Sponsored
Nuloom Daniela Farmhouse Chunky Jute Indoor Area Rug
$62.49 reg $208.30
Sale save $145.81 (70% off)
sizerunner 2' 6" x 10'
Out of Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Natural Materials: Our area rug is handmade from 100% Jute and expertly made in India with quality craftsmanship. Due to the handmade nature of this rug, there may be slight variations in color and size making this rug unique to your home.
- Recommended Rooms: Add warmth and texture to your living room, dining room, bedroom, kitchen, or hallway with this stunning 2x10 area rug. This rug's organic natural look will be a timeless decor piece that creates a boho or farmhouse feel.
- Enduring Natural Style: Combining the rustic appeal of a farmhouse rug with a modern twist, our jute area rugs go with any of your existing decor. Jute rugs are perfect for adding texture and giving your home a warm cozy feel for years to come.
- Durable and Sustainable Quality: Our jute rugs are handmade with plant based sustainable materials, making them durable and hard-wearing that will hold up in busy areas such as living rooms, and hallways while being environmentally friendly.
- Sleek & Versatile Pile Height: The medium pile of this area contributes to its versatility, making it suitable for various rooms in your home. This rug adds the perfect amount of texture and thickness, while remaining easy to clean and maintain.
- Versatile Size: This area rug measures 2x10 feet, making this rug the ideal choice for various room sizes and layouts. This rug makes the perfect centerpiece for your living room, bedroom, or dining room that could use an elevated touch.
- Kid and Pet-Friendly Rug: This jute area rug is built to last in high traffic areas of your home. With its handmade nature, this rug was crafted to withstand everyday foot traffic from kids to pets while adding style and comfort to your space.
- Perfect Laying Rug: Jute rugs are a go-to for layering to add depth and character to your living room or dining room. Try pairing your jute rug underneath a bold boho rug or pair two jute area rugs for an extra-textured look. The options are endless!
- Rug Care: Vacuum your area rug a few times a week on the lowest setting and spot clean with mild detergent. Sprouting and debris are common due to being made from plant fibers, trim any loose threads with scissors and regularly clean under your rug.
- Enhance with a Rug Pad: For added comfort and to extend the life of your rug, we recommend pairing it with one of our high-quality rug pads. It not only enhances the overall experience but also protects your flooring underneath.
Description
The beauty of artisanal techniques and quality craftsmanship are prevalent in this handmade, 100% jute rug. Featuring naturally occurring, and eco-friendly materials, this piece is the ideal complement to a lifestyle inspired by the Earth. Hearken back to slower methods of fabrication, the Responsibly Handcrafted collection exudes an organic look and feel that’ll ground any space.
Features: Runner (shape)
Dimensions (Overall): 120 inches (L), 30 inches (W)
Fabric Name: Woven
Construction Technique: Handmade
Style: Area Rugs
Indoor/Outdoor: Indoor
Backing Material: 100% No Backing
Rug Material: 100% Jute
Pile type: Cut
Protective Qualities: Not Applicable
Rug pile height: Low Pile (Less Than 0.5")
Product Name: Nuloom 2x10 Daniela Jute Tassel Hand Woven Indoor Area Rug, Natural, Solid Chunky Farmhouse Design, Natural Fiber BedroomLiving Room
Care & Cleaning: Spot or Wipe Clean
TCIN: 89956688
UPC: 848433035936
Origin: imported
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 31 inches length x 11 inches width x 11 inches height
Estimated ship weight: 16 pounds
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: Nuloom
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This jute rug has received positive feedback for its beautiful design, color accuracy, and texture. Guests appreciate its ability to enhance room aesthetics and provide a cozy feel underfoot. While some mention minor shedding and rough edges, many find it a durable and stylish addition to various spaces, including living rooms and kitchens. Its unique tassel design and natural fiber appeal make it a popular choice for those seeking a rustic yet refined look.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 4925 reviews
design: 3.77 out of 5
easy to clean: 2.82 out of 5
quality: 3.57 out of 5
value: 3.78 out of 5
56% would recommend
23 recommendations
5 out of 5 stars
4 December, 2025
originally posted on ashleyfurnitureus.com
Beautiful Neutral Rug.
I love my dining room rug. It ties all the shades of neutral together.
5 out of 5 stars
30 November, 2025
originally posted on ashleyfurnitureus.com
Great quality
Great quality and good value. I was pleasantly surprised how thick this rug is and the natural color is perfect.
5 out of 5 stars
28 November, 2025
originally posted on ashleyfurnitureus.com
Beautiful rug
Love the nubbiness of this rug. Nice and think and textured. It’s beautiful.
1 out of 5 stars
Thumbs down graphic, would not recommend
13 October, 2025Verified purchase
Customer Service for this product aas very poor
Very disappointed in the customer service for this product, tried to return and they had a much shorter window than target advertises. Unfortunately, this did not meet my expectations and customer service was very poor. I expected more from Target.
