$9.99 when purchased online
Target Online store #3991
About this item
Highlights
- Washable Lengthening Mascara: Get an instant lash lift effect from a mascara; This eyelash extension mascara infused with fibers delivers dramatic volume, length, and lift for lashes that gives you a false eyelash effect
- Lifting Brush: Our double curved mascara separator brush and fiber-infused volumizing washable mascara formula grabs lashes at the root to lift, thicken and lengthen; No clumps, smears, or flakes, just volume and the look of longer eyelashes that lasts all day
- It's All In The Eyes: Subtle lines, smokey vibes, custom brow looks, classic tones or a shot of color; Our eyeshadow, eyeliner, brows, and volume mascara collections are designed to transform your look
- Explore Your Creativity: We're committed to celebrating beauty, self-expression and creativity with our full line of makeup, from foundations, concealers and bronzers to eyelash growth mascara, brow pencils, eyeliner and lipstick
- Maybelline New York: We combine technologically advanced formulations with on-trend expertise and New York City edge; Our mission is to offer innovative, accessible and effortless cosmetics for everyone
Description
Get an instant lash lift effect from a washable mascara. Falsies Lash Lift Black Mascara from Maybelline NY delivers dramatic volume and long, lifted lashes. Our lengthening mascara double curved lifting brush and fiber-infused formula grabs lashes at the root to lift, thicken, and lengthen. No clumps, smears, or flakes, just volume that lasts all day.
For best results, hold brush against lashes and sweep from root to tip. Repeat until desired look is achieved. Do not let dry between coats.
For best results, hold brush against lashes and sweep from root to tip. Repeat until desired look is achieved. Do not let dry between coats.
Suggested Age: 13 Years and Up
Color Palette: Dark Tones
Beauty Purpose: Lengthening, Volumizing, Curling
Net weight: .32 fl oz (US)
Features: Non-Clumping, Non-Flaking, Ophthalmologist Tested
TCIN: 76466142
UPC: 041554578485
Item Number (DPCI): 052-07-6380
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
g684819, aqua/water, potassium cetyl phosphate, paraffin, ethylene/va copolymer, copernicia cerifera cera/carnauba wax, styrene/acrylates/ammonium methacrylate copolymer, cera alba/beeswax, synthetic beeswax, bis-diglyceryl polyacyladipate-2, polybutene, cetyl alcohol, steareth-20, glyceryl dibehenate, steareth-2, phenoxyethanol, hydroxyethylcellulose, acacia senegal gum, tribehenin, caprylyl glycol, glyceryl behenate, sodium dehydroacetate, hydrogenated jojoba oil, hydrogenated palm oil, disodium edta, butylene glycol, rayon, sodium laureth sulfate, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, tetrasodium edta, silica, potassium sorbate, bht, [+/- may contain: ci 77491, ci 77492, ci 77499/iron oxides, ci 77007/ultramarines, ci 77891/titanium dioxide, mica, ci 75470/carmine, ci 77288/chromium oxide greens, ci 77742/manganese violet, ci 77510/ferric ferrocyanide], f.i.l.# d235274/1
Shipping details
Estimated ship dimensions: 5.55 inches length x 2.76 inches width x 0.94 inches height
Estimated ship weight: 0.06 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
This product is featured in a recent Target Finds story
Frequently bought together
Guests also viewed
Discover more options
Summary of reviews
This mascara is celebrated for its ability to provide exceptional length, volume, and definition without clumping, flaking, or smudging. Guests appreciate the long-lasting formula and the wand's design, which helps separate lashes and avoid clumps. While some guests have experienced difficulty with the waterproof version and removal, the overall sentiment is that this mascara is a reliable choice for creating a dramatic lash look.
Generated by AI from the text of guest reviews (includes incentivized reviews)
4.5 out of 5 stars with 2398 reviews
easy to apply: 4.27 out of 5
quality: 3.87 out of 5
easy to remove: 4.07 out of 5
long lasting: 4.03 out of 5
value: 3.98 out of 5
66% would recommend
209 recommendations
Give it a try!
5 out of 5 stars
Thumbs up graphic, would recommend
rambo143 - 7 days ago, Verified purchaser
- Skin tone: Medium
- Eye color: Brown
- Skin type: Combination
- Hair color: Brunette
I was recommended this mascara and I actually really like it so far!
The BEST Falsies yet!!
5 out of 5 stars
Thumbs up graphic, would recommend
Haley - 19 days ago, Verified purchaser
I have been using Falsies mascara since 2013 and switched it up around 2018. After trying L'Oreal and other brands, I saw this new one and wanted to try it again. This Falsies is my #1 mascara! The length and volume can't be beat, and there is very little clumping, even as it gets old. I will use a spoolie to brush any excess through, which also avoids clumps.
