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$9.99When purchased online
About this item
Highlights
- Washable Lengthening Mascara: Get an instant lash lift effect from a mascara; This eyelash extension mascara infused with fibers delivers dramatic volume, length, and lift for lashes that gives you a false eyelash effect
- Lifting Brush: Our double curved mascara separator brush and fiber-infused volumizing washable mascara formula grabs lashes at the root to lift, thicken and lengthen; No clumps, smears, or flakes, just volume and the look of longer eyelashes that lasts all day
- It's All In The Eyes: Subtle lines, smokey vibes, custom brow looks, classic tones or a shot of color; Our eyeshadow, eyeliner, brows, and volume mascara collections are designed to transform your look
- Explore Your Creativity: We're committed to celebrating beauty, self-expression and creativity with our full line of makeup, from foundations, concealers and bronzers to eyelash growth mascara, brow pencils, eyeliner and lipstick
- Maybelline New York: We combine technologically advanced formulations with on-trend expertise and New York City edge; Our mission is to offer innovative, accessible and effortless cosmetics for everyone
Specifications
Suggested Age: 13 Years and Up
Color Palette: Dark Tones
Beauty Purpose: Lengthening, Volumizing, Curling
Net weight: .32 fl oz (US)
Features: Non-Clumping, Non-Flaking, Opthamologist Tested
TCIN: 76466134
UPC: 041554578478
Item Number (DPCI): 052-07-0100
Origin: Assem USA w/foreign/dom. parts
Description
Get an instant lash lift effect from a washable mascara. Falsies Lash Lift from Maybelline NY delivers dramatic volume and long, lifted lashes. Our lengthening mascara double curved lifting brush and fiber-infused formula grabs lashes at the root to lift, thicken, and lengthen. No clumps, smears, or flakes, just volume that lasts all day.
For best results, hold brush against lashes and sweep from root to tip. Repeat until desired look is achieved. Do not let dry between coats.
For best results, hold brush against lashes and sweep from root to tip. Repeat until desired look is achieved. Do not let dry between coats.
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
aqua/water/eau, potassium cetyl phosphate, paraffin, ethylene/va copolymer, copernicia cerifera cera/carnauba wax/cire de carnauba, styrene/acrylates/ammonium methacrylate copolymer, cera alba/beeswax/cire dabeille, synthetic beeswax, bis-diglyceryl polyacyladipate-2, polybutene, cetyl alcohol, steareth-20, glyceryl dibehenate, steareth-2, phenoxyethanol, hydroxyethylcellulose, acacia senegal gum, tribehenin, caprylyl glycol, glyceryl behenate, sodium dehydroacetate, hydrogenated jojoba oil, hydrogenated palm oil, disodium edta, butylene glycol, rayon, sodium laureth sulfate, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, tetrasodium edta, silica, potassium sorbate, bht, [+/- may contain: ci 77491, ci 77492, ci 77499/iron oxides, ci 77007/ultramarines, ci 77891/titanium dioxide, mica, ci 75470/carmine, ci 77288/chromium oxide greens, ci 77742/manganese violet, ci 77510/ferric ferrocyanide]. d235274/1.
Shipping details
Estimated ship dimensions: 5.52 inches length x 2.76 inches width x 0.79 inches height
Estimated ship weight: 0.06 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
4.4 out of 5 stars with 1071 reviews
62% would recommend
116 recommendations
quality: 3.83 out of 5
value: 3.85 out of 5
easy to apply: 4.2 out of 5
long lasting: 4.04 out of 5
easy to remove: 4.07 out of 5
Forever favorite
5 out of 5 stars
Would recommend
B - 6 days ago, Verified purchaser
This mascara is a game changer!
Personal info
Skin concern:
Pores,
Sensitivity,
Aging
Skin tone:
Medium
Eye color:
Brown
Hair color:
Brunette
Skin type:
Combination
Best Mascara!
5 out of 5 stars
Would recommend
kimincalifornia - 9 days ago, Verified purchaser
Maybelline Falsies Lash Lift Volumizing and Lengthening Mascara is by far the ultimate drug store mascara! I used a very expensive mascara for years but stumbled on this product a while back. It truly adds volume and length with only 1 or 2 coats. I buy 2 at a time now, just in case they sell out. The washable formula is very easy to wash off before bed. You won’t be sorry with this mascara!
Personal info
Skin type:
Combination
Eye color:
Blue
Hair color:
Brunette
Skin concern:
Redness
Skin tone:
Medium
Must purchase
5 out of 5 stars
Would recommend
Lstinson - 29 days ago, Verified purchaser
Love how much volume I get with this mascara. Def will purchase again.
