Target New ArrivalsBack to SchoolCollegeClothing, Shoes & AccessoriesHome & DecorKitchen & DiningOutdoor Living & GardenGroceryHousehold EssentialsBabyBeautyPersonal CareSports & OutdoorsHealthWellnessSchool & Office SuppliesToys & GamesElectronics & TechVideo GamesMovies, Music & BooksParty SuppliesGift IdeasGift CardsPetsUlta Beauty at TargetShop by CommunityTarget OpticalDealsClearanceNew ArrivalsBack to SchoolCollegeTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
MCoBeauty XtendLash Growth Serum Mascara: Vegan, Matte Finish, Eyelash Thickening - 2 of 4MCoBeauty XtendLash Growth Serum Mascara: Vegan, Matte Finish, Eyelash Thickening - 3 of 4MCoBeauty XtendLash Growth Serum Mascara: Vegan, Matte Finish, Eyelash Thickening - 4 of 4
MCoBeauty XtendLash Growth Serum Mascara: Vegan, Matte Finish, Eyelash Thickening - 1 of 4

MCoBeauty XtendLash Growth Serum Mascara: Vegan, Matte Finish, Eyelash Thickening

1 Question
$14.99

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Black shade
  • Serum-infused formula
  • Tubing mascara with benefits
  • Promotes the appearance of longer lashes

Description

MCoBeauty XTENDLASH GROWTH SERUM MASCARA is the ultimate multi-tasking tubing mascara that promotes longer-looking lashes. The tapered brush ensures the mascara coats each lash with the perfect amount of product, which contains Red Clover Flower Extract, Betaine, and Acetyl Tetrapeptide-3.
Suggested Age: 12 Years and Up
Health Facts: Vegan
Color Finish: Matte
Color Palette: Dark Tones
Product Warning: Contains small parts
Sustainability Claims: Cruelty-Free
Beauty Purpose: Lengthening, Eyelash Regrowth, Thickening
Features: Smudgeproof, Conditioning
TCIN: 92680088
UPC: 9331880023690
Item Number (DPCI): 052-21-5457
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water (aqua), acrylates copolymer, iron oxide black (ci77499), betaine, copernicia cerifera (carnauba) wax, polyvinyl alcohol, paraffin, stearic acid, polysorbate 80, butylene glycol, palmitic acid, acacia senegal gum, 1,2-hexanediol, synthetic beeswax, synthetic wax, glycerin, cetearyl alcohol, tromethamine, glyceryl stearate, phenoxyethanol, hydroxyethylcellulose, ethylhexylglycerin, myrothamnus flabellifolia leaf/stem extract, disodium edta, disodium phosphate, polysorbate 60, dextran, sodium phosphate, acetyl tetrapeptide-3, trifolium pratense (clover) flower extract, tocopherol

Allergens & Warnings:

We suggest patch testing first. If irritation occurs, discontinue use.

Shipping details

Estimated ship dimensions: 0.94 inches length x 1.18 inches width x 7.06 inches height
Estimated ship weight: 0.06 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Is the mascara waterproof?

submitted by Mady - 1 year ago
  • A: Hi there, whilst not explicitly waterproof, our Growth Serum Mascara is tubular and hence will not smudge.

    submitted byMCoBeauty US - 11 months ago
    Brand expert

Additional product information and recommendations

Discover more options

Skip to next section

Guests also viewed

Skip to next section

Guests are saying

This mascara has garnered mixed feedback from guests, with many praising its ability to enhance lash length and volume while also promoting lash health through a nourishing serum. Guests appreciate its long-lasting wear and ease of removal, making it suitable for daily use. However, some have expressed disappointment with the formula's tendency to clump and dry out quickly. Overall, it offers a unique blend of beauty and care for lashes, appealing to those seeking both aesthetics and nourishment.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.1 out of 5 stars with 100 reviews
    quality: 2.2 out of 5
    easy to apply: 2.75 out of 5
    long lasting: 2.75 out of 5
    value: 3.25 out of 5
    easy to remove: 3.33 out of 5
    40% would recommend
    5 recommendations
    4 out of 5 stars
    Thumbs up graphic, would recommend
    17 July, 2026Verified purchase
    • Skin tone: Medium
    • Skin type: Normal
    • Hair color: Auburn
    • Eye color: Blue

    (no review title)

    I was genuinely skeptical of this product. I am in perimenopause and my eyelashes are thining. I tried this on a whim expecting it to take months before I saw any results. I used it every day even when I wore no other makeup. I was amazed to say I saw results in about 3 weeks. My lashes are growing longer and more consistently.
    easy to apply: 3 out of 5
    easy to remove: 1 out of 5
    long lasting: 4 out of 5
    quality: 3 out of 5
    value: 4 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    16 July, 2026
    originally posted on us.mcobeauty.com
    Image

    Really bad mascara, worst ever tried, overpriced

    I was excited about this product when I first bought it.. I thought, oh high price point, good formula & product! I was sadly mistaken.. it's the tackiest mascara I've ever tried, spreads so horribly on the lash, sticking every hair together. The formula is just so bad, it's like black gum, dries IMMEDIATELY, and upon first swipe, legit no product even comes out, has a tough time even coating the lash, so have to do multiple swipes Extremely disappointed, there is mascara out there much cheaper with even better formulas. Will not be buying again, formula so tacky & sticks every lash to each other..
    sophiejeanne6296
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    5 July, 2026Verified purchase
    • Skin type: Combination
    • Hair color: Brunette
    • Eye color: Hazel
    • Skin tone: Light

