Sponsored
Nourison Farmhouse Natural Jute Flatwoven Area Rug
$62.78 reg $146.00
Sale save $83.22 (57% off)
In Stock
Eligible for registries and wish lists
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About this item
Highlights
- RUSTIC CHARM: This jute rug instantly grounds any space – from modern boho to farmhouse and cottage decor – in cozy, welcoming style.
- NATURALLY SUSTAINABLE: This rug is handmade with naturally renewable jute fibers, bringing with it an organic feel and subtle but unique differences that reflect the individual style of each weaver. Colors may vary slightly as a result.
- GREAT FOR LAYERING: With a solid color and firm texture, this flat weave rug is perfect for layering under patterned rugs.
- Due to construction with natural materials, shed fibers may appear underneath the rug. Vacuum underneath the rug to minimize buildup.
- We recommend a rug pad to help keep your rug in place and extend its life.
- Due to construction with natural materials, shed fibers may appear underneath the rug. We recommend a rug pad to help keep your rug in place and extend its life
Description
This cozy jute rug from the Natural Jute Collection brings a grounded, earthy vibe to your space. The flatwoven construction has a surprisingly soft feel, with a neutral finish that beautifully complements a variety of styles, including cottage, boho, and farmhouse décor. This versatile design adds organic charm to high traffic areas of the home. Great for layering or as a standalone addition to your living room, bedroom, or hallway. We recommend a rug pad to help keep your rug in place and extend its life.
Features: Rectangle (shape)
Dimensions (Overall): 72 inches (L), 48 inches (W)
Fabric Name: Woven
Construction Technique: Handmade
Style: Area Rugs
Indoor/Outdoor: Indoor
Backing Material: 100% No Backing
Rug Material: 100% Jute
Pile type: Flat Pile
Protective Qualities: Not Applicable
Rug pile height: Medium Pile (0.5"-1")
Style: Flatweave Rugs
Care & Cleaning: Spot or Wipe Clean
TCIN: 88662139
UPC: 099446131034
Origin: imported
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 49 inches length x 6 inches width x 6 inches height
Estimated ship weight: 11.5 pounds
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: Nourison
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Where are these rugs manufactured? The description only says "imported"? Thanks.
submitted by HealthAde Kombucha - 2 years ago
A: Made in India
submitted byNourison - 2 years agoBrand expert
Q: Can it be vacuumed like a regular rug?
submitted by michelle - 23 days ago
A: Yes, vacuum Without Beater Bar. Low suction.
submitted byNourison - 23 days agoBrand expert
Q: Is the rug reversible?
submitted by AI Shopping Assistant - 2 months ago
A: Yes, the rug is reversible, allowing for versatile placement and use.
submitted byAI Shopping Assistant - 2 months agoAi generated
Q: How should the rug be cleaned?
submitted by AI Shopping Assistant - 2 months ago
A: The rug should be spot or wipe cleaned for maintenance.
submitted byAI Shopping Assistant - 2 months agoAi generated
Q: Can this rug be used outdoors?
submitted by AI Shopping Assistant - 2 months ago
A: No, this rug is designed for indoor use only.
submitted byAI Shopping Assistant - 2 months agoAi generated
Q: What is the rug made from?
submitted by AI Shopping Assistant - 2 months ago
A: The rug is made from 100% jute, offering a natural texture.
submitted byAI Shopping Assistant - 2 months agoAi generated
Q: What type of decor does this rug complement?
submitted by AI Shopping Assistant - 2 months ago
A: The rug complements cottage, boho, and farmhouse decor styles.
submitted byAI Shopping Assistant - 2 months agoAi generated
Q: How much does it weigh?
submitted by Black Sage - 5 months ago
A: 80 lbs
submitted byNourison - 5 months agoBrand expert
Q: Is there any California proposition 65 warning on this rug?
submitted by cookiemonst98 - 8 months ago
A: No this has passed any warning and/or testing.
submitted byNourison - 8 months agoBrand expert
Q: How soft is it? Some jute feels really rough where as others are a bit softer.
submitted by slimemama - 9 months ago
A: Hello, This is made of jute, and it's soft yet firm. Thank you
submitted byNourison - 8 months agoBrand expert
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Guests are saying
This natural fiber rug has received mixed feedback from guests, highlighting its aesthetic appeal and comfort underfoot. Many appreciate its ability to conceal dirt and its lightweight nature, making it easy to maintain. However, concerns about quality, shedding, and durability have been noted. Guests love the earthy tones and versatility of the rug, making it suitable for various spaces in the home. Overall, it offers a stylish addition to any room.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.8 out of 5 stars with 75 reviews
design: 4.14 out of 5
easy to clean: 3.46 out of 5
quality: 3.38 out of 5
value: 3.58 out of 5
59% would recommend
42 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
29 November, 2025Verified purchase
A little too delicate!
This rug becomes snagged and the jute comes out of the stitching too easily
2 out of 5 stars
Thumbs down graphic, would not recommend
13 November, 2025Verified purchase
Lacking in quality
This is nice and thick but sheds like crazy and is falling apart after a couple months.
