$20.99 when purchased online
Target Online store #3991
About this item
Highlights
- VINTAGE JEAN BABY COLOR PALETTE: Step into our denim warehouse and try on a haul of cool, vintage jean blues. Instantly go from day to play with a splash of vibrant, 1-swipe color.
- VEGAN FORMULAS & SHADES: Get ready to create endless, ultimate looks with our pro-curated, vegan shades and formulas.
- ALL EYES ON EYE MAKEUP: Complete your look with our full range of NYX Professional Makeup eye makeup products from eyeshadow palettes to mascara, eyeliners, concealers, setting sprays, and eyebrow products
- CRUELTY FREE COSMETICS: We believe animals belong in our arms, not in a lab; All of our makeup is certified and acknowledged by PETA as a cruelty free brand; We don't test any of our products on animals
- DISCOVER NYX PROFESSIONAL MAKEUP: Try all of our professional makeup and beauty products today, from eye shadow, eyeliner, mascara and false lashes to lipstick, foundation, primer, blush, bronzer, brushes and more
Description
Turn up and switch up your looks with our Ultimate Palettes! Each palette features 16 vegan true-to-pan payoff shades to create a wide range of looks. From rich mattes to bright shimmers, there's a palette for every look and mood. Instantly go from day to play with a splash of vibrant, 1-swipe color! Create ultimate looks with our pro-curated, vegan shades and formulas. Curated by makeup pros in LA for all skintones.
Suggested Age: 13 Years and Up
Color Palette: Medium Tones
Product Form: Pressed Powder
Beauty Purpose: Brightening
TCIN: 88276655
UPC: 800897245436
Item Number (DPCI): 052-10-5165
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
01-2061558 calcium aluminum borosilicate, synthetic fluorphlogopite, ci 77891/titanium dioxide, dimethicone, talc, calcium titanium borosilicate, isopropyl isostearate, ethylhexyl stearate, synthetic wax, polyisobutene, pentaerythrityl tetraisostearate, mica, magnesium stearate, paraffinum liquidum/mineral oil/huile minerale, tin oxide, methicone, caprylic/capric triglyceride, caprylyl glycol, diisostearyl malate, ethylhexylglycerin, diethylhexyl syringylidenemalonate, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, sorbic acid, phenoxyethanol. 02-2061573 mica, ci 77891/titanium dioxide, talc, silica, dimethicone, synthetic wax, paraffinum liquidum / mineral oil/huile minerale, magnesium stearate, ethylhexyl palmitate, aluminum hydroxide, boron nitride, methicone, caprylic/capric triglyceride, caprylyl glycol, ethylhexylglycerin, polyisobutene, diethylhexyl syringylidenemalonate, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, sorbic acid, phenoxyethanol, ci 77007 / ultramarines. 03-2061579 talc, mica, ci 77891/titanium dioxide, silica, dimethicone, boron nitride, synthetic wax, paraffinum liquidum/mineral oil/huile minerale, magnesium stearate, ci 77491/iron oxides, ci 77499/iron oxides, ci 77492 /iron oxides, methicone, aluminum hydroxide, caprylic/capric triglyceride, caprylyl glycol, ethylhexyl palmitate, ethylhexylglycerin, polyisobutene, diethylhexyl syringylidenemalonate, pentaerythrityl tetra-di-t-butyl hydroxyhydrocin- namate, sorbic acid, phenoxyethanol, ci 77007 / ultramarines. 04-2061561 talc, mica, silica, ci 77891/titanium dioxide, dimethicone, synthetic wax, magnesium stearate, ci 77492/iron oxides, paraffinum liquidum/mineral oil/huile minerale, ci 77491/iron oxides, boron nitride, methicone, aluminum hydroxide, caprylic/capric triglyceride, caprylyl glycol, ethylhexyl palmitate, ethylhexylglycerin, polyisobutene, diethylhexyl syringylidenemalonate. pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, sorbic acid, phenoxyethanol, ci 15850/red 7. ci 77499/iron oxides.
