$17.00 when purchased online
Target Online store #3991
About this item
Highlights
- Delivers 2x the volume with every wash**
- Improves hair texture and quality*
- Adds volume and bounce
- Provides long-lasting body and fullness*
- Leaves hair soft, shiny, and more manageable
- Removes dirt, oil, sweat, buildup and pollution
- Luxurious lather with an uplifting fragrance
- Formulated to be gentle on the scalp
- For fine, thin, or flat hair
- Color safe, Keratin safe, and safe for chemically treated hair
- *Based on Full Shampoo + Conditioner consumer use study
- **Full Shampoo + Conditioner vs. untreated
Description
Skip the silicone and transform the condition of hair* with the power of Sili-CLONE HairTech. Living Proof Shampoo, a luxe shampoo is proven to volumize for lasting fullness and body and keep hair cleaner and healthier for longer.*
Hair Type: Normal, Fine, Colored
Trial/Mini/Travel Size: Yes
Product Form: Liquid
Beauty Purpose: Volumizing
Net weight: 2 fl oz (US)
TCIN: 94192139
UPC: 840216936423
Item Number (DPCI): 342-03-0211
Origin: Made in the USA
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water/eau/aqua, sodium lauroyl methyl isethionate, cocamidopropyl hydroxysultaine, sodium methyl cocoyl taurate, decyl glucoside, sodium cocoyl glycinate, sunfloweroyl methylglucamide, maltooligosyl glucoside, linoleamidopropyl pg-dimonium chloride phosphate, hydrogenated starch hydrolysate, m polyquaternium-47, propylene glycol, sorbitan laurate, guar hydroxypropyltrimonium chloride, tetrasodium glutamate diacetate, sorbeth-230 tetraoleate, acrylates/beheneth-25 methacrylate copolymer, fragrance/parfum, sodium hydroxide, sodium benzoate, hydroxyacetophenone, limonene, hexyl cinnamal, linalool, citronellol. 10216 93642' '
Shipping details
Estimated ship dimensions: 1.26 inches length x 1.18 inches width x 4.29 inches height
Estimated ship weight: 0.176 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.8 out of 5 stars with 146 reviews
Itchy Scalp
3 out of 5 stars
GlitterSparkle - 11 days ago
originally posted on http://www.ulta.com

I wanted to like this shampoo because my hair feels really good and the scent is clean and not overwhelming . However, it left me with an itchy scalp and I find myself constantly scratching my head which is one of the biggest reason why I've been on the hunt for a shampoo that wont do the same. Sad. I do however, like the conditoner and will only be buying the conditioner from now on.
Switched from Olaplex! AMAZING
5 out of 5 stars
Shelby - 1 month ago
originally posted on http://www.ulta.com

I absolutely LOVE this shampoo & conditioner! I was previously using Olaplex, which i thought was doing amazing things for my hair! But then I started using the YUKA app (scan and see what ingredients are in products) and I was horrified to see that olaplex was rated terribly!!! So then I did some research and found Living Proof and I am in love!!! I have used this product 3 times now. I wash my hair once a week - I shampoo twice and leave the conditioner in for about 3 minutes. (Old habit) My hair feels so much thicker and fuller and has such nice volume!!! I don't even need to use my matrix volume booster spray anymore because it gives my hair MORE volume!!! The only caveat is the price - wish it was a little cheaper but I'll still purchase it.
Great Shampoo
5 out of 5 stars
Susie - 2 months ago
originally posted on http://www.ulta.com

Straight, fine and thin - that's my hair. So glad I found this shampoo, it's really made my hair easier to work with and look good.
I loveee it
5 out of 5 stars
Julia - 2 months ago
originally posted on http://www.ulta.com

It's so good. One of the few shampoos that only requires a little bit! I do find it does the best if I do a double wash. Typically I use a cheaper shampoo first, then use this as the second wash. Works like a charm every time and it's wonderful! A favorite.
Great for my fine hair
5 out of 5 stars
Susan - 3 months ago
originally posted on http://www.ulta.com

I tried this upon recommendation from my hairstylist a few years ago and have never looked back. It gives my hair body and makes it healthy looking. I take advantage of Ulta's sales and points and get the jumbo size which lasts for months.
Clutch
5 out of 5 stars
Shannon - 4 months ago
originally posted on http://www.ulta.com

This is hands down my favorite shampoo and conditioner. I have straight, rather flat hair, and the Living Proof full line is one of the only thing that works to give me body. Every once in awhile, I try something new just to see, but I always come back to this. It's the best.
love
5 out of 5 stars
Megan - 4 months ago
originally posted on http://www.ulta.com

I love all living proof products, so it's no surprise this is so amazing. I love this shampoo so much, it's thick and lathers into your hair so luxurious. It feels moisturizing as you lather it into your hair. I'm not sure what the smell is, but I really like it. I do wish the bottle was a little bigger, but I love the cute convenient size! complimentary from livingproof
Loving it so far!
5 out of 5 stars
Ashley - 4 months ago
originally posted on http://www.ulta.com

I've been using both the shampoo and conditioner for a few weeks now, and it may be my new go to! Tomorrow is wash day, and my fine hair is still holding volume from my blow out, when typically is flat. The shampoo lathers well but isn't drying. The scent is crisp, fresh, and professional but I don't find it overpowering.
I will purchase this product again
5 out of 5 stars
Diana - 4 months ago
originally posted on http://www.ulta.com

