WRAP-AROUND BACK SUPPORT to enhance comfort and promote proper positioning
BABY-SOFT PLUSH POLYESTER SLIPCOVER: Easy care, machine-washable, and soft against baby’s skin
FIRM, FLAT FRONT CUSHION to keep baby alert while feeding and position baby at the breast so mom doesn't have to bend or hunch over
VELCRO STRAP to allow for more precise adjustment on Mom
SILENT RELEASE BUCKLE so Mom can move drowsy baby to a crib or bassinet after feeding without disturbing baby
Description
Scientifically designed support in all the right places to help ensure mom's comfort, ideal positioning, and breastfeeding success. FEEL THE SUPPORT ALL THE WAY AROUND : The engineered design encourages better posture and comfort during breastfeeding, alleviating strain in your back, neck, and arm. WRAP-AROUND BACK SUPPORT to ensure comfort and ideal positioning FIRM, FLAT FRONT CUSHION to safely support baby and lift baby closer to the breast so mom doesn't have to bend or hunch over THE SAFEST PILLOW ON THE MARKET: My Brest Friend pillows are designed to be effective tools for a successful breastfeeding journey, and are considered the safest nursing pillow available ONE HAND USE: Adjust the pillow to fit your waist using the Velcro strap, then use the silent release buckle for easy, silent, one hand release HANDY POCKET: Keep your breastfeeding essentials like water, snacks, or burp cloths in the pocket for easy access and convenience WRAP AROUND DESIGN: Adjusts to fit Mom’s size, this pillow surrounds your body securely for the ideal position PREFERRED BY THE PROS: My Brest Friend is proud to be the top choice of lactation consultants and birthing hospitals.
Care & Cleaning: Air Dry, Spot or Wipe Clean, Machine Washable Cover
TCIN: 82618838
UPC: 705873002730
Item Number (DPCI): 030-05-8434
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 21.6 inches length x 16.5 inches width x 5.7 inches height
Estimated ship weight: 2.35 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
Q: Does this ship in the Flower Key Gray per the title description or is this the Evening Gray as shown in the photos?
submitted by tlwilson09 - 7 years ago
A: Nevermind. They changed the description so it now says Evening Gray as shown in the photo.
submitted bytlwilson09 - 7 years ago
A: Sorry for the confusion this caused. All titles and pictures of My Brest Friend products should be up to date and accurate at this time. We currently sell the Evening Grey Deluxe pillow through Target.
submitted byMy Brest Friend Team - 4 years ago
Brand expert
Q: what's the difference between the deluxe my brest friend pillow and the regular one? It's 5 dollars more, I'm wondering what you receive with that extra 5 dollars
submitted by aquafemfatale - 9 years ago
A: The deluxe can expand to a larger waist size due to the velcro on the strap. The velcro also means you don't have to fight the pinch fit latch to put on and remove.
submitted byHeather - 8 years ago
A: The only difference is the material of the cover. The delux cover is made from a softer material.
submitted byKelly - 8 years ago
Q: Does it have a removable washable cover?
submitted by Charles - 8 months ago
A: Hello Charles, Yes all of our pillows come with a removable washable cover
submitted byMyBrestFriendCS - 8 months ago
Brand expert
Q: Does it have a removable slipcover?
submitted by Charles - 8 months ago
A: Hello Charles,
Yes, all of our pillows have a removable slipcover.
Thank you,
Alec
submitted byMyBrestFriendCS - 8 months ago
Brand expert
Q: WHAT ARE THE DIMENSIONS OF THE PILLOW - I WANT TO BUY A SEPARATE COVER TO FIT
submitted by SPB - 10 months ago
A: L21.75" x W15.75" x H5.75"
submitted byMyBrestFriendCS - 9 months ago
Brand expert
Q: How long is the waist strap?
submitted by Ms - 10 months ago
A: Deluxe Pillow - Minimum Waist 28” to Max Waist 44”
submitted byMyBrestFriendCS - 9 months ago
Brand expert
Q: What waist sizes does the strap fit?
submitted by lesley - 1 year ago
A: Deluxe Nursing Pillow - Minimum Waist 28” to Max Waist 44”
submitted byMy Brest Friend Team - 1 year ago
Brand expert
Q: How wide does the waist strap go?
submitted by zxcvbnm - 5 years ago
A: We cannot say exactly what size it fits because of each person's different body shape and size. However, we do know some women with about 44-inch waist fit into the regular pillow. We also sell the Twins Plus pillow which will accommodate a 32” waist min to a 46-inch waist max comfortably.
The My Brest Friend Deluxe Nursing Pillow is highly praised by guests for its supportive design, which enhances comfort during breastfeeding. Many appreciate its adjustable features, including a velcro strap and a convenient pocket for essentials. The pillow's firmness and ergonomic shape help maintain proper posture, making nursing easier and more enjoyable. While some guests noted minor issues with the cover, the overall consensus is that this pillow is a must-have for new moms seeking a reliable breastfeeding aid.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6
4.6 out of 5 stars
131 star ratings
4.6 out of 5 stars with 131 reviews
89% would recommend
55 recommendations
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
17 April, 2026
Best (brest?) nursing pillow ever!
