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Maui Moisture Clarifying Shampoo - 13 fl oz
$7.99
In Stock
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About this item
Highlights
- Maui Moisture Clarifying Shampoo with apple cider vinegar & aloe vera made for all curl types to help gently remove scalp build-up
- Clarifying shampoo designed for wavy & curly hair prevents up to 90% less curl breakage on your brush**
- Made with apple cider vinegar & aloe vera, the scalp soothing shampoo features a vegan formula with refreshing tea tree, spearmint & eucalyptus scents
- Apple cider vinegar shampoo is formulated without mineral oil, silicones, parabens, gluten, SLS, sulfated surfactants, synthetic dyes & ALES
- Apply clarifying scalp shampoo generously to wet hair, massage into a lather, then rinse thoroughly as a part of your daily curly hair routine
Description
Healthy-looking curls start at the scalp, tackle your scalp buildup, dryness, and soothing needs with the Maui Moisture Scalp Care routine for healthy-looking curls & a soothed scalp.
Hair Type: Coarse, Curly
Health Facts: Phthalate-Free, Mineral Oil-Free, Vegan, Sodium Lauryl Sulfate-Free
Product Warning: Eye irritant
Product Form: Liquid
Package Quantity: 1
Beauty Purpose: Clarifying, Moisturizing
Net weight: 13 fl oz (US)
TCIN: 89198866
UPC: 052800681279
Item Number (DPCI): 063-00-0285
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
aloe barbadensis leaf juice, water (aqua), sodium c14-16 olefin sulfonate, cocamidopropyl betaine, coco-glucoside, citric acid, glycol distearate, vinegar, tocopheryl acetate, cocos nucifera (coconut water, nigella sativa seed oil, opuntia ficus-indica seed oil, adansonia digitata seed oil, cocos nucifera (coconut) seed butter, butyrospermum parku (shea) butter, calophyllum inophyllum seed oil moringa oleifera seed oil, tetraselmis suecica extract, hydroxypheny propamidobenzoic acid, peg-5 ethylhexanoate, trideceth-9, mannitol, polyquaternium-10, acrylates crosspolymer-4, laureth-4, glycerin, made in greece guar hydroxypropyltrimonium chloride, peg-150 pentaerythrityl tetrastearate, ppg-2 hydroxyethyl cocamide, hexylene glycol, sodium citrate, sodium hydroxide, sodium benzoate, fragrance (parfum).
Shipping details
Estimated ship dimensions: 7.2 inches length x 2.2 inches width x 2.4 inches height
Estimated ship weight: 1 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is it good for Straight hair
submitted by Marie - 7 months ago
A: Hey Marie, Great question! The Maui Moisture Clarifying Shampoo is formulated for course and curly hair! For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.
submitted byTarget Beauty Consulting - 7 months agoBrand expertA: Hey Marie, Great question! The Maui Moisture Clarifying Shampoo is formulated for course and curly hair!
submitted byBrand Answers Squad - 7 months agoBrand expert
Q: I know other Maui Moisture product lines are color safe, but is this one?
submitted by HeatherK - 1 year ago
A: Thank you for contacting us! All of our Maui Moisture products are color safe. :) With love, Maui Moisture
submitted byBrand Answers Squad - 1 year agoBrand expertA: Thank you for contacting us! All of our Maui Moisture products are color safe. :) With love, Maui Moisture
submitted byJohnson & Johnson - 1 year agoBrand expert
Q: What hair types is this shampoo suitable for?
submitted by AI Shopping Assistant - 15 days ago
A: This shampoo is suitable for coarse and curly hair types.
submitted byAI Shopping Assistant - 15 days agoAi generated
Q: How does this shampoo benefit curly hair?
submitted by AI Shopping Assistant - 15 days ago
A: It gently removes scalp buildup, locks in moisture, and prevents curl breakage.
submitted byAI Shopping Assistant - 15 days agoAi generated
Q: Is this shampoo vegan and free from synthetic dyes?
submitted by AI Shopping Assistant - 15 days ago
A: Yes, the shampoo is vegan and formulated without synthetic dyes.
submitted byAI Shopping Assistant - 15 days agoAi generated
Q: Does this shampoo contain any sulfates?
submitted by AI Shopping Assistant - 15 days ago
A: No, this shampoo is free from sodium lauryl sulfate and sulfated surfactants.
submitted byAI Shopping Assistant - 15 days agoAi generated
Q: What are the main ingredients in this shampoo?
