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Leading Lady Women's The Willow - Lace Plunge Underwire Bra (5944) - 2 of 4Leading Lady Women's The Willow - Lace Plunge Underwire Bra (5944) - 3 of 4Leading Lady Women's The Willow - Lace Plunge Underwire Bra (5944) - 4 of 4
Leading Lady Women's The Willow - Lace Plunge Underwire Bra (5944) - 1 of 4

Leading Lady Women's The Willow - Lace Plunge Underwire Bra (5944)

$58.00

In Stock

Sold & shipped by Leading Lady
Eligible for registries and wish lists

Fit & style

  • Soft, lace overlay with built-up straps for itch-free style
  • Cut and sew foam cups for a perfect fit, lift, and natural shape
  • Underwire cup construction with scalloped lace detailing along band
  • Full coverage neckline prevents you from spilling out
  • Adjustable straps for convenience
  • Cushion hook & eye closure at back

Sponsored

About this item

Fit & style

  • Soft, lace overlay with built-up straps for itch-free style
  • Cut and sew foam cups for a perfect fit, lift, and natural shape
  • Underwire cup construction with scalloped lace detailing along band
  • Full coverage neckline prevents you from spilling out
  • Adjustable straps for convenience
  • Cushion hook & eye closure at back
Wrap yourself in elegance with our whimsical soft lace bra. Crafted with delicate lace overlay, built-up straps, and underwire, The Willow has both style and support. The scalloped edge lace at the neckline adds a feminine touch to your silhouette, while the cut and sew foam cups ensure a perfect fit, lift, and shape. With underwire support for all-day confidence and adjustable straps for your convenience, this bra is as functional as it is fashionable.

leading lady
womens bra

Measurment Size Size Size Size Size Size Size
Bust (inches) 32A 34A 36A 38A 40A 42A 44A
32 34 36 38 40 42 44
33 35 37 39 41 43 45
-
Bust (inches) 32B 34B 36B 38B 40B 42B 44B
32 34 36 38 40 42 44
34 36 38 40 42 44 46
-
Bust (inches) 32C 34C 36C 38C 40C 42C 44C
32 34 36 38 40 42 44
35 37 39 41 43 45 47
-
Bust (inches) 32D 34D 36D 38D 40D 42D 44D
32 34 36 38 40 42 44
36 38 40 42 44 46 48
-
Bust (inches) 32DD (E) 34DD (E) 36DD (E) 38DD (E) 40DD (E) 42DD (E) 44DD (E)
32 34 36 38 40 42 44
37 39 41 43 45 47 49
-
Bust (inches) 32DDD (F) 34DDD (F) 36DDD (F) 38DDD (F) 40DDD (F) 42DDD (F) 44DDD (F)
32 34 36 38 40 42 44
38 40 42 44 46 48 50
-
Bust (inches) 32G 34G 36G 38G 40G 42G 44G
32 34 36 38 40 42 44
39 41 43 45 47 49 51

All Sizes in Inches Unless Otherwise Stated

bra measuring guide

Use the tips & visuals in this guide to take body measurements accurately & easily.

Don't have a fabric tape measure? Use a shoelace or a pant leg to measure. Then, lay it flat & use a ruler or tape measure to get a numerical measurement.

How to measure

  • Find your band size

    Wearing your best fitting bra, measure your underbust. Wrap tape measure around chest just under your bust (under bra band), make sure the tape is snug & level across your back.

    • If your underbust measurement is an odd number, add 5 to get your band size.

    • If your underbust measurement is an even number, add 4 to get your band size.

    • Example: Underbust of 29" (odd number)+5 = 34" Band Size

    • Example: Underbust of 30" (even number)+4 = 34" Band Size

  • Find your cup size

    Measure your bust by wrapping tape measure around the fullest part of your bust.Be sure the tape is snug & level across your back.

    (Bust measurement)-(Band size) = (Cup size)

    Example:(Bust of 35)-(Band of 32) = 3(C Cup)

Bra sizes (band size + cup size)

32A 34A 36A 38A 40A 42A 44A 46A 48A
30A 32B 34B 36B 38B 40B 42B 44B 46B
  30C 32C 34C 36C 38C 40C 42C 44C
      32D 34D 36D 38D 40D 42D
        32DD 34DD 36DD 38DD 40DD
        30DDD 32DDD 34DDD 36DDD 38DDD

Fit issues

Fit tip: 90% of your support should come from your band,which should be snug & level across your back.

  • Straps slip

    Tighten straps until they sit smoothly aganist the skin.

    If you tighten the straps fully & don't feel supported, your band may be too loose.

  • Straps dig in

    Loosen straps until they sit smoothly against the skin .

    If you loosen the straps & don't feel supported, your band may be too loose.

  • Side overflow

    If band fits comfortably, go up a cup size. or try a different bra style.

    Example: If you usually wear a 32B, try a 32C.

