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Morphe Make It Big Brush-Tip Liquid Eyeliner - 0.19oz - Ulta Beauty
$9.10 reg $13.00
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About this item
Highlights
- EFFORTLESS APPLICATION
- Precision brush tip lines & defines flawlessly & smoothly
- LONGWEARING COLOR
- Smudge-proof, water-resistant, 18-hour, rich pigment
- VERSATILE EFFECTS
- Creates subtle or bolder effects
Description
YOU'RE IN CONTROL ALL THE WAY
Boldly line and define with the Morphe Make It Big Brush-Tip Liquid Liner. This brush-tip liquid liner glides on precisely, smoothly, and flawlessly for effortless artistry, whether you’re creating subtle flicks or dramatic wings. Simply store the liner upside down to keep the brush super saturated, give it a shake before application, and use the brush tip for finer effects and the brush side for thicker ones. Longwearing, the smudge-proof, water-resistant, 18-hour, richly pigmented formula really keeps up with you.
Boldly line and define with the Morphe Make It Big Brush-Tip Liquid Liner. This brush-tip liquid liner glides on precisely, smoothly, and flawlessly for effortless artistry, whether you’re creating subtle flicks or dramatic wings. Simply store the liner upside down to keep the brush super saturated, give it a shake before application, and use the brush tip for finer effects and the brush side for thicker ones. Longwearing, the smudge-proof, water-resistant, 18-hour, richly pigmented formula really keeps up with you.
Suggested Age: 10 Years and Up
Color Palette: Dark Tones
Product Form: Liquid
Beauty Purpose: Defining
Net weight: .19 Ounces
TCIN: 86213208
UPC: 192608237619
Item Number (DPCI): 342-02-0424
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water (aqua, eau), acrylates copolymer, black 2 (ci 77266, nano), styrene/acrylates copolymer, butylene glycol, 1,2-hexanediol, pentylene glycol, phenoxyethanol, sodium hydroxide, caprylyl glycol, ethylhexylglycerin, sodium dehydroacetate, disodium edta.' '
Shipping details
Estimated ship dimensions: 0.51 inches length x 0.55 inches width x 5.03 inches height
Estimated ship weight: 0.035 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This eyeliner has received mixed reviews from guests. Many appreciate its precision, long-lasting wear, and ease of use, especially for those with hooded eyes. However, some guests have experienced issues with the product being dry upon arrival or drying out quickly. The brush tip and pigmentation are frequently praised, but there are concerns about the formula's opacity and smudging.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.9 out of 5 stars with 307 reviews
40% would recommend
5 recommendations
1 out of 5 stars
22 November, 2025
originally posted on https://www.morphe.com

Extremely Disappointed
I was excited to try the Morphe Make It Big eyeliner and finally decided to spend a little extra because I usually love Morphe — but this was a huge letdown. I couldn't get barely anything out from the very first use. Even when I tested it on my hand, you could see how little product actually came out. The formula looked dry and faint, and I had to go over the same spot multiple times just to get any color. What makes it worse is that my Essence liquid liner — which is way cheaper — performs so much better than this one. I'm honestly wondering if I just got a dud or a bad batch, because I really wanted to love this. I might try buying another one just to see if this was a one-off, but based on this experience, I'm definitely disappointed and wouldn't recommend it as-is.
5 out of 5 stars
19 November, 2025
originally posted on http://www.ulta.com

Surprised at how long it has lasted me!
I bought this 11 months ago, and I've never had a product that has this amount of oz last this long with how frequently I use it. I think a reason this is the case is because it gives me such a precise amount when I do use it. Application is seamless and the color is a strong black.
2 out of 5 stars
19 August, 2025
originally posted on http://www.ulta.com

Not worth buying
Dry ink straight out of the box & It looks patchy
5 out of 5 stars
Thumbs up graphic, would recommend
29 June, 2025Verified purchase
- Skin tone: Medium
- Skin type: Oily, Combination
- Skin concern: Aging
- Hair color: Brunette
- Eye color: Brown
consistent liner
great consistent liner and has a spring loaded tip.
5 out of 5 stars
12 May, 2025
originally posted on https://www.morphe.com

The one and only eyeliner for me
I have used this eyeliner for about 4 years. It has got me through breakups, meltdowns, and grief. Even after being at work for hours or doing intense, sweaty gym sessions, it will not budge. Comes off easily with makeup remover, and the tip allows a really sharp line. Will never buy another eyeliner again.
1 out of 5 stars
17 April, 2025
originally posted on http://www.ulta.com

