EasterBlack-owned or founded brands at TargetGroceryClothing, Shoes & AccessoriesBabyHomeFurnitureKitchen & DiningOutdoor Living & GardenToysElectronicsVideo GamesMovies, Music & BooksSports & OutdoorsBeautyPersonal CareHealthPetsHousehold EssentialsArts, Crafts & SewingSchool & Office SuppliesParty SuppliesLuggageGift IdeasGift CardsClearanceTarget New ArrivalsTarget Finds#TargetStyleTop DealsTarget Circle OffersWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
$12.99When purchased online
About this item
At a glance
Sensitive Skin
Oily Skin
Dry Skin
Combination Skin
Normal Skin
Acne-Prone Skin
Mature Skin
Highlights
- Lightweight Breathable Longwear: This vegan liquid makeup foundation provides medium to buildable full coverage and a natural finish available in 30 shades; Ultra-thin, breathable liquid goes on smoothly for a healthy-looking complexion; Color stays true and blends in evenly
- Advanced formula: The formula's three oil absorbers resist sweat and transfer; SPF 25 to protect, non-comedogenic vegan makeup that is suitable for all skin types; Feel confident all day with up to 24 Hour Fresh Staying Power
- Foundation for Every Skin Type: Matte foundation ideal for oily skin, hydrating full coverage foundations ideal for dry skin and everything in between; Match your skin tone and identify the formula that works best for you
- All Things Beauty: Keep your beauty stash stocked with the best; We have a variety of products to help you achieve any look - whether you need eye makeup for a killer cat eye or face makeup for a flawless complexion
- L'Oreal Innovation: As the biggest beauty brand in the world, we have an unparalleled commitment to combining the latest in technology with the highest in quality for the ultimate in luxury beauty
Specifications
Suggested Age: Adult Use Only
Health Facts: Vegan
Color Palette: Medium Tones
Product Form: Liquid
Cosmetic Coverage: Full
Skin Tone: Medium
Skin Undertone: Neutral
Beauty Purpose: Color Correction, Concealing
Recommended Skin Type: Very Dry, Oily, Acne-Prone, Sensitive, Dry, Normal, Combination, Mature
Net weight: 1 fl oz (US)
SPF: 25
Features: Sweat-Resistant, Lightweight, Long Lasting
TCIN: 75563583
UPC: 071249382226
Item Number (DPCI): 052-04-0274
Origin: Made in the USA
Description
Introducing our breakthrough longwear liquid makeup foundation. Up to 24HR Fresh Wear Foundation provides medium-to buildable full coverage that lasts all day and allows the skin to breathe. The formula's three oil absorbers resist sweat and transfer. The ultra-thin liquid goes on smoothly to give a fresh, healthy-looking complexion that lasts. Color stays true and blends in evenly, so your makeup looks fresh all day. Non-comedogenic and formulated with SPF, this foundation is suitable for all skin types. In 30 shades for every skin tone.
Instructions: Apply all over the face with your fingers or a brush or use a beauty sponge to blend.
Packaging May Vary. What you receive may not be what is reflected on site.
Instructions: Apply all over the face with your fingers or a brush or use a beauty sponge to blend.
Packaging May Vary. What you receive may not be what is reflected on site.
Sensitive Skin
Recommended for Sensitive Skin.Oily Skin
Recommended for Oily Skin.Dry Skin
Recommended for Dry Skin.Combination Skin
Recommended for Combination Skin.Normal Skin
Recommended for Normal Skin.Acne-Prone Skin
Recommended for Acne-Prone Skin.Mature Skin
Recommended for Mature Skin.If the item details above aren’t accurate or complete, we want to know about it.