I love the complete line of living proof. Tried the shampoo and conditioner for straight fine hair and loved it. Got my hair permed and am using the entire line for curly hair and I love it all. Good Clean effective brand.
Gives great volume!
5 out of 5 stars
Erin - 4 months ago
originally posted on http://www.ulta.com

I normally have very flat, fine hair and this shampoo absolutely makes a difference in terms of giving my hair volume! I will absolutely keep using this in my hair routine and it is a huge plus that it smells amazing!
Love this shampoo!
5 out of 5 stars
Kara - 4 months ago
originally posted on http://www.ulta.com

I recently started using the full shampoo, and I am absolutely loving it! From the very first wash, I noticed a difference—my hair feels so much softer, shinier, and full of bounce. It lathers beautifully, has a pleasant scent that isn't overpowering, and rinses out easily without leaving any residue. What I appreciate most is how lightweight my hair feels after using it. Some shampoos leave my hair feeling heavy or greasy by the end of the day, but this one keeps it fresh and voluminous. If you're looking for a shampoo that delivers shine, softness, and movement, I highly recommend giving this one a try!
Va-va-voom Volume
5 out of 5 stars
Sarah I. - 4 months ago
originally posted on http://www.ulta.com

I enjoy the scent, texture, and volume after blow dry! The result will not disappoint, my hair is full of life.
Absolutely would buy again!
5 out of 5 stars
Maritza - 4 months ago
originally posted on http://www.ulta.com

I was gifted Living Proof's Full Shampoo and Conditioner, and I absolutely love both! They have a great scent and leave my hair feeling incredibly silky, soft, and shiny. One thing that really stood out to me is that when I use the conditioner, I notice significantly less hair fallout and shedding compared to other conditioners I've tried in the past. I'm definitely excited to keep these in my routine! Gifted by Living Proof
Watch out volume!!!
5 out of 5 stars
Kristen - 4 months ago
originally posted on http://www.ulta.com

This shampoo is amazing! I've been using it for about a month. My hair is medium to fine and easily weighed down. With the full shampoo, I don't even need ti add an extra volumizer and it lasts for a few days!!!!
Adds so much fullness and volume!
5 out of 5 stars
Leanne - 4 months ago
originally posted on http://www.ulta.com

I received this complimentary from livingproof and I was so excited to try it! I have always had very fine hair with no volume. I'm currently pregnant and my hair has been thinning even more so this came just in time! I tried this paired with the matching conditioner and I am so impressed with the results. I only have used the combo twice now and see a huge difference in how full my hair is and it is so soft! I also tend to get oily fast but my hair seems to go quite a bit longer between washes with this shampoo and conditioner. I highly recommend this for fine hair girlies!
I've this product
5 out of 5 stars
María Laura - 4 months ago
originally posted on http://www.ulta.com

I've been using the Living Proof Full Shampoo and I'm honestly loving how my hair feels. I have pretty fine hair that tends to go flat, but this shampoo gives it such a nice boost without making it feel heavy. It lathers up really well and leaves my scalp feeling clean, but not stripped. The fact that it skips silicones and still makes my hair soft and manageable is a win for me. Plus, it smells amazing . ike that fresh-out-of-the-salon scent. If you're looking for volume that actually lasts, this shampoo is definitely worth a try Gifted by livingproof
Living Proof Full Shampoo - Volume Without the Weight
5 out of 5 stars
María Laura - 4 months ago
originally posted on http://www.ulta.com

I've been using the Living Proof Full Shampoo and I'm honestly loving how my hair feels. I have pretty fine hair that tends to go flat, but this shampoo gives it such a nice boost without making it feel heavy. It lathers up really well and leaves my scalp feeling clean, but not stripped. The fact that it skips silicones and still makes my hair soft and manageable is a win for me. Plus, it smells amazing — like that fresh-out-of-the-salon scent. If you're looking for volume that actually lasts, this shampoo is definitely worth a try
Love!
5 out of 5 stars
Safna - 5 months ago
originally posted on http://www.ulta.com

This product was a complimentary from living proof. I love their conditioner and shampoo so much. My house feels and looks very lively and bouncy. Comparatively my hair feels super hydrated. Definitely a must have .
One of the best!
5 out of 5 stars
Megan - 5 months ago
originally posted on http://www.ulta.com

I've been absolutely loving the Living Proof Full Shampoo! It lathers super well so you don't need much product, it smells like I just walked out of the salon, and it leaves my hair looking and feeling super clean without stripping it of its moisture or shine. Paired with the Full Conditioner, it leaves my hair so soft and gives it the perfect amount of natural-looking volume for my fine, thin hair. I highly recommend this product! Gifted by Living Proof
If you have fine hair you NEED this shampoo!!
5 out of 5 stars
Ally - 5 months ago
originally posted on http://www.ulta.com

*This was gifted by Living Proof in exchange for my honest review* As a thin hair girlie, finding a shampoo that doesn't weigh my hair down and actually cleans it is so difficult to find. But I found exactly that with this Living Proof shampoo!! My hair actually has VOLUME and stays clean looking for more than one day! I feel so incredibly happy that I finally found a shampoo that cleans my thin, fine hair the right way! I already have my refill in my cart!! If you have thin/fine hair, give this shampoo a try!!