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Maui Moisture Heal & Hydrate + Shea Butter Shampoo for Tight Curly Hair - 13 fl oz
$6.99 ($0.54/fluid ounce) was $7.99
New lower price save $1.00 (13% reduction)
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About this item
Highlights
- Maui Moisture Heal & Hydrate + Shea Butter Shampoo ideal for curly & coily hair softens, quenches & revives dry, damaged curls
- Reviving shampoo with creamy shea butter, coconut oil & macadamia oil helps nourish curls leaving them soft & moisturized with a healthy-looking glow
- Hair shampoo features a fresh citrus, melon & shea butter scent & a unique blend with aloe vera & coconut water to moisturize curls
- Hydrating shampoo is formulated without mineral oil, silicones, parabens, gluten, SLS, sulfated surfactants, synthetic dyes & ALES
- Ideal for curly & coily hair, this hydrating formula is safe for color-treated hair & suitable for daily use on curls with balanced to coarse texture
- Apply deeply hydrating shea butter shampoo generously to wet hair, massage into a lather through to the ends & rinse
- Follow up Maui Moisture Heal & Hydrate + Shea Butter Conditioner and the rest of the Heal & Hydrate routine for your best curls yet
- You can feel good knowing that this hydrating shampoo is vegan & not tested on animals
Description
Not all moisture is the same! Deeply quench dry, damaged hair & help revive curls with Maui Moisture Heal & Hydrate + Shea Butter Shampoo. The ultra-nourishing formula of this shampoo for damaged curls helps hydrate, leaving curls feeling soft & touchable with a healthy-looking glow. You can feel good knowing that this hydrating shampoo is vegan & not tested on animals & is formulated without mineral oil, silicones, parabens, gluten, SLS, sulfated surfactants, synthetic dyes & ALES. Ideal for curly & coily hair, this moisturizing shampoo made with 100% aloe vera as the first ingredient is suitable for daily use on curls that are balanced to coarse in texture while also being safe for use on color-treated hair. Featuring an exotic scent of fresh citrus, melon & shea butter, the rich nourishing formula of the curly hair shampoo contains creamy shea butter, rich coconut oil & macadamia oil. This deeply hydrating hair shampoo is suitable for daily use on curly and coily hair & is safe for use on color-treated hair. To use, apply shampoo generously to wet hair, massage into a lather through to the ends & rinse. Follow up Maui Moisture Heal & Hydrate + Shea Butter Conditioner and the rest of the Heal & Hydrate routine for your best curls yet!
Scent: Shea
Hair Type: All Hair Types, Dry, Curly
Health Facts: Sulfate-Free, Dye-Free, Vegan, Aluminum-Free, Paraben-Free
Product Form: Liquid
Sustainability Claims: Cruelty-Free
Beauty Purpose: Nourishing, Deep Hydration, Moisturizing
Net weight: 13 fl oz (US)
TCIN: 51069290
UPC: 022796188113
Item Number (DPCI): 063-00-3263
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
aloe barbadensis leaf juice, water (aqua), sodium c14-16 olefin sulfonate, cocamidopropyl betaine, glycol distearate, ppg-2 hydroxyethyl coco/isostearamide, cocos nucifera (coconut) water, butyrospermum parkil (shea) butter, cocos nucifera (coconut) oil, macadamia ternifolla seed oil, polyquaternium-6, polyquaternium-10, sodium cocoyl isethionate, cocamidopropyl hydroxysultaine, peg-120 methyl glucose dioleate, guar hydroxypropyltrimonium chloride, methyl gluceth-10, maltodextrin, sodium chloride citric acid, propylene glycol, diazolidinyl urea, lodopropynyl butylcarbamate, fragrance (parfum).' '
Allergens & Warnings:
NOT TESTED ON ANIMALS please do not drink me!Shipping details
Estimated ship dimensions: 7 inches length x 2.5 inches width x 2.25 inches height
Estimated ship weight: 0.98 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Does this shampoo lather? If yes, is it a heavy lather, average lather, or very little to none? I can only use shampoos that have little to no lather. My scalp is severely sensitive.
submitted by TabbyRos - 9 years ago
A: Hi there! This shampoo does lather. :)
submitted byBrand Answers Squad - 5 years agoBrand expertA: It does not lather. I have tried with this shampoo, multiple times, and it never suds up like previous shampoos I have used.
submitted byRachel - 4 years agoA: It usually takes almost a palm size amount to get it to lather a lot so I would assume that using a teaspoon size wouldn't lather as much.
