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Divi Volumizing Shampoo - Ulta Beauty - 2 of 4Divi Volumizing Shampoo - Ulta Beauty - 3 of 4Divi Volumizing Shampoo - Ulta Beauty - 4 of 4
Divi Volumizing Shampoo - Ulta Beauty - 1 of 4

Divi Volumizing Shampoo - Ulta Beauty

$11.00 ($5.50/fluid ounce)

Size2 fl oz

In Stock

Eligible for registries and wish lists

At a glance

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About this item

Hair Type: Colored, Normal, Fine
Trial/Mini/Travel Size: Yes
Product Warning: Keep out of reach of children
Product Form: Gel
Beauty Purpose: Nourishing, Basic Cleansing, Volumizing
Net weight: 2 fl oz (US)
TCIN: 94189933
UPC: 850046282188
Item Number (DPCI): 342-03-4600
Origin: Made in the USA and Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

aqua/water/eau, cocamidopropyl betaine, sodium c14-16 olefin sulfonate, sodium cocoyl isethionate, sorbitan oleate, decylglucoside, crosspolymer, sodium cocoyl glutamate, sodium chloride, mentha piperita (peppermint) oil, hydroxyacetophenone, cocamide mipa, 12-hexanediol, caprylyl glycol, menthol, polyquaterm: um-10, hydrolyzed rice protein, coconut acid, melaleuca alternifolia (tea tree) leaf oil, tetrasodium glutamate diacetate, propanediol, citric acid, sodium isethionate, quaternium-80, lactobacillus ferment, sorbeth-230, tetdaoleate' '

Allergens & Warnings:

CAUTION: FOR EXTERNAL USE ONLY. AVOID CONTACT WITH EYES IF IRRITATION OCCURS, DISCONTINUE USE.

Shipping details

Estimated ship dimensions: 1.385 inches length x 1.385 inches width x 4.29 inches height
Estimated ship weight: 0.165 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

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Guests are saying

This shampoo has garnered mixed feedback from guests, with some praising its volumizing effects and refreshing minty feel, while others report issues like dryness and greasiness. Many guests appreciate the clean ingredients and the noticeable volume it provides, especially for fine hair. However, concerns about hair health, including brittleness and increased shedding, have been raised. Overall, it seems to work well for some hair types but may not suit everyone.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    2.9 out of 5 stars with 141 reviews
    57% would recommend
    42 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    7 July, 2025Verified purchase

    Divi shampu

    This shampu it’s amazing. The smell and how the hair feel is another level
    Lynda
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    7 July, 2025Verified purchase

    Dont recommend

    I used this with the conditioner and scalp serum and it does not work, on the contrary, it made my hair fall off every time I used it.
    Alexis
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    4 July, 2025Verified purchase

    Disappointed

    I will start by saying I am a fan of the scalp serum and the conditioner. But as soon as I started using the shampoo my hair started appearing stringy and greasy immediately after washing and blow drying. I will not be repurchasing.
    Mhvoyles
    Did you find this review helpful?
    2 out of 5 stars
    16 June, 2025

    Greasy & dull

    I've tried several of their products since the brand launched. I really admire the founder, Dani, and was excited to support her. That said, this particular shampoo didn’t quite work for me. I noticed that some days it left my hair feeling a dull, while other times it felt greasy not long after washing. It might just not be the right formula for my hair type.
    MJ
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    24 April, 2025Verified purchase

    MAJOR BREAKAGE!!

    Jumped on the band wagon. As a former hair stylist I questioned it & I should have listen to my gut!! My hair is failing out & breaking off completely!! I have nothing left of the perimeter of my hair line & have piece within my head that have just broke off!! SAVE YOUR MONEY!!!!!
    Krsj17
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    6 January, 2025

    Excellent shampoo

    I love this shampoo . I purchased it when I was going through chemo and it really saved my scalp and hair. My hair had lots of body and scalp felt amazing . I'm doing the cold cap therapy to save my hair during chemo and the shampoo has really helped. Im only aloud to wash my hair 2x a week with the cold cap so thats how often I use it .
    Nsm1106
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    20 November, 2024Verified purchase

    Clean

    Great volume. Feels clean
    Nat
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    8 November, 2024Verified purchase

    Super disappointed

    Hair feels super dry and brittle. No change in hair volume. Save your money 😞
    momof4inOhio
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    8 November, 2024

    Awful for Thin Hair!

