Sponsored
Maybelline Lash Sensational Luscious Mascara
$10.99
Color704 Waterproof Very Black
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Exclusive Fanning Reservoir Brush with ten layers of bristles reveals layers of lashes for a sensational full-fan effect
- Infused with precious oils for softer, denser eyelashes
- A blend of three oils helps reduce mascara brittleness
- Waterproof mascara formula
Description
Get a bold stand out look with denser, softer, more luscious lashes for a full fanning effect. Ophthalmologist tested. Suitable for contact lens wearers.
Step 1. Sweep the Fanning Reservoir Brush from the root to tip of lashes. Step 2. Use the narrow tip to easily reach the tiniest lashes. Step 3. Do not let mascara dry in between coats. Step 4. Easily remove mascara with Maybelline Expert Eyes 100% Oil-Free Eye Makeup Remover.
CAUTION: Flammable until dry. Do not use near fire, flame, or heat. To safeguard purity, reserve this product for your personal use. Treat the applicator with the hygienic care you give your eyes. Never apply this product in a moving vehicle. Do not dilute with water, saliva, or any other substance. Cap tightly after use. If a change in odor or appearance occurs, discontinue use. Do not use this or any other cosmetic if your eye is injured, irritated, or infected. Consult a physician promptly.
Step 1. Sweep the Fanning Reservoir Brush from the root to tip of lashes. Step 2. Use the narrow tip to easily reach the tiniest lashes. Step 3. Do not let mascara dry in between coats. Step 4. Easily remove mascara with Maybelline Expert Eyes 100% Oil-Free Eye Makeup Remover.
CAUTION: Flammable until dry. Do not use near fire, flame, or heat. To safeguard purity, reserve this product for your personal use. Treat the applicator with the hygienic care you give your eyes. Never apply this product in a moving vehicle. Do not dilute with water, saliva, or any other substance. Cap tightly after use. If a change in odor or appearance occurs, discontinue use. Do not use this or any other cosmetic if your eye is injured, irritated, or infected. Consult a physician promptly.
Suggested Age: 16 Years and Up
Health Facts: Phthalate-Free, Sulfate-Free
Color Palette: Dark Tones
Beauty Purpose: Volumizing, Lengthening, Curling
Net weight: .3 fl oz (US)
Features: Waterproof, Ophthalmologist Tested
TCIN: 49098212
UPC: 041554460278
Item Number (DPCI): 052-07-0580
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
g684393, isododecane, cera alba/beeswax, copernicia cerifera cera/carnauba wax, disteardimonium hectorite, aqua/water, allyl stearate/va copolymer, oryza sativa cera/rice bran wax, paraffin, alcohol denat., polyvinyl laurate, vp/eicosene copolymer, propylene carbonate, talc, carthamus tinctorius seed oil/safflower seed oil, ethylenediamine/stearyl dimer dilinoleate copolymer, peg-30 glyceryl stearate, argania spinosa kernel oil, rosa canna fruit oil, propylparaben, methylparaben, hydrogenated jojoba oil, silica, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, propylene glycol, bht, propyl gallate, citric acid, [+/- may contain: ci 77491, ci 77492, ci 77499/iron oxides, ci 77007/ultramarines, ci 75470/carmine, ci 77288/chromium oxide greens, ci 77742/manganese violet, ci 77510/ferric ferrocyanide], f.i.l.# d179221/1' '
Shipping details
Estimated ship dimensions: 5.4 inches length x 2.8 inches width x 1 inches height
Estimated ship weight: 0.08 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This mascara has garnered a loyal following for its impressive staying power and ability to enhance lash length and volume without clumping. Many guests appreciate its anti-smudge formula, making it ideal for long days or special occasions. However, some have expressed concerns about its removal process and occasional inconsistency in product quality. Overall, it remains a favorite for those seeking bold, beautiful lashes that last.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.9 out of 5 stars with 1168 reviews
easy to apply: 3.59 out of 5
easy to remove: 2.39 out of 5
long lasting: 3.66 out of 5
quality: 2.81 out of 5
value: 2.87 out of 5
41% would recommend
100 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
14 October, 2025Verified purchase
- Eye color: Brown
- Skin type: Normal
- Skin tone: Medium
- Hair color: Auburn
(no review title)
I only use high end brands but this is even better than any high end brand highly recommended.