Personal info
Skin tone:
Medium
Skin concern:
Blackheads
Hair color:
Brunette
Eye color:
Brown
Skin type:
Dry
Lashes fell
2 out of 5 stars
Would not recommend
Nicole - 1 month ago, Verified purchaser
Made my lashes fall and stayed sticky for too long.
1 reply from Maybelline Consumer Care team - 1 month ago
Hi Nicole. Thank you for reaching out to Maybelline regarding the Falsies Lash Lift Volumizing & Lengthening Mascara. We are sorry your results were not what you were expecting. We’d like to help! Please call us at 800-944-0730, M-F, 9am-5:30pm, ET and provide us with your reference #23935184. Looking forward to hearing from you!
Personal info
Hair color:
Brunette
Skin tone:
Light
Eye color:
Blue
Skin type:
Normal
Does hardly anything
2 out of 5 stars
Would not recommend
shmolls - 1 month ago
Gave hardly any color to my lashes, much less “dramatic length, volume and lift”. I usually can power through a product but this one is going back. Terrible.
Personal info
Skin tone:
Medium
Skin type:
Normal
Skin concern:
Aging,
Sensitivity,
Sun damage
Hair color:
Brunette
Eye color:
Green
Good & bad
4 out of 5 stars
Would recommend
ST - 1 month ago, Verified purchaser
The brush is great, but the formula is too soft and smears easily. Unfortunate.
Great Mascara
5 out of 5 stars
Would recommend
C - 1 month ago
This is a great mascara. It's not clumpy or flaky.
Personal info
Hair color:
Brunette
Skin concern:
Acne,
Redness
Skin type:
Dry
Skin tone:
Light
Eye color:
Blue
Flaky mess
2 out of 5 stars
Would not recommend
Beereal - 2 months ago, Verified purchaser
I like the brush, but the mascara ends up flaking/falling all over my face.
1 reply from Maybelline Consumer Care team - 2 months ago
Hi There! Thanks for reaching out and sharing your experience with our Maybelline Falsies Lash Lift Volumizing and Lengthening Mascara. Feedback from our consumers is very important to us and helps us improve all our products. We are sorry to hear that this product is not your new favorite. Check out our Maybelline New York Green Edition Mega Mousse Mascara. It delivers big, buildable volume that is lightweight and wears all day.
Personal info
Skin tone:
Light
Skin type:
Combination
Skin concern:
Acne,
Redness,
Pores,
Uneven skin tone
Hair color:
Auburn
Eye color:
Brown
Brown/Black Not worth the price
1 out of 5 stars
Would not recommend
MommyCan - 2 months ago, Verified purchaser
The black brown did nothing for me, could hardly tell that I put on mascara at all. Normally I like Maybelline but I definitely wouldn't pay more for this version.
1 reply from Maybelline Consumer Care team - 2 months ago
Hi There! Thank you for your review. We are so sorry to hear this mascara is not your new favorite. As America’s best-selling mascara brand, Maybelline New York has been making the best drugstore mascaras for decades. And whether you’re looking for a curling mascara, lengthening mascara, volumizing mascara, brown mascara, clear mascara, or even the best mascara primer, Maybelline New York has the best mascara for you! Even better, they’re all affordable!
Personal info
Skin tone:
Light
Skin type:
Combination
Skin concern:
Acne,
Blackheads,
Pores
Hair color:
Brunette
Eye color:
Brown
Good
4 out of 5 stars
Would recommend
Meme - 2 months ago, Verified purchaser
When they say water proof they really mean water proof really hard to get off if your in a rush even a melting balm struggles to take it off
Personal info
Eye color:
Hazel
Skin tone:
Light
Hair color:
Brunette
Skin type:
Combination
Best mascara ever?
5 out of 5 stars
Would recommend
Smm9693 - 3 months ago, Verified purchaser
This mascara has been my favorite for years now probably. It does it all, volume, length, curl. My favorite thing is that it never smudges or flakes like every other mascara has done in the past for me. Just got back from a trip in a very hot/humid climate where I was outside a lot, and my lashes held up nice and curly the whole time with no smudging. It’s just the best.
Personal info
Skin tone:
Light
Eye color:
Hazel
Hair color:
Auburn
Skin type:
Combination
Love!
4 out of 5 stars
Would recommend
sydney - 3 months ago, Verified purchaser
Personally LOVE this mascara! Gives amazing length and volume in just 2 coats. Also super buildable without looking clumpy. Formula isn’t too dry or too wet. Knocking off a star because it can smudge under the eyes after a couple of hours a little bit. However I think this might be a “me” problem LOL because I have this issue with most mascaras.
