$12.00 when purchased online
Target Online store #3991
About this item
Highlights
- The innovative wand is designed and coated for pump-free use
- No need to pump before application (product will build up)
- Ophthalmologist tested
- Safe for contact lens wearers
Description
MAKE A BIG IMPACT
This longwearing mascara makes a big statement giving you large and in charge lashes that won’t flake out.
100% experienced instant volume*
100% experienced an immediate lengthening effect*
98% said the mascara was easy to build & layer*
*Based on a U.S. clinical study of 50 consumers
APPLICATION TIPS:
PREPARE FOR A BIG IMPACT
Get the most out of your Make It Big Volumizing Mascara. It’s as easy as 1, 2, 3:
• The innovative wand is designed and coated for pump-free use. No need to pump before application (product will build up).
• Make sure to wipe off excess product on a tissue to avoid any buildup on the tip and tube.
• For fully coated, clump-free lashes, comb through from root to tip with a back-and-forth motion.
This longwearing mascara makes a big statement giving you large and in charge lashes that won’t flake out.
100% experienced instant volume*
100% experienced an immediate lengthening effect*
98% said the mascara was easy to build & layer*
*Based on a U.S. clinical study of 50 consumers
APPLICATION TIPS:
PREPARE FOR A BIG IMPACT
Get the most out of your Make It Big Volumizing Mascara. It’s as easy as 1, 2, 3:
• The innovative wand is designed and coated for pump-free use. No need to pump before application (product will build up).
• Make sure to wipe off excess product on a tissue to avoid any buildup on the tip and tube.
• For fully coated, clump-free lashes, comb through from root to tip with a back-and-forth motion.
Suggested Age: 10 Years and Up
Color Finish: Matte
Color Palette: Dark Tones
Includes: Mascara
Beauty Purpose: Lengthening, Volumizing
Net weight: .26 Ounces
Features: Long Lasting, Non-Flaking, Ophthalmologist Tested
TCIN: 82568033
UPC: 192608220420
Item Number (DPCI): 342-02-4327
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water (aqua, eau), paraffin, glyceryl stearate, synthetic wax, stearic acid, acacia senegal gum, butylene glycol, palmitic acid, oryza sativa cera (oryza sativa (rice) bran wax), polybutene, vp/eicosene copolymer, ozokerite, aminomethyl propanol, hydrogenated vegetable oil, phenoxyethanol, stearyl stearate, hydroxyethylcellulose, iron oxides (ci 77499).
Shipping details
Estimated ship dimensions: 5.33 inches length x 0.94 inches width x 0.72 inches height
Estimated ship weight: 0.08 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4 out of 5 stars with 6309 ratings
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Summary of reviews
This mascara offers a mix of experiences for guests. Many appreciate its ability to provide long, voluminous lashes and its affordability. However, some guests find the formula too wet and clumpy, leading to smudging and flaking. The brush design is praised for its effectiveness, but excess product on the wand can be a challenge. Overall, it's a good option for those seeking dramatic lashes at a reasonable price.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.8 out of 5 stars with 930 reviews
28% would recommend
7 recommendations
3/5
3 out of 5 stars
Keiona - 9 days ago
originally posted on http://www.ulta.com
it's very messy . I do think as far as quality it does make your lashes appear longer or stand out might I say but as far as anything else it's just messy and caked inside . You have to try so many times to make it to where you can actually apply the mascara.
Love the formula
4 out of 5 stars
Brandi - 17 days ago
originally posted on http://www.ulta.com
I love this formula. Not too dry or wet, I wore it for the first time on Easter and people asked if I had falsies on. My only issue is the stopper doesn't remove much product, I have to scrape the brush on the top to take a lot of product off then the brush works great!
I got a broken mascara and I had to return it
2 out of 5 stars
Vanessa - 20 days ago
originally posted on http://www.ulta.com
It's pretty good mascara makes it last all day.
The perfect mascara
5 out of 5 stars
Mamamua - 21 days ago
originally posted on https://www.morphe.com
I have few eyelashes, yet with just one coat, I instantly add volume. Its brush makes it easy to apply the necessary amount of mascara while giving a lifting effect. Its size is perfect for carrying in my makeup bag. I love it!
