$11.99 when purchased online
Target Online store #3991
About this item
Highlights
- Light As Air Make Up Feel: Super Stay Up to 30HR Lumi Matte Foundation delivers buildable full coverage foundation that lasts all day. Achieve a flawless base that feels like nothing on skin. Say goodbye to flat looking skin & look lit-from-within
- Longwear Liquid Foundation Formula: Infused with amino acids to deliver a matte finish with a hint of luminosity. Our formula’s flexible film resists sweat, water & transfer for all day shine control. Stay flawless no matter what the day has in store
- Available In 24 Shades: This Maybelline foundation is available in 24 luminous matte face makeup shades. Our light as air liquid makeup foundation formula blends in seamlessly, delivering a natural matte finish with a hint of luminosity
- Maybelline Has What You Need: Create any look with Maybelline foundation, BB cream, concealer and highlighter for the perfect canvas, eye shadow, brow pencil, mascara and eyeliner for any eye look and lip products, from matte lipstick to au natural lip gloss
- Remove Maybelline Makeup With Micellar Water: Use Garnier Micellar Water as a gentle makeup remover at night, and as a facial cleanser in the morning to prep skin for Maybelline makeup
Description
Introducing Super Stay Up to 30HR Lumi-Matte Foundation, Maybelline New York’s airy longwear foundation makeup designed for every and any occasion! This longwear, breathable foundation delivers up to 30HR of light as air coverage that feels super comfortable on skin. Infused with amino acids for a luminous matte finish. Lightweight formula adjusts to skin and resists sweat, water and transfer. Get the lumi-matte look: Matte with a hint of luminosity, and never look flat again! Available in 24 shades. Vegan formula. Non-comedogenic. Dermatologically tested for safety. Suitable for all skin types, even sensitive skin.
Shake well before use. Apply 1-2 pumps to clean, hydrated skin. Blend with a foundation brush, fingers, or beauty sponge to even out complexion. If needed, apply more foundation for extra coverage.
Shake well before use. Apply 1-2 pumps to clean, hydrated skin. Blend with a foundation brush, fingers, or beauty sponge to even out complexion. If needed, apply more foundation for extra coverage.
Suggested Age: 13 Years and Up
Color Finish: Semi-Matte
Color Palette: Medium Tones
Skin Undertone: Neutral
Cosmetic Coverage: Buildable
Product Form: Liquid
Skin Tone: Medium
Beauty Purpose: Skin Tone Improvement, Color Correction, Brightening
Net weight: 1 fl oz (US)
TCIN: 92213880
UPC: 041554094756
Item Number (DPCI): 052-07-4722
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
62063455 aqua/water/eau, dimethicone, isododecane, alcohol denat. trimethylsiloxysilicate, butylene glycol, peg-10 dimethicone, perlite, synthetic fluorphlogopite, nylon-12, isopropyl lauroyl sarcosinate, diisopropyl sebacate, hdi/trimethylol hexyllactone crosspolymer, bis-peg/ppg-14/14 dimethicone, disteardimonium hectorite, magnesium sulfate, phenoxyethanol, disodium stearoyl glutamate, silica silylate, silica, dipentaerythrityl tetrahydroxystearate/tetraisostearate, hydrolyzed soy protein, proline, peg/ppg/polybutylene glycol-8/5/3 glycerin, tocopherol, niacinamide, glycerin, kaolin, aluminum hydroxide, glutamic acid, tin oxide, pentylene glycol, glyceryl acrylate/acrylic acid copolymer [+/-may contain ci 77891/titanium dioxide, ci 77491, ci 77492, ci 77499/iron oxides, ci 77007/ultramarines, mica, ci 77288/chromium oxide greens]. n70040530/2.