submitted by AI Shopping Assistant - 15 days ago
A: The main ingredients include apple cider vinegar and 100% aloe vera.
submitted byAI Shopping Assistant - 15 days agoAi generated
Q: Is this gluten free?
submitted by Organizeher - 1 month ago
A: Hey, Great question! The Maui Moisture Clarifying Shampoo is formulated without mineral oil, silicones, parabens, gluten, SLS, sulfated surfactants, synthetic dyes & ALES. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 1 month agoBrand expert
Q: Is this safe for color-treated hair?
submitted by Tami - 1 year ago
A: Hey Tami, Great question! The Maui Moisture Clarifying Shampoo is safe for color treated hair. It is formulated without mineral oil, silicones, parabens, gluten, SLS, sulfated surfactants, synthetic dyes & ALES. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.
submitted byTarget Beauty Consulting - 1 year agoBrand expert
Q: How often is it recommended to use this shampoo? Can it be used daily?
submitted by kimiko - 2 years ago
A: Yes, this product is safe to be used daily!
submitted byBrand Answers Squad - 2 years agoBrand expert
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4.4 out of 5 stars with 1324 ratings
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Guests are saying
This clarifying shampoo is a favorite among guests for its effective cleansing properties and delightful scent. Many appreciate its ability to remove buildup without stripping hair of moisture, making it suitable for various hair types, especially curls. The natural ingredients, including apple cider vinegar and aloe vera, contribute to healthier hair and scalp. Guests recommend pairing it with the conditioner for optimal results, highlighting its affordability and attractive packaging.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 515 reviews
effectiveness: 2.87 out of 5
quality: 3.07 out of 5
value: 3.5 out of 5
59% would recommend
27 recommendations
4 out of 5 stars
Thumbs up graphic, would recommend
7 September, 2025Verified purchase
Product is great, packaging is bad
Product works well for a deep clarifying. Love the clean mint smell. The packaging is terrible. The shampoo is fine but because of the square bottle and the thickness of the conditioner, it is very hard to squeeze out.
1 reply from Brand Answers Squad team - 2 months ago
We truly appreciate your feedback! It means a lot to us, and we are grateful for amazing customers like you. Wishing you an amazing day ahead! With love, Maui Moisture.
5 out of 5 stars
Thumbs up graphic, would recommend
29 July, 2025Verified purchase
Buy it
Best clarifying shampoo!
1 reply from Brand Answers Squad team - 3 months ago
We truly appreciate your feedback! It means a lot to us, and we are grateful for amazing customers like you. Wishing you an amazing day ahead! With love, Maui Moisture.
2 out of 5 stars
Thumbs down graphic, would not recommend
20 July, 2025
Didn't work!
Made my hair frizzy. Did not reduce excess scalp oil.
1 reply from Brand Answers Squad team - 3 months ago
Thank you so much for bringing this to our attention! We appreciate your review and would like to learn more about your experience. When you have a moment, please reach out to us via the Contact Us page on our website. We hope to hear from you soon! With Love, Maui Moisture.
5 out of 5 stars
16 July, 2025
originally posted on influenster.com
Excellent Clarifying Shampoo
[This review was collected as part of a promotion.] I LOVE this clarifying shampoo. As a curly girl, I feel like clarifying is a really important part of my routine and I do it once every two weeks or so. This shampoo did a really great job and smells so good.
3 out of 5 stars
2 July, 2025Verified purchase
Wish it smelled yummy
Idk how well it cleans the scalp but the smell is not pleasant to me. Its very vinegar like
1 reply from Brand Answers Squad team - 4 months ago
Thank you so much for bringing this to our attention! We appreciate your review and would like to learn more about your experience. When you have a moment, please reach out to us via the Contact Us page on our website. We hope to hear from you soon! With Love, Maui Moisture.
4 out of 5 stars
18 June, 2025
originally posted on influenster.com
Tames frizz
[This review was collected as part of a promotion.] 4 stors because I can’t get passed the scent the shampoo still foams well with the clean ingredients. I’d say it is effective at taming my thin, frizzy hair especially in the humidity. It is worth the money to purchase. Would recommend the conditioner and serum to use with the shampoo for best results.
5 out of 5 stars
18 June, 2025
originally posted on influenster.com
recommended.
[This review was collected as part of a promotion.] I loved the presentation and packaging. This shampoo promises to help you with the scalp and hair loss. It is made of aloe vera and coconut water, a completely vegan formula. The aroma is mint and leaves the scalp fresh after use. The shampoo has a normal texture like all these types of products, like viscose. The product has a good size.