    I have fine thin hair, that I’ve struggled with for years due to a hormonal condition. It is so hard to find a good shampoo that cleanses, but also doesn’t weigh down fine hair. I’ve seen this product for a while and finally decided to try it. I honestly thought I bought the wrong thing or read it wrong, there’s no way this is beneficial for fine and thin hair. My hair felt so thin, almost like a pin. My scalp felt waxy and filmy, it definitely left a residue. The conditioner was just as awful, so thick and coating on thin hair. I had to wash my hair the following day 3 times with another shampoo to remove the film! I should have read reviews and investigated this product before I tried it. Many reviews share the same thoughts. I returned this item immediately, it is absolutely horrible for fine thin hair. The fact it is advertised as such is honestly laughable. Beware!!!!
    Jac
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    24 August, 2024

    The Best!

    The best shampoo for my thin hair! Leaves it light and bouncy and not weighed down at all.
    BN001
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    22 August, 2024Verified purchase

    Terrible

    I really wanted to like this but my hair felt greasy after a wash. It also had no movement if that makes sense. I wanted to give it a try again so I washed my hair the next day and it felt even more greasy and disgusting.
    Nikki
    1 guest found this review helpful. Did you?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    19 August, 2024Verified purchase

    Not for everyone

    Really wanted to love this product but feels like my hair looks more greasy since using it! And also dry!
    K
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    19 August, 2024

    My Holy Grail

    I have very fine hair with scalp psoriasis. Most trendy and popular shampoos weigh down my hair or irritate my psoriasis. It has been so difficult for me to find something that doesn’t cause my hair to grease up by the end of the day and keep my skin condition at bay. This shampoo is lightweight and is the first to work so wonderfully for my hair type . I can go two to three days without washing and my scalp feels super clean. My scalp psoriasis has been very manageable and have not experienced any inflammation with this. My skin is happy!! This is my holy grail and glad I found this.
    NikkiNova
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    16 August, 2024Verified purchase

    Voluminous is the best!!

    The voluminous shampoo is my go to. I have thick/fine hair. Original recipe can cause greasiness. Voluminous has been a game changer. Haven’t had as much hair loss being postpartum and I had almost the same pregnancy as my last, 2y 5days apart. People comparing their hair to the founders is ridiculous. Comparison is the thief of joy. I’ve used divi since it first launched and have noticed a huge difference. Voluminous works best if you dry your hair with heat afterward!! I love it. Haven’t had to wash my hair as frequently. Photo where I’m on the left is first postpartum. Photo where I’m on the right is this postpartum. My personal experience is my hair being more full and thick and Less greasy this go around!
    Dee
    3 guests found this review helpful. Did you?
    3 out of 5 stars
    Thumbs down graphic, would not recommend
    5 August, 2024Verified purchase

    Hair falling out

    Smells good but noticed my hair falling out more than usual.
    Targetlover
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    24 July, 2024

    Must have!

    Made my hair and scalp feel clean and refreshed!! Volume is amazing!
    Allyse
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    24 July, 2024

    LOVE

    This shampoo smells and feels amazing! It leaves my scalp and hair feeling so clean. It actually gives my fine hair lots of volume too which is usually impossible!
    Andee
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    24 July, 2024

    Shampoo

    I really love the wash this feels on my scalp. It cleaned out all my dry shampoo and felt like a professional wash.smells so good too
    Cgc
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    24 July, 2024

    Highly recommend!

    Love this shampoo! My hair is fine, and this works well by adding extra volume and doesn’t leave it feeling greasy.
    SWA
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    24 July, 2024

    Love!!

    Love this shampoo and the serum!!
    Sydne
    Did you find this review helpful?

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