Shipping details
Estimated ship dimensions: 1.22 inches length x 1.1 inches width x 4.69 inches height
Estimated ship weight: 0.243 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This foundation offers a blend of lightweight comfort and buildable coverage, making it suitable for various skin types. Guests appreciate its long-lasting wear and smooth finish, although some have noted issues with oxidation and shade matching. The formula is praised for its ability to control shine while providing a natural look. Overall, it stands out for its versatility and effectiveness, making it a great choice for daily use.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.9 out of 5 stars with 605 reviews
56% would recommend
23 recommendations
just okay
2 out of 5 stars
Thumbs down graphic, would not recommend
KaiZerr - 7 days ago, Verified purchaser
- Skin tone: Light
- Skin type: Combination
- Skin concern: Pores
- Hair color: Black
- Eye color: Brown
This foundation oxides pretty bad. In the old formula, shade 112 was perfect for my fair skin. 112 in the new formula is good until it dries and it becomes orange. I do think this formula lasts a while considering how runny it is. However, I prefer the old formula better.
1 reply from Maybelline Consumer Care team - 7 days ago
Hi there! Thank you for reaching out about our Super Stay up to 30HR Wear Lumi-Matte Foundation. We appreciate your feedback on the new foundation formula. We're sorry to hear about the oxidation issue you experienced with shade 112 and that it doesn't match as well as the old formula. We understand your preference for the previous version. We'll take your comments about the oxidation and shade match into consideration as we continue to develop and improve our foundation formulas. Thank you for sharing your experience.
Formula is TEAAA
4 out of 5 stars
Thumbs up graphic, would recommend
lex - 11 days ago, Verified purchaser
- Skin concern: Acne, Uneven skin tone
- Eye color: Brown
- Skin tone: Medium
- Skin type: Oily
- Hair color: Black
Love the formula, not that many shades for woc though
Hydrating
5 out of 5 stars
sondose1_1373 - 14 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] This is a really nice hydrating foundation that does stays on for a long time and it’s a thin texture so it feels very nice and blends well on as well as decent coverage.
Get This!
5 out of 5 stars
Dawngirl - 14 days ago
originally posted on maybelline.com
I am 60 year old female with some lines, but I have combination skin. This foundation is Excellent. It stays fresh looking all day and doesn’t settle into fine lines. It is easy to apply with a sponge applicator. Love it and will keep repurchasing.
Good foundation
5 out of 5 stars
Thumbs up graphic, would recommend
Crystal - 15 days ago, Verified purchaser
- Skin tone: Light
- Skin type: Oily
- Eye color: Brown
I really like this foundation but the ai for finding my match isn't great on this app and the Maybelline website. I feel mine shade was to light.
Long time user of the older formula:
5 out of 5 stars
MsBeliever - 15 days ago
originally posted on maybelline.com
I wasn’t too sure I would like this new formula but, I couldn’t find my shade in the older formula I had to give it a try. I will say that it did take me a few days to get used to but, now I love this more than the older one! It blends nicely and doesn’t dry too quickly like the older one did so, I have more time to blend it just right! It’s covers fully just like the older version but, it’s more lightweight so, it doesn’t feel all gross as the day goes on!
Oxidation in warm weather
1 out of 5 stars
Yezzlzr - 16 days ago
originally posted on maybelline.com
This foundation doesn't have the coverage that the previous, now discontinued version did. I remember it taking me months to find my shade and the best foundation for my skin type and current climate. Now I have to start over and spend money doing so. This foundation oxidizes so much on me in the summer and the shade match is just not accurate no matter what shade I use.
Perfect match
5 out of 5 stars
cynh4_5619 - 16 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] The coverage is spot on the texture is smooth the shade is correct the finish look is perfect it’s buildable so it’s not cake up I love the shade perfect feel
Neutral Cool!
5 out of 5 stars
Thumbs up graphic, would recommend
drcaw - 17 days ago, Verified purchaser
- Skin tone: Light
- Skin type: Dry, Normal
- Skin concern: Redness, Sensitivity
This is the first time I have had a shade 100% match and melt into my skin. I usually can use neutral shades, but they are always a little warm. Cool shades are often too pink. This is perfect. The formula is very thin, applied easily and gives medium coverage. The finish is somewhere inbetween illuminated and matte. It's very natural. I would describe this as adding a filter to your skin, and not a mask. I'm super happy to have found this on TikTok and it's my first time trying Maybelline in quite a while.
A staple
5 out of 5 stars
Thumbs up graphic, would recommend
sfrxbb - 17 days ago, Verified purchaser
- Hair color: Brunette
- Skin tone: Medium
- Skin type: Combination
- Eye color: Brown
- Skin concern: Pores, Acne, Uneven skin tone, Redness
Lasts all day, my skin looks so good. I have textured skin & it makes looks so clear & soft. Definitely a top 5 among high end foundation.