Shipping details
Estimated ship dimensions: 4.4 inches length x 4.4 inches width x 0.4 inches height
Estimated ship weight: 0.24 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
The eyeshadow palette is generally appreciated by guests for its pigmentation, blendability, and color range. However, some guests express disappointment over certain colors not being eye-safe and the palette being misleadingly marketed as an eyeshadow palette. The neutral colors are especially liked for their versatility for everyday use.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 1399 reviews
easy to apply: 4.31 out of 5
easy to remove: 4.75 out of 5
long lasting: 4.16 out of 5
quality: 3.98 out of 5
value: 3.6 out of 5
69% would recommend
85 recommendations
Misleading - Only half the palette is eyeshadow
1 out of 5 stars
Thumbs down graphic, would not recommend
MoniqueC - 7 days ago, Verified purchaser
- Eye color: Brown
- Hair color: Brunette
- Skin type: Normal
- Skin tone: Light
The brights color palette is misleading. Only half the colors are eyeshadows, the other half are for your face (???) and are not safe to use on your eyes. If I knew this I would not have purchased it and I’m sad that I only noticed the fine print after I had already opened it and used the “not for eyes” colors on my eyes. I feel misled and it is enough to make me not buy this brand again.
1 reply from NYX Cosmetics Team team - 3 days ago
Hi there MoniqueC! Thank you for taking the time to reach out to us about the ULTIMATE SHADOW PALETTE. This palette does have shades for the eyes as well the face to take your look up to the next level and incorporate rich metallics, shimmers and pops of color for a multi-dimensional look. Face pigment shades are not for eye area are to help bring color to your temples, on the cheeks and anywhere on the face for next-level artistry. We are disappointed to hear that this did not meet your expectations and we will share this information with the rest of our team and we hope that you will continue to explore our products in the future with satisfaction.xoxo
Great for everyday use
5 out of 5 stars
bellegrisel_9395 - 16 days ago
originally posted on influenster.com

Although it’s small, it’s very pigmented and great for travel. So to me this is the perfect eyeshadow palette! The color coverage is so good and it blends really well. I get no fallout! So I have nothing to complain about. This eyeshadow is also perfect for beginners because it’s nude colors and easy to use and apply!
Vibrant
5 out of 5 stars
Thumbs up graphic, would recommend
KAnders - 19 days ago, Verified purchaser
- Skin type: Normal
- Eye color: Green
- Hair color: Brunette
- Skin tone: Light
Vibrant and long lasting color
Not well labeled
3 out of 5 stars
Shawna g - 25 days ago
originally posted on NYX Professional Makeup
I didn’t realize from the packaging that it’s for face and eyes. I got it for the colors I like for my eyes only to find that they aren’t supposed to be used for eyes. This was misleading.
1 reply from NYX Professional Makeup team - 24 days ago
Hi there! Thank you for reaching out about our Ultimate Shadow Palette. We sincerely apologize for the misleading packaging. We understand your frustration at purchasing a product with the intention of using it for eye makeup, only to discover it's not intended for that purpose. We'll address this issue with our packaging team to ensure clearer labeling in the future. In the meantime, we encourage you to explore our other makeup lines, where you'll find a wide range of eye-specific products in colors you'll love. We value your feedback and thank you for bringing this to our attention.
Warm Neutral Shades
5 out of 5 stars
laurenprice_544 - 25 days ago
originally posted on influenster.com

These warm shades blend together nicely. I like using these light neutral colors for a natural look. The pigment is rich and lasts long. I like that I can see the shades through the clear lid. I use my own brush to apply.
Good combination
5 out of 5 stars
- 1 month ago
originally posted on NYX Professional Makeup
I like the colors - they're all nice for my green eyes.
An Array of colors to choose from!
5 out of 5 stars
lycheeice11_9295 - 1 month ago
originally posted on influenster.com

This palette is worth every penny! It is so affordable for the amount of shades it has! Including the shimmers. I love this palette because it consists of neutral colors and pops of shimmers to add on top of your eye looks. The color pay out is also so beautiful. The shimmers are cute and glittery
Cute to look at , Gr8 ide, bad execution
3 out of 5 stars
Julieklass - 2 months ago
originally posted on NYX Professional Makeup
Colors aren’t very velvety & staying power is lacking
1 reply from NYX Professional Makeup team - 2 months ago
Hi there! We appreciate your feedback on our Ultimate Shadow Palette. While we're happy you find the palette visually appealing, we're sorry to hear the color payoff and staying power weren't up to your standards. We understand the desire for velvety textures and long-lasting wear, and we’ll keep your comments in mind as we develop future palettes. Thank you for sharing your thoughts with us!