    Terribe mascara

    Not good. Dried out and rough application, doesn’t go on smoothly at all. Will be retuning.
    ND22
    easy to apply: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    23 June, 2026Verified purchase

    (no review title)

    THE driest mascara I’ve ever purchased…straight out of the package.
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    12 May, 2026Verified purchase

    SO dry

    This stuff is so bad.. It seemed dried out when I got it. I got maybe 4 uses out of it. Barely any product in the tube and seriously some of the driest mascara ive ever used
    Grace
    easy to apply: 2 out of 5
    easy to remove: 5 out of 5
    long lasting: 1 out of 5
    quality: 1 out of 5
    value: 3 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    6 May, 2026
    originally posted on mcobeauty.com
    Image

    Great

    Feels great & lasts all day without smudging. Highly Recommended
    J-MB
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    25 March, 2026Verified purchase
    • Skin type: Oily, Combination
    • Skin tone: Light

    No flakes from 6am- 9pm

    I bought this a week ago and has consistently performed well for my 12 hours of wear. For reference: I wear contacts, I got large eyeballs, my eyelashes are very straight and touch my under eye skin when I close my eyes so I powder my eyelids to minimize oiliness, and set my concealer with loose powder. Even with all that effort, only the Benefit roller lash worked but it’s a higher price point. My favorite before was the Rimmel lash accelerator but got discontinued. I avoid waterproof because they make my eyelashes shed more if I wear daily, personal experience. Many of the Maybelline, elf, and L’Oréal didn’t work. I even asked AI. 🥲 Glad I found this one! Small note: curling before does make the application last longer on myself.
    Anon
    easy to apply: 5 out of 5
    easy to remove: 4 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    20 December, 2025
    originally posted on mcobeauty.com
    Image

    Gasp

    My 60 year old eyelashes took a deep breath when they were smothered with this gorgeous product. So so good
    SueW
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    14 December, 2025
    originally posted on mcobeauty.com
    Image

    Product belongs in the bin

    I really wanted to like this but it was by far the worst mascara iv ever tried. To be fair, it applied nicely and built well leaving my lashes looking nice. However!! It left my lashes feeling like they were coated in honey, I had to take it off and my eyes have felt irritated all day.
    Nadia89
    2 guests found this review helpful. Did you?
    2 out of 5 stars
    16 November, 2025
    originally posted on mcobeauty.com
    Image

    Simple but doesn't do much

    Not the best, it goes on nice and doesn't clump but no dramatic impact in any way other than adding a coat to what's there. Always looking for honest reviews so thought Id leave one for a change.
    BeautyQ
    9 guests found this review helpful. Did you?
    5 out of 5 stars
    6 November, 2025
    originally posted on mcobeauty.com
    Image

    Lovely

    Great product for my old lashes, finds them all, stays put,easy to remove and the colour i find is not too black just perfect
    Donna B
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    10 August, 2025
    originally posted on us.mcobeauty.com
    Image

    Fantastic!

    This mascara is fantastic. I love the way it looks once applied. It is not hard to remove. I like how it evenly distributes on my lashes.
    Callie
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    4 July, 2025
    originally posted on mcobeauty.com
    Image

    Lash Coverage

    Great lash coverage for someone with short lashes. Brush is the right size to get those little lashes covered.
    Jodi
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    25 April, 2025
    originally posted on mcobeauty.com
    Image

    great mascara, worth every penny.

    [This review was collected as part of a promotion.] i bought this mascara about 2 months ago, its the best mascara yet ive ever tried. ive been wanting to grow my eyelashes and my friend recommended this to me, applys amazingly, yet ive seen some growth but it does take a little while to see the growth. after all it is the best mascara ive ever had/tried and i get lots of compliments on how long my eyelashes are
    livy
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    15 April, 2025
    originally posted on us.mcobeauty.com
    Image

    favourite mascara

    Love this mascara, best that I have purchased recently. Stays on all day, no raccoon eyes.
    Lisa K
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    14 April, 2025
    originally posted on mcobeauty.com
    Image

    Xtend Lash Mascara

    Great mascara - doesn’t clump and goes on nice and easy
    Sally R
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    13 April, 2025
    originally posted on mcobeauty.com
    Image

    Extend lash growth mascara

    Love this mascara, so good for the lashes. It feels so good.
    Toni Jarvis
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    10 April, 2025
    originally posted on mcobeauty.com
    Image

    Buy it!

    This is amazing! Definitely works and will replace my usual extendalash!
    Kandisi
    Did you find this review helpful?
    4 out of 5 stars
    6 April, 2025
    originally posted on mcobeauty.com
    Image

    Try it!

    Great coverage, easy application, looks great! Awesome!
    Turtle
    Did you find this review helpful?
    5 out of 5 stars
    4 April, 2025
    originally posted on mcobeauty.com
    Image

    Mascara growth serum review, amazing product

    Amazing product love it on my lashes, has such a great feeling and does not clump together
    Kyyyy
    Did you find this review helpful?

    Get top deals, latest trends, and more.