submitted bymony1983 - 8 years ago
Q: Is this product color safe?
submitted by Patrish - 7 months ago
A: Yes this product is Color Safe.
submitted byJohnson & Johnson - 7 months agoBrand expertA: Yes this product is Color Safe.
submitted byBrand Answers Squad - 7 months agoBrand expert
Q: How should I apply this shampoo?
submitted by AI Shopping Assistant - 5 days ago
A: Apply generously to wet hair, massage into a lather, and rinse thoroughly.
submitted byAI Shopping Assistant - 5 days agoAi generated
Q: Is this product vegan and cruelty-free?
submitted by AI Shopping Assistant - 5 days ago
A: Yes, this hydrating shampoo is vegan and not tested on animals.
submitted byAI Shopping Assistant - 5 days agoAi generated
Q: Is this shampoo suitable for color-treated hair?
submitted by AI Shopping Assistant - 5 days ago
A: Yes, this hydrating shampoo is safe for color-treated hair and suitable for daily use.
submitted byAI Shopping Assistant - 5 days agoAi generated
Q: What scent does the shampoo have?
submitted by AI Shopping Assistant - 5 days ago
A: The shampoo features a fresh scent of citrus, melon, and shea butter.
submitted byAI Shopping Assistant - 5 days agoAi generated
Q: What are the key ingredients in this shampoo?
submitted by AI Shopping Assistant - 5 days ago
A: The shampoo contains shea butter, coconut oil, macadamia oil, aloe vera, and coconut water for hydration.
submitted byAI Shopping Assistant - 5 days agoAi generated
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Guests are saying
Guests appreciate the Maui Moisture Heal Hydrate Shea Butter Shampoo and Conditioner for their rich, creamy texture and delightful tropical scent. Many have noted significant improvements in hair softness, hydration, and manageability after use. The products are praised for their natural ingredients, which help repair dry and damaged hair. However, some guests have expressed concerns about the packaging design, which can make dispensing the product challenging. Overall, these products are seen as effective for various hair types, especially for those needing extra moisture.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 4068 reviews
effectiveness: 2.79 out of 5
quality: 2.89 out of 5
value: 2.86 out of 5
45% would recommend
108 recommendations
5 out of 5 stars
16 December, 2025
originally posted on influenster.com
Love It!
This shampoo is rich, nourishing, and perfect for dry or damaged hair. It gently cleanses without stripping moisture, leaving hair feeling soft, smooth, and refreshed. The shea butter helps tame frizz and adds noticeable hydration, making hair more manageable after just a few washes. It has a pleasant, subtle scent and works well for regular use. Overall, it’s a great moisturizing shampoo that leaves hair healthier and more hydrated. I love it!
4 out of 5 stars
8 December, 2025
originally posted on influenster.com
Really good for value
Very good conditioner I like the consistency. I use this for my extensions and it really moisturizes and brings them back to life. There are always good deals on them also
4 out of 5 stars
8 December, 2025
originally posted on influenster.com
Very moisturizing
Maui hair products are always a good idea. This shampoo smells amazing just like all the other ones. I only gave it 4 stars because this one is to heavy on my hair so it makes my hair a little too flat for my liking. I have wavy hair but I bet it would work great on curly hair.
5 out of 5 stars
5 December, 2025
originally posted on influenster.com
Hydrating
Very hydrating!! I have straight hair but I feel like it gave my hair a nice volume and smooth feel. I would re purchase again. The price point is good too.
5 out of 5 stars
5 December, 2025
originally posted on influenster.com
Volume
Very hydrating!! I have straight hair but I feel like it gave my hair a nice volume and smooth feel. I would re purchase again. The price point is good too.
4 out of 5 stars
3 December, 2025
originally posted on influenster.com
Good for everyday use
Very hydrating, ideal for curly hair . It helps with the texture and is not heavy but at the same time hydrates a lot . It’s very affordable and easy to find , it makes perfect match with other products from the same brand , you only need a little bit and it last long
5 out of 5 stars
25 November, 2025
originally posted on influenster.com
My Curls are Thriving! (5/5 Stars)
I received the Maui Moisture Heal & Hydrate + Shea Butter & Aloe Vera Shampoo and Conditioner set for testing, and I am so glad I did! My hair is dry and wavy, and it often struggles with definition and moisture retention. Ingredients & Formula: I love that the first ingredient is Aloe Vera juice, not just water, and that the set is free of sulfates and silicones. The main ingredients—Shea Butter and Aloe Vera—are fantastic for deep hydration without weighing down my hair. The scent is also incredible, very tropical and spa-like!
