Moisturizing Shampoo deeply nourishes and hydrates to enhance your natural curl pattern
Watermelon is a botanical extract that moisturizes and softens
Hemi15 penetrates the hair shaft to deeply nourish hair and smooth hair cuticle
Minimizes frizz and enhances shine and curls
Lightly scented with notes of Green Apple, Lotus Blossom, and Honeysuckle
Apply to wet hair and scalp, gently massage into a rich lather, and rinse clean
Free from sulfates, silicones, and parabens
Consciously clean and non-toxic
88.9% Naturally derived formula
Crafted for all curly hair types
Suitable for damaged, dry, or frizzy hair
Safe for color-treated, keratin-treated, chemically treated, and relaxed hair
Safe for the whole family
Description
4U by Tia Moisturizing Shampoo with Watermelon and Hemi15 gently cleanses while nourishing and deeply hydrating hair. Apply to wet hair and scalp and massage into a rich lather that softens strands without stripping essential moisture. Rinse clean, revealing detangled, nourished hair with added shine. 4U by Tia Moisturizing Shampoo is formulated with detoxifying Watermelon and Hemi15, the science-backed breakthrough ingredient that penetrates hair for weightless, healing hydration. Like all 4U by Tia products, it’s consciously clean and safe for the whole family—that means sulfate-free, silicone-free, paraben-free, and non-toxic. Your natural hair journey made simpler. Suitable for all hair types, this product reveals deeply moisturized, cared-for hair that’s uniquely and beautifully yours. Your natural hair journey made simpler.
Scent: Apple
Hair Type: Frizzy, Curly, Dry
Health Facts: Sulfate-Free, Artificial Color-Free, Silicone-Free, Formaldehyde-Free, Mineral Oil-Free, Paraben-Free, Phthalate-Free, Aluminum-Free, Talcum-Free
Product Warning: Eye irritant
Product Form: Liquid
Sustainability Claims: Post-Consumer Recycled Material, Cruelty-Free, Recyclable, Not Tested on Animals
Beauty Purpose: Moisturizing, Deep Hydration, Nourishing, Curl Enhancing
TCIN: 94722724
UPC: 850044339020
Item Number (DPCI): 063-05-4313
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.
Use only as directed. For external use only. In the event of contact with eyes, rinse thoroughly with water.
Shipping details
Estimated ship dimensions: 5.87 inches length x 2.92 inches width x 2.68 inches height
Estimated ship weight: 0.94 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
The 4u by Tia moisturizing shampoo has garnered positive feedback for its ability to cleanse without stripping hair of moisture. Guests appreciate its rich lather, pleasant scent, and effectiveness in enhancing curl definition. Many have noted improvements in hair softness and manageability, making it a favorite for those with curly or dry hair. The shampoo is also praised for being sulfate and paraben-free, appealing to those seeking natural hair care solutions.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7
4.7 out of 5 stars
109 star ratings
4.7 out of 5 stars with 109 reviews
5 out of 5 stars
5 December, 2023
originally posted on 4U by Tia
Good
Good for people attempting no oils and butters. This has been my favorite shampoo yet. It gets my hair clean without stripping it
Sonny D
1 guest found this review helpful. Did you?
5 out of 5 stars
3 October, 2023
originally posted on 4U by Tia
Love this product
Great lather, softness and sheen even before adding curl crram
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5 out of 5 stars
19 August, 2023
originally posted on 4U by Tia
Great cream!
I love this cream, it really does work magic on my hair.. Thank you Tia for this amazing product
Sweetgirl7
1 guest found this review helpful. Did you?
1 out of 5 stars
23 July, 2023
originally posted on 4U by Tia
Falls short
It didn't really moisturize my hair or detangle it
1 reply from 4U By Tia Customer Care team - 3 years ago
Hi Mary! Thank you so much for sharing your feedback with us. We're sorry to hear that the Moisturizing Shampoo did not work out as expected. We'll be sure to share this with our greater team. Please expect an email from our Customer Care team. Thank you
MKOB
1 guest found this review helpful. Did you?
5 out of 5 stars
2 July, 2023
originally posted on 4U by Tia
Sigh of Relief
I bought this right before I went into a protective style and waited a month to use it. I feel like I heard my curls sigh in relief to finally have found something to nourishing!
Donnie
1 guest found this review helpful. Did you?
5 out of 5 stars
30 June, 2023
originally posted on 4U by Tia
Like it!
This shampoo is way moisturizing than the conditioner. After shampooing my hair felt good until I used the conditioner. That’s when things shifted.
Little
3 guests found this review helpful. Did you?
5 out of 5 stars
8 June, 2023
originally posted on 4U by Tia
Leaves my hair clean!
[This review was collected as part of a promotion.] I recently got to try 4U by Tia moisturizing shampoo. This shampoo is really nice. It has a nice mild sweet scent to it. It lathers up well, and leaves my hair feeling very clean after. I would definitely continue using this shampoo.
