Sponsored
Milani Highly Rated Lash and Brow Serum - 0.14 fl oz
$13.99
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Claim 1: 100% of consumers had improved lash & brow volume & length
- Clinical results after 4 weeks of daily use of Highly Rated Lash & Brow Serum
- Claim 2: Lashes were 36% longer
- Claim 3: Lashes had 39% more volume
- Based on average clinical results after 8 weeks of daily use of Highly Rated Lash & Brow Serum
- Made in the USA
- Cruelty-Free
Description
Out of this world lashes & brows? Yes, please. Milani Highly Rated Lash + Brow Serum is a nightly serum designed to lengthen and volumize hair for healthier-looking lashes and brows. In a clinical study, 100% of participants showed measurable improvement in lash & brow length & volume after just 4 week of daily use.* The tapered, precision brush allows for targeted lash and brow application. For optimal results use for a minimum of 8 weeks and continue daily use to sustain.
*Based on clinical results after 4 & 8 weeks of daily use of Highly Rated Lash & Brow Serum
*Based on clinical results after 4 & 8 weeks of daily use of Highly Rated Lash & Brow Serum
Suggested Age: 13 Years and Up
Color Palette: Translucent
Product Form: Liquid
Sustainability Claims: Cruelty-Free
Beauty Purpose: Filling, Shaping
Net weight: .14 fl oz (US)
Features: Built-In Brush
TCIN: 83345892
UPC: 717489431507
Item Number (DPCI): 052-00-6266
Origin: Made in the USA and Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water / aqua / eau, glycerin, polysorbate 20, butylene glycol, hydroxyethylcellulose, sodium benzoate, panthenol, biotinoyl tripeptide-1, cannabis sativa seed extract, tocopherol, polyquaternium-70, dipropylene glycol, peg-150 pentaerythrityl tetrastearate, peg-6 caprylic/capric glycerides, ethylhexylglycerin, disodium edta, potassium sorbate, phenoxyethanol' '
Allergens & Warnings:
MADE IN USA WITH US AND NON-US COMPONENTS, SERUM TO DRY FOR BEST RESULTS, USE ONCE DAILY AT NIGHT. WARNINGS: FOR EXTERNAL USE ONLY. WHEN USING THIS PRODUCT, USE ON LASH LINE AND BROWS ONLY KEEP OUT OF EYES. IN CASE OF EYE CONTACT, RINSE IMMEDIATELY WITH WATER. DO NOT USE THIS OR ANY OTHER EYE COSMETIC IF YOUR EYE IS INJURED, IRRITATED OR INFECTED. KEEP OUT OF REACH OF CHILDREN.Shipping details
Estimated ship dimensions: 2.25 inches length x 0.9 inches width x 7 inches height
Estimated ship weight: 0.1 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Does this contain any prostaglandins or prostaglandin analogs?
submitted by Asia S - 2 years ago
A: Well does it or not , yes or no will do fine
submitted byMad hatter - 10 months agoA: Hello, Thank you for your inquiry. You can view the full list of ingredients at https://www.milanicosmetics.com/products/highly-rated-lash-brow-boosting-serum#. Milani
submitted byMilani Team - 2 years agoBrand expertA: It does not have hormone-like stuff. Just checked the ingredients.
submitted byEu - 9 months ago
Q: Is this product tested on animals?
submitted by AI Shopping Assistant - 19 days ago
A: No, this product is cruelty-free and not tested on animals.
submitted byAI Shopping Assistant - 19 days agoAi generated
Q: What is the primary purpose of this serum?
submitted by AI Shopping Assistant - 19 days ago
A: The serum is designed to lengthen and volumize lashes and brows for a healthier appearance.
submitted byAI Shopping Assistant - 19 days agoAi generated
Q: What type of brush does the serum come with?
submitted by AI Shopping Assistant - 19 days ago
A: The serum features a tapered, precision brush for targeted application on lashes and brows.
submitted byAI Shopping Assistant - 19 days agoAi generated
Q: How often should I use the serum for best results?
submitted by AI Shopping Assistant - 19 days ago
A: For optimal results, it is recommended to use the serum daily for at least 8 weeks.
submitted byAI Shopping Assistant - 19 days agoAi generated
Q: What age group is this product suitable for?
submitted by AI Shopping Assistant - 19 days ago
A: This product is suitable for individuals aged 13 years and up.
submitted byAI Shopping Assistant - 19 days agoAi generated
Q: is this a peptide lash serum? if not which type is it?
submitted by fuka - 8 months ago
A: Hello, Thank you for reaching out! Our Milani Highly Rated Lash and Brow Serum is not a peptide-based formula. Instead, it is infused with a blend of nourishing ingredients, including plant-based conditioners and antioxidants, to help support healthier-looking lashes and brows. Best, Milani.