Love this product!
5 out of 5 stars
Thumbs up graphic, would recommend
Opal - 2 months ago, Verified purchaser
- Skin tone: Medium
- Skin type: Normal
- Hair color: Brunette
- Eye color: Brown
Pricey but worth it! I was looking for a brighter shade for my daughter's dance performance and this looked absolutely beautiful.
Warms
5 out of 5 stars
Yvie - 3 months ago
originally posted on NYX Professional Makeup
Shadows are soft easy blends. Range of warm shades is perfect for contours
16 pallet eyeshadow
5 out of 5 stars
catinamclaytor - 3 months ago
originally posted on NYX Professional Makeup
I love the warm natural it my favorite go to pallet I always buy more than one
NOTE THIS PRODUCT IS ONLY HALF EYE SHADOW
1 out of 5 stars
Thumbs down graphic, would not recommend
MeMD - 4 months ago
I am very frustrated by this product and this advertising. I bought it in store thinking that it was all eye shadow. I got it home, opened it, and then noticed that half of them are marked as not safe for eyes and for face only. Now when I look it up on the Target web site, three of the four color palettes have 'for face only' colors in them - and the product is titled "NYX Professional Makeup Ultimate Eyeshadow Palette".. NOTE THIS PRODUCT IS ONLY HALF EYE SHADOW - THE TARGET WEB SITE DESCRIPTION IS MISLEADING. I attached a screen print of the Target web site from today. The in store messaging is very similar.
Great buy
5 out of 5 stars
PMACK - 4 months ago
originally posted on NYX Professional Makeup
Goes on and stays. Great palate for a cozy look. Fits well with brown eyes
Excellent high-quality product
5 out of 5 stars
DrBev - 4 months ago
originally posted on NYX Professional Makeup
This eyeshadow palette is my go to makeup product. The pigment is rich in every color. The texture of the shadow powder is so fine that application and coverage is easy. I use every color on the pallet. I get compliments on my eyeshadow nearly every day. A good look is in the details. This shadow is a must have as a part of your beauty routine.
Amazing palette
5 out of 5 stars
nisopiso - 4 months ago
originally posted on influenster.com

Love the pigmentation in this eyeshadow palette all the color options are great who would not want these options for make up this brand always surprises me how great it is
its beautiful
1 out of 5 stars
roseblessed - 4 months ago
originally posted on NYX Professional Makeup
if you buy it in the mail - like i did - it will break - i called nyx and they replaced it - yet again it came all broken - so we went to another glimmer so i cannot rate this
1 reply from Consumer Care Center team - 4 months ago
Hi there. We are sorry to hear about the experience you had with our Ultimate Shadow Palette. We would like to speak with you directly about it. Please give us a call @ call us at 844 335 3510 MF8:00 am – 8:00 pm ET for assistance. Looking forward to speaking with you.
Absolutely Love the color!
4 out of 5 stars
Croszak1074 - 4 months ago
originally posted on NYX Professional Makeup
Love the colors! Glitters are a bit sheer, but build them a little and it's perfect!
Would definitely recommend to my friends!
5 out of 5 stars
Bob23 - 4 months ago
originally posted on NYX Professional Makeup
I LOVE THIS PALETTE! it’s definitely become my new favorite palette to use. I use the two brown shades since I have blue eyes to make them pop, and I can use the glitter shades too for everyday looks, this palette has a great blend of neutral colors and blues!!!
Misleading
1 out of 5 stars
Thumbs down graphic, would not recommend
Tenacioussnails - 5 months ago
I thought I was ordering an eye pallete but half of the color pods are not for use on eyes! They are also not even in one clear section. I didn't open and returned.
2 colors were empty
2 out of 5 stars
LZ - 6 months ago, Verified purchaser
Received product with 2 colors were missing. They were broken and spilled in the package.
1 reply from NYX Cosmetics Team team - 6 months ago
Hi LZ. We are sorry to hear about the experience you had with NYX Professional Makeup Ultimate Eyeshadow Palette. We would like to speak with you directly about it. Please give us a call @ 844-335-3510 , 9:00 am - 5:30 pm ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.