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Maui Moisture Heal & Hydrate + Shea Butter Shampoo for Tight Curly Hair - 13 fl oz
$6.99 ($0.54/fluid ounce) was $7.99
New lower price
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About this item
Highlights
- Maui Moisture Heal & Hydrate + Shea Butter Shampoo ideal for curly & coily hair softens, quenches & revives dry, damaged curls
- Reviving shampoo with creamy shea butter, coconut oil & macadamia oil helps nourish curls leaving them soft & moisturized with a healthy-looking glow
- Hair shampoo features a fresh citrus, melon & shea butter scent & a unique blend with aloe vera & coconut water to moisturize curls
- Hydrating shampoo is formulated without mineral oil, silicones, parabens, gluten, SLS, sulfated surfactants, synthetic dyes & ALES
- Ideal for curly & coily hair, this hydrating formula is safe for color-treated hair & suitable for daily use on curls with balanced to coarse texture
- Apply deeply hydrating shea butter shampoo generously to wet hair, massage into a lather through to the ends & rinse
- Follow up Maui Moisture Heal & Hydrate + Shea Butter Conditioner and the rest of the Heal & Hydrate routine for your best curls yet
- You can feel good knowing that this hydrating shampoo is vegan & not tested on animals
Description
Not all moisture is the same! Deeply quench dry, damaged hair & help revive curls with Maui Moisture Heal & Hydrate + Shea Butter Shampoo. The ultra-nourishing formula of this shampoo for damaged curls helps hydrate, leaving curls feeling soft & touchable with a healthy-looking glow. You can feel good knowing that this hydrating shampoo is vegan & not tested on animals & is formulated without mineral oil, silicones, parabens, gluten, SLS, sulfated surfactants, synthetic dyes & ALES. Ideal for curly & coily hair, this moisturizing shampoo made with 100% aloe vera as the first ingredient is suitable for daily use on curls that are balanced to coarse in texture while also being safe for use on color-treated hair. Featuring an exotic scent of fresh citrus, melon & shea butter, the rich nourishing formula of the curly hair shampoo contains creamy shea butter, rich coconut oil & macadamia oil. This deeply hydrating hair shampoo is suitable for daily use on curly and coily hair & is safe for use on color-treated hair. To use, apply shampoo generously to wet hair, massage into a lather through to the ends & rinse. Follow up Maui Moisture Heal & Hydrate + Shea Butter Conditioner and the rest of the Heal & Hydrate routine for your best curls yet!
Scent: Shea
Hair Type: All Hair Types, Dry, Curly
Health Facts: Sulfate-Free, Dye-Free, Vegan, Paraben-Free, Aluminum-Free
Product Form: Liquid
Sustainability Claims: Cruelty-Free
Beauty Purpose: Nourishing, Deep Hydration, Moisturizing
Net weight: 13 fl oz (US)
TCIN: 51069290
UPC: 022796188113
Item Number (DPCI): 063-00-3263
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
aloe barbadensis leaf juice, water (aqua), sodium c14-16 olefin sulfonate, cocamidopropyl betaine, coco-glucoside, butyrospermum parkii (shea) butter, macadamia ternifolia seed oil, cocos nucifera (coconut) water, cocos nucifera (coconut) oil, polyquaternium-10, polyquaternium-6, acrylates crosspolymer-4, glycol distearate, laureth-4, peg-150 pentaerythrityl tetrastearate, ppg-2 hydroxyethyl cocamide, guar hydroxypropyltrimonium chloride, citric acid, sodium hydroxide, sodium citrate, hexylene glycol, maltodextrin, sodium benzoate, fragrance (parfum).
Shipping details
Estimated ship dimensions: 7 inches length x 2.5 inches width x 2.25 inches height
Estimated ship weight: 0.98 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Does this shampoo lather? If yes, is it a heavy lather, average lather, or very little to none? I can only use shampoos that have little to no lather. My scalp is severely sensitive.
submitted by TabbyRos - 9 years ago
A: Hi there! This shampoo does lather. :)
submitted byBrand Answers Squad - 5 years agoBrand expertA: It does not lather. I have tried with this shampoo, multiple times, and it never suds up like previous shampoos I have used.
submitted byRachel - 4 years agoA: It usually takes almost a palm size amount to get it to lather a lot so I would assume that using a teaspoon size wouldn't lather as much.