4 out of 5 stars
18 June, 2025
originally posted on influenster.com
Good
[This review was collected as part of a promotion.] I know you don’t need a lather to get your hair clean, but this product doesn’t stretch very far. It smells great and definitely cleans my hair though. Would buy again.
4 out of 5 stars
18 June, 2025
originally posted on influenster.com
Pleasantly surprised
[This review was collected as part of a promotion.] I really like this shampoo. It lathered up well and I felt like it really cleaned my hair and scalp. It wasn't too drying either. The scent is subtle. I would definitelyrepurchase.
5 out of 5 stars
18 June, 2025
originally posted on influenster.com
Must have
[This review was collected as part of a promotion.] The Scalp Care Clarifying Shampoo with Apple Cider Vinegar has made a big difference in how I manage my curls. It cleans my scalp without drying out my hair, keeping my curls soft and hydrated. I’ve noticed way less breakage when brushing, and my curls look healthier and more vibrant.
5 out of 5 stars
18 June, 2025
originally posted on influenster.com
Maui shampoo
[This review was collected as part of a promotion.] Smells amazing and feels clean. It’s very affordable and cute packaging. It makes my hair feel so clean and shiny, very natural ingredients. And it leaves my hair smelling so good.
5 out of 5 stars
15 May, 2025
originally posted on influenster.com
Nice value
[This review was collected as part of a promotion.] Love the smell and that this is made natural but still works well. Nice looking and sized bottles and not badly priced. Tea tree is very invigorating.
5 out of 5 stars
6 May, 2025
originally posted on influenster.com
Love!
[This review was collected as part of a promotion.] One of my new favorite shampoos! I actually love this product and started to use it on an everyday basis. Fair price and good packaging! Works for me to help my hair not get oily as fast at the roots!
3 out of 5 stars
28 April, 2025
originally posted on influenster.com
So so
[This review was collected as part of a promotion.] Great smell and does leave a cooling sensation on your scalp. However left my hair very heavy and and I started to notice my fallout increased while using this product
1 out of 5 stars
Thumbs down graphic, would not recommend
17 April, 2025Verified purchase
BEWARE
If I could give this 0 stars I would. APPLE CIDER VINEGAR is written on the front label yet it’s the 6th ingredient. Absolutely stripped my hair of moisture & caused the worst detangling experience of my life. Hair type: 3C, medium porosity, history of chemical treatment (highlights), medium thickness, low oiliness
1 reply from Brand Answers Squad team - 6 months ago
Thank you so much for bringing this to our attention! We appreciate your review and would like to learn more about your experience. When you have a moment, please reach out to us via the Contact Us page on our website. We hope to hear from you soon! With Love, Maui Moisture
2 out of 5 stars
Thumbs down graphic, would not recommend
16 April, 2025
Maui
It's a very thick formula did not like the lather not much suds so it's hard to tell if it distributes well in your hair strands plus it feels like it tangles your hair so it doesn't feel completely clean .
1 reply from Brand Answers Squad team - 7 months ago
Thank you so much for bringing this to our attention! We appreciate your review and would like to learn more about your experience. When you have a moment, please reach out to us via the Contact Us page on our website. We hope to hear from you soon! [With Love, Maui Moisture]
3 out of 5 stars
10 February, 2025Verified purchase
Broken cap
The cap was broken when delivered
1 reply from Brand Answers Squad team - 9 months ago
Thank you so much for bringing this to our attention! We appreciate your review and would like to learn more about your experience. When you have a moment, please reach out to us via the Contact Us page on our website. We hope to hear from you soon! With Love, Maui Moisture
5 out of 5 stars
31 January, 2025
originally posted on influenster.com
Must have
[This review was collected as part of a promotion.] The fresh scent makes your scalp feels super clean . Gets rid of any build up in your hair while also moisturizing. Great for people who wear a lot of hair products on their hair .
3 out of 5 stars
30 January, 2025
originally posted on influenster.com
Good product but not for me
[This review was collected as part of a promotion.] Product worked for my hair, unfortunately it didn’t work with my skin. After a week I noticed results, but I also noticed an itchy broken out scalp. Would work well for others without sensitive skin
5 out of 5 stars
16 January, 2025
originally posted on influenster.com
Nice and clean
[This review was collected as part of a promotion.] The shampoo felt great and left my hair and scalp feeling cool and refreshed. The smell was great, it was nice and minty. The packing was easy to use and the ingredients were printed clearly.