would not recommend
17 August, 2025Verified purchase
Do Not Buy!
Dyed my hair 8/12 & I bought this shampoo 8/15 as I thought it would protect my hair from fading but boy was I wrong. After only ONE wash the money pieces in my hair that were super red faded to an amber orange & I’m super upset. You can’t even see the red in my hair anymore. I should have listened to the reviews prior but wanted to give this shampoo a shot anyway. Please do not purchase this. It’s not worth it.
1 out of 5 stars
Thumbs down graphic, would not recommend
1 August, 2025Verified purchase
If I could give this 0 stars I would
This is by far one of the most worst products I’ve ever used! I have bleached hair highlighted hair and it completely dried out my strands—my hair felt like brittle, coarse straw after just a few washes, and I lost so much hair it was heartbreaking. I also noticed scalp irritation after using it. It was way too harsh for my fine, highlighted hair and made everything worse instead of protecting anything. Do not buy this if your hair has been lightened or is already damaged.
1 reply from L'OrealParisProductExpert team - 3 months ago
Hi Jay. We are sorry to hear about the experience you had with L'Oreal Paris Elvive Color Vibrancy Protecting Shampoo for Color Treated Hair. We would like to speak with you directly about it. Please give us a call @800-631-7358 M-F 9am to 5:30pm EST for assistance and provide the reference #42218254. Looking forward to speaking with you.
3 out of 5 stars
Thumbs down graphic, would not recommend
30 July, 2025Verified purchase
Nice, but not for colored hair
I bought this to protect my hair color from fading. I didn’t bother to look at the ingredients, later discovering that it contains sulfates, which can strip your hair color. It smells nice, but the shampoo made my hair dry. Luckily, the conditioner made it softer again, but not too much.
5 out of 5 stars
Thumbs up graphic, would recommend
25 July, 2025Verified purchase
G
Love the scent and how silky it feels. Plus protects my color hair.
3 out of 5 stars
23 July, 2025Verified purchase
Bad delivery
Target did a bad job securing the bottles and it spilled everywhere
1 reply from L'OrealParisProductExpert team - 3 months ago
Hi there! Thank you for reaching out, we are so sorry to hear about your experience and recommend reaching out to Target Customer Service for the best help!
1 out of 5 stars
Thumbs down graphic, would not recommend
13 July, 2025Verified purchase
Meh
I dye my hair jet black. I feel like this shampoo does not do a good job of keeping my color intact.
1 reply from L'OrealParisProductExpert team - 3 months ago
Hi there! We appreciate you taking the time to reach out about our Elvive Color Vibrancy Shampoo. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate team. We hope you will continue using more of our products soon with full satisfaction with the results!
1 out of 5 stars
11 July, 2025
originally posted on lorealparisusa.com
Changed scent
Changed the scent. Very watery and leaves hair greesy..ive used it since this line came out.unlucky i stop now fully... Scent made me sick in pregnancy and im now disgusted by it.
1 out of 5 stars
Thumbs down graphic, would not recommend
15 May, 2025Verified purchase
Faded red loreal hicolor from my hair
Stripped most my hair color within 3 washes. it WAS red/magenta now getting back to dark brown.
1 reply from L'OrealParisProductExpert team - 5 months ago
Hi there, LA! We are so sorry to hear about your experience with our Elvive Color Vibrancy Protecting Shampoo for Color Treated Hair. We know how frustrating it can be when a product does not perform as expected. We would like to speak with you directly about it. Our Customer Service hours of operation are Monday – Friday, 9 AM – 5:30 PM (ET) at 1-800-322-2036. It would be helpful if you had the product available when you call. We look forward to speaking with you!
5 out of 5 stars
Thumbs up graphic, would recommend
1 May, 2025Verified purchase
Good shampoo
I like the value, the scent, and the pump bottle that this product is sold in. It also works well.
1 out of 5 stars
18 April, 2025
originally posted on lorealparisusa.com
Dont buy!!!
got in my eye!! never did any shampoo burn as bad as this one😖😖 and no warning sign on the bottle
1 out of 5 stars
7 April, 2025
originally posted on lorealparisusa.com
HORRIBLE FOR VIVIDS
DO NOT buy this if you have vivid colored hair- I splurged, and had my hair professionally dyed blue. As a single parent with three kids, having my hair professionally dyed was a significant investment and I want to protect it. I Purchased this product along with the conditioner because it is called “color vibrancy” and says it formulated for color treated hair – but the shampoo dried my hair out horribly and it looks like it washed half my beautiful color out in the first use. There is no contact information for quality assurance on the bottle, Unless you have questions. But I don’t have questions – I’m frustrated that a huge chunk of my investment has literally gone down the drain.
5 out of 5 stars
Thumbs up graphic, would recommend
29 January, 2025
Holy grail
I get migraines from fragrances especially too strong of ones that linger in my hair from hair products. This scent is soft and I love how it makes my hair smell! My hair also feels really clean.
1 out of 5 stars
28 January, 2025
originally posted on lorealparisusa.com
It was terrible
This product has done nothing for my hair. I wanted to try a new shampoo. I color my hair and have had good results with Herbal Essence products but I tried ElvivColor Vibrancy Protecting Shampoo and after washing it you cannot get a comb through it and I have short hair. It makes it coarse and unmanageble
5 out of 5 stars
Thumbs up graphic, would recommend
10 January, 2025Verified purchase
Does not fade color
Cleans hair thoroughly removing all traces of mousse and hairspray, but does not fade hair color. Leaves hair soft and silky using just a little conditioner. Great product.
5 out of 5 stars
Thumbs up graphic, would recommend
12 August, 2024Verified purchase
The best for colored hair!
I've tried other shampoos to keep my hair color lasting as long as possible. I've spent 6× the price on bottles half the size. My hair color is naturally medium ashy brown, and I color it dark plum (4 vv) every 5-6 weeks. This is by far the best shampoo I've used for my colored hair. The expensive brands don't even come close!!
4 out of 5 stars
Thumbs up graphic, would recommend
11 July, 2024Verified purchase
Good Quality
She was thrilled with shampoo and conditioner, claimed they were as good as more steeply priced options. Had doubts initially, but upon trying them for the first time she was smiling pleased with the results. 4.5 Stars,