Changed formula
1 out of 5 stars
Thumbs down graphic, would not recommend
Foundation - 20 days ago, Verified purchaser
They changed the formula on the foundation. It's so runny now and definitely doesn't last 30 hours
1 reply from Maybelline Consumer Care team - 20 days ago
Hello there! At Maybelline, we're always working to improve our formulas and sometimes that means making adjustments. We understand your disappointment with the change in consistency of the Super Stay Lumi-Matte foundation. We appreciate you sharing your feedback and we’ll be sure to pass it along to our product development team. While wear time can be affected by various factors, we continue to strive for long-lasting performance in our products.
Super Stay is Super
4 out of 5 stars
diantle - 21 days ago
originally posted on maybelline.com
Love the super stay foundation. Amazing light coverage and great wear time
Awful! Bring back the old formula!
1 out of 5 stars
nat99 - 22 days ago
originally posted on maybelline.com
Bring the old formula back!! I don’t know who approved this new formula, but it’s awful. It’s so sheer and created so many creases. I only needed two pumps of the old formula to cover my face with full coverage, this one I need five pumps! I’ve had it for a week and I wear make up every day and I’m already halfway through the bottle. Ridiculous! I usually don’t make reviews but the old formula was perfect for my red and oily skin, and lasted all day. This formula clearly has less of a wear time and is just over a worse product. Unfortunately, I will no longer be purchasing.
New formula provides 0 coverage
1 out of 5 stars
Aj278 - 22 days ago
originally posted on maybelline.com
This new formula is not full coverage anymore, they need to go back to the old formula.
Horrible new formula
1 out of 5 stars
Judy8385 - 23 days ago
originally posted on maybelline.com
Do not like the new formula. I had to look at the bottle to make sure I bought the correct one. It’s very runny. Why fix something that wasn’t broken? I will be looking at other brands.
Not happy with new formula
1 out of 5 stars
Buttercup04 - 23 days ago
originally posted on maybelline.com
I bought this thinking it was going to be the same cover like the Maybelline Super Stay Full Coverage Liquid Foundation - 320 Honey. I am not happy with the new formula. My makeup doesn’t stay on all day and I end up looking shinny. I work in an office it’s not like I’m in the outside heat.
Bring back Superstay Full Coverage!
1 out of 5 stars
Medic72 - 23 days ago
originally posted on maybelline.com
Bring back the superstay full coverage please! So many years of loyal wearing customers and you changed it and brought out this crap that smears on everything. It’s not sweat proof, it doesn’t even last 12 hours. It was bad enough the first time you changed the formula then you cancel it all together? I’m not using maybelline products anymore if they just change stuff without consulting the loyal customers that use them.
Not for dry skin
4 out of 5 stars
marisap41_3705 - 24 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] This isn’t a bad foundation but it’s not for those with very dry skin like me. It doesn’t oxidize during the day but it does exaggerate patchiness or dry spots. It’s has a medium coverage and the shade is good for those with neutral undertones as it won’t oxidize or change during the day. Thankfully its matte finish stops it from bleeding or lifting if you sweat or get your face wet.
I like it, idk why others are hatin'
5 out of 5 stars
Thumbs up graphic, would recommend
Buddy The Elf - 27 days ago, Verified purchaser
- Eye color: Blue
- Skin concern: Sensitivity, Pores
- Skin tone: Medium
- Skin type: Combination, Dry
- Hair color: Brunette
This foundation surprised me. I've always been a light coverage girlie, but this feels light on the skin while also providing great coverage. -Helps disguise discoloration and blemishes -Natural finish -Works well on combination skin (but not if you lean on the oily side) -Buildable coverage, blends well if skin is prepped properly Downsides would be the shade range, obviously. If you lean oily, this likely won't work, as it does require a blot halfway through the day.
New Formula- HORRIBLE
1 out of 5 stars
norma27 - 28 days ago
originally posted on maybelline.com
I hate when brands fix something that didn’t need fixture. The new formula is SO runny, and oxidizes horribly after a couple hours. I loved the old formula so much. So disappointing they switched it up.