Clarifying Shampoo removes buildup and purifies hair
Apple Cider Vinegar is a natural astringent that balances pH and scalp microbiome
Hemi15 penetrates the hair shaft to deeply nourish hair
Minimizes frizz while enhancing shine and curls
Lightly scented with notes of Amber, Orchid and Plum
Free from sulfates, silicones, and parabens
Consciously clean, and non-toxic
88.9% Naturally derived formula
Crafted for all curly hair types
Safe for color-treated, keratin-treated, chemically treated, and relaxed hair
Safe for the whole family
Description
4U by Tia Clarifying Shampoo with Apple Cider Vinegar and Hemi15 delivers clean, revitalized hair free of buildup. Apply this purifying shampoo to wet hair and scalp, gently massaging into an aromatic lather with notes of vanilla, amber, orchid and rose. Rinse clean, revealing deeply purified curls with boosted shine and enhanced, frizz-free bounce. 4U by Tia Clarifying Shampoo is formulated with shine-enhancing Apple Cider Vinegar and Hemi 15, the science-backed breakthrough ingredient that penetrates hair for weightless, healing hydration. Like all 4U by Tia products, it's consciously clean and safe for the whole family—that means sulfate-free, silicone-free, paraben-free, and non-toxic. Suitable for all hair types, this product reveals healthy, cleansed hair that's uniquely and beautifully yours. Your natural hair journey made simpler.
Scent: Amber, Orchid, Plum
Hair Type: Textured, Curly, Coily
Health Facts: Sulfate-Free, Artificial Color-Free, Silicone-Free, Formaldehyde-Free, Mineral Oil-Free, Paraben-Free, Phthalate-Free, Aluminum-Free, Petroleum-Free
Product Warning: Eye irritant
Product Form: Liquid
Sustainability Claims: Post-Consumer Recycled Material, Cruelty-Free, Recyclable, Not Tested on Animals
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 6.06 inches length x 2.67 inches width x 2.44 inches height
Estimated ship weight: 0.97 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
A: Hi Nicole! The Clarifying Shampoo can be used on all hair types as its main focus is on the scalp. The formula is curated for curly hair needs with moisture boosting and frizz control power: product features that ANY hair type can benefit from! Hope this helps :-)
This clarifying shampoo and conditioner duo has received mixed feedback from guests. Many appreciate its ability to remove buildup while leaving hair feeling clean, soft, and lightweight. The pleasant scent and effective lather are also highlighted as key benefits. However, some guests experienced adverse reactions, such as scalp irritation. Overall, this product is well-suited for those seeking a gentle yet effective cleansing solution for various hair types.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7
4.7 out of 5 stars
226 star ratings
4.7 out of 5 stars with 226 reviews
effectiveness
4.5 out of 5
effectiveness: 4.5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
4.5 out of 5
value: 4.5 out of 5
66% would recommend
3 recommendations
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
17 June, 2026Verified purchase
Will Purchase Again!
I love that this is a clean product that cleans my hair and removes buildup! It makes my hair feel clean, shiny, weightless, and soft!
Radhika
effectiveness
5.0 out of 5
effectiveness: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
22 December, 2025Verified purchase
(no review title)
I would give this zero stars if that was an option. Please do not buy this shampoo.This product burned my scalp. I washed it out immediately. I never had this bad of a reaction to a shampoo.
Anonymous
1 guest found this review helpful. Did you?
4 out of 5 stars
Thumbs up graphic, would recommendWould recommend
9 September, 2025Verified purchase
Great product
I love this product! It’s helped my curls so much and it’s not too stripping.
L
effectiveness
4.0 out of 5
effectiveness: 4 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
4.0 out of 5
value: 4 out of 5
Did you find this review helpful?
1 out of 5 stars
2 September, 2025Verified purchase
Never again
When I finally got my order my box was damaged and not packaged properly and all my products were dirty this was the first and last time I’m ordering from target
Too cute
1 guest found this review helpful. Did you?
