Sponsored
NYX Professional Makeup Thick It Stick It Brow Gel Mascara - 0.03 fl oz
$12.99
ColorBlack
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Thickening Eyebrow Gel: Tint, tame, and thicken all types of eyebrows with a natural finish that lasts up to 16 hours with this ultra-buildable, vegan tinted brow mascara in a variety of high-impact inclusive shades
- Build Brows to Last: Features tinted plant-origin fibers that take eyebrows to the next level with each layer; Upgrade your brows from thick to thicker to thickest for a one-and-done experience
- Line, Fill, Shape and Set: We've got everything you need to create beautiful eyebrows, including brow gels, precision brow pencils, pomades, powders, stylers, setters, tinted mascaras and more
- Cruelty Free Cosmetics: We believe animals belong in our arms, not in a lab; All our makeup is certified and acknowledged by PETA as a cruelty free brand; We don't test any of our products on animals
- Discover NYX Professional Makeup: Try all our professional makeup products today from eyeshadow, eyeliner, and false lashes to liquid lipstick, lip gloss, primer, concealer, setting sprays and eyebrow makeup
Description
New vegan formula brow gel in 8 high-impact inclusive shades to tint, tame, and thicken all brow types with a natural finish that lasts 16 hours. Ultra-buildable, tinted plant-origin fibers take brows to the next level with each layer. Upgrade your brows from thick to thicker to thickest! One-and-done brow gel that instantly styles and thickens with mess-resistant, easy to use, precise application. Natural-finish shades and hair-like fibers step up your brow game with a flake, smudge, and transfer resistant formula so you can set it and forget it! New all-in-one brow gel to tint, tame, and thicken. Brought to you by NYX Professional Makeup, masters of brow artistry.
How to use: Brush brows upwards and in the direction of hair growth to tame and define your brow shape. Easily customize your look with the tapered brush to blend and build tint and fullness. Add more coats to take your brows from thick to thicker to thickest! For extra full dimension, begin by brushing backward from the tail end of your brows inward, then brush through brows like usual.
How to use: Brush brows upwards and in the direction of hair growth to tame and define your brow shape. Easily customize your look with the tapered brush to blend and build tint and fullness. Add more coats to take your brows from thick to thicker to thickest! For extra full dimension, begin by brushing backward from the tail end of your brows inward, then brush through brows like usual.
Suggested Age: 13 Years and Up
Color Palette: Dark Tones
Product Form: Gel
Beauty Purpose: Filling, Shaping
Net weight: .23 fl oz (US)
TCIN: 83347364
UPC: 800897129958
Item Number (DPCI): 052-10-0043
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
g2060532 ingredients: aqua / water / eau, acrylates/ethylhexyl acrylate copolymer, synthetic beeswax, vp/hexadecene copolymer, acrylates/octylacrylamide copolymer, palmitic acid, glyceryl stearate, butylene glycol, cellulose, candelilla cera / candelilla wax / cire de candelilla, stearic acid, aminomethyl propanol, glyceryl distearate, caprylyl glycol, tetrasodium glutamate diacetate, laureth-21, tristearin, ethylhexylglycerin, polybutene, sorbic acid, sodium dehydroacetate, phenoxyethanol. +/- may contain: mica, ci 77491, ci 77492, ci 77499 / iron oxides, ci 77891 / titanium dioxide.' '
Shipping details
Estimated ship dimensions: 4.68 inches length x 1.07 inches width x 0.79 inches height
Estimated ship weight: 0.034 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: What's the difference between this gel mascara and your tinted brow mascara?
submitted by jb - 4 months ago
A: Hey JB, Great question! The NYX Thick it Stick in Brow Gel Mascara is formulated with plant-origin fibers take brows to the next level with each layer. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 3 months agoBrand expertA: Hi there jb! Thank you for reaching out to us about The Thick it Stick in Brow Gel Mascara. This is formulated with plant-origin fibers that will take brows to the next level by using this buildable fibers to thickens arches with a natural finish that lasts up to 16 hours. We hope you give it a try and love your results! xoxo
submitted byNYX Cosmetics Team - 3 months agoBrand expert
Q: What type of fibers are used in this brow gel?
