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$8.59When purchased online
About this item
At a glance
Clean
Highlights
- Keep your coils healthy looking with Maui Moisture Lightweight Curls + Flaxseed Shampoo
- This gentle shampoo adds shine and bounce without weighing down curls
- A blend crafted with 100% aloe vera as the first ingredient to help give your hair lasting hydration
- Shampoo infused with flaxseed oil, coconut water and citrus oil
- Our light vegan blend helps maintain your natural volume and shape
Specifications
Scent: Floral
Hair Type: Wavy, Fine, Curly
Health Facts: Mineral Oil-Free, Sulfate-Free, Vegan, Contains Aloe
Product Warning: Eye irritant
Product Form: Liquid
Sustainability Claims: Cruelty-Free
Package Quantity: 1
Beauty Purpose: Curl Enhancing, Softening, Shine Enhancing
Net weight: 13 fl oz (US)
Features: Lightweight
TCIN: 80120856
UPC: 052800677005
Item Number (DPCI): 063-00-6473
Origin: Assem USA w/foreign/dom. parts
Description
Maui Moisture Lightweight Curls + Flaxseed Shampoo starts with 100% aloe vera and is infused with flaxseed oil, coconut water and citrus oil to give your coils a healthy looking glow with every use. This vegan, silicone-free shampoo adds just the right amount of lightweight moisture to your locks so they can look and feel fresh while keeping frizz at bay and your volume intact.
Clean
Your clear choice for clean. Formulated products are formulated without select chemicals of concern in the following chemical groups: phthalates, propyl- & butyl-parabens, formaldehyde donors, musks, nonylphenol ethoxylates ethanolamines, glycol ethers, siloxanes, and perfluorinated substances (PFAS). Additional details, by category:
• Beauty, Baby, Personal Care & Cleaning - also, cruelty free and/or not tested on animals.
• Pest Control - also classified as a Minimum Risk Pesticide by the EPA.
• OTC Medicines - also formulated without synthetic colors, artificial flavors and sweeteners, methyl-parabens, DMSO (Dimethyl sulfoxide), DMAA (1,3-dimethylamylamine), cyclodextrin, bisulfites and more.
• Supplements – formulated without ingredients prohibited in OTC products plus no amygdalin, ephedra, kratom, ethylenediaminetetraacetic acid (EDTA) anti-oxidants, pharmaceuticals like benfotiamine, phentermine and sulbutiamine, and more. Third-party certified by NSF or USP to be free from contaminants and adulterants. Sports Supplements also third-party certified as NSF Certified for Sport or Banned Substances Control Group (BSCG) Drug Free. Also, cruelty free and/or not tested on animals.
• Feminine Care, Adult Care & Diapers - fragrance free and chlorine free. • Pet Food - made with meat, poultry, or seafood as the first ingredient, and without artificial colors, flavors, or preservatives
• Car Seats - fabric, foam and labels made without intentionally added flame retardants and stain repellents (PFAS)See how we make shopping for wellness even easier.
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
aloe barbadensis leaf juice, water (aqua), sodium c14-16 olefin sulfonate, cocamidopropyl betaine, citric acid, coco-glucoside, cocos nucifera (coconut) water, linum usitatissimum (linseed) seed oil, citrus limon (lemon) peel oil, citrus aurantium dulcis (orange) fruit extract, polyquaternium-22, linoleamidopropyl pg-dimonium chloride phosphate, hydroxypropyl guar hydroxypropyltrimonium chloride, peg-150 pentaerythrityl tetrastearate, ppg-2 hydroxyethyl cocamide, propylene glycol, hexylene glycol, sodium citrate, sodium hydroxide, sodium benzoate, fragrance (parfum).
Shipping details
Estimated ship dimensions: 2.4 inches length x 2.17 inches width x 7.21 inches height
Estimated ship weight: 0.965 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
More to consider
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4.5 out of 5 stars with 765 reviews
38% would recommend
21 recommendations
effectiveness: 2.74 out of 5
quality: 2.95 out of 5
value: 2.58 out of 5
Works well for curly hair
5 out of 5 stars
Would recommend
DayAnn - 16 days ago, Verified purchaser
I see a noticeable difference in my curls. Since using this shampoo and conditioner, my hair has more bounce and less frizz. I highly recommend it. It smells really nice too
1 reply from Brand Answers Squad team - 16 days ago
We love hearing that our shampoo worked well for your curls! With love, Maui Moisture <3
Love it
5 out of 5 stars
Would recommend
PSN872 - 3 months ago, Verified purchaser
I have hip length wavy hair. This helps define my waves and smells great. I only have to use a little bit so it goes a long way.
