Supima cotton is farmed to minimize environmental impact.
Rare Supima® — the top 3% of cotton grown in the U.S.
Combed for added softness
Detailed with dobby weave
Bath Towel is 650 grams per square meter
Description
Looking to upgrade your bathroom essentials and decor with the coziest towels around? Our Supima Towels are a revelation to customers who've relied on other sources — even for Supima towels — and thought they knew what a soft towel felt like. Luxury can be a simple addition. America-grown Supima cotton's secret is the extra-long fine fibers. We also comb them removing the shortest ones which lets us spin even smoother silkier yarn. The result is thirsty terry toweling that impresses everyone who uses it. Stay cozy stay dry and get the most out of a reliable choice. Our Bath Towels are generously sized — 56" long — for wrap-around comfort and bigger overall than standard sizes. Make the upgrade and your new towel set will set an unparalleled standard. It's time to hit the reset button and why not do it with the most plush terry towels around? Get the long lasting quality you love. That's what makes Lands' End a valued customer-focused brand.
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lands end bath towels
Size
Measurement
Washcloth
13''x13''
Hand Towel
19''x30''
Bath Towel
30''x56''
Bath Sheet
36''x70''
All Sizes in Inches Unless Otherwise Stated
Shipping details
Estimated ship dimensions: 11.25 inches length x 6.25 inches width x 2.75 inches height
Estimated ship weight: 0.52 pounds
item ships from third party seller: Lands' End
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
The towels have received mixed feedback from guests, highlighting their softness, absorbency, and generous sizing as standout features. Many guests appreciate the variety of colors available and the luxurious feel of the fabric. However, some have expressed disappointment regarding quality inconsistencies, such as shedding and color mismatches. Overall, these towels are a great choice for those seeking comfort and style in their bathroom essentials.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5
4.5 out of 5 stars
2479 star ratings
4.5 out of 5 stars with 2479 reviews
0% would recommend
1 recommendations
soft, absorbent and long-lasting.
5 out of 5 stars
- 1 month ago
originally posted on Lands' End
Have several of these hand towels and they are the best hand towel we have ever used.
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Plush towels
5 out of 5 stars
- 1 month ago
originally posted on Lands' End
This is the second batch of these towels I have bought. They are thick, soft and absorbent and seem plusher than other brands. Great sale prices!
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color different
3 out of 5 stars
- 2 months ago
originally posted on Lands' End
I bought sets of Dusty Blue Supima towels and the color is much darker than pictured, the color is a stormy mid tone not the light color pictured. Quality looks good, but the 3 darker blues must be very dark.
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(no review title)
5 out of 5 stars
- 2 months ago
originally posted on Lands' End
These towel from Land’s End are so soft and absorbent. I am going to buy a set for my daughter.
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Consistent Quality
5 out of 5 stars
- 2 months ago
originally posted on Lands' End
I have been purchasing these towels for over 15 years, and have always been pleased with them. The price on them, however, has gotten so ridiculously high that I only purchase them when they are half off, and then I stock up.
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Color not as shown. But the quality is good
2 out of 5 stars
- 3 months ago
originally posted on Lands' End
The quality of the towel is good. I’ve bought LE towels for years. The problem is in the color. While it looked like the gray I bought before, it was darker and more like a blue color than gray. Disappointed that they don’t match bathroom colors or the other towels I bought before.
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Shale Gray More Blue
4 out of 5 stars
- 4 months ago
originally posted on Lands' End
Have purchased towels in the past and quite happy with them. Thought I would refresh and purchase new. Ordered sets in both Rich Steel and Shale Gray. Rich Steel color is as pictured; however, Shale Gray is more blue than gray and in photo on line represents as more gray. Hoping the quality upholds as did last purchase. Beware when ordering Shale Gray.
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Color does not match!!!
1 out of 5 stars
- 4 months ago
originally posted on Lands' End
I bought the Roasted Walnut Supima towels with bath matts of the same color name. Love the towels but SO DISAPPOINTED that the matt color is not even close. It is way lighter - about half the shade of the towels - and much grayer. Looks kind of like it was faded. No one could tell me if there is a better match co I am returning the entire order.
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Not what they use to be
3 out of 5 stars
- 4 months ago
originally posted on Lands' End
I loved towels and order several sets and colors. They washed so well, the colors were lovely, the sizes were generous. NOW the colors as with much of Lands End fabrics and clothing, are dark and drab. As mentioned by another user the towel fabric does unravel or looks stagged after a couple of washings. NOT WHAT THEY USE TO BE!!
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Fluffy!
5 out of 5 stars
- 5 months ago
originally posted on Lands' End
Extremely absorbant and very fluffy. A great buy, especially on sale!
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Terrible decline in quality
1 out of 5 stars
- 5 months ago
originally posted on Lands' End
Washing instructions are now wash in cold water on delicate cycle. These made in India towels are thin, seem to get pulls when you look at them crosswise, ends are not sewn well, and are a huge decrease in quality from the prior version made in Turkey. The rose color is not rose, it's a coral as noted by an another reviewer. I have bought these towels for more than 15 years. I will have to buy two replacement towels of this current version just to keep a set intact when they go on clearance, then no more of these until you wake up Lands End and find a vendor that can manufacture a decent towel.
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Too big!
3 out of 5 stars
- 6 months ago
originally posted on Lands' End
Towels are fine, but too large for hand towels. They don’t fit on my towel bar next to the vanity.
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Covered in Loose Threads
1 out of 5 stars
- 6 months ago
originally posted on Lands' End
Terrible. I bought these, washed and dried them, and they are covered in loose strings all over every towel. I don't know who the heck is rating these 5 stars because they are garbage.
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Best towels
5 out of 5 stars
- 6 months ago
originally posted on Lands' End
I received these wonderful towels for Christmas and they have gone to the top my list for most favorite towels. I seriously have total strangers how great of towels they are- thick, plush and wash and dry beautifully. They look the same, as when I opened them! And the personalization really is nice!
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Pure Luxury!
5 out of 5 stars
- 6 months ago
originally posted on Lands' End
Super thick, soft, and absorbent. Washes well and almost no lint! I have washed them 3 times and they are sturdy. 5 star spa quality and ample sized. Pure luxury!
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High quality towels
5 out of 5 stars
- 6 months ago
originally posted on Lands' End
Love these towels! Soft to the touch -- love the blue color. Adding our names is such a nice look.
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Shelly
2 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
Shelly - 7 months ago, Verified purchaser
This material was very thin and the color was washed out
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Soft, fluffy towels
5 out of 5 stars
- 7 months ago
originally posted on Lands' End
My husband bought me 2 sets of these towels and I am loving them. They are soft and big and get me dry quickly. One of my favorite things is how large the towels are! I love how generously sized the towels are and they feel good against my skin. They dry quickly, also.
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Very soft.
5 out of 5 stars
- 7 months ago
originally posted on Lands' End
I bought these and am very satisfied but I have tried to order two more hand towels but can’t find them on your site. The color is rich burgandy.
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Bathroom
5 out of 5 stars
- 7 months ago
originally posted on Lands' End
I love these hand towels and wash cloths. They are thick and soft. Good quality!