submitted by AI Shopping Assistant - 8 days ago
A: The gel is infused with tinted plant-origin fibers that mimic hair for a natural look.
submitted byAI Shopping Assistant - 8 days agoAi generated
Q: How long does the brow gel last once applied?
submitted by AI Shopping Assistant - 8 days ago
A: The brow gel provides a long-lasting effect, lasting up to 16 hours.
submitted byAI Shopping Assistant - 8 days agoAi generated
Q: How do you apply the brow gel for best results?
submitted by AI Shopping Assistant - 8 days ago
A: Brush brows upwards in the direction of hair growth, customizing with the tapered brush.
submitted byAI Shopping Assistant - 8 days agoAi generated
Q: Is this product suitable for all brow types?
submitted by AI Shopping Assistant - 8 days ago
A: Yes, it is formulated to work effectively on all brow types.
submitted byAI Shopping Assistant - 8 days agoAi generated
Q: What is the main purpose of this brow gel?
submitted by AI Shopping Assistant - 8 days ago
A: The brow gel is designed to tint, tame, and thicken brows for a natural finish.
submitted byAI Shopping Assistant - 8 days agoAi generated
Q: is this eyebrow gel waterproof?
submitted by Rosa Passerini - 9 months ago
A: Great question Rosa! Our Thick It. Stick It! Brow Gel is not waterproof, however it does provide up to 16 hours of wear. We hope you find this information helpful! For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.
submitted byTarget Beauty Consulting - 9 months agoBrand expert
Frequently bought together
Guests also viewed
Discover more options
Related Categories
Guests are saying
This brow gel has garnered mixed feedback from guests, with many praising its ease of application, long-lasting hold, and ability to enhance sparse brows. Guests appreciate the variety of shades available, which cater to different hair colors. However, some have experienced issues with clumping and allergic reactions. Overall, it serves as a versatile tool for achieving natural-looking brows, making it a staple for both everyday and special occasions.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.1 out of 5 stars with 1374 reviews
easy to apply: 3.84 out of 5
easy to remove: 4.17 out of 5
long lasting: 3.98 out of 5
quality: 3.58 out of 5
value: 3.84 out of 5
61% would recommend
102 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
10 October, 2025Verified purchase
Terrible product
This gel just clumps on the brow so it looks terrible. Then when you try to take it off, it flakes and makes a mess.
1 out of 5 stars
Thumbs down graphic, would not recommend
29 September, 2025Verified purchase
Not worth the hype
This is not worth the hype. Didn't work so great. Try a different brand or a pencil.
1 reply from NYX Cosmetics Team team - 18 days ago
Hey! Thanks for sharing your thoughts on our Thick It Stick It Brow Gel Mascara. Bummer to hear it wasn't your fave, but we've totally let our team know – we're always leveling up! Your feedback means everything to us. Don't sweat it, check out our other brow products to find your perfect match – we know you can slay those brows with NYX!
2 out of 5 stars
3 September, 2025
originally posted on NYX Professional Makeup
Wretched usurper of the brow mascara
This sad supplanter of the brow mascara, which was my singularly most important and effective cosmetic product, is a sorry disappointment. Gummy, fuzzy yuck. Why can’t we have our brow mascara back? I’ll have to find another product line. Sorry, NYC, this is a big fail.
1 reply from NYX Professional Makeup team - 1 month ago
Hey! Thank you for sharing your thoughts on our THICK IT. STICK IT!™ BROW GEL. We're sorry to hear this wasn't your fave and have let our team know - we're always looking to level up. We invite you to explore our other brow products at NYX to discover your holy grail! Keep slaying XOXO
3 out of 5 stars
3 September, 2025
originally posted on NYX Professional Makeup
nope
At least it is the same brunette color that I used in their "tinted brow mascara". But that is all. This goopy, full of weird "hairs" that can dry and flake into my eyes. The brow mascara worked perfectly-this does not. I threw this away and will attempt to find a replacement from a different company.