Favorite mascara
5 out of 5 stars
Thumbs up graphic, would recommend
Noname - 28 days ago, Verified purchaser
Not clumpy, Is definitely water proof, holds a curl.
Winner
5 out of 5 stars
AMA - 1 month ago, Verified purchaser
New favorite mascara! Does exactly as it claims.
Terrible product on your lashes
2 out of 5 stars
Rlrtxmx - 1 month ago
originally posted on maybelline.com
Terrible mascara. This mascar when I first bought it, looked great the first day. Then when I tried taking it off, it was so hard. Even with makeup remember liquid or towels. Leaves a clunks. Then being in the pool or sweating it runs. After having it for 3 weeks, it’s drying out and now my eyelashes are coming off. Washing my face with face wash doesn’t take this product off. Really would like a refund.
1 reply from Consumer Care Center team - 1 month ago
Hello Rlrtxmx. Thanks for reaching out to us about your experience with the Falsies Lash Lift. We are sorry to hear this product did not suit you and was hard to remove. We want to speak with you directly about it. Please give us a call at @ 800-944-0730 M-F 9:00 am – 5:30 pm ET for assistance and provide reference #37015091. Have the tube with you when you call.
Best Mascara
5 out of 5 stars
Lashy - 2 months ago
originally posted on maybelline.com
My daughter swears by this mascara. It is the only one she will use. She loves the wand! Her friends are always asking her where she got her lashes done. She tells them use Maybelline Falsie Lash Lift. She is obsessed with this mascara! Don't discontinue or remake please.
Comprable to higher end mascara
5 out of 5 stars
Thumbs up graphic, would recommend
Samantha - 2 months ago
- Skin tone: Light
- Skin type: Combination
I was on the hunt for a less expensive mascara than what I have been purchasing through a popular luxury makeup store. I find I need to replace my mascara monthly because I hate when it dries out and $30 mascara is just too much. I’ve tried maybeline falsies and thought it was very mediocre. I decided to give this maybeline falsies ultra lift a try though. I have used it for a few weeks and really like it. I wipe it off with a liquid makeup remover and cotton pad. I will buy this again. $10 for a mascara and I can’t tell much of a difference between this and higher end brand mascara.
Never Discontinue This- Holy Grail of all Mascaras
5 out of 5 stars
Serenaaa - 3 months ago
originally posted on maybelline.com
This waterproof lash lift is unmatched. Gives the most fluffy, long, volumized, separated, curled gorgeous lashes imaginable. I will never buy another mascara-- this is the BEST Maybelline has to offer!
Waterproof, long lashes!
5 out of 5 stars
Thumbs up graphic, would recommend
AKT3 - 3 months ago, Verified purchaser
- Eye color: Blue
- Skin tone: Light
- Skin type: Normal
Love this mascara! It stays on well and is definitely waterproof. It makes my lashes look longer and fuller, and makes my eyes pop! It’s a great option for everyday wear and swimming! Will be purchasing this again.
I'm sorry but I was disappointed
2 out of 5 stars
Jesieca - 3 months ago
originally posted on maybelline.com
I usually don't do bad reviews especially towards Maybelline. However this mascara was no good no good whatsoever it left too many clumps in my eyelashes and it felt weighed down.I hope you have better results with it.
1 reply from Consumer Care Center team - 3 months ago
Hello there. Thank you for taking the time to share with us your results and feedback with this mascara. We are very sorry that The Falsies Lash Lift® did not meet your expectations. Consumer feedback is very important to us and we will be forwarding this along! We recommend trying Lash Sensational Firework Waterproof Mascara Makeup. This mascara offers a SuperSpark™ Brush with bristles arranged in a spiral firework pattern to shoot lashes up and out. Gel based flaring formula infused with Pro-Vitamin B5. Buildable, clump-resistant impact. Lashes feel conditioned. We hope you give it a try!
The BEST!