1 reply from Brand Answers Squad team - 3 months ago
Hey there, thanks for sharing your experience with us! We're happy to hear you love our Lightweight Curls + Flaxseed Shampoo! 💙 With love, Maui Moisture
hair loss
1 out of 5 stars
Would not recommend
r - 5 months ago, Verified purchaser
i lost so much hair with this shampoo that i didn’t even get through half the bottle when i changed it. also made my curls looser.
1 reply from Brand Answers Squad team - 5 months ago
Hey there. We're sorry to hear about your experience with our product. When you get a chance, please use the "Contact Us" link on our website, so that we can learn more about your experience. We hope to hear from you soon.
Drys out hair
1 out of 5 stars
Would not recommend
Csalcido - 5 months ago
Like everyone is saying, made my hair dry and brittle. Wouldn't recommend.
1 reply from Brand Answers Squad team - 5 months ago
We're so sorry to hear that! Could you give us details so we can improve? Please visit our website and use the contact link to let us know what would be convenient for you. Thanks so much! With love, Maui Moisture
Meh
2 out of 5 stars
Bre - 5 months ago
Doesn’t cleanse very well, not curl defining, harder to rinse out than any other shampoo I’ve used. Has made hair frizzier than normal.
1 reply from Brand Answers Squad team - 5 months ago
Hey there, Bre, thanks for sharing your feedback! We're sad to hear you had a negative experience using our Lightweight Curls + Flaxseed Shampoo, and we'd like to learn more to help. Please visit our website and send us a message with your username, phone number, and best time to talk M-F, 9 am-5:30 pm EST. Chat soon! <3 Maui Moisture
Terrible
1 out of 5 stars
Would not recommend
Neece - 6 months ago, Verified purchaser
Left my hair dry and brittle. Would not recommend.
1 reply from Brand Answers Squad team - 6 months ago
We're so sorry this wasn't the right product--your poor hair! Could we learn more about your experience? Please visit our web site and scroll down to the Contact Us link so we can get more data and hopefully improve. Thanks so much!
dried out my hair, didnt define curls
1 out of 5 stars
Would not recommend
Miss pumpkin - 9 months ago
i have very thick 2c-3a curls & this really dried out my hair. it made my hair horribly vulnerable to tangles, and it was even falling out from my roots. i also felt like i had to use so much shampoo just to get it to lather on my scalp. only positive thing i can say is it smells good. i wouldn't recommend this or the conditioner for people with my hair type, but everyones hair is different!
1 reply from Brand Answers Squad team - 9 months ago
We appreciate you bringing this to our attention, as this is not something we expect and want to help. Please visit our website and send us message with your username, phone number, and best time to talk M-F, 9AM-5:30PM ET. With Love, Maui Moisture
Drying.
1 out of 5 stars
Would not recommend
Bianca - 9 months ago, Verified purchaser
There isn't much to say. I purchased the shampoo and conditioner and was disappointend with both. I don't think I can finish the bottles and I don't know who would benefit from these products. I would return if I could.
1 reply from Brand Answers Squad team - 9 months ago
Hey there, Bianca, thanks for sharing these reviews! We hear you, and we'd love to gather additional info to see how we can help. When you can, head to our website to fill out the Contact Us form, so we can chat! 💙 With love, Maui Moisture
Love it!
5 out of 5 stars
Would recommend
Lauren - 1 year ago, Verified purchaser
This is great for curls that can’t handle heavy products!
Does not work
1 out of 5 stars
Would not recommend
Janna - 1 year ago, Verified purchaser
Bought this shampoo and the conditioner to match because I thought it would help enhance my wave pattern. It did the exact opposite. I have wavy hair naturally, and while using this combo I have literally no wave pattern in my hair. It’s completely flat and lifeless. It smells great, but does not do what it says it will. Will not be purchasing again.
1 reply from Brand Answers Squad team - 1 year ago
Hey Janna! We're sorry to hear you didn't receive the expected results from our shampoo and we'd like to learn more about your experience. Please fill out the Contact Us form on our website, so we can get in touch. Thanks for sharing this with us, we hope to chat soon! 💙 With love, Maui Moisture
When your bun looks like a nest
1 out of 5 stars
Would not recommend
Mgeezy - 1 year ago, Verified purchaser
The smell is lovely, but I thought it would help my wavy hair gain it’s texture back to curly. This shampoo and conditioner combo made my hair so dry and tangled.