  • Cup overflow

    If band fits comfortably, go up a cup size,

    Example: If you usually wear a 32B, try a 32C.

  • Wire sits on breasts

    Band is too loose. Take your measurements following the directions in this guide. Or, if the cup size is accurate, try a sister size down from your current size.

    See sister size chart for more info.

  • Cups Gape

    If band fits comfortably, tighten straps. if that doesn't help, try going down a cup size.

    Example: If you usually wear a 34B, try a 34A.

  • Band digs in

    Your band size is too small. Try going up a band size,and down a cup size

    Example: If you usually wear a 34C, try a 36B.

  • Band rides up

    Your band size is too big. Go down a band size,and up a cup size

    Example: If you usually wear a 34C, try a 32D.

Sister sizes

A "sister size" is an alternate size in which the cup size stays the same, even though the band size & cup letter change.

To find your sister size, locate your usual size on the chart below. To sister size down, select the size underneath. To sister size up, select the size above.

Example: if your size is 34C, the sister size down is 32D, & the sister size up is 36B.

32A 34A 36A 38A 40A 42A 44A 46A 48A        
30B 32B 34B 36B 38B 40B 42B 44B 46B        
  30C 32C 34C 36C 38C 40C 42C 44C 46C 48C    
      32D 34D 36D 38D 40D 42D 44D 46D 48D  
        32DD 34DD 36DD 38DD 40DD 42DD 44DD 46DD 48DD
        30DDD 32DDD 34DDD 36DDD 38DDD 40DDD 42DDD 44DDD 46DDD
Sizing: Womens Plus
Material: 85% Nylon, 15% Spandex
Fabric Name: Lace
Garment Style: Back Hook
Sheerness: Opaque
Garment Details: Adjustable Strap
Bra cup construction details: Lightly Lined Cup
Garment back type: Plain
Care and Cleaning: Hand Wash, Line Dry or Lay Flat to Dry
TCIN: 93715863
UPC: 722286110746
Origin: imported
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 6 inches length x 5 inches width x 1.5 inches height
Estimated ship weight: 0.5 pounds
item ships from third party seller: Leading Lady

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Related Categories

5.0 out of 5 stars with 2 reviews

Willow bra

3 out of 5 stars
Cookie B. - 8 months ago
originally posted on leadinglady.com
Image
Very pretty, the lace is beautiful and the color is exquisite! When I ordered it, I was so excited, I thought, it looks so much like my old standbys, the Ava bra, that fit my small, wide set breasts so perfectly, this is going to be what they are substituting for the Ava now that they have discontinued the Ava. Unfortunately, as I had encountered on many other occasions, the cups were too large. I haven't returned it, I am hoping to find someone to alter it for me, but I'm an alternative dresser and that may prove to be at least embarresing if not impossible. It felt really comfortable when I had it on, my breasts just didn't fill it out. I hope you start making the Ava again or something like it. I've been wearing nothing but Leading Lady bras for a number of years!
1 reply from Leading Lady Customer Service team - 8 months ago
We're sorry to hear your purchase did not work out for you. Check out our Jolene, you may love this one as much as the Ava. https://www.leadinglady.com/products/the-jolene-perfect-plunge-underwire-bra-5041-sand?_pos=1&_sid=48c80769e&_ss=r Thank you for shopping with Leading Lady Family owned for 85+ years
Did you find this review helpful?

BEST BRA EVER!

5 out of 5 stars
Jazmine - 1 year ago
originally posted on leadinglady.com
Image
[This review was collected as part of a promotion.] I am absolutely in LOVE with this bra! Not only is the lace detailing and color stunning, but the support that this bra provides and the comfort are a 10/10! Will be adding more colors of this bra to my collection, because simply put, these bras cannot be beat!
1 reply from Leading Lady Customer Service team - 1 year ago
We are so happy to hear you love our new Willow. The femininity and support sure do make this a winner! Thank you for shopping with Leading Lady Family owned for 82+ years
Did you find this review helpful?

So pretty and comfortable too!

5 out of 5 stars
Barbara - 1 year ago
originally posted on leadinglady.com
Image
[This review was collected as part of a promotion.] Finally, a underwire bra that actually feels good, lifts and separates beautifully. It's so pretty, I didn't want to cover it up. Very comfortable all day long.
1 reply from Leading Lady Customer Service team - 1 year ago
Thank you for the 5-stars on our NEW Willow! We are happy to hear you finally found a comfortable underwire style that works for you. It comes in 4 colors, just saying. Thank you for shopping with Leading Lady! Family owned for 82+ years
Did you find this review helpful?

Feminine & Pretty!

4 out of 5 stars
Tori - 1 year ago
originally posted on leadinglady.com
Image
The new slate blue color is so very pretty & pairs great with the femininity of this style.
1 reply from Leading Lady Customer Service team - 1 year ago
We totally agree with you! Thank you for shopping with Leading Lady. Family owned for 82+ years
Did you find this review helpful?

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