submitted byMilani Team - 8 months agoBrand expert
Q: Can you use with lash extensions?
submitted by Tiffany - 1 year ago
A: Hello, thank you for contacting Milani! Yes, you can use our serum with lash extensions! Our formula is designed to promote healthier and fuller-looking lashes, and it won’t interfere with your extensions. Just be sure to apply it carefully along the base of your natural lashes without getting it on the extensions themselves. XO, Milani
submitted byMilani Team - 1 year agoBrand expert
Q: How well does this stuff work on brow
submitted by co - 1 year ago
A: Hey, thanks for your inquiry! Our Milani Highly Rated Lash and Brow Serum is formulated with nourishing ingredients to help promote fuller, longer, and healthier-looking brows and lashes. Many customers see positive results with consistent use, applying it twice daily to clean, dry brows and lashes. Milani
submitted byMilani Team - 1 year agoBrand expert
Q: Does this serum contain oil or is it oil free & is it safe to use with lash extensions
submitted by Boymama - 4 days ago
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Guests are saying
The lash and brow serum has received mixed reviews. Some guests have experienced significant growth and improvement in their lashes and brows, while others have faced issues like irritation and hair loss. The product is praised for being easy to apply and non-irritating for sensitive eyes, but results vary widely among users.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.1 out of 5 stars with 323 reviews
easy to apply: 4.28 out of 5
easy to remove: 4.26 out of 5
long lasting: 3.67 out of 5
quality: 3.53 out of 5
value: 3.61 out of 5
63% would recommend
44 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
22 September, 2025Verified purchase
- Eye color: Grey
- Skin tone: Light
- Skin concern: Uneven skin tone, Aging, Acne, Pores, Dark circles
- Skin type: Normal
- Hair color: Blonde
No side effects!
Fantastic! It actually works and doesn’t have any analog of prostaglandins!
4 out of 5 stars
Thumbs up graphic, would recommend
6 September, 2025
- Skin type: Normal
- Skin tone: Light
- Eye color: Grey
Yes, this serum really works!!
Although slow to see improvements they do come. I randomly and without warning lost almost all of my lashes on my left eye. Not sure if it’s normal aging issues or if this was due to my eyelash curler pulling them out but this serum has worked! It took about 3 weeks to see significant results but the results are remarkable! I’m really happy with this serum and beyond grateful.
5 out of 5 stars
Thumbs up graphic, would recommend
15 August, 2025Verified purchase
- Hair color: Blonde
- Skin type: Normal
- Skin tone: Light
Dont pay for the expensive brands!
Don’t pay for anymore than this!!!! This serum works just as good and quicker than the expensive brands you find at an aesthetics office!!!
1 out of 5 stars
Thumbs down graphic, would not recommend
10 August, 2025Verified purchase
Causes sores
I used it for maybe 2 and a half weeks, and it kept giving me a burning sensation. I started to develop painful sores on my eyes. It’s been almost 3 weeks since I stopped using it and my eyelids haven’t fully healed even with petroleum jelly every night to help. People keep asking what happened. If you have sensitive skin, don’t use it.
1 reply from Milani Team team - 3 months ago
Hello, and thanks so much for taking the time to contact us. We're so sorry to hear this product did not meet your expectations. Please feel free to email us at customerservice@milanicosmetics.com to share any further questions or concerns.
5 out of 5 stars
Thumbs up graphic, would recommend
26 July, 2025Verified purchase
- Skin tone: Light
- Skin type: Normal
- Skin concern: Dark circles
- Hair color: Brunette
- Eye color: Brown
Eye lash serum
It was very soft and felt light weight
3 out of 5 stars
Thumbs up graphic, would recommend
28 May, 2025
- Skin tone: Light
- Skin type: Combination
- Skin concern: Acne
- Hair color: Blonde
- Eye color: Brown
so-so
still waiting for results, but my elelashes seem thick- i do have naturall long lashes so i think it could have something to deal with it. I also noitced that when i wore mascara after long periods of time this made my lashes feel more healthy
1 out of 5 stars
Thumbs down graphic, would not recommend
26 May, 2025Verified purchase
- Skin type: Oily
- Hair color: Brunette
- Skin tone: Light
- Eye color: Blue
- Skin concern: Acne, Pores
didnt work
this lash serum didn’t really work for me. i’ve been using it for 5 months now and nothing has happened.
1 reply from Milani Team team - 5 months ago
Hello, and thanks so much for taking the time to contact us. We're so sorry to hear this product did not meet your expectations. Please feel free to email us at customerservice@milanicosmetics.com to share any further questions or concerns.
