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Discover more options
$15.99($1.88/fluid ounce)
$5 Target GiftCard with 4 select personal care
4.3 out of 5 stars with 726 ratings
See price in cart
$5 Target GiftCard with 4 select personal care
4.3 out of 5 stars with 294 ratings
$15.99($1.88/fluid ounce)
$5 Target GiftCard with 4 select personal care
4 out of 5 stars with 171 ratings
See price in cart
$5 Target GiftCard with 4 select personal care
4.2 out of 5 stars with 170 ratings
$15.99($1.88/fluid ounce)
$5 Target GiftCard with 4 select personal care
4.3 out of 5 stars with 163 ratings
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Guests are saying
This product is highly praised for its ability to define and moisturize curls without weighing them down. Many guests appreciate its lightweight texture, making it ideal for various curl types, especially for those with thick or mixed hair. It helps reduce frizz and maintain curl definition throughout the day. However, some guests noted that it may not provide enough hold for certain styles, and a few experienced dryness or crunchiness. Overall, it is a versatile option for achieving beautiful, manageable curls.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 574 reviews
effectiveness: 4.56 out of 5
quality: 4.55 out of 5
value: 4.34 out of 5
91% would recommend
118 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
4 December, 2025
I love it so much!
I love it so much, always works for me even if I accidentally put to much. Makes my curls so beautiful and defined so beautifully, I have the perfect amount of volume and definition at the same time! No other products have ever worked for me, I wasn’t confident at first because of that in this product but after using it for weeks, it was made for us multicultural girlies, and guys.
1 out of 5 stars
Thumbs down graphic, would not recommend
23 September, 2025
Terrible product. Literllay made me sick!!!!!!
I have wavy-curly hair and this is the first curl cream I ever tried and was so excited after reading the reviews. This is the most terrible thing I’ve ever tried, this cream did left my hair completely messed up, did not define my curls, felt sticky and smelled bad. After I used the cream, I had heavy dizziness and threw up a few times. DO NOT RECOMMEND!
5 out of 5 stars
Thumbs up graphic, would recommend
12 September, 2025Verified purchase
Amazing
i appreciate this product so much i just had to leave a review. my daughter is multi cultural and has 3C- 4A type hair. and this product leaves beautiful curl definition for daysss!!! plus the smell is nice and not over powering at all. i’ve tried so many different brands, gels, and creams. and this ones finnally a winner!!!!
5 out of 5 stars
Thumbs up graphic, would recommend
3 September, 2025Verified purchase
my new favorite
this is my favorite product now! i got it because i was wanting to try some new products and it was on sale. it works good on its own or layered with gel. i’ll air dry or diffuse my hair with this and either way my hair looks great every time. several people have asked me what i use on my hair specifically when i use this and i always recommend this. if you’re looking for something easy and more on the affordable side i would recommend this product for sure
4 out of 5 stars
Thumbs up graphic, would recommend
19 July, 2025Verified purchase
Scent is terrible
I feel like this is a great product and it defined my curls. The only downside is the scent of it.
4 out of 5 stars
8 July, 2025Verified purchase
Daughter asked for another bottle!
Bought as a stocking stuffer for my mixed-race stepdaughter (Black/Portuguese). She lives overseas and just asked for more of it as she can’t find it where she lives. So I’m taking that as a sign that she likes it!
4 out of 5 stars
Thumbs up graphic, would recommend
22 May, 2025Verified purchase
Good, could be better
Works well. Price keeps going up and could have cleaner ingredients
5 out of 5 stars
Thumbs up graphic, would recommend
15 April, 2025Verified purchase
Good curling cream.
I Love the smell and how this curling cream leaves my curl bouncy.
1 out of 5 stars
23 March, 2025Verified purchase
Opened/used bottle
Bottle was clearly opened and used … then whoever had it returned and target put it back on the shelf!! Disgusting!!!