4 out of 5 stars
Thumbs up graphic, would recommend
5 August, 2025
great
This mascara is for people that like a full lash look, if you want length, not for you. I really enjoy this mascara, it gives a very voluminous affect without having to add a lot like other mascaras I've tried. To avoid clumps, wait a couple of minutes between layers.
5 out of 5 stars
15 May, 2025
originally posted on maybelline.com
Totally Hooked/ Totally Disappointed
I love this Mascara! I’ve used it since it first arrived in stores. I have thin lashes but this Mascara feathers them perfectly! My eyes are bold and beautiful! Sadly, I was quite disappointed in my most recent purchase. The mascara was dry and paste like. I hope this won’t become a habit. I don’t want to change what I use and trust.
1 out of 5 stars
Thumbs down graphic, would not recommend
16 April, 2025Verified purchase
- Hair color: Brunette
- Skin type: Combination
- Skin tone: Light
- Eye color: Brown
- Skin concern: Pores, Aging, Puffiness, Dark circles
SPIDER LASHES
Horrible, no matter how you use it, you will get spider lashes. It is lengthening, yes, but other than that, the brush holds way too much product and it doesn’t separate the lashes nicely. It’s gross. I’d return it if I could.
1 out of 5 stars
28 January, 2025
originally posted on maybelline.com
Worst Maybelline mascara, buy a different one
This version is horrendous. The brush doesn't make sense, way too much mascara comes onto the brush when you pull it out, and all it did was clump my eyelashes together with the wet product. I had to take an old brush i had from Rocket Volum to even it out. I will never buy this one again. I have been using Maybelline mascara for as long as I can remember. It's always been my favorite. But this specific one, I will never buy again.
1 reply from Consumer Care Center team - 9 months ago
Hi Haley213! We are sorry to hear that our Lash Sensational Luscious Washable Mascara was not for you. We appreciate your feedback and suggest you try our Colossal Curl Bounce Waterproof Curling Mascara! Curl ’N’ Bounce brush separates and curls lashes while Memory-Curl formula gives curl that lasts. This long wearing mascara delivers lasting bouncy lashes. Defies clumps. Defies smudging. Defies flaking. Up to 24HR wear. We hope you give it a try!
5 out of 5 stars
Thumbs up graphic, would recommend
13 January, 2025Verified purchase
- Hair color: Brunette
- Skin tone: Light
- Skin concern: Uneven skin tone, Redness, Acne
- Skin type: Dry
- Eye color: Green
Looks amazing on eyelashes!
The only mascara I have bought for the past couple of years. With it being waterproof, it hold a curl all day! I use the waterproof micellar water to get it off and it comes off super easily
1 out of 5 stars
Thumbs down graphic, would not recommend
26 December, 2024Verified purchase
- Hair color: Blonde
- Skin type: Combination
- Eye color: Blue
- Skin tone: Light
literally will never come off your eyes
never comes off… and it smudges i cant even blink in this mascara if i do it’ll end up under my eyes and never come off. i give this a 0/10.
1 reply from Maybelline Consumer Care team - 10 months ago
Hi there! Thanks for reaching out about Maybelline Lash Sensational Luscious Mascara. We recommend gentle micellar water that removes makeup and cleanses and refreshes skin! Hope this helps!
1 out of 5 stars
Thumbs down graphic, would not recommend
17 November, 2024Verified purchase
Dissapointing
Smudges and flakes easily.