4 out of 5 stars
15 December, 2023
originally posted on 4U by Tia
Great clarifying shampoo
When I first used this I immediately feel in love with it . It made my hair feel so LIGHT!! I can’t even explain it my hair just felt 10 pounds lighter.
Dddd
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5 out of 5 stars
11 December, 2023
originally posted on 4U by Tia
Pretty great
I really enjoy every product I’ve tried so far from this brand and this shampoo is no exception. It smells great and definitely clarity’s, I love the ingredients!
Kelly
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5 out of 5 stars
10 November, 2023
originally posted on 4U by Tia
I love this shampoo!
This shampoo smells so good and it has done wonders for my dry hair. I have been using it about once a month and absolutely notice a difference. Would buy again
Shelb
2 guests found this review helpful. Did you?
5 out of 5 stars
27 October, 2023
originally posted on 4U by Tia
Best shampoo
Left my hair feeling clean and fresh. Will buy again and I recommend
Cecilia
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5 out of 5 stars
3 October, 2023
originally posted on 4U by Tia
Cleans and Moisturize
Great clarifying shampoo, lathers and cleans Well.
1 guest found this review helpful. Did you?
5 out of 5 stars
25 September, 2023
originally posted on 4U by Tia
Great product
This shampoo has a great smell and it makes my hair feel nice and clean. I would definitely recommend to friends and family.
Fefe
Did you find this review helpful?
1 out of 5 stars
18 September, 2023
originally posted on 4U by Tia
Didn’t work for me
It was too stripping for my 2C coarse greying hair. ☹️
1 reply from 4U By Tia Customer Care team - 3 years ago
Hello, Thank you for telling us about your experience. We are so sorry you have had a negative experience with our Clarifying shampoo. If you purchased from 4ubytia.com, please email our Customer Care team at customercare@4ubytia.com so we can better assist you. We are more than happy to help you out with selecting the right products for your haircare needs. The 4U By Tia Team
AC03
2 guests found this review helpful. Did you?
5 out of 5 stars
25 August, 2023
originally posted on 4U by Tia
Amazing clarifying shampoo
Rich clean lather. Takes care of all the product build-up
Hazel
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5 out of 5 stars
11 August, 2023
originally posted on 4U by Tia
Getting My Hair Back
Every product has worked great no more breakage and growing like mad
Barbara
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3 out of 5 stars
30 July, 2023
originally posted on 4U by Tia
Stripping and drying
A little drying and I can hear and feel the sqeeuky can. I guess that is what clarifying Shampoo do however I didn’t like the stripping
China
1 guest found this review helpful. Did you?
5 out of 5 stars
25 July, 2023
originally posted on 4U by Tia
Shampoo
This clarifying shampoo really cleans my hair. Thank you!
Christina
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5 out of 5 stars
20 July, 2023
originally posted on 4U by Tia
Great
Awesome product. For the job done with my son's tangled locs.
Shanease Reasby
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5 out of 5 stars
7 July, 2023
originally posted on 4U by Tia
THE Conditioner
Hey ladies and gents! Following up with the conditioner. I have been on the hunt since I’m growing my hair out, focusing on healthy hair is my goal. The conditioner detangled my hair, left it moisturizing, and I used this as a leave in and mannnnn. I’m not turning back. This is the conditioner God made for Eve lol.
Crystal.91
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5 out of 5 stars
7 July, 2023
originally posted on 4U by Tia
THE shampoo
Okay so I have been hunting for a great shampoo. Kinky curly is nice but it leaves my hair too tangled and dry. This shampoo. This is all I need. My hair feels clean but not dry and just very refreshing. Must I say the smell…omg ❤️
Crystal.91
2 guests found this review helpful. Did you?
5 out of 5 stars
6 July, 2023
originally posted on 4U by Tia
My Hair Loves It
I’ve been wanting to try this product for a long time and finally got to it. My hair LOVES this shampoo. It lathers nicely and smells so good! I have received so many compliments on my curls since switching to this product, so I’m definitely going to try more of this line.
sslmr
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5 out of 5 stars
11 June, 2023
originally posted on 4U by Tia
Awesome
I bought this product months ago and I love it makes my hair feel clean but not stripped