Active ingredients
octinoxate 6.7% titanium dioxide 3.6%
Purpose
Inactive ingredients
inactive ingredients: water, dimethicone, isododecane, alcohol denat., trimethylsiloxysilicate, butylene glycol, peg-10 dimethicone, perlite, synthetic fluorphlogopite, nylon-12, isopropyl lauroyl sarcosinate, diisopropyl sebacate, disteardimonium hectorite, hdi/trimethylol hexyllactone crosspolymer, bis-peg/ppg 14/14 dimethicone, magnesium sulfate, aluminum hydroxide, phenoxyethanol, disodium stearoyl glutamate, hydrogen dimethicone, dipentaerythrityl tetrahydroxystearate/tetraisostearate, fragrance, silica silylate, acrylonitrile/methyl methacrylate/vinylidene chloride copolymer, tocopherol, hexyl cinnamal, silica, isobutane, benzyl salicylate, linalool, alpha-isomethyl ionone, benzyl alcohol, bht, citronellol, may contain: titanium dioxide, iron oxides, ferric ammonium ferrocyanide, g2025055, fil b224547/1
Ingredients:
"g2025055 1 active ingredients octinoxate 6.743250% titanium dioxide3.5910% cosmetic ingredients waterdimethiconeisododecanealcohol denat.butylene glycoltrimethylsiloxysilicatepeg-10 dimethiconeperlitesynthetic fluorphlogopitenylon-12isopropyl lauroyl sarcosinatediisopropyl sebacatedisteardimonium hectoritehdi/trimethylol hexyllactone crosspolymerbis-peg/ppg-14/14 dimethiconemagnesium sulfatealuminum hydroxidephenoxyethanoldisodium stearoyl glutamatehydrogen dimethiconedipentaerythrityl tetrahydroxystearate/tetraisostearatefragrancesilica silylateacrylonitrile/methyl methacrylate/vinylidene chloride copolymertocopherolhexyl cinnamalsilicaisobutanebenzyl salicylatelinaloolalpha-isomethyl iononebenzyl alcoholbhtcitronellol may contain titanium dioxideiron oxidesferric ammonium ferrocyanide fil code b235428/1"
Shipping details
Estimated ship dimensions: 1 inches length x 1 inches width x 4.4 inches height
Estimated ship weight: 0.35 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: Virgin Islands, U.S., United States Minor Outlying Islands, Northern Mariana Islands, Guam (see also separate entry under GU), APO/FPO, Alaska, Hawaii, American Samoa (see also separate entry under AS), Puerto Rico (see also separate entry under PR)
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
4.4 out of 5 stars with 2331 reviews
60% would recommend
150 recommendations
value: 3.89 out of 5
easy to apply: 4.42 out of 5
quality: 3.86 out of 5
easy to remove: 4.34 out of 5
long lasting: 4.13 out of 5
Personal info
Hair color:
Brunette
Skin tone:
Light
Skin type:
Dry
Eye color:
Brown
Skin concern:
Sensitivity,
Acne,
Redness
Dry and itchy
1 out of 5 stars
Would not recommend
Tanya - 2 days ago, Verified purchaser
It’s dry and itchy. I have dry, acne prone, rosacea skin this foundation did work well for me.
Smells like perfume
3 out of 5 stars
Would not recommend
VK - 11 days ago, Verified purchaser
This could be a great foundation if it didn't smell like perfume. I'm searching for an alternative to True Match now that they unfortunately removed the SPF from that. This worked okay but smells strongly of perfume, which tends to give me a headache. There is just no reason for foundation to smell like perfume. If it weren't for this, I would say it could be great foundation. I like that it has SPF, and the coverage was decent.
1 reply from L'OrealParisProductExpert team - 8 days ago
Hi there! We are so sad to hear that the smell of the Infallible 24HR Fresh Wear Foundation with SPF 25, was just too strong for you. We will share this feedback with our production team. We hope that you will continue to explore our foundatin products and find your new favorite.
Personal info
Skin concern:
Puffiness,
Sun damage,
Uneven skin tone,
Pores,
Aging,
Dark circles,
Sensitivity,
Redness
Hair color:
Brunette
Eye color:
Blue
Skin tone:
Light
Skin type:
Combination
Perfect!
5 out of 5 stars
Would recommend
lizzieb - 12 days ago, Verified purchaser
The shade, the feel, the thickness (or lack there of rather), coverage, and the long lasting wear of this foundation is the BEST!
Personal info
Skin tone:
Medium
Skin type:
Combination
Skin concern:
Aging,
Dark circles,
Pores,
Uneven skin tone
Hair color:
Blonde
Eye color:
Hazel
I would recommend it
4 out of 5 stars
Would recommend
kkat280 - 13 days ago, Verified purchaser
So. I'm no makeup guru. I tried this. The formula pretty thick. Once you apply everything, it's not cakey or anything. I don't use a lot in general. It stayed all day!! I'm super oily in tzone so I did have to dust a bit of the powder on throughout the day, but for me that's with anything I use. I have deep ance scarring and this does a pretty good job covering most of it without concealer so that's a plus. I just can't find my color. Too orangy. Or too pale. No in between. I don't like the smell. I feel if I can get my correct shade, this would be perfect for me. I do recommend giving it a try.