1 out of 5 stars
Thumbs down graphic, would not recommend
25 October, 2024Verified purchase
- Eye color: Blue
- Skin type: Combination
- Skin tone: Light
Bad wand design
Horrible wand design, the wand is full of mascara goop that just coats my lashes in gross clumpy gunk, no separating or extension of my lashes occurred. The reservoirs in the wand are too deep and there’s very few combs for the lashes on the wand. I ended up having to wash a wand from an old tube of a different mascara so I could still get my moneys worth from the product.
1 reply from Maybelline Consumer Care team - 1 year ago
Hi there, thanks for reaching out about Maybelline Lash Sensational Luscious Mascara. We are sorry to hear you did not get the results you had expected. We recommend trying our Lash Sensational Firework Waterproof Mascara Makeup. SuperSpark™ Brush with bristles arranged in a spiral firework pattern to shoot lashes up and out. Gel based flaring formula infused with Pro-Vitamin B5. Buildable, clump-resistant impact. Lashes feel conditioned. We hope you give it a try!
2 out of 5 stars
Thumbs down graphic, would not recommend
4 September, 2024Verified purchase
- Skin type: Combination
- Skin tone: Light
Horrible to remove
I don’t normally write reviews, but omg this mascara is NOT it. I have to scrub at my eyes to get this stuff off. It looks great when it’s on, but a nightmare to get off! It also irritates my eyes a bit, but I also wear contacts
1 reply from Maybelline Consumer Care team - 1 year ago
Hi there, mollz! We appreciate you taking the time to reach out about our Lash Sensational Luscious Mascara. We would like to speak with you directly about it. Please give us a call @800-944-0730 M-F 9:00 am – 5:30 pm ET. It would be helpful if you had the product available when you call. We look forward to speaking with you!
5 out of 5 stars
Thumbs up graphic, would recommend
22 July, 2024Verified purchase
Great for lashes that dont hold a curl
Liked that it makes my lashes look long and voluminous
1 out of 5 stars
Thumbs down graphic, would not recommend
11 June, 2024Verified purchase
Horrible
Ridiculously hard to remove. Not worth the effort
1 reply from Maybelline Consumer Care team - 1 year ago
Hi there! Thank you for reaching out to us about our Lash Sensational Luscious Mascara. We are so sorry you had a hard time removing this product. We always want to listen to our consumers and take their comments into consideration. We strive to create products that truly fit the needs and wants of our consumers. By sharing your feedback you have helped us understand where we can improve! We hope you can continue to use some of our other products with great success!
1 out of 5 stars
26 April, 2024Verified purchase
- Skin type: Normal
- Eye color: Brown
- Skin concern: Acne
- Hair color: Brunette
- Skin tone: Light
Please dont buy
So hard to get out lashes. And doesn’t even look good on
1 reply from Maybelline Consumer Care team - 2 years ago
Hi there! Thank you for reaching out about our Lash Sensational Luscious Mascara. We are sorry to hear you are experiencing difficulty removing the mascara. We recommend using our Maybelline Expert Eyes® 100% Oil-Free Eye Makeup Remover to gently wash away mascara and eye makeup without leaving skin oily. We appreciate you reaching out to share these comments as we will be sure to forward them to others in our team. We hope you can continue using our products with great satisfaction!
5 out of 5 stars
26 March, 2024
originally posted on maybelline.com
amazing formula
I have been using this mascara for years and it is the best one i’ve ever used! my lashes are so long and i get so many people asking me “what mascara do you use?”
3 out of 5 stars
Thumbs down graphic, would not recommend
24 March, 2024
- Skin type: Dry
- Eye color: Brown
- Hair color: Black
- Skin tone: Light
Eh
I really wanted to like this but there’s more cons than there are pros. For starters, this takes a while to apply if you want the full effect that it promises to give. It’s also super flakey throughout the day and a pain to fully take off! I usually use waterproof mascara because it helps to hold the curl but I’ve never struggled this much to take it off. I’ll be moving on to a different mascara brand.
