$8.99 when purchased online
Target Online store #3991
About this item
Highlights
- 24 Hour Lipstick: Long lasting lipstick, won’t cake, dry, or flake. It delivers the highly pigmented color of a lip stick, glides on like a gloss and moisturizes like a balm for all day lip color
- 2 Step Application: Super Stay liquid lipstick, featuring Micro Flex technology, swipes on effortlessly with the precision tip applicator. Allow 2 minutes to dry then apply the ultra-conditioning balm to lock in moisture for all day lipstick hydration
- Let Your Lips Do the Talking: This no-transfer, long lasting lipstick looks freshly applied all day long. Available in a collection of beautiful long wear lipstick shades ranging from seductive Keep It Red to timeless So Pearly Pink
- Explore Your Creativity: We're committed to celebrating beauty, self-expression and creativity with our full line of makeup, from foundations, bb creams, concealers and bronzers to mascaras, brow pencils, eyeliners and liquid lipsticks
- Maybelline New York: The number 1 makeup brand for every look, style and skin tone; We combine technologically advanced formulations with on-trend expertise and New York City edge; Diverse, on the pulse, inspired by the city and tested on its streets
Description
Meet the wonder that stretches the limits of long-lasting lip color. Our liquid formula lasts for 24 hours and features an ultra-conditioning balm to keep lips moisturized throughout the day. The exclusive Microflex technology in Super Stay 24 Liquid Lipstick glides on and looks gorgeous all day, ensuring that color won't cake, flake, feather, transfer or dry. Our long lasting lipstick is available in a wide variety of smile-brightening shades.
2 easy steps in 1 convenient tube.
Step 1. Apply liquid lip stick to clean, bare lips.
Step 2. Allow two minutes to dry, then apply the ultra-conditioning balm to seal in moisture.
Reapply balm as needed.
To remove, use Super Stay Eraser Lip Color & Lipstick Remover.
2 easy steps in 1 convenient tube.
Step 1. Apply liquid lip stick to clean, bare lips.
Step 2. Allow two minutes to dry, then apply the ultra-conditioning balm to seal in moisture.
Reapply balm as needed.
To remove, use Super Stay Eraser Lip Color & Lipstick Remover.
Suggested Age: Adult Use Only
Color Palette: Medium Tones
Product Form: Tube
Beauty Purpose: Brightening, Nourishing
Net weight: .14 fl oz (US)
TCIN: 13081056
UPC: 041554237764
Item Number (DPCI): 052-07-1048
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
step 1: step 1: g948793 isododecane, trimethylsiloxysilicate, nylon-611/dimethicone copolymer, disteardimonium hectorite, lauroyl lysine, propylene carbonate, alumina, c30-45 alkyldimethylsilyl polypropylsilsesquioxane, calcium sodium borosilicate, calcium aluminum borosilicate, synthetic fluorphlogopite, silica, prunus armeniaca kernel oil/apricot kernel oil, benzyl alcohol, passiflora edulis seed oil, sodium hyaluronate, aluminum hydroxide, macadamia ternifolia seed oil, coriandrum sativum fruit oil/coriander fruit oil, simmondsia chinensis oil/jojoba seed oil, tin oxide, paraffin, dimethicone, parfum/fragrance, [+/- may contain/peut contenir mica, ci 77891/titanium dioxide, ci 77491, ci 77492, ci 77499/iron oxides, ci 15850/red 7, ci 45410/red 28 lake, ci 45380/red 22 lake, ci 15985/yellow 6 lake, ci 19140/yellow 5 lake, ci 75470/carmine, ci 42090/blue 1 lake]. step 2: step 2: g948794 trimethyl pentaphenyl trisiloxane, bis-diglyceryl polyacyladipate-2, paraffin, cera alba/beeswax/cire dabeille, cera microcristallina/microcrystalline wax/cire microcristalline, synthetic wax, tocopheryl acetate, prunus armeniaca kernel oil/apricot kernel oil, passiflora edulis seed oil, macadamia ternifolia seed oil, coriandrum sativum fruit oil/coriander fruit oil, simmondsia chinensis seed oil/jojoba seed oil, parfum/fragrance. f.i.l #d175838/5. f.i.l #d239942/1.
Shipping details
Estimated ship dimensions: 0.77 inches length x 5.21 inches width x 0.77 inches height
Estimated ship weight: 0.05 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
This product is featured in a recent Target Finds story
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Guests are saying
This product is highly praised for its long-lasting formula and vibrant color options, making it a favorite among guests for daily wear. Many appreciate its ability to stay put through meals and activities without drying out lips. However, the frequent discontinuation of popular shades has left guests disappointed, as they struggle to find suitable replacements. Overall, it remains a go-to choice for those seeking reliable lip color that lasts.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.1 out of 5 stars with 3575 reviews
easy to apply: 4.36 out of 5
easy to remove: 3.6 out of 5
long lasting: 3.95 out of 5
quality: 3.94 out of 5
value: 3.91 out of 5
78% would recommend
100 recommendations
#120 Always Heather has been discontinued
5 out of 5 stars
NancyD - 11 days ago
originally posted on maybelline.com
I have been wearing Maybelline Super Stay 24 lipstick for years and have always been pleased with howlong wearing it is. However, I am shocked and saddened that my two favorite colors, #245 and #120 have been discontinued. The loss of Always Heather #120 is particularly upsetting as this color always looked so good on me Please bring back #120 Always Heather.