Renesmama
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4 out of 5 stars
7 June, 2023
originally posted on 4U by Tia
Smells good
[This review was collected as part of a promotion.] A little bit goes a long way, the lather is nice. I really like the smell of this shampoo and it leaves my scalp feeling clean and moisturized. I used it along with the moisturizing conditioner and my hair felt really shiny and healthy.
Kathy87
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5 out of 5 stars
4 June, 2023
originally posted on 4U by Tia
Great product!
[This review was collected as part of a promotion.] I recently received and tested 4U by Tia Moisturizing Shampoo. My hair was instantly smooth with weightless moisture, 4U by Tia penetrates hair strands to deeply protect, repair, and heal hair from the inside put. The watermelon is a natural detoxifier for added bounce and movement. Sulfate free, silicon free, paraben free. Rich shampoo that cleanses hair without stripping hair of essential moisture. Leaves hair feeling soft and hydrated.
Ashole
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5 out of 5 stars
1 June, 2023
originally posted on 4U by Tia
Clean Moisturizing Hair Product
[This review was collected as part of a promotion.] This shampoo has a rich, easy rinsing leather that leaves a soft beautiful scent on your hair. It leaves it shiny, bouncy and full of life. The moisture balance is spot on. The look and feel of the shampoo is pleasant and of perfect consistency.
Furmommy
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5 out of 5 stars
1 June, 2023
originally posted on 4U by Tia
So soft
[This review was collected as part of a promotion.] I love this shampoo from 4U by Tia. I use this before the matching conditioner and my hair has never looked better. My curls are less frizzy and so soft. I'm able to detangle my hair so much quicker since I started using this awesome shampoo. I love love love it!!
AmyS81
1 guest found this review helpful. Did you?
5 out of 5 stars
1 June, 2023
originally posted on 4U by Tia
Nice and Lightweight
[This review was collected as part of a promotion.] I'm loving this shampoo and conditioner so far! The smell is so nice and light and it left my hair feeling so healthy! It's lightweight so did not weigh down my thinning hair which I love! My hair just felt smooth, light, silky and managable! I just felt very good after using it and would definitely recommend these products!
Carolyn22
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5 out of 5 stars
31 May, 2023
originally posted on 4U by Tia
Great product
[This review was collected as part of a promotion.] My daughter has absolutely notoriously dry hair and it's curly! So most days she looks like a frizz mop!! But let me tell you this shampoo worked wonders for moisture!! Her curls were brought back to life and she had a beautiful sheen and smoothness about her hair!! It works great!! Not to mention smells amazing!!
Weezy77
1 guest found this review helpful. Did you?
5 out of 5 stars
31 May, 2023
originally posted on 4U by Tia
Transportation
[This review was collected as part of a promotion.] I bought this product recently and I absolutely love it. My hair was softer and much more manageable. My hair also was cleaner and felt lighter and smells amazing after just one use! Something you must keep around.
Tami112
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5 out of 5 stars
31 May, 2023
originally posted on 4U by Tia
Excellent
[This review was collected as part of a promotion.] This shampoo by Tia is fantastic! It moisturized my hair without stripping my color. I recommend this shampoo if you have dry hair and need a good gentle cleanse. I recommend this shampoo. Also very affordable!
Pedrona00
1 guest found this review helpful. Did you?
4 out of 5 stars
31 May, 2023
originally posted on 4U by Tia
Nice shampoo
[This review was collected as part of a promotion.] I have been using this shampoo a few weeks now and I can say it is not a bad Moisturizing Shampoo. It does seem to take a little more product to get my hair lathered up. After drying my hair, I am not sure if it feels more moisturized, but it feels clean and a decent scent left behind.
Amber32
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5 out of 5 stars
31 May, 2023
originally posted on 4U by Tia
Love!
[This review was collected as part of a promotion.] I have struggles to find a shampoo that left my scalp feeling clean without drying out my curly hair. My hair felt clean and soft just after using the shampoo alone. The smell was nice and light and the shampoo went from a thick gel to a lustrious lather really quick.
Nioshoney
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5 out of 5 stars
29 May, 2023
originally posted on 4U by Tia
Top notch shampoo
[This review was collected as part of a promotion.] I have curly hair that can occasionally get bit with the frizz that’s out of control. I love the 4 U by Tia line. It moisturizes and heals my hair so easily. It doesn’t make my curl feel heavy or weighted. I love the scent of the shampoo and how it makes my hair feel. I’d highly recommend it!!
Jennip017
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4 out of 5 stars
29 May, 2023
originally posted on 4U by Tia
Smells amazing and works so well!
[This review was collected as part of a promotion.] 4U by Tia - Moisturizing Shampoo works very well!! I definitely give it two thumbs up. Not only does it work well, it smells amazing too! I love when I find a new product and it stands up to its name. My hair has never felt better!
Mamaof2crazygirls
1 guest found this review helpful. Did you?
5 out of 5 stars
27 May, 2023
originally posted on 4U by Tia
Amazing product!
[This review was collected as part of a promotion.] This shampoo is amazing! It has a wonderful smell! When I lathered up I instantly noticed a difference in the quality of the shampoo I was using. Made me realize I have not been using the right product. My hair afterwards felt so smooth! I’m so in love with this shampoo.