1 reply from Maybelline Consumer Care team - 2 years ago
Hi there, Frida! Thank you for reaching out about our Lash Sensational Luscious Mascara. We are so sorry to hear of your difficulty in removing our mascara. We are passing your feedback along to our team for review. To easily remove eye makeup, we recommend trying our Expert Eyes 100% Oil Free Makeup Remover for the best results. We hope this helps! XOXO
5 out of 5 stars
23 March, 2024
originally posted on maybelline.com
NO CLUMPING!!
Due to eye allergies I must wear waterproof mascara. I wore Maybelline Great Lash for years and loved it but wasn't getting the volume I wanted. I tried 5 other mascara's but was unhappy due to clumping. After doing research on the internet for non clumping, waterproof mascara one of the sites I visited rated Maybelline Lash Sensational Luscious #1 so I decided to give it a try. PERFECT!! I now get the volume I want and NO clumping. Wish I had found this mascara sooner.
1 out of 5 stars
Thumbs down graphic, would not recommend
22 March, 2024
- Skin tone: Medium
- Eye color: Brown
- Hair color: Black
- Skin type: Combination
Impossible to Remove
This mascara has a thin consistency and continually clumps at the base of my lashes. As others have noted, it is impossible to remove. It acts like it’s waterproof and now I have dry skin fakes and redness around my eyes and I believe it’s from this mascara.
1 reply from Maybelline Consumer Care team - 2 years ago
Hi there! We are so sorry to hear of your experience with our Lash Sensational Luscious Mascara. We would like to help you the best way we can! Please give us a call at 800-944-0730 M-F 9:00 am – 5:30 pm ET. It would be helpful if you could have the product available when you call. Looking forward to speaking with you!
4 out of 5 stars
Thumbs up graphic, would recommend
19 February, 2024
- Skin tone: Dark
- Skin type: Combination
- Skin concern: Aging, Dark circles
- Hair color: Black
- Eye color: Black
READ THE INSTRUCTIONS!!!
Hated it at first. Until I READ the instructions! You have to use the tip to get it into the lash THEN take the brush and spin/twist it to "fluff" the lashes. There's no other way to avoid the clumps. They look like false lashes. Getting it off is no punk! I use olive oil to soften and not cause damage to my skin. Let sit abfew min then it'll come off. Lasts allllll day and night! Take your time. You can't rush this mascara.
1 out of 5 stars
Thumbs down graphic, would not recommend
29 January, 2024Verified purchase
Clumps and does not go on evenly
Awful would not buy again. It clumps and makes your eyelashes feel heavy. Burning my eyes in the first uses. I have bought this brand before but something has changed in the formula. Waste of money
1 reply from Maybelline Consumer Care team - 2 years ago
Hello there! We are sorry to hear about the experience you had with our Maybelline Lash Sensational Luscious Mascara. We want to assist you in the best way we can. For us to do so, please call our toll-free guideline at 800-- 944- 0730 and provide the advisor answering your call with the reference number at the end of this message. It would be helpful if you have the product available when you call. 31285652
1 out of 5 stars
Thumbs down graphic, would not recommend
16 January, 2024Verified purchase
What happened???!!!
This has been my go to for years. I have sensitive eyes and this was fine for me. But my new bottle is TERRIBLE!!! Clumps all my lashes together and makes my eyes BURN!! I’m so sad. They must have changed the formula
1 reply from Maybelline Consumer Care team - 2 years ago
Hi there! We are sorry to hear about the experience you had with Lash Sensational Mascara. We would like to invite you to call us @ 800-944-0730 M-F 9:00 am – 5:30 pm ET so we can best assist. Provide the reference # 31078488. It would be helpful if you could have the product available when you call. We look forward to speaking with you and hope you will continue to use our products with greater success in the future!