Dry pen straight out of the box
I was in need of a new liner & didnt want to spend so much like i normally do. I tried the tester at Ulta on my hand & it didn't budge when I tested it! I immediately purchased 4. Got home & opened one, it was literally dry! I tested them one by one on my hand & every single one of them was the same. What a bummer..
1 out of 5 stars
30 March, 2025
originally posted on http://www.ulta.com

Dry Ink didn't last more than 3 uses
Dry and patchy. Color faded over eyeshadow. I would not recommend or repurchase.
1 out of 5 stars
Thumbs down graphic, would not recommend
27 March, 2025Verified purchase
Do not buy
Also got a dry one! WeChat a waste of money
1 out of 5 stars
25 January, 2025
originally posted on http://www.ulta.com

Transfers easily on oily lids
I miss their old formula. This one migrates and smudges throughout the day, leaving a sticky messy line around my eyelid crease about 8 hours into the day.
5 out of 5 stars
20 January, 2025
originally posted on http://www.ulta.com

Si lo compraría de nuevo
Me gustó mucho
1 out of 5 stars
15 January, 2025
originally posted on http://www.ulta.com

Dry out of the box
Dry out of the box just like every single other liquid liner I've dried. I'm desperately trying to get into makeup but I have yet to find a single eyeliner that is NOT so dry when I take it out of the box that it barely even writes.
1 out of 5 stars
Thumbs down graphic, would not recommend
7 January, 2025Verified purchase
Dried Up
Purchased mine and it was all dried out...
1 out of 5 stars
5 January, 2025
originally posted on http://www.ulta.com

I wouldn't buy this again.
Unfortunately I wanted this to work but this was not good at all. It's not smooth when you put it on. Morphe had another liquid eyeliner that was so much better , sadly it's discontinued
1 out of 5 stars
25 November, 2024
originally posted on http://www.ulta.com

Dry
I purchased because i needed a new eyeliner and it was on sale. Unsure if i just got a bad one or what bit it is DRY!
3 out of 5 stars
28 October, 2024
originally posted on http://www.ulta.com

Formula change?
I've been buying this for a few years as an alternative to the more expensive Stila waterproof liquid liner. Initially, this Morphe one would stay forever, like I've had straight crying sessions with it still remaining intact, and it would apply beautifully without drying up. I purchased this once over the summer, and it dried up super quick to where I could only get one line in, and the rest would be crusty and dry and lacking pigment. I thought I maybe just bought a dud, so I repurchased recently, and it's the same thing. Truly disappointing, as this was a favorite of mine. I think I'll have to go back to spending $25 on my classic Stila liquid liner.
5 out of 5 stars
Thumbs up graphic, would recommend
10 September, 2024Verified purchase
- Skin tone: Dark
- Skin type: Combination
- Skin concern: Aging, Pores, Uneven skin tone
- Hair color: Black
- Eye color: Black
Best for the brand and price
Smudge Proof easy application. Normally I use a gel pot eyeliner from Maybelline. And that takes some level of skill to learn. But it smudged. I wanted to try a liquid since it was my first time. This was a good price, and it's flexible enough to get the right wing, worn all day no smudge. It is very dark and dries quickly. I'm impressed and love it. Use an oil face cleanser to remove. I highly recommend this product.
2 out of 5 stars
9 July, 2024
originally posted on http://www.ulta.com

Had high hopes
Maybe I got a dud because theres no way this is anyones comparable replacement for the discontinued NYX holy grail liner (forever RIP). It's dry and applies weirdly inconsistent. One eye is like a sheer black and the other will be a different tone. I've shaken it plenty before use.
5 out of 5 stars
24 March, 2024
originally posted on https://www.morphe.com

Game changer eyeliner!
Holy moly... this eyeliner is a game changer. I had almost stopped using eyeliner. Saw the ad for it, thought "why not", the cost is very reasonable, so I ordered. Very glad I did!
5 out of 5 stars
15 March, 2024
originally posted on https://www.morphe.com

I would definitely purchase this product again and recommen!
I am in love with this liner it's the best liner I've used ever! It's so precise!
4 out of 5 stars
1 March, 2024
originally posted on https://www.morphe.com

solid eyeliner for casual day
it is a good eyeliner with good quality color and longer lasting than some. it does fade after a few hours