Personal info
Skin concern:
Aging
Hair color:
Blonde
Skin type:
Combination
Skin tone:
Light
Too heavy
2 out of 5 stars
Would not recommend
DJ - 14 days ago, Verified purchaser
Too heavy, seems drying
1 reply from L'OrealParisProductExpert team - 11 days ago
Hi There! Thank you so much for trying our L'Oreal Paris Infallible 24HR Fresh Wear Foundation with SPF 25 -Pair it with our 1.5% Pure Hyaluronic Acid Serum for best results. A hydrating facial serum that’s derm-validated, non-greasy, fragrance-free, paraben-free, mineral-oil free, non-comedogenic, absorbs quickly and is suitable for all skin types.
Personal info
Skin tone:
Light
Hair color:
Black
Skin type:
Combination
Eye color:
Brown
Skin concern:
Dark circles,
Sensitivity,
Acne,
Pores
The smell...
3 out of 5 stars
PD - 21 days ago
I love this foundation, prefect match, perfect formula. It’s just the SMELL, of the product is too strong for me, and my eyes is always be watery. And the smell is like on my nose. I’m not sure if the smell is from the sunblock or perfume. But I love everything about this product just not the smell, I couldn’t wear or stand all day because my eyes be all red and tearing up.
1 reply from L'OrealParisProductExpert team - 21 days ago
HI There! Thank you for your review. We apologize for the experience you had with our L'Oreal Paris Infallible 24HR Fresh Wear Foundation with SPF 25. We will be passing your comments along to our team!
Personal info
Skin tone:
Light
Skin concern:
Pores,
Blackheads
Skin type:
Combination
Recommend
4 out of 5 stars
Would recommend
C - 1 month ago
The best drug store foundation! Full coverage without looking cakey. The con I have with this is that the pump tends to break easily or come already broken.
I found my go to foundation
5 out of 5 stars
Cab662 - 1 month ago
originally posted on lorealparisusa.com
Just bought the matte finish. Easy to put on. Great coverage. It actually looks air brushed on
Personal info
Skin type:
Normal
Skin tone:
Light
Skin concern:
Redness,
Dark circles,
Sun damage
Eye color:
Green
Hair color:
Blonde
Pleasantly surprised!
5 out of 5 stars
Would recommend
Pineappl3 - 1 month ago, Verified purchaser
I saw this foundation on a friend and thought her skin looked flawless, so I wanted to try it out for myself. I was not disappointed! I tried the color Rose Ivory. I find it to be just enough coverage without looking thick or cakey. I was using a Mac foundation before and I am actually much happier with this, especially for the price point. My only complaint, as others have mentioned, is that this is very fragrant.
Personal info
Skin type:
Combination
Skin tone:
Light
Arrived open
1 out of 5 stars
Would not recommend
LancMom - 1 month ago, Verified purchaser
Product itself is probably fine, but it arrived with the seal open. Waste of time.
1 reply from L'OrealParisProductExpert team - 1 month ago
Hi there! Thank you for your feedback on the Infallible 24HR Fresh Wear Foundation with SPF 25, in the shade 440 Natural Rose. We are sad to hear that your product arrived with the seals opened. This can be frustrating and we will share this with our disrtribution and production teams. We hope that you will continue to try and use our products with satisfaction.
Personal info
Skin tone:
Light
Skin concern:
Dark circles,
Aging,
Dullness
Skin type:
Dry
Hair color:
Red
Eye color:
Green
Not for mature skin
2 out of 5 stars
Would not recommend
Melissa K - 1 month ago
Color was nice, but boy did it exaggerate any texture in my skin. Wrinkles are out of display where I didn’t even know I had some. This is not for mature skin. I’m returning it
1 reply from L'OrealParisProductExpert team - 1 month ago
Hi There! Thank you for trying our L'Oreal Paris Infallible 24HR Fresh Wear Foundation with SPF 25. Check out our 4-in-1 Tinted Face Balm Foundation. This Lightweight foundation with firming serum has 4 Unique Benefits: 1 Firms Overtime, 2 Smooths Lines, 3 Conceals Imperfections, 4 Evens Tone. 91% of women agree the product minimizes imperfections like wrinkles and fine lines. 4-in-1 Tinted Balm has the benefits of a skincare balm plus the coverage of a foundation. Achieve makeup results plus Anti-Aging Care in this single swipe balm that melts into skin to instantly even and smooth complexion. 100% agree skin feels comfortable throughout the day. Age Perfect Tinted Balm is Available in 8 light to medium coverage blendable shades ranging from deep to fair. Find your perfect shade.