Personal info
Hair color:
Brunette
Skin concern:
Uneven skin tone,
Pores,
Dullness,
Redness
Skin tone:
Light
Skin type:
Combination
Eye color:
Brown
The best mascara
5 out of 5 stars
Would recommend
Kiki - 3 months ago, Verified purchaser
Honestly this is the only mascara that doesn't clump up on my lashes. It gives much volume and length. I always wind up coming back to this one. I highly recommend 10/10
Horrible
1 out of 5 stars
Would not recommend
MommaK - 3 months ago, Verified purchaser
Horrible clumpy and make your eyelashes split and look dumb
1 reply from Maybelline Consumer Care team - 3 months ago
Hi There! We are so sorry to hear our Maybelline Falsies Lash Lift Volumizing and Lengthening Mascara did not work as well for you. We suggest trying our Total Temptation™ Washable Mascara. It builds lashes for full and soft volume. Check it out here: https://tinyurl.com/ycaqj5js
Personal info
Eye color:
Green
Skin tone:
Light
Hair color:
Brunette
Skin type:
Normal
Not enough volume or lift
3 out of 5 stars
Would not recommend
PG - 3 months ago, Verified purchaser
Takes at least 5-7 coats to get good coverage for volume and length. Doesn’t live up to the hype.
1 reply from Maybelline Consumer Care team - 3 months ago
Hi There! As America’s best-selling mascara brand, Maybelline New York has been making the best drugstore mascaras for decades. And whether you’re looking for a curling mascara, lengthening mascara, volumizing mascara, brown mascara, clear mascara, or even the best mascara primer, Maybelline New York has the best mascara for you! Even better, they’re all affordable! Find your iconic Maybelline New York mascara on our website!
Personal info
Eye color:
Brown
Skin type:
Oily
Skin tone:
Light
Hair color:
Black
Fluffy Volume
5 out of 5 stars
Would recommend
Lily - 4 months ago, Verified purchaser
It made my lashes stay in a good curl and they looked fluffy. A great every day mascara!
Personal info
Skin type:
Oily
Eye color:
Brown
Hair color:
Black
Skin tone:
Medium
Eh
2 out of 5 stars
Would not recommend
Lc21 - 4 months ago, Verified purchaser
It mediocre. It doesn’t lift your lashes and there are way better options than you could get for even less money.
1 reply from Maybelline Consumer Care team - 4 months ago
Hi There! Thank you so much for your review! We are so sorry to hear our Falsies Lash Lift did not work as well for you. As America’s best-selling mascara brand, Maybelline New York has been making the best drugstore mascaras for decades. And whether you’re looking for a curling mascara, lengthening mascara, volumizing mascara, brown mascara, clear mascara, or even the best mascara primer, Maybelline New York has the best mascara for you! Even better, they’re all affordable! Find your iconic Maybelline New York mascara using this link: https://tinyurl.com/j2tt39w
Personal info
Eye color:
Brown
Skin tone:
Light
Skin type:
Oily
Skin concern:
Uneven skin tone
Hair color:
Brunette
Never getting it again
1 out of 5 stars
Would not recommend
Alex - 5 months ago
It was not lifting at all, it didn’t even last half a day. Simply not flattering at all
1 reply from Maybelline Consumer Care team - 5 months ago
Hi there Alex! We wish you could see the results you were hoping for with the Falsies Lash Lift Mascara. This formula with fiber delivers dramatic volume and length. The double curved lifting brush grabs lashes at the root to lift, with all day wear. For best results, hold brush against lashes and sweep from root to tip. Repeat until desired look is achieved. Do not let dry between coats. If you would like to speak to us directly about your recent purchase, give us a call @ 800-944-0730 M-F 9 am-5:30 pm ET
Great Mascara
4 out of 5 stars
Would recommend
ILikeCatsandCute - 5 months ago, Verified purchaser
Fantastic mascara. If you want a dupe for Lancôme’s Monsieur Big, pair with the L’Oreal Paris lash primer.
Personal info
Skin concern:
Dark circles,
Acne,
Redness,
Blackheads,
Sensitivity
Eye color:
Grey
Skin type:
Combination
Skin tone:
Light
Hair color:
Auburn
BUY IT
4 out of 5 stars
Would recommend
HEYYY - 5 months ago
This is the best mascara ever!!!! I have really dark lashes so not a lot of mascara shows but this one does!