1 reply from NYX Professional Makeup team - 1 month ago
Hey! Thank you for sharing your thoughts on our THICK IT. STICK IT!™ BROW GEL. We're sorry to hear this wasn't your fave and have let our team know - we're always looking to level up. We invite you to explore our other brow products at NYX to discover your holy grail! Keep slaying XOXO
1 out of 5 stars
Thumbs down graphic, would not recommend
24 August, 2025Verified purchase
- Skin tone: Light
- Hair color: Brunette
- Eye color: Brown
- Skin type: Combination
Terrible
Loved the old tinted brow mascara; hate this. This is super clumpy on the wand and therefore spreads clumpy. It doesn’t seem to be very tinted either and stay on long. I won’t be buying again. Wish they’d bring back the old one.
1 reply from NYX Cosmetics Team team - 2 months ago
Hi mykay21. Thank you for reaching out to NYX regarding the Thick It Stick It Brow Gel Mascara. We are sorry your results were not what you were expecting. We’d like to help! Please call us at 844-335-3510, M-F, 9am-5:30pm, ET and provide us with your case #42522611. Please have the product with you when you call. Looking forward to hearing from you!
5 out of 5 stars
23 August, 2025
originally posted on NYX Professional Makeup
Secret Weapon
This brow gels makes my eyebrows look fantastic without being very obvious. I love how it brings out the rest of my features and makes me look put-together.
1 out of 5 stars
Thumbs down graphic, would not recommend
18 August, 2025Verified purchase
- Skin tone: Light
- Skin type: Combination
Huge downgrade from tinted brow mascara
This product is a joke compared to the previous Tinted Brow Mascara formula. It's translucent and immediately melts off, and the brush functions more like a lip gloss than a mascara. Incredibly disappointed with this purchase. 5 stars for easy to remove, because it slides off without any makeup remover needed.
1 reply from NYX Cosmetics Team team - 2 months ago
We appreciate you taking the time to share your feedback on the Thick It Stick It Brow Gel Mascara. We're sorry to hear it didn't meet your expectations and will pass this information along to our product development team. We hope you'll give our other products a try and find something that works better for you.xoxo
5 out of 5 stars
7 August, 2025
originally posted on NYX Professional Makeup
Amazing 💥💥
I work at high end make up counters and I’ve tried them all - absolutely love this & the price !!! Espresso, great for dark colored hair , great staying power and paired it up w the Lift & Snatch Brow Tint Pen couldn’t be happier - 💕
5 out of 5 stars
Thumbs up graphic, would recommend
31 July, 2025Verified purchase
Fav brow tint and gel
Easy to apply, long lasting, good pigment
5 out of 5 stars
Thumbs up graphic, would recommend
25 July, 2025Verified purchase
- Skin type: Combination
- Hair color: Brunette
- Eye color: Blue
- Skin tone: Medium
- Skin concern: Aging, Pores
Love this
Love this, stays on all day and has the right amount of hold
5 out of 5 stars
Thumbs up graphic, would recommend
9 July, 2025Verified purchase
- Hair color: Brunette
- Eye color: Brown
- Skin tone: Medium
- Skin type: Combination
Good prodict
Gives good thickness without being flaky. Good hold and looks natural.
1 out of 5 stars
5 July, 2025
originally posted on NYX Professional Makeup
BAD compared to discontinued brow mascara
This is genuinely a BAD product in comparison to the tinted brow mascara. I have no idea why you thought it was a good idea to discontinue that product. This one leaves marks all above and below my eyebrows and makes it look like a toddler did them. Have some common sense and bring the Tinted Brow Mascara back, seriously. You lost a loyal customer with this nonsense. I’ll now be trying to find another brand now that compares to the NYX Tinted Brow Mascara. Rethink your terrible decision, please. Why do people always have to replace good products with horrible ones?
1 reply from NYX Professional Makeup team - 3 months ago
Hi there! Thank you for reaching out about our Thick It. Stick It! Brow Gel. We're truly sorry to hear about your profound disappointment with our current brow product and the frustration caused by discontinuing the Tinted Brow Mascara. We understand how upsetting it is when a beloved product changes, and we regret this new one didn't meet your expectations. Your loyalty is invaluable, and we appreciate your honest feedback.