Disappointed
1 out of 5 stars
PeggyS - 14 days ago
originally posted on maybelline.com
Please bring back 245 or make one similar. Your option of the cranberry is not even close to the firmly Mauve color. Your more seasoned customers need better options then what you have now. I have been a customer since the beginning of time it seams and I am so upset I am wasting money on trying different colors, some that change to more orange on my lips. I have always used your products for over 40 years! Come on, we need a good alternative…your marketing team must target all ages…
LOVE ❤️ Firmly Mauve #245- HOLY GRAIL
5 out of 5 stars
Sunnygal - 16 days ago
originally posted on maybelline.com
❤️FIRMLY MAUVE COLOR #245- where did it go? I get compliments every time I wear it. Best long last lipstick on the planet. I am a professional makeup artist and this is the only lipstick I wear. PULEEEEEZE BRING BACK COLOR 245!!! Pleassssssse!!
great product- miss discontinued colors
4 out of 5 stars
Jodi B - 16 days ago
originally posted on maybelline.com
I love the super stay product, it stays on and with the gloss balm your lips feel great. the only issue is my favorite colors.. the ones I actually use keep getting discontinued and nothing similar replaces it. it has seemed lately as though they may be discontinuing the line but I really hope not.. its my go to.
Excellent product
5 out of 5 stars
rahimish - 20 days ago
originally posted on Maybelline.ca
Excellent product- I have been buying these lipsticks for years!
Wonderful product-need old colors back
4 out of 5 stars
N2SUNZ - 26 days ago
originally posted on maybelline.com
Love this product. Unfortunately, the 2 different colors that I wear 915 and 925 are no longer available. The virtual color match does not work. I have bought a couple of the new colors but not happy with the color, this is the reason for the 4 star
My favorite lipstick!
5 out of 5 stars
Eino - 27 days ago
originally posted on maybelline.com
Super Stay 24 is my all time favorite lipstick! It truly lasts all day and doesn’t rub off.
Bummer decision by Maybelline
5 out of 5 stars
Samshores - 29 days ago
originally posted on maybelline.com
Always Heather....what design/trend dork removed that color during some planning session. Left alot of us very, very, very disappointed and pale lipped. Stop "designing" new trend colors- and become the Mabelline my own mother could count on since WW2 dependable, reliable and for the ages.
Bring Back Always Heather - Please!
3 out of 5 stars
Dani B - 1 month ago
originally posted on maybelline.com
Please bring back Always Heather! It’s been my favorite for 20 years! I’ve tried several other colors- nothing else is close :-(
THE BEST LIP STAIN
5 out of 5 stars
Thumbs up graphic, would recommend
Target yassssss - 1 month ago, Verified purchaser
- Eye color: Brown
- Skin concern: Aging
- Hair color: Grey
- Skin type: Combination
- Skin tone: Medium
LOVE THE FACT THAT THIS LIP STAIN STAYS UNTIL YOU LITERALLY TAKE IT OFF YOURSELF. IVE BEEN A FAN FOR 3 YEARS AND I HATE RUNNING LOW ON MY FAVORITE COLORS. and it doesn’t stain your clothes or pillowcases 🥰
Best product ever!!
5 out of 5 stars
Mar46 - 1 month ago
originally posted on maybelline.com
I’ve been using this product for years & have recommended it to all my friend who also love it. My favourites are # 100 & 115. Just hope you don’t discontinue these. I stock up on them I haven’t used any other lipsticks since.
Need Mauve 245!
5 out of 5 stars
pld550 - 1 month ago
originally posted on maybelline.com
PLEASE bring back Mauve 245 please, please, please! It’s the only color I have worn for years and I need it back!
Disappointed
1 out of 5 stars
Wanda8830 - 1 month ago
originally posted on maybelline.com
I have used this lipstick for years and something has changed. It does not stay on and as soon as you eat or drink anything its off. Not any better than regular lipstick. I was a big fan but not anymore. What changed??? Loved it so much!!!
Always Heather, Forever
4 out of 5 stars
CPDB - 2 months ago
originally posted on maybelline.com
Very saddened to lose always heather. I'm looking elsewhere for as close as I can get, none of the remaining shades come close.
Always Heather 120
1 out of 5 stars
Roll Tide - 2 months ago
originally posted on maybelline.com
Always Heather 120 was my go to, complimented my natural highlights, etc. I am disappointed that it is not currently offered, and will give a 4 or 5 star ranking if it is ever restored to the shelves.
Super Stay 24 Color
5 out of 5 stars
Child of God 84 - 2 months ago
originally posted on maybelline.com
Disappointed that you do not sell a separate tube of the gel that you put on after the color. I always have color left in the tube but none of the glossy gel.
Always Heather 120
5 out of 5 stars
AH120 - 2 months ago
originally posted on maybelline.com
Please bring back Always Heather 120!!!! Please!!!!
Disgruntled Customer
3 out of 5 stars
Spoons2469 - 2 months ago
originally posted on maybelline.com
Stopped making #120 Always Heather. My favorite for years, so disappointed 😞
I love this lipstick!!! My only go to!
5 out of 5 stars
Momma48 - 2 months ago
originally posted on maybelline.com
Please PLEASE bring back Always Heather 120!!! I LOVE this lipstick!!! When I found it, I haven't used any other brand since. I have been using it for years. I've tried other colors in the same 24 hour lipstick and they just aren't the right color for me. I went to buy more the other day and cried in the isle. I've been searching online and can't find it anywhere. Please please bring it back!!! I will be forced to try other brands to find a color that works for me. Please bring back Always Heather 120!!!
BRING BACK FIRMLY MAUVE 245
5 out of 5 stars
Jamie111 - 2 months ago
originally posted on maybelline.com
Firmly mauve was my holy grail of lipsticks for years. The best drug store liquid lipstick that actually would stay on for hours. I just found out it was discontinued??? Maybelline please bring this back! Yes I have tried other colors but nothing beats this one!