OUR COLOR SAFE SHAMPOO PROMISE: Love Beauty and Planet Blooming Color Murumuru Butter & Rose sulfate-free 100% Biodegradable Shampoo delivers a healthy shine, while nourishing color-treated hair.GENTLE SHAMPOO FOR COLOR-TREATED HAIR : This moisture-rich, 100% biodegradable shampoo gently cleanses and protects your color-treated hair, keeping it looking nourished and vibrant even longerVEGAN SHAMPOO WITH NOURISHING INGREDIENTS: Infused with natural coconut oil and murumuru butter for deeper hydration and the delicate aroma of ethically sourced rose to invigorate your senses.MORE BEAUTY FOR YOU, LESS BURDEN ON THE PLANET: 100% of our shampoo formulation is biodegradable and 93% of the ingredients are naturally derived in this Love Beauty and Planet shampoo.NATURALLY DERIVED INGREDIENTS: This color care shampoo keeps color vibrant, plus it’s cruelty-free, sulfate-free, paraben-free, silicone-free, dye-free, and formulated without phthalates.JOURNEY TO LOVE BEAUTY AND PLANET: We believe looking good & doing good go hand in hand, that's why we fill our vegan shampoo and hair care products with love for you & the planet.