submitted bymony1983 - 8 years ago
Q: Is this product color safe?
submitted by Patrish - 6 months ago
A: Yes this product is Color Safe.
submitted byJohnson & Johnson - 6 months agoBrand expertA: Yes this product is Color Safe.
submitted byBrand Answers Squad - 6 months agoBrand expert
Q: Does this shampoo contain any sulfates or parabens?
submitted by AI Shopping Assistant - 1 month ago
A: No, this shampoo is formulated without sulfates, parabens, and other harsh chemicals.
submitted byAI Shopping Assistant - 1 month agoAi generated
Q: Is this shampoo safe for color-treated hair?
submitted by AI Shopping Assistant - 1 month ago
A: Yes, this shampoo is safe for use on color-treated hair.
submitted byAI Shopping Assistant - 1 month agoAi generated
Q: What is the main ingredient in this shampoo?
submitted by AI Shopping Assistant - 1 month ago
A: The main ingredient in this shampoo is 100% aloe vera.
submitted byAI Shopping Assistant - 1 month agoAi generated
Q: What type of hair is this shampoo ideal for?
submitted by AI Shopping Assistant - 1 month ago
A: This shampoo is ideal for curly and coily hair types.
submitted byAI Shopping Assistant - 1 month agoAi generated
Q: What scent does this shampoo have?
submitted by AI Shopping Assistant - 1 month ago
A: The shampoo features an exotic scent of fresh citrus, melon, and shea butter.
submitted byAI Shopping Assistant - 1 month agoAi generated
This product is featured in a recent Target Finds story
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Guests are saying
Guests appreciate the Maui Moisture Heal Hydrate Shea Butter Shampoo and Conditioner for their rich, creamy texture and delightful tropical scent. Many have noted significant improvements in hair softness, hydration, and manageability after use. The products are praised for their natural ingredients, which help repair dry and damaged hair. However, some guests have expressed concerns about the packaging design, which can make dispensing the product challenging. Overall, these products are seen as effective for various hair types, especially for those needing extra moisture.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 4056 reviews
effectiveness: 2.79 out of 5
quality: 2.89 out of 5
value: 2.86 out of 5
45% would recommend
108 recommendations
5 out of 5 stars
13 November, 2025
originally posted on influenster.com
Healthy, good smelling hair
I exclusively use Maui shampoos and conditioners because i love the way they make my hair feel and smell. This product has a coconut and floral scent that stays with you through a few no wash days.
4 out of 5 stars
13 November, 2025
originally posted on influenster.com
I don’t mind it! Great smell!
I love Maui, even thought I hear they’re not the best brand to use, they make my hair feel so smooth, and the smell of Shae Butter is so good My boyfriend always compliments me haha I notice my hair is a lot smoother when I use, unlike some brands!
5 out of 5 stars
3 November, 2025
originally posted on influenster.com
Lovely shampoo can’t go wrong with it.
One of my favorite shampoo with beautiful scent. Since I have long hair it is easy to apply. Makes my hair silky smooth . Very attractive packaging and above all great value for the money.
5 out of 5 stars
2 November, 2025
originally posted on influenster.com
Good conditioner!
This is a great conditioner. Not heavy for being a moisturizing one. Leaves hair soft, smelling fabulous and smooth. Have fine hair and it does not weight it down.
4 out of 5 stars
31 October, 2025
originally posted on influenster.com
Fresh scent and clean scalp with Maui!
LOVE this brand, great products for a good price, effective creamy texture and delicious smell. I’ve saved the bottle to refill it with body wash as it’s a great size on my shower rack. Definitely recommend!
5 out of 5 stars
30 October, 2025
originally posted on influenster.com
Great drug store conditioner!!
Sincerely, this has been my go-to drug store combo for years. It nourishes without striping and smells like a dream! I have only tried out a couple of the other varieties, but this one is hands down my fav!
5 out of 5 stars
30 October, 2025Verified purchase
(no review title)
Very great shampoo
1 reply from Brand Answers Squad team - 19 days ago
We truly appreciate your feedback! It means a lot to us, and we are grateful for amazing customers like you. Wishing you an amazing day ahead! With love, Maui Moisture.
5 out of 5 stars
27 October, 2025
originally posted on influenster.com
Amazing product!!!