5 out of 5 stars
24 November, 2025
originally posted on influenster.com
Soft hair
I really like this conditioner. It leaves my hair soft, hydrated, and easy to detangle. The shea butter formula feels rich but doesn’t weigh my hair down. The texture is smooth and pleasant, and the consistency spreads easily through the hair. It creates a light lather when applied, and it rinses out clean with no residue left behind. Great smell and great moisture - definitely recommend!
3 out of 5 stars
23 November, 2025
originally posted on influenster.com
OK
It is an OK product if you already have healthy hair, but if not, I would recommend something stronger. it is not as inexpensive as one would like, but it is solid.
5 out of 5 stars
13 November, 2025
originally posted on influenster.com
Healthy, good smelling hair
I exclusively use Maui shampoos and conditioners because i love the way they make my hair feel and smell. This product has a coconut and floral scent that stays with you through a few no wash days.
4 out of 5 stars
13 November, 2025
originally posted on influenster.com
I don’t mind it! Great smell!
I love Maui, even thought I hear they’re not the best brand to use, they make my hair feel so smooth, and the smell of Shae Butter is so good My boyfriend always compliments me haha I notice my hair is a lot smoother when I use, unlike some brands!
5 out of 5 stars
3 November, 2025
originally posted on influenster.com
Lovely shampoo can’t go wrong with it.
One of my favorite shampoo with beautiful scent. Since I have long hair it is easy to apply. Makes my hair silky smooth . Very attractive packaging and above all great value for the money.
5 out of 5 stars
2 November, 2025
originally posted on influenster.com
Good conditioner!
This is a great conditioner. Not heavy for being a moisturizing one. Leaves hair soft, smelling fabulous and smooth. Have fine hair and it does not weight it down.
4 out of 5 stars
31 October, 2025
originally posted on influenster.com
Fresh scent and clean scalp with Maui!
LOVE this brand, great products for a good price, effective creamy texture and delicious smell. I’ve saved the bottle to refill it with body wash as it’s a great size on my shower rack. Definitely recommend!
5 out of 5 stars
30 October, 2025
originally posted on influenster.com
Great drug store conditioner!!
Sincerely, this has been my go-to drug store combo for years. It nourishes without striping and smells like a dream! I have only tried out a couple of the other varieties, but this one is hands down my fav!
5 out of 5 stars
30 October, 2025Verified purchase
(no review title)
Very great shampoo
1 reply from Brand Answers Squad team - 2 months ago
We truly appreciate your feedback! It means a lot to us, and we are grateful for amazing customers like you. Wishing you an amazing day ahead! With love, Maui Moisture.
5 out of 5 stars
27 October, 2025
originally posted on influenster.com
Amazing product!!!
Loved this shea butter conditioner. Smells delicious. Moisturize my hair. My hair looks great, soft, healthy, shiny. Hydrate my hair. Heal my hair after drying.
4 out of 5 stars
25 October, 2025
originally posted on influenster.com
Tropical escape
This shampoo takes you to the tropics when you use it. I love the smell. I also love the price as it is much less than some other brands. The packaging is beautiful with the bright purple color and it makes my hair very soft and it smells good for hours.
5 out of 5 stars
24 October, 2025
originally posted on influenster.com
So good and so affordable
Keeping up with blonde is really hard, especially when you’re naturally dark. It becomes brittle and unmanageable at times. This product makes life so much easier!! I leave this on like a mask for 5 minutes and it’s like my hair is fresh out of the salon. It’s so soft and shiny! The best drugstore conditioner out there. And not to mention, it smells SO GOOD
5 out of 5 stars
23 October, 2025
originally posted on influenster.com
A rich, moisturizing shampoo that leaves hair soft
I really like the Maui Moisture Heal & Hydrate + Shea Butter Shampoo. It leaves my hair feeling soft, clean, and deeply moisturized without making it greasy. The texture is thick and creamy, which feels luxurious when applying. The scent is amazing — fresh and tropical but not overwhelming. After a few uses, my hair felt healthier and easier to detangle. The ingredients are gentle and free from harsh sulfates, which is great for curly or dry hair. Overall, this shampoo truly nourishes and restores moisture while keeping hair shiny and manageable.