I fumbled with the boppy for 2.5 weeks before finally breaking down and getting the my brest friend pillow. I truly underestimated how important a good pillow is. I sat in the bed crying one night because baby was hungry and sitting up nursing in bed was so uncomfortable. I ended up sleeping in the livingroom recliner some nights in the first week with my newborn. This has made nursing easier in every aspect. I can now nurse baby while eating myself without fumbling around or waiting on my hubby to finish eating. This is worth every bit of the price. I just wish I had bought it from the beginning.
Cheyenne
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4 out of 5 stars
Thumbs up graphic, would recommendWould recommend
2 January, 2026
A must have for breastfeeding a newborn!
I received the My Brest Friend Deluxe Nursing Pillow as a gift from my registry and have been using it almost exclusively for breastfeeding my baby who is now 5 weeks old. Overall, I am satisfied with this purchase! Some features I really like are the pocket, which is great for keeping my phone or hand sanitizer close by. The surface is very soft, and my baby looks really comfortable when on the pillow. I also like the two small bumps that help angle his head toward the breast, which makes feeding easier. The reasons I am giving this 4 stars instead of 5 are minor but important. The cover, although removable and washable, is a bit tricky to put back on after washing. The foam is a little sticky, so it takes some effort to get it on perfectly. Also, the back cushion isn’t always useful, especially when I’m in a lounge or plush chair, and sometimes I end up folding it out of the way. I wish that part were optional, but it’s not a deal breaker. All in all, I am happy with this product and would definitely purchase it again!
Melisa Z
design
4.0 out of 5
design: 4 out of 5
easy to clean
4.0 out of 5
easy to clean: 4 out of 5
safety
5.0 out of 5
safety: 5 out of 5
2 guests found this review helpful. Did you?
5 out of 5 stars
17 September, 2025
10/10
Best nursing pillow ever. Buy it, it’ll save you back, baby’s latch, and your sanity.
Michelle
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3 out of 5 stars
18 August, 2025Verified purchase
Strong chemical smell
I haven’t used the pillow yet and hope I like it, it has been highly recommended. I’m leaving a review based on the strong chemical smell of the pillow when I received it. I’ve had a similar smell on new clothes received from Amazon recently that I can’t get rid of, perhaps formaldehyde for shipping? I expected better manufacturing for something like this for babies.
My Best Friend Deluxe Nursing Pillow it honors its name! Seriously the best friend and a must have for all the breastfeeding moms! The design has a long Velcro adjustable strap for any size, it has an extra tick cushion for a better connection with your baby, an ergonomic design for a better position of you hand and baby, a backrest for a good posture, a useful pocket for you favorite drink or snack! The cover is soooo soft and easy to clean. Definitely a must have!!
I am a mom of 5 children. My daughter is 7 months old. This is the first time I have used one of these and as an experienced mom, I can say I absolutely love it. It is comfortable for both breastfeeding and bottle feeding. It’s very soft and plush. Comfortable for both me and my baby. I will call out the back rest as being my favorite part of it. It offers a great deal of support and helped me keep a good posture. Another thing I really liked is that the buckle is silent release so I can unbuckle it and not worry about it waking her. I am so thankful all these little details were thought of. The cover is also removable and can be washed in the washing machine. Overall I am happy with it and it is working great for us. Thank you.
Where has this been my whole mommying life? I’m on my third daughter and I’m both embarrassed and regretting I never bought one. Initially, I was worried being busty and a little chunkier that this wouldn’t work for me, but I was completely wrong. For reference, I’m a 38DDD/40C 4-months postpartum, wear midsize 12/14. The boucle sage cover is entirely removable and washable. The cover is both stylish and functional. The design of this foam and firm structure is beyond anything its major competitor can offer. This has a belt that is adjustable with durably strong velcro. It sits around my body like a glove and doesn’t pinch, make me sweat, nor uncomfortable. It has these two firm egg shaped pods on either side to hold the babies head up just enough so they don’t sink. It’s like AI foam that just knows exactly where it has to be to support their little bodies. My biggest worry usually when using the competitor’s is the fear of my baby rolling off. Honestly, I haven’t had that concern yet with this. I can feel she also feels in control and confident she is secured while nursing. She doesn’t fidget or wiggle when on this compared to the boppy. It’s the little sense of security which all moms just need when their already exhausted and can barely focus. I highly recommend this to any moms. This nursing assistant is the best on the market and worth any penny they ask. I truly wish I had given this a chance with my previous two children.
The My Breast Friend breastfeeding support pillow has been a game-changer for me as a first-time mom! I absolutely love the neutral color and soft, high-quality fabric. The design is incredibly well thought out, with adjustable buckles and straps to help ensure the pillow stays in place while I nurse. One of my favorite features is the small compartment to hold my phone or a water bottle – it's so convenient during those long feedings. The fact that it’s machine washable is a huge perk, making cleanup a breeze. I also appreciated the included breastfeeding tips and position suggestions, which have been super helpful as I navigate this new journey. Overall, I’m really loving it and highly recommend it to other moms!
