*Based on consumer perception survey & clinical testing
Vegan, cruelty-free & made in Korea
Description
Turn shine & volume all the way up! Milani Keep It Full Glossy Plumping Balm is the ultimate 3-in-1 multi-tasker delivering glossy shine, balm-like comfort & a plumped up pout both immediately and over time. Made with volumizing Maxi-Lip™, mango seed butter & a hydrating blend of apricot, pomegranate and Kalahari melon oils, this creamy formula glides on smoothly coating lips with a subtle cooling sensation while comfortably plumping. After just 4 weeks of daily use, Keep It Full Glossy Plumping Balm is clinically proven to deliver increased lip volume. Choose from 12 universally flattering shades - or stash them all. You know you want to.
Suggested Age: 13 Years and Up
Health Facts: Vegan
Color Finish: Gloss
Color Palette: Medium Tones
Product Form: Stick
Sustainability Claims: Cruelty-Free
Beauty Purpose: Plumping, Moisturizing
TCIN: 92173644
UPC: 717489003148
Item Number (DPCI): 052-00-0879
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Estimated ship dimensions: 0.5 inches length x 0.75 inches width x 4.63 inches height
Estimated ship weight: 0.03 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
This lip product offers a delightful combination of hydration and a glossy finish, making it a versatile choice for everyday wear. Guests appreciate its smooth application and the subtle plumping effect, although some feel the color payoff could be improved. The sleek packaging and comfortable texture enhance its appeal, making it suitable for various occasions. Overall, it stands out as a budget-friendly option for those seeking a natural lip enhancement.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6
4.6 out of 5 stars
254 star ratings
4.6 out of 5 stars with 254 reviews
easy to apply
4.8 out of 5
easy to apply: 4.78 out of 5
easy to remove
4.9 out of 5
easy to remove: 4.89 out of 5
long lasting
4.1 out of 5
long lasting: 4.11 out of 5
quality
4.5 out of 5
quality: 4.5 out of 5
value
4.1 out of 5
value: 4.13 out of 5
80% would recommend
10 recommendations
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
24 August, 2026Verified purchase
Skin tone: Light
Skin type: Normal
Hair color: Brunette
Eye color: Brown
Perfect!
Very moisturing! It adds color without being overpowering. Perfect for everyday use!
Nat
easy to apply
5.0 out of 5
easy to apply: 5 out of 5
easy to remove
5.0 out of 5
easy to remove: 5 out of 5
long lasting
5.0 out of 5
long lasting: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
10 August, 2026Verified purchase
Please PLEASE Milani, never stop making this!
This is the most beautiful formula!!! It's so moisturings, with no stickiness or waxy feel. I've have such a hard time finding a lip moisturizer that I can stand to wear, since I really don't like the feel of stuff on my lips and I hate when I can something chemical like if I breath in through my mouth. I get NONE of that with this, no scent an more important no chemical taste or feel. The Moi color is perfection, I can where it everyday. The color and moisturizing feel last very well!
LJ
easy to apply
5.0 out of 5
easy to apply: 5 out of 5
easy to remove
5.0 out of 5
easy to remove: 5 out of 5
long lasting
4.0 out of 5
long lasting: 4 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
3 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
31 July, 2026Verified purchase
Skin tone: Light
Its just okay
This isn’t worth the price tbh. It does leave a nice glossy finish, but there is not much plumping effect. You can feel a little tiny bit of minty-ness, but I did not see much difference in my lips. Also, the packaging is cheap and the application can be messy. There are definitely cheaper alternatives to this.
Sam m
easy to apply
3.0 out of 5
easy to apply: 3 out of 5
easy to remove
5.0 out of 5
easy to remove: 5 out of 5
long lasting
2.0 out of 5
long lasting: 2 out of 5
quality
3.0 out of 5
quality: 3 out of 5
value
2.0 out of 5
value: 2 out of 5
Did you find this review helpful?
3 out of 5 stars
22 July, 2026
originally posted on Milani
Comfortable but stays clear
I had hoped for some color payoff but there is none. Otherwise fine.
