L'Oreal Professionnel DIA COLOR Alkaline Demi-Permanent Gloss Hair Color Dye (formerly Loreal Dia Richesse Haircolor)

Transform your hair with a beautifully balanced shade that delivers seamless vibrancy while maintaining a natural feel. This advanced demi-permanent formula enhances hair with a rich, high-gloss finish that reflects light effortlessly. Designed for precision and consistency, it provides an even color payoff that blends harmoniously with your existing shade. The nourishing properties ensure a smooth, soft touch, allowing strands to stay silky while locking in a radiant, professional-quality hue.

Refresh your hair’s brilliance with a luxurious, fade-resistant color that revitalizes and refines your overall look. The carefully developed formula ensures an impeccable application, depositing deep yet natural-looking pigment without over-processing. With every use, hair remains manageable, smooth, and luminous, enhancing the beauty of each strand. This demi-permanent color works gently, maintaining softness while enriching your hair with a depth that lasts, making it perfect for subtle or bold transformations.

Rejuvenate dull strands with a salon-inspired formula designed to elevate hair with a velvety, lustrous effect. Created to intensify shine while providing an ultra-natural blend, this hair color softens rough textures and minimizes dullness. Its deeply conditioning properties ensure lasting vibrancy while shielding strands from excessive dryness. Whether you're looking for a complete color refresh or subtle tonal enhancement, this demi-permanent dye guarantees an effortlessly radiant and polished appearance.