This feeding pillow is perfect for not only breathing feeding Mothers, but also for babies that are bottle fed. You wrap it around you and tighten it up as much as you need. It has the built in back support for the mother. You can comfortably lay your arm down while feeding the little ones. I love how it has a built on pocket to hold things. Making feedings go a lot smoother
I am a mom of 4 and this is my all time favorite nursing pillow. I like that the back is oadded but not bulky. I lile this new cover on the pillow is so cute and soft. The little bag is so handy to hold a pacifier or burp cloth or your phone.
Mom shops
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
27 November, 2024
Best nursing pillow!
This pillow is so under rated. I bought this pillow 7 years ago with my first daughter and now with my second child and it worked wonders great back support stays firmly especially when you are breastfeeding a new born after a c section. It helps reduce the pressure on the lower belly. The other pillow cover can be removed and washes and is so comfortable highly recommend for new moms.
Mimii
safety
5.0 out of 5
safety: 5 out of 5
easy to clean
4.0 out of 5
easy to clean: 4 out of 5
design
5.0 out of 5
design: 5 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
2 August, 2024Verified purchase
Great nursing tool!
Very helpful for a new nursing mom! Helps to support the baby while learning to latch and holds the baby up and gives mom's arms a break. The pocket is great for phone or earbuds or small tater bottle. Getting a second cover so I can use it while one cover is in the wash. Absolutely recommend!
Alicia
safety
5.0 out of 5
safety: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
3 June, 2024Verified purchase
Lifesaver
This is a lifesaver. I was having so much back pain during breastfeeding and used one of this in a consultation session and fell in love with it. It makes breastfeeding so so convenient. No more pain. I also love the pocket. I put my airpod lip balm and nipple cream in it.
Tahmin
design
5.0 out of 5
design: 5 out of 5
safety
3.0 out of 5
safety: 3 out of 5
easy to clean
5.0 out of 5
easy to clean: 5 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
3 November, 2023
Favorite baby product
As a mother of 4 I have never used a nursing pillow. I didn’t even breast feed but this was still a lifesaver being as though my 4th child was a C-section delivery. This helped with holding baby easily above my C-section area. Also it has excellent back support. My baby is 6 months and I still use this for feedings when we’re home. Also super easy to wash.
DopeChic
design
5.0 out of 5
design: 5 out of 5
easy to clean
5.0 out of 5
easy to clean: 5 out of 5
safety
5.0 out of 5
safety: 5 out of 5
1 guest found this review helpful. Did you?
3 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
10 October, 2023Verified purchase
Didn't work for me
I might be in the minority, but I did not like this pillow. My baby was 9 lbs and long so he never fit comfortably on it. The cover wasn’t waterproof either so I had to put a liner on the pillow. I ended up using it a handful of times and there’s no other use for it.
Targetshopper
easy to clean
1.0 out of 5
easy to clean: 1 out of 5
design
3.0 out of 5
design: 3 out of 5
safety
5.0 out of 5
safety: 5 out of 5
1 guest found this review helpful. Did you?
4 out of 5 stars
Thumbs up graphic, would recommendWould recommend
6 September, 2023
Get it!
Super helpful for breastfeeding moms. Keeps baby in place and allows your arms to relax/not fully carry baby. I do wish that the pillow was thicker, as I need to put a pillow UNDER it on my lap to bring baby up to my breast height. Overall though totally worth it. I bought this online in the hospital so when I arrived home it came just 1 day later, which helped so much transitioning to life with a newborn.
Brittany
safety
5.0 out of 5
safety: 5 out of 5
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2 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
23 April, 2023Verified purchase
Not for plus size moms
I like the adjustable firmness and the fact that you can adjust it to fit around you is great but it's definitely not made for plus size moms.. it would be great for feeding if I was considered to be quote unquote average size
Deeply disappointed
5 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
24 December, 2022
Saved Breastfeeding
This pillow saved my breastfeeding journey. Latching was so much easier for us with this pillow. No more slouching over or baby sliding off bed pillows. So easy to feed baby (even in the car) and give my arms a rest while doing it. Baby falls asleep right on the pillow. There are so many functional design elements that make this pillow useful and comfortable - I especially like the slight bump to raise baby’s head and the backrest. The strap is held to the pillow cover by Velcro which is good for washing and adjusting but is loud so I have to remember to not tinker with it when my baby is sleeping. The other thing to remember is to be gentle with the foam because it damages easily. I ripped off a small chunk while taking off the cover for the first time but was never a problem after that. I love this so much I got the inflatable version for trips.
Lois
easy to clean
5.0 out of 5
easy to clean: 5 out of 5
design
5.0 out of 5
design: 5 out of 5
safety
5.0 out of 5
safety: 5 out of 5
3 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
27 November, 2022Verified purchase
Great breastfeeding pillow
Found this recommended on Reddit after my first breastfeeding pillow didn't really help me much. I was skeptical, but this thing is amazing. I ended up with thumb tendinitis from breastfeeding and this helps me not strain my hands any longer. I love that when my baby falls asleep, this helps me support her weight too for contact naps. I'm shocked this isn't recommended more.