5 out of 5 stars
Thumbs up graphic, would recommend
10 November, 2025Verified purchase
(no review title)
[This review was collected as part of a promotion.] I love this carpet. The color works so well with my light brown flooring.
1 out of 5 stars
Thumbs down graphic, would not recommend
3 October, 2025Verified purchase
Save. Your. Money.
I’ve had this rig for less than four months and it’s already going to the trash. It does NOT handle wear well, the strings keep coming up. It looks insanely dirty even though we barely step on it. You can’t pull back chairs easily. It hardly stays to the floor!!!!!! I’m so disappointed I wasted my money on this.
1 out of 5 stars
Thumbs down graphic, would not recommend
10 February, 2025Verified purchase
Very Disappointed
It has only been two months I Since I bought 4 of these with a mat that was recommended & they are all falling apart!
5 out of 5 stars
Thumbs up graphic, would recommend
6 February, 2025Verified purchase
Cute Jute Rug
Purchased this rug in the grey color and I really like how there's so other colors mixed in to the weave. It's not strictly grey. Arrived on time and packaged nicely. Looking forward to trying this out.
5 out of 5 stars
15 January, 2025
originally posted on nourison.com
Great rug
Just bought this for my bedroom, although the texture looks rough it is actually very comfortable to walk on. The 8x10 is actually a little longer than 10ft, it’s closer to 10 ft 5 inches.
1 out of 5 stars
Thumbs down graphic, would not recommend
9 January, 2025Verified purchase
Not reccomended
The rug is not quality for the amount paid. It sheds and has large picks plus you must have a rug pad. I’m so disappointed! Like others said it doesn’t happen until the 90 day return window is up. I have to buy a different rug now! Ugh
1 out of 5 stars
Thumbs down graphic, would not recommend
3 December, 2024Verified purchase
Do not recommend
Loved it for the first couple of weeks and then it started coming unraveled and now it just looks awful.
5 out of 5 stars
Thumbs up graphic, would recommend
8 November, 2024Verified purchase
Jute Ivory
I am so excited that my new ivory jute rug came in. it was exactly what I was looking for and more. The quality seems to be great, softer to the touch than I expected. The color is exactly as it described. The size is just right. Can't say anything bad about this purchase.
5 out of 5 stars
8 November, 2024
originally posted on nourison.com
Love my rug
I am so excited that my new ivory jute rug came in. it was exactly what I was looking for and more. The quality seems to be great, softer to the touch. The color is exactly as it described. The size is just right. Im am very happy with my purchase . Will definitely buy from this brand again
5 out of 5 stars
Thumbs up graphic, would recommend
4 November, 2024
Dining Room Rug
I have the sage in my dining room and it looks great! Looks expensive but is a wonderful price.
5 out of 5 stars
Thumbs up graphic, would recommend
29 October, 2024Verified purchase
Perfect layering rug
I purchased this rug in the shade "ivory" to layer in my bedroom for ultimate cozy vibes. I am so pleased with how quickly it arrived and how beautiful it sits over top another rug I already own. It adds the perfect amount of gorgeous farmhouse texture. Already want to get the deep green for my living room.. don't tell my husband :) Highly recommend this colorful jute beauty
1 out of 5 stars
Thumbs down graphic, would not recommend
20 October, 2024Verified purchase
DO NOT BUY!
Do not buy this rug! It starts to fray and fall apart almost immediately and if you aren’t able to return it within the 3 month window target will do nothing for you because it’s shipped through a third party supplier. The actual worst customer service I’ve ever experienced. The rug also produces so much dirt when I rolled it up to return there were PILES of dirt under it because it’s a jute rug. I’m an avid target customer but this rug is not it!!!! Keep scrolling!
5 out of 5 stars
Thumbs up graphic, would recommend
11 October, 2024
Beautfuk area rug for dining room
Simple and affordable rug for my dining room. Love it! My puppy approves too.
2 out of 5 stars
Thumbs down graphic, would not recommend
8 October, 2024Verified purchase
Meh
The rug is pretty and a nice color, but the quality is not great. It’s crooked and already fraying, can’t imagine it will last through much wear and tear at all. Wish I would have spent a little more for better quality.
1 out of 5 stars
Thumbs down graphic, would not recommend
27 September, 2024Verified purchase
Wrong size and smells like mold
I ordered a 7’x10’ and received a 6’x8’ that has a strong mold smell. Hopefully the store will allow me to return it.
5 out of 5 stars
Thumbs up graphic, would recommend
16 September, 2024Verified purchase
Loving this new rug!
I’m thrilled with my new jute rug! Its natural texture and warm, earthy tones have transformed my space, adding both style and comfort. The quality is exceptional, and it’s surprisingly easy to maintain. This rug is a perfect blend of durability and elegance. Highly recommended!
3 out of 5 stars
12 August, 2024Verified purchase
My order too yellow
The color wasn’t as natural as I was looking for. It’s on the yellow side. I’m returning
5 out of 5 stars
7 August, 2024
originally posted on nourison.com
Looks beautiful on my back porch
It's a well-made rug that works well with my rustic back porch.