Marketer's Toolkit - (Harvard Business Essentials) (Paperback)

Name: Marketer's Toolkit - (Harvard Business Essentials) (Paperback)
Brand: Harvard Business Review Press
SKU: 1006378163
Price: 24.95 USD
Availability: InStock

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About this item

Highlights

Effective marketing can mean the difference between runaway successes and costly flops.
229 Pages
Business + Money Management, Marketing
Series Name: Harvard Business Essentials

Description

About the Book

Effective marketing can mean the difference between runaway successes and costly flops. Covering everything from customer programs to ad campaigns to sales promotions, this is every marketer's hands-on guide to turning opportunities into profits.
The Harvard Business Essentials series is designed to provide comprehensive advice, personal coaching, background information, and guidance on the most relevant topics in business. Whether you are a new manager seeking to expand your skills or a seasoned professional looking to broaden your knowledge base, these solution-oriented books put reliable answers at your fingertips.

Book Synopsis

The Harvard Business Essentials series is designed to provide comprehensive advice, personal coaching, background information, and guidance on the most relevant topics in business. Whether you are a new manager seeking to expand your skills or a seasoned professional looking to broaden your knowledge base, these solution-oriented books put reliable answers at your fingertips.

Dimensions (Overall): 9.1 Inches (H) x 6.1 Inches (W) x .8 Inches (D)

Weight: .9 Pounds

Suggested Age: 22 Years and Up

Number of Pages: 229

Genre: Business + Money Management

Sub-Genre: Marketing

Series Title: Harvard Business Essentials

Publisher: Harvard Business Review Press

Theme: General

Format: Paperback

Language: English

Street Date: February 1, 2006

TCIN: 1006378163

UPC: 9781591397625

Item Number (DPCI): 247-08-9459

Origin: Made in the USA or Imported

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Shipping details

Estimated ship dimensions: 0.8 inches length x 6.1 inches width x 9.1 inches height

Estimated ship weight: 0.9 pounds

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