Supima cotton is farmed to minimize environmental impact.
Rare Supima® — the top 3% of cotton grown in the U.S.
Combed for added softness
Detailed with dobby weave
Bath Towel is 650 grams per square meter
Description
Looking to upgrade your bathroom essentials and decor with the coziest towels around? Our Supima Towels are a revelation to customers who've relied on other sources — even for Supima towels — and thought they knew what a soft towel felt like. Luxury can be a simple addition. America-grown Supima cotton's secret is the extra-long fine fibers. We also comb them removing the shortest ones which lets us spin even smoother silkier yarn. The result is thirsty terry toweling that impresses everyone who uses it. Stay cozy stay dry and get the most out of a reliable choice. Our Bath Towels are generously sized — 56" long — for wrap-around comfort and bigger overall than standard sizes. Make the upgrade and your new towel set will set an unparalleled standard. It's time to hit the reset button and why not do it with the most plush terry towels around? Get the long lasting quality you love. That's what makes Lands' End a valued customer-focused brand.
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
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lands end towels
Size
Measurement
One Size
39"x78"
All Sizes in Inches Unless Otherwise Stated
Shipping details
Estimated ship dimensions: 12.5 inches length x 10 inches width x 5.5 inches height
Estimated ship weight: 0.5 pounds
item ships from third party seller: Lands' End
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
Guests appreciate the luxurious softness and absorbency of these towels, often comparing them to high-end hotel towels. Many highlight their quick-drying properties and vibrant colors, making them a stylish addition to any bathroom. While some guests have experienced shedding and inconsistencies in quality, the overall sentiment leans towards satisfaction with their performance and durability. These towels are seen as a worthwhile investment for comfort and style in everyday use.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5
4.5 out of 5 stars
2286 star ratings
4.5 out of 5 stars with 2286 reviews
4 out of 5 stars
11 June, 2026
originally posted on Lands' End
Bath Sheets
Love the softness! Disappointed the color is so pale. The previous lilac towels from Lands End were a richer color.
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5 out of 5 stars
3 June, 2026
originally posted on Lands' End
Super towel!
This is a supersize towel that is thick and soft. It will be used in college life and due to its construction should last a long time.
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5 out of 5 stars
23 May, 2026
originally posted on Lands' End
Soft and plush towels
This is the third set of towels purchased over the years. The bath sheets are soft and absorbent and very plush. The towels hold up well after years of weekly washing. The bath sheets are very large, did not shrink or lose their shape through years of use. The hand towels are just as amazing. The color Light Sea Blue is true to color. Thanks Lands End!
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5 out of 5 stars
19 May, 2026
originally posted on Lands' End
High quality bath towels
I ordered only a bathsheet. It absorbs water so efficiently that it's a joy to use it after a shower to dry my body and medium-length hair. Havin said that, the towel is not very damp after use, so it hangs dry really quickly. Think I'll buy a set next.
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3 out of 5 stars
8 May, 2026
originally posted on Lands' End
Not what they were
I've bought these towels before and like them a lot. A few years later I decided to buy more and they are quite a bit thinner and less plush than the model I have. I was so disappointed I canceled the back order on the remainder.
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4 out of 5 stars
4 February, 2026
originally posted on Lands' End
Soft but sheddy
Lovely color, large size, very soft and absorbent. Like most soft towels these days, these do shed quite a bit so be sure to wash and dry a couple of times before using.
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5 out of 5 stars
4 October, 2025
originally posted on Lands' End
Great length! Substantial, yet light and fluffy.
Substantial, yet light and fluffy! This bath sheet is a great length - a couple of inches longer than the typical size, which I appreciate. It launders well.
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5 out of 5 stars
25 September, 2025
originally posted on Lands' End
Soft and Fluffy
Extremely soft and absorbent, and the Color is exactly like the photograph in the catalogue.
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5 out of 5 stars
19 September, 2025
originally posted on Lands' End
Love these towels!
Bath sheets are huge; all towels and washcloths are thick and plush.
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5 out of 5 stars
1 September, 2025
originally posted on Lands' End
(no review title)
Bought these back in December and had to have more! They are amazing! Everyone loves these towels!
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5 out of 5 stars
22 June, 2025
originally posted on Lands' End
Luxurious towels
Deep, rich color. Very soft and absorbent. Just perfect!!
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5 out of 5 stars
29 May, 2025
originally posted on Lands' End
Exceptional value and product
These towels are the 6th set I've purchased. They are the largest, softest, and most luxurious towels I have ever owned. I highly recommend them.
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5 out of 5 stars
26 April, 2025
originally posted on Lands' End
(no review title)
Initially I received 2 different colors in the set I ordered. After reordering 2 time I fi ally got a set that matched. ( different lot numbers so the colors were different All in all I love the feel of these towels and have bought other colors. Still waiting for a bath sheet to match my lost purchase
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5 out of 5 stars
24 April, 2025
originally posted on Lands' End
100% cotton Bath Sheets
My husband absolutely loves these towels. He thinks they are the best towels ever. Fluffy & absorbent.
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5 out of 5 stars
18 April, 2025
originally posted on Lands' End
Feels like a spa!
Towels are fantastic. Barely any lint came off in first wash. Large, absorbent - feels like a spa day!
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1 out of 5 stars
27 February, 2025
originally posted on Lands' End
Not as Advertised
I'm very disappointed considering the reviews of these towels. I would not use "fluffy" or "soft" to describe these. One reviewer posted that they thought there was even a difference from color to color. That maybe they were different manufacturer's because their other towels, of the same type but different color, were substantially higher quality. I was doing a full towel overhaul and replacing everything but ended up returning what showed and cancelling the backorder.
1 reply from Customer Care team - 1 year ago
Thank you for sharing your review. We are sorry to hear that these towels did not meet your expectations. Your feedback is appreciated and has been forwarded on to the appropriate Merchant team for further review. We consider customer feedback and requests when making future product development decisions. Please feel free to chat with (Chat button is located under the Help tab in the top right corner of landsend.com) or call 1-800-963-4816 to speak with one of our specialists if you need additional assistance.
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5 out of 5 stars
11 February, 2025
originally posted on Lands' End
(no review title)
So soft and absorbent. Surprised when I washed them that the dryer filter wasn’t full of lint like I’ve had from other towels. They keep their loft.
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4 out of 5 stars
6 February, 2025
originally posted on Lands' End
Towels had awful smell on arrival
I have bought these towels several times before but this batch had a different “tactile feel” to them. They seem to be not as absorbent as previous versions.
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5 out of 5 stars
30 January, 2025
originally posted on Lands' End
Great value, terrific features
I bought these for my grandson because he is very tall. He loves them! Soft, absorbent, and extra-long! Easy care-washes well and dries soft and fluffy!
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5 out of 5 stars
4 January, 2025
originally posted on Lands' End
Bath sheets
These bath sheets are fabulous. So nice and soft. I can wrap my whole body in it and feel so great. My husband was amazed at how nice they where. Thank you Lands End✨