3 out of 5 stars
28 September, 2025
originally posted on ashleyfurnitureus.com
(no review title)
Not the color that was shown. Also weaving already coming apart.
3 out of 5 stars
21 September, 2025
originally posted on ashleyfurnitureus.com
(no review title)
It is fine but not comfortable to walk on without shoes. The color is just as I had hoped and true to the picture. I tried to go to the store before purchasing to try it out but they did not carry it.
5 out of 5 stars
17 September, 2025
originally posted on ashleyfurnitureus.com
Great value and quality, beautiful!
I couldn’t be happier with this new jute rug. It was perfect for my space and made the room look cohesive. The thick, nubby texture and soft feel underfoot exceeded my expectations. I really love it. I chose the light/white color.
3 out of 5 stars
15 September, 2025
originally posted on ashleyfurnitureus.com
Beautiful but chunky
I love the color but it’s a bit chunky, not soft, a bit rough when I’m barefoot.
5 out of 5 stars
13 September, 2025
originally posted on ashleyfurnitureus.com
Great Looking Rug
I really like this jute rug. It is more textured than many others I looked at. I bought it on sale, so the price was right. I got an 8x12 for my bedroom which is kind of boho styled. The other thing I especially liked was that it had tassels on the short sides instead of material folded over the edge which I saw on many other jute rugs. The size is perfect and so far so good.
4 out of 5 stars
Thumbs up graphic, would recommend
13 September, 2025Verified purchase
Bathroom rug
Looks great, but not wearing as I well as I anticipated.
5 out of 5 stars
12 September, 2025
originally posted on ashleyfurnitureus.com
Great rug for the price.
I love it and it looks amazing. Even better than in the picture. Had it for almost 2 weeks and thus far no shedding. Planning to buy another one.
5 out of 5 stars
9 September, 2025
originally posted on ashleyfurnitureus.com
3x12 Runner
Great rug. Surprisingly soft to walk on barefoot. Great color and looks fantastic in my foyer. Happy with this purchase.
5 out of 5 stars
Thumbs up graphic, would recommend
6 September, 2025Verified purchase
Rug
Great quality love this rug
3 out of 5 stars
22 August, 2025Verified purchase
Not worth it.
This rug is pretty. I like the color and feel, but the tassels are longer than pictured. The tassels shed like crazy and are just messy looking. I am using this in my kitchen just to stand on at the sink. It’s fine for now, but will not last long. I wouldn’t buy again.
2 out of 5 stars
9 August, 2025
originally posted on ashleyfurnitureus.com
A little disappointed
At first glance I loved it, the color the rustic look. However, as I opened it completely and laid it on the living room floor I see a lot of imperfections which I was surprised to see. The very next day I did contact Ashley through chat and asked if I could return it. They asked me why and they said that I would receive an email within a few business days from the return department. It’s now been two weeks and I have not received anything so far so I thought I just keep it and hope that no other issues will come up. But here as you see on the photos, especially the first one, I can’t help to think How long is this rug gonna last? So regarding this issue, I’m a little disappointed.
4 out of 5 stars
3 August, 2025
originally posted on ashleyfurnitureus.com
5 star beauty, but leaves filthy dust on the floor
This rug deserves 5 stars, it is beautiful and the colors are rich and warm. But the rug/jute is FILTHY. It will continually dump filth (not just jute particles) all underneath where it sits. If you're up for the continuous cleaning it really is a beautiful addition to the home.
2 out of 5 stars
30 July, 2025
originally posted on ashleyfurnitureus.com
Ehhh….
Purchased online and the internet pictures are definitely different than in person. The tassels shed like crazy with constant clean up being needed. Also to note, it throws a yellow tone depending on light. I’ve had this down for 6 days and have already ordered a different rug to put down. It’s also already starting to come apart in a couple spots. Light traffic area.
5 out of 5 stars
27 July, 2025
originally posted on nuLOOM.com
Amazing Rug for a Sun Porch
[This review was collected as part of a promotion.] I selected this rug for a 3-season sun porch with a brick floor in a 110-yr old New England farm home. It works perfectly as a balance between rugged and refined. The weave has a nice handmade quality and the rough tassels contribute to the casual, relaxed vibe of the room. I was so happy with the Chunky Jute style that I purchased a second one for my casual entryway. I highly recommend this rug for casual / high traffic areas!
5 out of 5 stars
Thumbs up graphic, would recommend
26 July, 2025Verified purchase
Beautiful Rug
This is such a beautiful rug—a vibrant blue. I also love the chunky weave—when you walk over the rug it’s like a little massage for your feet. Perfect size to fit alongside the bed and perfect length for my yoga mat.
2 out of 5 stars
13 July, 2025Verified purchase
Hurts my feet
Just got my rug for my bedroom. It’s beautiful looking but it hurts my feet. My feet are sore and if I walk on it bare foot and I need to where shoes or slippers to avoid this feeling. Might have to return since I want a comfy rug in my bedroom, not a reflexology workout.