1 out of 5 stars
Thumbs down graphic, would not recommend
31 March, 2025Verified purchase
Allergic Reaction
I bought this for myself as I read the reviews and figured it was worth a try, two days into using the product I woke up with my eyes swollen puffy and red with a bump on my eyelids. I immediately popped a allergy pill and washed my eyes, but needless to say I spent the day looking like I was crying all night. I'm sad to say my body reacted differently to the ingredients and unfortunately it was a fail for me. Still searching for the perfect quest of longer lashes.
1 reply from Milani Team team - 7 months ago
Hello, and thanks so much for taking the time to contact us. We're so sorry to hear this product did not meet your expectations. Please feel free to email us at customerservice@milanicosmetics.com to share any further questions or concerns.
1 out of 5 stars
Thumbs down graphic, would not recommend
20 March, 2025Verified purchase
Clumpy and ineffective
I’ve been using this for months now and haven’t noticed any growth. The brush is too big and messy. It also just sticks like a glue to my lashes/lash line and clumps and peels off. Do not recommend
1 reply from Milani Team team - 7 months ago
Hello, and thanks so much for taking the time to contact us. We're so sorry to hear this product did not meet your expectations. Please feel free to email us at customerservice@milanicosmetics.com to share any further questions or concerns.
5 out of 5 stars
Thumbs up graphic, would recommend
9 March, 2025
Made my eye color more vibrant!!
I've only used it for two nights, and somehow it made my eye color much more vibrant! I can't say if it's worked on my eyelashes yet (since I've only used it twice), but I've had no negative reaction to it so far, and many people have noticed how my vibrant eye color is. Definitely would recommend, and will give an update on the lashes in a few months
1 out of 5 stars
1 March, 2025
originally posted on Milani
horrible
It was going good the first few days and out of no where i woke up one day and my eyes were sore and my eyelids were red with a weird bump in the corner of my eye. do not buy.
5 out of 5 stars
Thumbs up graphic, would recommend
3 February, 2025Verified purchase
love it
Have purchased twice already in the past couple months as this product definitely works! I had some natural lashes missig from lash extensions and clusters but this product made them grow back and pretty quick! Must have product!
5 out of 5 stars
Thumbs up graphic, would recommend
10 January, 2025Verified purchase
- Skin concern: Sensitivity, Acne, Uneven skin tone
- Hair color: Brunette
- Skin type: Dry
- Eye color: Brown
- Skin tone: Light
Lash serum
made my lashes grow as fast as 7 days!!!
2 out of 5 stars
30 December, 2024
originally posted on Milani
Wish I could love it.
I just tried this product and I was very excited to use it. I had seen many good reviews but, on the second morning of using this, I woke up with red circles around my eyes and it was puffy. I really wanted to love this product, but discontinued to use it.
4 out of 5 stars
24 December, 2024
originally posted on Milani
works
been using since march bc i ripped my eyelashes out wearing lash extensions. first pic is march and second is now
5 out of 5 stars
8 September, 2024
originally posted on Milani
AMAZING
I love the highly rated lash and brow serum it’s so good. The tube is very cute and convenient
5 out of 5 stars
Thumbs up graphic, would recommend
30 August, 2024
- Skin type: Oily
- Skin tone: Medium
Yess
THIS eyelash serum is SO good I ripped out about half of my eyelashes and they grew back longer and only took about a month and a half! RECOMMEND
1 out of 5 stars
Thumbs down graphic, would not recommend
11 July, 2024Verified purchase
- Skin type: Dry
- Hair color: Brunette
- Skin concern: Pores, Blackheads, Acne
- Skin tone: Light
- Eye color: Hazel
If i could give this a zero i would so i give you a one
I only put this on my eyebrows thankfully because I had a little patch of hair missing that I wanted to get rid of. Except now my eyebrows are literally falling out and I can’t even like rub them in the mornings anymore without hair falling out, please spare your lashes and brows and do not buy this it will make them fall out I might loose all of my eyebrows because of this serum
1 reply from Milani Team team - 1 year ago
Hello, and thanks so much for taking the time to contact us. We're so sorry to hear this product did not meet your expectations. Please feel free to email us at customerservice@milanicosmetics.com to share any further questions or concerns.
4 out of 5 stars
8 July, 2024
originally posted on Milani
The Brow Serum, Highly Rated Diamond Shimmer Gloss
My brows seem to be a little darker than before and I will continue to use. I never received the Highly Rated Diamond Shimmer Gloss-200 Gold even though I paid for it.
5 out of 5 stars
24 June, 2024
originally posted on Milani
So far so good.
[This review was collected as part of a promotion.] So far so good. I like the brush quite a bit. I am looking forward to seeing the results.