My favorite mascara
5 out of 5 stars
Danielle - 3 months ago
originally posted on http://www.ulta.com
I love this mascara. It's not clumpy or messy. It gives my short sad lashes so much volume and makes me look like I have falsies on. I will always use this mascara.
LOVE!
5 out of 5 stars
Snicklefritzz - 4 months ago
originally posted on http://www.ulta.com
I got the mini in a gift bag and WOW I love it! I have curly lashes so most mascaras leave them to thick or clumpy. This gave me length like nothing I expected! I don't wear a lot of makeup but mascara is a must so I usually just buy a mini. I definitely will buy again.
You will love this!
5 out of 5 stars
Sheila - 5 months ago
originally posted on http://www.ulta.com
Best mascara ever! You gotta love the price too!
BUY THE MINI
3 out of 5 stars
mar - 5 months ago
originally posted on http://www.ulta.com
The mini was AMAZING so I bought the full size… this is like a totally different product, in a bad way. If you want what this says it will do for your lashes, BUY THE MINI.
BUY THE MINI.
5 out of 5 stars
Ally - 6 months ago
originally posted on http://www.ulta.com
Five stars to the MINI version. Not the full size. I swear they are different formulas. The mini is the best mascara I've ever used. It makes my lashes look like extensions.
My favorite
4 out of 5 stars
Juju - 6 months ago
originally posted on http://www.ulta.com
I love this mascara, but the one theing I don't like is that pretty flaky. It gives me such georgous volume and length. It makes my lashes think and full. I would definitely recomend.
Do not recommend
1 out of 5 stars
Jess - 6 months ago
originally posted on http://www.ulta.com
This mascara smudges under your eyes. Had it on for about 3 hours and already saw the mascara smudged under my eyes! Would not buy again.
Too wet!
2 out of 5 stars
Nikki - 7 months ago
originally posted on http://www.ulta.com
The formula of this mascara is way too wet. I like a wet formula but it's so wet it literally falls off the brush sometimes. I just makes a mess when I try to apply. I would not purchase this item again.
Good for the pricepoint
4 out of 5 stars
Nikki - 7 months ago
originally posted on http://www.ulta.com
I don't love this mascara as much as some others I've purchased but I think this is a really good mascara for the price. It's a very wet formula, and I will probably like it a lot more once some of the product has been used and not as much comes out on the brush. It's long lasting and again, I think the price point is excellent.
Great!!!
5 out of 5 stars
Steph - 8 months ago
originally posted on http://www.ulta.com
Don't smear or flake or clump up! Isn't water proof and easy to take off.
Love this!
5 out of 5 stars
Brittany - 8 months ago
originally posted on http://www.ulta.com
This give me long full lashes!
My new favorite
5 out of 5 stars
Bobbi - 8 months ago
originally posted on http://www.ulta.com
I love this mascara so much! It doesn't clump of flake. It is go to go with one swipe or you can build it up to be more dramatic. It also dries pretty quickly.
Love it
5 out of 5 stars
- 8 months ago
originally posted on http://www.ulta.com
Give more volume to my lash, love it
New staple in my makeup bag !!
5 out of 5 stars
Perfect Mascara - 8 months ago
originally posted on http://www.ulta.com
Ive tried so many mascaras and i got the as a free gift with one of my purchases and im now obsessed!! It does not clump it helps my lashes do the opposite and seperates them as with other brands it has made my lashes just clump. The wand has the perfect bristles for your eyelashes !! AMAZING
This mascara is EVERYTHING!!
5 out of 5 stars
Lashed up!! - 9 months ago
originally posted on https://www.morphe.com
I am a total makeup junkie and I gave this mascara a shot a while back. Now I will buy it again and again!! This brush holds the product beautifully and the color is rich! I apply it with a single swipe and then take small swipes at the rest of my lashes. They come out really beautiful, lush, and long!!
Extremely clumpy
1 out of 5 stars
Thumbs down graphic, would not recommend
Amanda24 - 9 months ago, Verified purchaser
Extremely clumpy. Couldn't even get the brush clean enough to use it. Wanted to try something different but definitely won't be trying this again. Horrible!