4 out of 5 stars
Thumbs up graphic, would recommend
14 December, 2024
Good for low-maintenance styling
This product isn't super thick so it's easy to work through curls and it definitely helps keep them soft but doesn't do much if you're looking for hold/definition (and it doesn't claim to, so that's fine). I like using it when I'm feeling lazy on wash day. The scent can get a little weird if you leave the bottle sitting around for too long.
5 out of 5 stars
14 September, 2024Verified purchase
Been a couple years now!
All have to say is it’s my hidden gem and I swear by it.
5 out of 5 stars
Thumbs up graphic, would recommend
1 August, 2024Verified purchase
Muy bueno
good product if you have wavy hair like me!
1 out of 5 stars
Thumbs down graphic, would not recommend
3 July, 2024Verified purchase
Do not use if you live in a dry enviroment
This product did a number on my hair. While the curls did look nice and held for maybe 3 days. It dried my hair out and the texture was awful after a few days, my hair texture was literally crunchy. Also sadly a ton of hair came out when I detangled it. I have more wavy to curly hair so maybe thats an issue. I also read that the ingredient glycerin makes your hair drier if you live in a warm/dessert enviroment. So maybe this is okay for the east coast, but be careful!
5 out of 5 stars
Thumbs up graphic, would recommend
9 June, 2024Verified purchase
Buy it!
Amazing for my daughters curly hair!
5 out of 5 stars
Thumbs up graphic, would recommend
26 May, 2024Verified purchase
Amazing Product!!!!!
Miss Jessie’s Multi Cultural Curls is the ONLY thing that helps tame my 12 year olds unmanageable mixed girl 4c curls. She absolutely HATES having her hair braided but she let this happen twice. After the second time of sitting in a chair for 6 hours she said she will NEVER get her hair done like that again. So the only thing I can think to do is make her curls as defined, shiny, and beautiful as they can be. Miss Jessie’s does all of that and more. I can put it on ONCE and the curls last forever. I can also touch it up with a spray bottle and some more multi cultural cream and it just stays so beautiful! Her pediatrician said to wash her hair for at most once a week! Thanks to this product for totally helping with my pre-teen. Now she can go to school with comfort knowing she looks beautiful!!!!!
4 out of 5 stars
Thumbs up graphic, would recommend
9 April, 2024
I like this curl product alot
This is my first time trying miss jessies products, I'm black and I decided to go natural and my hair is tight curls all around to the point it shrinks to neck length even though it's shoulder length. I would definitely suggest using the jessies leave in condish before hand I typically wash my hair in the morning before work and once it dries my hair is satisfactory and smells great. The shine is great without being too shiny but not dull. I wouldn't suggest this to anyone who has just wavy hair or fine curls because this product does leave a crunch which I like because it makes my hair last longer and locks the product In but my bi racial sister has loose wavy curls and this product made her hair limp and non voluminous so she uses pillow soft .The first pic was at night the second was right after me washing my hair
5 out of 5 stars
Thumbs up graphic, would recommend
17 March, 2024Verified purchase
A Must Buy
This product line is the only product my daughter will use. She has very thick, curly mix textured hair. She applies it in the morning, while her hair is wet and then lets it air dry. She enjoys this product because it’s light weight, does not leave her hair greasy, holds her curls all day and she always gets compliments on the smell!
5 out of 5 stars
Thumbs up graphic, would recommend
6 December, 2023Verified purchase
My go to product
Holds curls well. If I want an elongated look then I just use a curl gel as well. My hair texture is 3c.
5 out of 5 stars
Thumbs up graphic, would recommend
28 November, 2023Verified purchase
Curly approved
We like it! A little goes a long way. It’s lighter than gel but forms curls more than a cream
4 out of 5 stars
Thumbs up graphic, would recommend
12 November, 2023Verified purchase
Wonderful curly styling product
I use this along with a leave in curl creme after i shower. That's it, no mousse, no gels etc. I like that it has a thicker feel to it and seems to create some hold to it. But i noticed especially around my scalp or front pieces of my hair occasionally i get a crunch almost so i have to wet, then rescrunch it out.