$8.99 when purchased online
Target Online store #3991
About this item
Highlights
- Matte Liquid Liner: Get ultra-matte, vivid lines in black and white. Smear-resistant eyeliner formula allows you to freely experiment with graphic lines and wings while precise liner tip gives total control over eye liner thickness and definition.
- Create Eye-Opening Looks: Tap into your inner artist with our matte eyeliner. Smooth glide eyeliner isn't sticky or clumpy, so it won't skip or tug on delicate eye skin. Vivid liquid eyeliner gives intense make up pigment in just one swipe!
- All Eyes On Eye Makeup: Complete your look with our full range of eye makeup products ranging from eyeshadow palettes to false eyelashes, eyeliners, concealers, setting sprays, eyebrow makeup, eyeshadow primer and more.
- Cruelty Free Cosmetics: We believe animals belong in our arms, not in a lab; All of our makeup is certified and acknowledged by PETA as a cruelty free brand; We don't test any of our products on animals.
- Discover NYX Professional Makeup: Try all of our professional makeup products today from eyeshadow, eyeliner, and false lashes to liquid lipstick, lip gloss, primer, concealer, setting sprays and eyebrow makeup.
Description
Reintroducing a fan fave: matte is back and better than ever. Our most vivid pigment meets its matte in this new formula that's fade, flake, and transfer-resistant. This liquid liner is so easy, it's black and white. Fall back in love with our ultra-pigmented formula that doesn't skip or tug on your eyelids--in 2 vivid matte shades. Unleash your inner artist using the thinnest brush tip for perfect wings and easy graphic lines. Start by applying a tight line to your top lash line. Using the tip of the brush, extend your wing without hesitation and connect to your tight line. Build for desired thickness. Pro tip: Look down at mirror when applying for a better angle.
Suggested Age: 13 Years and Up
Color Finish: Matte
Color Palette: Dark Tones
Product Form: Liner, Liquid
Beauty Purpose: Brightening, Defining
Net weight: .06 fl oz (US)
TCIN: 86750351
UPC: 800897233860
Item Number (DPCI): 052-10-5181
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
2061337 2 : aqua/water/eau, ci 77499/iron oxides, acrylates copolymer, peg-26-ppg-30 phosphate, silica [nano] / silica, butylene glycol, alcohol, pentylene glycol, ppg-2-deceth-30, lithium magnesium sodium silicate [nano] / lithium magnesium sodium silicate, sodium laureth sulfate, aminomethyl propanediol, hydroxyethylcellulose, caprylyl glycol, xanthan gum, sodium dehydroacetate, phenoxyethanol.
Allergens & Warnings:
WARNING: EYE COSMETICS IN A SCRATCHED, INFECTED OR IRRITATED EYE AND SCRATCHES FROM COSMETIC EYE APPLICATORS CAN LEAD TO EYE DAMAGE, AND IN EXTREME CASES, EVEN BLINDNESS. IF YOUR EYE IS SCRATCHED, STOP USING ALL EYE COSMETICS AND GO TO AN OPHTHALMOLOGIST IMMEDIATELY. NEVER APPLY THIS PRODUCT IN A MOVING VEHICLE.Shipping details
Estimated ship dimensions: 4.89 inches length x 1.14 inches width x 0.79 inches height
Estimated ship weight: 0.03 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
The eyeliner has received mixed feedback from guests, with many expressing disappointment over its recent formula changes. While some appreciate its bold pigmentation and ease of application, a significant number report issues with the product being dry, clumpy, and difficult to use. Guests who have used the eyeliner for years are particularly frustrated, hoping for a return to the previous formula that they loved. Overall, it remains a popular choice for those seeking a matte finish.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.5 out of 5 stars with 810 reviews
easy to apply: 1.6 out of 5
easy to remove: 2.5 out of 5
long lasting: 1.5 out of 5
quality: 1.35 out of 5
value: 1.4 out of 5
8% would recommend
102 recommendations
DO NOT BUY
1 out of 5 stars
Thumbs down graphic, would not recommend
tired mama - 2 days ago
- Skin tone: Medium
- Skin type: Combination
Do not buy. I bought 2 and both were dry. Shook it like it says on the box, no luck.
Don't waste your time or money
1 out of 5 stars
Thumbs down graphic, would not recommend
Autumn - 6 days ago, Verified purchaser
Thought the last one was just a one off, so I returned it to purchase another totally unusable eyeliner. Totally dry even though I shook it for what seemed like forever. Very disappointed. If I could do 0 stars I would because this sucks.
1 reply from NYX Cosmetics Team team - 4 days ago
Hi there! We are so disappointed to hear that the Vivid Matte Liquid Liner did not give you the results that you expected. We will be passing this valuable information to our production team. May we suggest trying our Epic Wear Liquid Liner. This Liquid Liner is a Longwear eyeliner that is waterproof, smudge-proof and it dries down to a striking matte finish. The applicator allows for precision and easy application. We hope you will love this and would love to hear your feedback. Xoxo
Bone dry straight out of the box
1 out of 5 stars
Thumbs down graphic, would not recommend
Lucy - 7 days ago, Verified purchaser
- Skin tone: Light
- Skin type: Combination
- Hair color: Brunette
- Eye color: Brown
I bought this a couple of days ago and just opened it now, and the brush was completely dry with 0 product on it (very light brown/yellow bristles). I thought it was because I didn't shake it, so I shook it vigorously several times as it says to do on the box, but the brush came out exactly the same with 0 product on it and dry. I even left it upside down and warmed it in my hands for several minutes and this did not help. Reddit users have also complained about this exact same thing, which sadly I only saw after buying the product. Avoid.
