Market-Led Growth - by Felix Danczak

About the Book

Tired growth playbooks are failing -- Market-Led Growth reveals a bold new operating model built for the AI era, helping you sense market shifts in real time, adapt faster than competitors, and turn strategy into a living, breathing system for continuous growth.

From the Back Cover

Something's changed. Your product's getting copied faster. Buyers are harder to reach. Campaigns cost more and deliver less. The growth engines that used to reliably deliver pipeline and sales are all starting to stall.

This isn't a dip. It's a reset. AI is moving faster than most companies can adapt. Market-Led Growth shows you how to rebuild for this new reality, where demand shifts overnight, and the old go-to-market models can't keep up.

This isn't a book of hacks. It's a blueprint for running a business that learns faster than the market changes. You'll learn how to spot signals early, test what works, and scale before the window closes. If you're still running the last decade's playbook with diminishing returns, this book will show you what to do instead.

About the Author

Felix Danczak is the founder of Market-Led Growth and Head of AI & Growth at Pembroke VCT. Previously COO of intelligent paywall company Zephr and Global Marketing Lead at Zuora, Felix helps founders, boards, and GTM leaders rewire how they scale in the age of AI.