Loved this shea butter conditioner. Smells delicious. Moisturize my hair. My hair looks great, soft, healthy, shiny. Hydrate my hair. Heal my hair after drying.
4 out of 5 stars
25 October, 2025
originally posted on influenster.com
Tropical escape
This shampoo takes you to the tropics when you use it. I love the smell. I also love the price as it is much less than some other brands. The packaging is beautiful with the bright purple color and it makes my hair very soft and it smells good for hours.
5 out of 5 stars
24 October, 2025
originally posted on influenster.com
So good and so affordable
Keeping up with blonde is really hard, especially when you’re naturally dark. It becomes brittle and unmanageable at times. This product makes life so much easier!! I leave this on like a mask for 5 minutes and it’s like my hair is fresh out of the salon. It’s so soft and shiny! The best drugstore conditioner out there. And not to mention, it smells SO GOOD
5 out of 5 stars
23 October, 2025
originally posted on influenster.com
A rich, moisturizing shampoo that leaves hair soft
I really like the Maui Moisture Heal & Hydrate + Shea Butter Shampoo. It leaves my hair feeling soft, clean, and deeply moisturized without making it greasy. The texture is thick and creamy, which feels luxurious when applying. The scent is amazing — fresh and tropical but not overwhelming. After a few uses, my hair felt healthier and easier to detangle. The ingredients are gentle and free from harsh sulfates, which is great for curly or dry hair. Overall, this shampoo truly nourishes and restores moisture while keeping hair shiny and manageable.
5 out of 5 stars
22 October, 2025
originally posted on influenster.com
A deeply moisturizing shampoo that leaves dry hair
The Maui Moisture Heal & Hydrate + Shea Butter Shampoo feels so rich and nourishing! The creamy texture lathers beautifully and leaves my hair feeling soft, hydrated, and much easier to detangle. It’s perfect for dry or damaged hair — you can really feel the shea butter and aloe working to restore moisture and shine. The scent is tropical and long-lasting without being overpowering, and the packaging looks vibrant and eco-friendly. After a few washes, my hair feels noticeably smoother and less frizzy.
5 out of 5 stars
18 October, 2025
originally posted on influenster.com
Amazing waves great smell!
I have such thick curly hair this shampoo is amazing for my hair , my waves feel light and bouncy and it smells amazing. I how clean it gets my hair and the purple bottle is so cute.
5 out of 5 stars
18 October, 2025
originally posted on influenster.com
Love this product
Love love love. Smells great and leaves hair so so soft. Got so many compliments. Will continue to use! Highly recommend and looking forward to use other scents.
4 out of 5 stars
16 October, 2025
originally posted on influenster.com
Great Shampoo
Love the smell and feel of this shampoo. Lathers well and keeps my hair shiny and smelling good all day. I think it is great for the price point. Smaller bottles but can still last a little depending on how much you use.
4 out of 5 stars
9 October, 2025
originally posted on influenster.com
Great 👍
This one smells like you just stepped into a tropical spa — major coconut + shea butter vibes. Your hair feels soft right after washing, especially if it’s tired/dry.
5 out of 5 stars
9 October, 2025
originally posted on influenster.com
Good for dray
The blend of shea butter, coconut, and macadamia oils deeply nourishes dry hair. It smells incredible and leaves my hair feeling soft and manageable. A must-have for dry, damaged hair! I'm obsessed with this creamy, healing formula.
5 out of 5 stars
3 October, 2025
originally posted on influenster.com
love!
great shampoo as it really cleans your scalp and heals! texture is nice as it soaps up and cleans and hydrates. cute packaging and lovely scent. overall great product!
5 out of 5 stars
1 October, 2025
originally posted on influenster.com
Smooth !!
This was good I live the color in the bottle the texture of the conditioner is good not to tick the scent is amazing like butter it made my hair super smooth . The ingredients are average but effective .
5 out of 5 stars
30 September, 2025
originally posted on influenster.com
Nice Shampoo 🛁💜
Maui Moisture shampoos are known for their tropical scents and formulas that are free of harsh sulfates, silicones, and parabens. They often feature ingredients like aloe vera and coconut water as a base, combined with various oils and extracts depending on the specific product line. The range offers options for different hair types and concerns, such as moisturizing, volumizing, or curl care. Overall, they're a popular choice for those seeking a more natural approach to haircare, though results can vary depending on your hair's specific needs. 💇🏻♀️🪮💜