1 reply from Brand Answers Squad team - 1 year ago
Hey there, we're sorry this shampoo and conditioner weren't the best match for your hair and we'd like to learn more! When you have a moment, fill out our Contact Us form on our website so we get in touch with you and see how we can help. We hope to hear from you! With love, Maui Moisture
Shampoo
4 out of 5 stars
Would recommend
Bark - 1 year ago, Verified purchaser
Smells good. Works well for curly hair.
Not worth
1 out of 5 stars
N - 1 year ago, Verified purchaser
Make hair frizzy than before and dry
1 reply from Brand Answers Squad team - 1 year ago
Hey! Thanks for giving our product a try! We wouldn't expect it to make your hair frizzy, so we'd like to see what we can do. Please head on over to our Contact Us page and shoot us a message with your email so we can chat more and learn more about this! Hope to hear from you soon!
Awful in every way
1 out of 5 stars
Would not recommend
elizabeth1994 - 1 year ago
Absolutely worst shampoo I have ever tried. Turned my hair into a CLUMP of knotted mess. It took me over 30 minutes to brush out my hair all while on the verge of tears because of how much was ripping out. I never write reviews and have used Maui products which I really liked but this is the worst awful product on the face of the earth
1 reply from Brand Answers Squad team - 1 year ago
Hey! Thanks for letting us know about this, Elizabeth. We take matters like this very seriously, and we'd like to learn more about your experience to help. Please head over to the Contact Us page on our website, once there send over a message with your email, phone, and username so we can connect with you. We look forward to hearing from you soon! With Love, Maui Moisture 💙
Wouldnt recommend
2 out of 5 stars
Would not recommend
Dont approve - 2 years ago
When I put it in my hair it felt weird. It made my hair pretty dry. It did nothing to help my hair. Only good thing is that it smells really good
1 reply from Brand Answers Squad team - 2 years ago
Oh no! We're very sorry to hear about this, and we'd like to learn more. Please send us a message via our Contact Us page. We look forward to hearing from you! With love, Maui Moisture
Beware of air loss
1 out of 5 stars
Would not recommend
Ana - 2 years ago, Verified purchaser
I decided to try it for my curly hair and I lost so much hair while using it for one week. I hadn’t lost hair with my previous shampoo, so I know it’s this product causing such significant hair loss.
1 reply from Brand Answers Squad team - 2 years ago
Thanks for letting us know! We'd like you go head on over to our website and leave us a comment on our "contact us" page. That way we can gather product info from you and learn more about what you're looking for in a shampoo. With Love, Maui Moisture
Drying and lots of hair loss
2 out of 5 stars
Would not recommend
cheesy - 2 years ago, Verified purchaser
This shampoo didn’t do anything special for my curls. They were no more defined or moisturized. They felt dry after washing, in fact. I also noticed a sharp increase in shedding. It reminded me of postpartum hair loss. I won’t be repurchasing this, and I’ll be replacing it as soon as possible.
1 reply from Brand Answers Squad team - 2 years ago
We're so sorry to hear this happened! We'd like to learn more about your experience. If you could message us via our "contact us" page on our website that'd be great! We hope to hear from you soon. With Love, Maui Moisture
Amazing, fresh and vibrant
5 out of 5 stars
Mamabearof9cubs - 2 years ago
originally posted on mauimoisture.com
[This review was collected as part of a promotion.] I try to sort the sample and I was lucky enough to get the conditioner also they both work as a team. I noticed after one wash my hair felt nurtured moisture and vibrant. Shampoo and conditioner was flaxseed is amazing on here and work hand-in-hand together I highly recommend it it’s easy on your hair and good for daily use
Maui lightweight curls
5 out of 5 stars
Would recommend
Baileyd - 2 years ago
This is going to be my go to shampoo and conditioner now. I have soft curls that can become very frizzy sometimes and this stuff really helps define my curls and take away the frizz. My hair feels a lot lighter and flows a lot more. I absolutely love this stuff. 
not a huge fan of the shampoo
3 out of 5 stars
rachelr227 - 2 years ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Not a big fan of the shampoo seems drying and does not truly clean the scalp, at least I felt like I still had a lot of product buildup after using but really like the conditioner.
1 reply from Consumer Service team - 2 years ago
Hello, it's disappointing to hear you didn't see the results we'd normally expect from the shampoo, but we want to help out. Please go to our website and fill out the Contact Us form so we can learn more about your experience. Love, Maui Moisture