2 out of 5 stars
Thumbs down graphic, would not recommend
2 July, 2025
The NYX tinted brow mascara was better
What if one doesn't want the thick it stick it part ? NYX had a great product with the previous version of tinted brow mascara. The colour of the new version is way off. Previous version had a blonde , this one has cool blonde which make your eyebrows look like dead caterpillars :/
1 reply from NYX Cosmetics Team team - 4 months ago
Hi there! We are sad to hear that the Thick It Stick It Brow Gel Mascara is not your new favorite brow product We will share this feedback with our production and development teams. We suggest checking out the ZERO TO BROW LONGWEAR BROW GEL. This Brow Gel easily applies a liquid gel formula with our precise doe foot applicator and blend away harsh lines with the spoolie. Freehand or use a stencil to create or perfect your shape. Choose from "skinny" or "thick" brow stencils to switch up your brow look. We hope you check it out and love your results! xoxo
2 out of 5 stars
Thumbs down graphic, would not recommend
10 May, 2025Verified purchase
Not smear proof
Did not last very long for my combo skin. It smeared off within a few hours.
1 reply from NYX Cosmetics Team team - 5 months ago
Hey there! Thank you for your feedback on our Thick It Stick It Brow Gel Mascara, in the shade Black, We are sad to hear that this did not meet your expectations, and that the wand was not your favorite. We understand that this can be frustrating, and we will share this information with our production team. We hope that you will continue to try and use our products with satisfaction in the future xoxo
5 out of 5 stars
Thumbs up graphic, would recommend
12 March, 2025Verified purchase
- Hair color: Blonde
- Skin tone: Light
Great brow gel
This is my go to now. Great for thin brows. There is a learning curve to using this. You need to brush in place and not go back and re-brush or the product will clump.
5 out of 5 stars
11 March, 2025
originally posted on NYX Professional Makeup
Reliable Product
[This review was collected as part of a promotion.] I really like this gel: it goes on easily and stays where you put it, It stays on all day and doesn't flake off, which is a big improvement over previous generations of a product like this.
1 out of 5 stars
17 February, 2025
originally posted on NYX Professional Makeup
Why replace an excellent product with this?
I'll never understand why companies discontinue an excellent product and replace it with something subpar. I used the Tinted Brow Mascara for years and was very disappointed to see it discontinued. I tried this as a replacement and it's just horrible. It leaves little fiber specks behind every time. Not only will I never buy this again, I'm going to discard the tube I have because it is more trouble than it is worth. Swing and a miss, NYX.
1 reply from Consumer Care Center team - 8 months ago
Hi there! Thank you for reaching out about our Thick it. Stick it! Brow Gel. We are sorry that this product did not meet your expectations. Although this is upsetting to hear, we appreciate your feedback because it helps us to improve. We will be sure to pass your valuable comments along to others on our team for consideration. It is our hope that you have better success trying our products in the future!
5 out of 5 stars
Thumbs up graphic, would recommend
15 February, 2025Verified purchase
Number one brow product
I’ve gone through a lot of brow gels, but this one is definitely my number one. I use the shade cool ash brown which goes really well with the Nyx grey brow pencils. I like to apply the brow gel first and then just fill in whatever gaps there are with a pencil. The hold lasts really well throughout the day. The trick is to coat the brows in all directions and then comb it to how you want it to lay. I even wear it on its own if I don’t feel like putting on a bunch of makeup.
5 out of 5 stars
14 February, 2025
originally posted on NYX Professional Makeup
Saved the day!!
My barely have brows, they’re so light. This product in Espresso saved the day! I will always keep a tube or two.
5 out of 5 stars
2 January, 2025
originally posted on NYX Professional Makeup
No brows? How to fix with thick it stick it brow.
Love this for my very sparse, no tail brows! I use a smaller spoolie to create a tail and then run a small amount on the front of brows. Let it dry. Then I use lift and snatch pen in ash blonde to make fake hairs Finally add some translucent setting powder to thicken and lighten/soften and set the color.. It creates the best results for my non existent brows and last ALL DAY LONG. IT WILL NOT DISAPPEAR!! I use cool blonde for the best match. It has the best ashy soft brown color (no red at all!) to match my hair color (blonde). I bought over 10 of these just because I am always afraid of something no longer being available and I have never used a better brow product. I’ve tried everything! This is it!!