$34.00 when purchased online
Target Online store #3991
About this item
Highlights
- Delivers 2x the volume with every wash**
- Improves hair texture and quality*
- Adds volume and bounce
- Provides long-lasting body and fullness*
- Leaves hair soft, shiny, and more manageable
- Removes dirt, oil, sweat, buildup and pollution
- Luxurious lather with an uplifting fragrance
- Formulated to be gentle on the scalp
- For fine, thin, or flat hair
- Color safe, Keratin safe, and safe for chemically treated hair
- *Based on Full Shampoo + Conditioner consumer use study
- **Full Shampoo + Conditioner vs. untreated
Description
Skip the silicone and transform the condition of hair* with the power of Sili-CLONE HairTech. Living Proof Shampoo, a luxe shampoo is proven to volumize for lasting fullness and body and keep hair cleaner and healthier for longer.*
Hair Type: Normal, Fine, Oily
Product Form: Liquid
Beauty Purpose: Volumizing
Net weight: 8 fl oz (US)
TCIN: 94286332
UPC: 840216935884
Item Number (DPCI): 342-03-0236
Origin: Made in the USA
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 1.7 inches length x 1.71 inches width x 7.24 inches height
Estimated ship weight: 0.63 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.8 out of 5 stars with 185 reviews
0% would recommend
1 recommendations
I'm so glad I found this shampoo and conditioning line
5 out of 5 stars
Mischelle G. - 3 days ago
originally posted on livingproof.com
[This review was collected as part of a promotion.] I have been using Living proof for about a year now. I love the way my hair feels, so clean and smells great. My son now uses it too. We both have fine hair and love the fullness it gives us.
Itchy Scalp
3 out of 5 stars
GlitterSparkle - 13 days ago
originally posted on http://www.ulta.com

I wanted to like this shampoo because my hair feels really good and the scent is clean and not overwhelming . However, it left me with an itchy scalp and I find myself constantly scratching my head which is one of the biggest reason why I've been on the hunt for a shampoo that wont do the same. Sad. I do however, like the conditoner and will only be buying the conditioner from now on.
Do not reccomend.
2 out of 5 stars
Thumbs down graphic, would not recommend
Mia - 23 days ago, Verified purchaser
I really don’t like this shampoo. This didn’t give my hair a clean feeling at all, even with doing two washes. After rinsing this out, it felt like my hair had product stuck in it, like buildup. I know it’s not my styling products because I even used this after a detox shampoo but got the same feeling. I also noticed I began getting dandruff after incorporating this into my routine?? I never get dandruff!! The only pros of this shampoo is the pleasant scent and it didn’t make my hair fall out like some other shampoos do. Overall I do not recommend, this only made my hair feel weighed down and gross. Everyone’s hair is different though…for reference I have fine/medium wavy hair that gets weighed down easily.
Switched from Olaplex! AMAZING
5 out of 5 stars
Shelby - 1 month ago
originally posted on http://www.ulta.com

I absolutely LOVE this shampoo & conditioner! I was previously using Olaplex, which i thought was doing amazing things for my hair! But then I started using the YUKA app (scan and see what ingredients are in products) and I was horrified to see that olaplex was rated terribly!!! So then I did some research and found Living Proof and I am in love!!! I have used this product 3 times now. I wash my hair once a week - I shampoo twice and leave the conditioner in for about 3 minutes. (Old habit) My hair feels so much thicker and fuller and has such nice volume!!! I don't even need to use my matrix volume booster spray anymore because it gives my hair MORE volume!!! The only caveat is the price - wish it was a little cheaper but I'll still purchase it.
Great Shampoo
5 out of 5 stars
Susie - 2 months ago
originally posted on http://www.ulta.com

Straight, fine and thin - that's my hair. So glad I found this shampoo, it's really made my hair easier to work with and look good.
Love all things Living Proof
5 out of 5 stars
Barbi T. - 2 months ago
originally posted on livingproof.com
[This review was collected as part of a promotion.] I love the fullness shampoo. It doesn’t weigh down my hair and it has a clean fragrance.
I loveee it
5 out of 5 stars
Julia - 2 months ago
originally posted on http://www.ulta.com

It's so good. One of the few shampoos that only requires a little bit! I do find it does the best if I do a double wash. Typically I use a cheaper shampoo first, then use this as the second wash. Works like a charm every time and it's wonderful! A favorite.
Love My New Shampoo!
5 out of 5 stars
ANN C. - 2 months ago
originally posted on livingproof.com
[This review was collected as part of a promotion.] After just a few washes, I noticed a drastic change in my hair - for the better!
Search is Over
5 out of 5 stars
Jane M. - 2 months ago
originally posted on livingproof.com
My hair is short, white, and fine and this is the first shampoo that actually leaves me with more fullness after blow drying. Many claim but this is the only one to actually deliver. It’s suds up just enough, has a lovely scent, and leaves my hair free of styling residue without feeling stripped.
Love Living Proof shampoo
5 out of 5 stars
Christine B. - 2 months ago
originally posted on livingproof.com
[This review was collected as part of a promotion.] Love Living Proof shampoo. It gives my give hair volume
100% All I Use
5 out of 5 stars
Andi - 2 months ago
originally posted on livingproof.com
I have super oily hair and have to wash it pretty much every day. I used and loved PHD for a long time and tried Full and its even better.
The shampoo definitely gives fullness to my hair. I really like it!
5 out of 5 stars
Joanne B. - 3 months ago
originally posted on livingproof.com
[This review was collected as part of a promotion.] I love the shampoo gives my hair volume and has a nice smell.
First timer
4 out of 5 stars
Alyssa L. - 3 months ago
originally posted on livingproof.com
Love how my hair feels on wash day but I’m finding that I have to wash every day due to greasiness.
Smells great and very sudsy
5 out of 5 stars
Raquel H. - 3 months ago
originally posted on livingproof.com
[This review was collected as part of a promotion.] Leaves my hair smelling good and leaves my hair with a brilliant shine.
Living Proof Full products are perfect for my fine hair!
5 out of 5 stars
Sheila B. - 3 months ago
originally posted on livingproof.com
I’ve been using Living Proof Full Shampoo for many years. It cleans gently and effectively; smells light and fresh and gives volume to my fine hair. I love this product and the conditioner. I wish Living Proof still offered the Full Thickening Cream.
Fuller Hair as Advertised
5 out of 5 stars
Roshelle F. - 3 months ago
originally posted on livingproof.com
This shampoo teams perfectly with the conditioner and delivers fuller looking hair as advertised. It is a great product line for limp hair.
Great for my fine hair
5 out of 5 stars
Susan - 3 months ago
originally posted on http://www.ulta.com

I tried this upon recommendation from my hairstylist a few years ago and have never looked back. It gives my hair body and makes it healthy looking. I take advantage of Ulta's sales and points and get the jumbo size which lasts for months.
Love, Love these two pairings
5 out of 5 stars
Kathy C. - 4 months ago
originally posted on livingproof.com
[This review was collected as part of a promotion.] Love, Love these two pairings -- highly recommend!
Best body boosters for hair.
5 out of 5 stars
Claudia B. - 4 months ago
originally posted on livingproof.com
[This review was collected as part of a promotion.] The Full Shampoo and Conditioner are great. Together, they give my hair body!
Best shampoo
5 out of 5 stars
Nicole C. - 4 months ago
originally posted on livingproof.com
[This review was collected as part of a promotion.] This shampoo smells fantastic. I have thin hair and the full shampoo actually makes it feel like it has some body to it. My hair feels so fresh and clean.