Marketer's Toolkit - (Harvard Business Essentials) (Paperback)
$24.95 when purchased online
Target Online store #3991
About this item
Highlights
- Effective marketing can mean the difference between runaway successes and costly flops.
- 229 Pages
- Business + Money Management, Marketing
- Series Name: Harvard Business Essentials
Description
About the Book
Effective marketing can mean the difference between runaway successes and costly flops. Covering everything from customer programs to ad campaigns to sales promotions, this is every marketer's hands-on guide to turning opportunities into profits.The Harvard Business Essentials series is designed to provide comprehensive advice, personal coaching, background information, and guidance on the most relevant topics in business. Whether you are a new manager seeking to expand your skills or a seasoned professional looking to broaden your knowledge base, these solution-oriented books put reliable answers at your fingertips.
Book Synopsis
Effective marketing can mean the difference between runaway successes and costly flops. Covering everything from customer programs to ad campaigns to sales promotions, this is every marketer's hands-on guide to turning opportunities into profits. The Harvard Business Essentials series is designed to provide comprehensive advice, personal coaching, background information, and guidance on the most relevant topics in business. Whether you are a new manager seeking to expand your skills or a seasoned professional looking to broaden your knowledge base, these solution-oriented books put reliable answers at your fingertips.Dimensions (Overall): 9.1 Inches (H) x 6.1 Inches (W) x .8 Inches (D)
Weight: .9 Pounds
Suggested Age: 22 Years and Up
Number of Pages: 229
Genre: Business + Money Management
Sub-Genre: Marketing
Series Title: Harvard Business Essentials
Publisher: Harvard Business Review Press
Theme: General
Format: Paperback
Language: English
Street Date: February 1, 2006
TCIN: 1006378163
UPC: 9781591397625
Item Number (DPCI): 247-08-9459
Origin: Made in the USA or Imported
Shipping details
Estimated ship dimensions: 0.8 inches length x 6.1 inches width x 9.1 inches height
Estimated ship weight: 0.9 pounds
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