5 out of 5 stars
Vicky3269 - 4 months ago
originally posted on maybelline.com
The BEST mascara out there. I've spent so much money trying them all, what a waste of time and money. I had been using Maybelline Full And Soft, which is also great, but the secret with this one is the brush! It grabs my tiny little stubby eyelashes, even the hard to reach ones near the inside corners of my eyes. And it doesn't clump!!! Please don't ever stop making this product!!! Although I would be even happier if you made it in brown. ;)
Waterproof Falsies Lash Lift- DREAM COME TRUE
5 out of 5 stars
Zaraes - 4 months ago
originally posted on maybelline.com
I am someone who is never happy with my mascaras, I've tried all the high end and drugstore and this one specifically in waterproof gives the most fluffy, long, volumized but natural, zero clump, full curl allll day. No flaking or smudging either. If you're someone who wants to look polished and put together with a naturally stunning lash lift look, you will love this....it's the only mascara I feel is truly worth it and lives up to its name-falsies lash lift! Just use waterproof remover and this is life changing---please never discontinue this Maybelline!
Good mascara
5 out of 5 stars
Thumbs up graphic, would recommend
RCola - 4 months ago, Verified purchaser
- Skin tone: Light
- Skin type: Normal
- Hair color: Black
- Eye color: Hazel
I like the brush it gets between the lashes to define them.
Removed my eyelashes!!
1 out of 5 stars
Thumbs down graphic, would not recommend
Mia - 4 months ago
Very upset!! Used this mascara and my eyelashes were falling out while washing it off! I barely have lashes now and what I do have left, the length is now shorter.
1 reply from Maybelline Consumer Care team - 4 months ago
Hi there Mia! Thank you for reaching out to us about your experience with the Falsies Lash Lift Volumizing and Lengthening Mascara. We would like to speak to you directly, please call us at 1-800-944-0730 M-F between the hours of 9:00 am – 5:30 pm ET we will gladly assist you. We hope to hear from you soon.
sticky eyelashes
1 out of 5 stars
Rogu70 - 5 months ago
originally posted on maybelline.com
It doesn't work as they say, every time I put it on it is very sticky and my eyes sting.
1 reply from Consumer Care Center team - 5 months ago
Hello there! We appreciate you sharing your experience with our Maybelline The Falsies Lash Lift. We apologize that it did not give you the results you were looking for. We would like to speak with you directly about this matter. Please give us a call at 800-944-0730, M-F 9:00am- 5:30pm ET and provide the advisor answering your call with the reference #33058939. We hope to hear from you soon!
Just ok.
3 out of 5 stars
Thumbs down graphic, would not recommend
Smt - 5 months ago, Verified purchaser
- Skin tone: Light
- Eye color: Hazel
- Skin concern: Dullness, Dark circles, Redness, Aging, Sun damage, Uneven skin tone
- Skin type: Combination
- Hair color: Black
Very hard to remove and leaves a waxy feeling on lashes after.
1 reply from Maybelline Consumer Care team - 5 months ago
Hi there! Thank you for your feedback on the Falsies Lash Lift Volumizing and Lengthening Mascara. We are sad to hear that you did not see the results you expected and that you had difficulty removing this mascara We suggest checking out our Expert Eyes Moisturizing Eye Makeup Remover it is a fragrance-free, moisturizing formula gently removes waterproof and washable mascara and eye makeup in a cinch. We hope you try this . We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
Get it!!
5 out of 5 stars
Thumbs up graphic, would recommend
Live - 5 months ago, Verified purchaser
- Eye color: Hazel
- Skin concern: Blackheads, Uneven skin tone, Cuticles, Sun damage, Pores, Dark circles, Calluses, Sensitivity, Puffiness, Dullness, Aging, Cellulite
- Skin tone: Medium
- Skin type: Combination
- Hair color: Blonde
Best mascara! Truly love it!
GET IT!!!
5 out of 5 stars
Thumbs up graphic, would recommend
Anna - 6 months ago
- Skin concern: Uneven skin tone, Acne, Dark circles, Blackheads, Pores
- Skin tone: Light
- Hair color: Brunette
- Eye color: Blue
- Skin type: Combination
One of the best mascaras I have ever tried!!! It is definitely waterproof and hard to take off. But I think it is worth it for the length and volume this mascara gives.
Lashes BFF
5 out of 5 stars
Thumbs up graphic, would recommend
YogaMamaof2 - 6 months ago, Verified purchaser
- Skin tone: Medium
- Skin type: Combination
- Hair color: Brunette
- Eye color: Green
Gives great length and thickness to my barely there lashes without clumping.
Favorite atm!!!!
5 out of 5 stars
Thumbs up graphic, would recommend
arba - 6 months ago, Verified purchaser
- Eye color: Green
- Hair color: Brunette
- Skin concern: Dark circles
- Skin type: Combination
- Skin tone: Light
Maybelline has some of the best lash products as of lately. I got this one on a whim because I wanted something new apart from the other mascara I’ve been loving (the falsies surreal) and I think I like this one even better!!!! I don’t have many lashes but this one makes them look so nice!!!!!