Perfumed
2 out of 5 stars
Would not recommend
Target Shopper - 1 month ago, Verified purchaser
Without realizing this product contains perfume, I bought it. Color match seemed decent and goes on weightless on skin. Light-med buildable coverage. I don’t have sensitive nose, but I couldn’t get past the foundation smell. It contains fragrance and the smell lingers on your face. Shame… I would have totally kept this product it wasn’t for the perfume. Why do cosmetic companies add perfume to their products?! So unnecessary.
1 reply from L'OrealParisProductExpert team - 1 month ago
Hi there! Thank you for sharing your experience with the Infallible 24HR Fresh Wear Foundation with SPF 25. We love that the color and coverage worked so well for you, we just wish the fragrance better suited your preferences. Available in 30 shades, this longwear foundation offers up to 24 hours of wear with a weightless formula that allows the skin to breathe. The ultra-thin liquid goes on smoothly to give a fresh, even, healthy-looking complexion. If you would like to speak to us directly about your recent purchase, give us a call @ 800-322-2036 M-F 9 am-5:30 pm ET
Personal info
Eye color:
Hazel
Skin type:
Combination
Hair color:
Brunette
Skin concern:
Redness,
Dark circles,
Dullness
Skin tone:
Light
Shipped to me used!!!!
1 out of 5 stars
Would recommend
Annon - 1 month ago, Verified purchaser
Nothing against L’Oréal, target shipped me a used product!! I received it with the seal broken and makeup all over the pump
1 reply from L'OrealParisProductExpert team - 1 month ago
Hi there! Thank you for reaching out to us about your experience with your delivery of the Infallible 24HR Fresh Wear Foundation with SPF 25, in the 415 Rose Ivory shade. We will share this feedback with our production team. We hope that you continue to try and use our product in the future with satisfaction.
Personal info
Hair color:
Brunette
Skin tone:
Light
Eye color:
Blue
Skin concern:
Blackheads,
Acne,
Uneven skin tone,
Pores,
Dark circles,
Redness,
Sun damage
Skin type:
Combination
So lightweight and fresh looking
5 out of 5 stars
Would recommend
Dani - 2 months ago, Verified purchaser
I love how lightweight and medium-full coverage this foundation is. It does have sunscreen which is nice for me but beware anyone for photography sunscreen can appear as a white cast on the skin with flash. Overall I love the buildability and lightweight feeling of this product!
Beautiful BUT HIGHLY SCENTED
4 out of 5 stars
Cep352 - 2 months ago
originally posted on lorealparisusa.com
PLEASE MAKE A FRAGRANCE-FREE VERSION OF THIS BEAUTIFUL FOUNDATION!!!
Personal info
Skin type:
Normal
Eye color:
Hazel
Skin concern:
Aging
Skin tone:
Light
Hair color:
Grey
Choose your tools wisely
4 out of 5 stars
Would recommend
CariH - 2 months ago, Verified purchaser
Too heavy when applied with a damp sponge, but looks much more natural when buffed on with a round, flat brush. Nice staying power.
Love this foundation!
5 out of 5 stars
js729 - 2 months ago, Verified purchaser
Couldn’t find what I usually use and started using this. I have been very happy with it!
Daughter says its the best
5 out of 5 stars
Would recommend
Bnbbradford - 2 months ago, Verified purchaser
I bought this for my daughter. She said the color and feel is the best she's ever used and I've bought every brand including Tarte and KVD. Light weight, great coverage. The sunscreen is an added boost to a great product.
Personal info
Skin type:
Dry
Skin tone:
Light
Hair color:
Brunette
Strong fragrance
3 out of 5 stars
Would not recommend
Love - 2 months ago
Has strong fragrance. Stays on face but is very drying and creates lines where there are none. Definitely stays but the scent itches
1 reply from L'OrealParisProductExpert team - 2 months ago
Hi Love. Thank you for reaching out to L'Oreal. We are sorry to hear of the experience you had with the Infallible 24HR Fresh Wear Foundation. We are interested in collecting more information. Please give us a call at 800-322-2036, M – F, 9:00 am – 5:30 pm EST for further assistance and provide the reference number 25519211. We look forward to speaking with you!
Personal info
Skin tone:
Light
Hair color:
Brunette
Eye color:
Brown
Skin type:
Oily
Skin concern:
Redness
LOOVEEE IT!
5 out of 5 stars
Would recommend
DONT BUY THEM - 2 months ago
I love this product, is affordable and the coverage is really good compared to other expensive ones. This is a must have!