AnneBee
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
11 June, 2026Verified purchase
Skin tone: Medium
Even Better Than Similar IT Cosmetics
Better than IT Cosmetics Hydrating Lip Treatment in the shade Je Ne Sais Quoi. It's even more hydrating, a very pretty color, lasts longer and for a fraction of the price. Going to buy this shade again and others!
proudwife
easy to apply
5.0 out of 5
easy to apply: 5 out of 5
easy to remove
5.0 out of 5
easy to remove: 5 out of 5
long lasting
5.0 out of 5
long lasting: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
6 May, 2026
originally posted on Milani
A natural must
The perfect natural gloss with a hint of brown. Goes great by itself or paid with a liner
Lolo
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
27 February, 2026
(no review title)
Love this product! It’s one of the only tinted lip products I own that actually feels hydrating and not drying! I bought the shade jam, and while I do wish it was more of a cool-toned berry like the picture shows (it leans more of a neutral rose on me), it’s such a pretty color!
Emma
Did you find this review helpful?
5 out of 5 stars
6 January, 2026
originally posted on Milani
Slick lips
[This review was collected as part of a promotion.] Incredible color. Took some getting used to but I love it
Broncos Queen
Did you find this review helpful?
5 out of 5 stars
4 January, 2026
originally posted on Milani
Awesome
I love every single color! Smooth, Not sticky and lasts long
Aurie
1 guest found this review helpful. Did you?
3 out of 5 stars
27 December, 2025
originally posted on Milani
Great product, poor packaging
I love everything about this product except the packaging. When I pull the cap off, it sometimes pulls the inner piece out of the base. Once that happens, the product sticks out and won’t twist back down, so I end up losing product. I thought it was a fluke with my first one, but it’s happening with my second as well. If the packaging were fixed, this would be THE BEST lip product.
Dtanner
1 guest found this review helpful. Did you?
5 out of 5 stars
18 December, 2025
originally posted on Milani
A must have !
[This review was collected as part of a promotion.] This balm is great ! The colour is amazing and it’s so creamy and stays on.
Did you find this review helpful?
5 out of 5 stars
6 December, 2025
originally posted on Milani
The best lip balm
I love love love this lip balm in the color ballerina. It brings my skin tone out and plumps my lips while hydrating them
Bree w
Did you find this review helpful?
5 out of 5 stars
1 December, 2025
originally posted on Milani
Keep It Full Glossy Plumping Balm szájfény
Kellemes, hűsítő érzet az ajkamon, szép a színe. Kíváncsi leszek a 6 hét utáni eredményre.
Breegy
Did you find this review helpful?
5 out of 5 stars
23 November, 2025
originally posted on Milani
Love this
[This review was collected as part of a promotion.] Love this and would buy it again. I love my Milani products
[This review was collected as part of a promotion.] Very glossy and it has a nice pigmentation……………yeah
Linda
Did you find this review helpful?
5 out of 5 stars
25 September, 2025
originally posted on Milani
Excellent Product
[This review was collected as part of a promotion.] The product goes on smoothly and feels good on ones lips. It feels moisturizing and doesn’t feel sticky. It does what it says it will, and stays on. The color is pretty as well. I recommend this product.
Joan W
Did you find this review helpful?
4 out of 5 stars
25 September, 2025
originally posted on Milani
Balm meets Gloss
Gloss meets lip balm in this slim-lined product. Goes on like a balm and looks like a gloss. Lips are shiny with a bare hint of color(Hazel). Moderate staying power thst is great alone or over a lipstick.
Abs
Did you find this review helpful?
5 out of 5 stars
21 September, 2025
originally posted on Milani
Very Glossy and Beautiful Colors
Comfortable to wear, perfect amount of gloss and color. The colors are appropriate for any setting or occasion. Apply it very lightly because if you press too hard it will smush. I have Truffle and Lana, will probably be buying bisou and some other shades later on down the line.
Cam
Did you find this review helpful?
5 out of 5 stars
6 September, 2025
originally posted on Milani
Great!
[This review was collected as part of a promotion.] I have a few colours and they are all very pretty and can be built up and it doesn’t settle into the lip lines and I can feel the pumping. Just feels a bit minty but it doesn’t hurt. Love it!