1 reply from NYX Cosmetics Team team - 4 days ago
Hi there! We are so disappointed to hear that the Vivid Matte Liquid Liner did not give you the results that you expected and was dry. We will be passing this valuable information to our production team. May we suggest trying our Epic Wear Liquid Liner. This Liquid Liner is a Longwear eyeliner that is waterproof, smudge-proof and it dries down to a striking matte finish. The applicator allows for precision and easy application. We hope you will love this and would love to hear your feedback. Xoxo
Super dry
1 out of 5 stars
Thumbs down graphic, would not recommend
Edith - 15 days ago
I bought this literally yesterday I tried using it today and it's dry!!!!!!!! I tried to shake it to see if anything might change but nope I'm returning it this sucks
Nope
1 out of 5 stars
Thumbs down graphic, would not recommend
Merg - 19 days ago, Verified purchaser
This was awful, not sure if it was a bad batch. It was dried out.
1 reply from NYX Cosmetics Team team - 17 days ago
Hi there, Merg! We are so sorry to hear about your experience with our Vivid Matte Liquid Eyeliner. We know how frustrating it can be when a product is not as expected. We would like to speak with you directly about it. Please give us a call @1(844) 335-3510. M-F 9AM-8PM EST. It would be helpful if you u had the product available when you call. We look forward to speaking with you! XOXO
Dried out
1 out of 5 stars
Noliner - 27 days ago
originally posted on NYX Professional Makeup
I’ve bought this eyeliner 5 times in the last 2 months and all have been completely dried out!!!! I’ve purchased from 3 different retail stores in hopes 1 would be good and unfortunately they were not. This only happened since last year. Please help me to find a compatible eyeliner
1 reply from Consumer Care Center team - 25 days ago
Hi there! Thank you for reaching out about our Vivid Matte Liquid Liner in Black. We are sorry to hear about your experience! We recommend trying our Epic Ink Waterproof Liquid Liner. Every stroke is super fluid for smooth & easy application. Check it out here: https://tinyurl.com/2yv22n3k. For further assistance please don't hesitate to reach out, we are happy to assist!
Super dry
1 out of 5 stars
Diddy854 - 1 month ago
originally posted on NYX Professional Makeup
I have been using the product for years. Was so excited when it was brought back. But recently all the ones I’ve bought have been completely dried out and unusable. I have bought 5 eyeliners from 3 different store over the past 4month and all have been unusable. This is absolute ridiculous. There is zero quality control.
1 reply from NYX Professional Makeup team - 29 days ago
Hey! We're so sorry about the trouble you experienced with your Vivid Matte Liquid Liner in Black. We want to help. Please give us a call at 844-335-3510 with case number 40631154 so we can assist you. We're available Monday through Friday, 8:00 AM – 8:00 PM ET. We hope to hear from you soon!
Disappointing, don’t buy, bring back the OG
1 out of 5 stars
Ameowra - 1 month ago
originally posted on NYX Professional Makeup
It’s been 7 of the once beloved matte eyeliners and every single time they are dried out and clumpy. It seemed to be a bad batch sent to multiple stores in my area but after waiting for months and trying again, I’m still disappointed and wasting money. I waited for years for this eyeliner to come back and it was great when it first did and now it’s absolutely terrible. In general I love NYX products and I’m sad to have wasted so much time and money in hopes of literally like the most favored eyeliner ever, being back to perfect.
1 reply from Consumer Care Center team - 1 month ago
Hi there! Thank you for sharing your experience with our Vivid Matte Liquid Liner- Black. We are sorry to hear our new eyeliner did not meet your same expectations as our other products. We want to assure you that this feedback will reach the rest of our team in an effort to improve our products for the future. For assistance, please call 844-335-3510 M-F 8:00 am – 8:00 pm ET, with case #40601891. We look forward to hearing from you soon!
AWFUL
1 out of 5 stars
DONT BOTHER - 1 month ago
originally posted on NYX Professional Makeup
What happened to this formula? It is not usable. Its dried out and just awful. It used to be my go to but now its just the worst!
1 reply from NYX Professional Makeup team - 1 month ago
Hello! We're sorry to hear your Vivid Matte Liquid Liner is dried out. We'd like to help. Please give us a call at 844-335-3510 with reference number 40532023. Our hours of operation are Monday through Friday 8:00 am – 8:00 pm ET. We hope to hear from you soon!
Formula ?
1 out of 5 stars
Catxlord - 1 month ago
originally posted on NYX Professional Makeup
I bought this product twice in two different time frames and they both came very dry and the brush messed up .
Nothing in the tube..
1 out of 5 stars
Thumbs down graphic, would not recommend
Sam - 2 months ago, Verified purchaser
- Skin tone: Light
- Skin type: Combination
- Skin concern: Dark circles, Sensitivity
- Hair color: Brunette
- Eye color: Brown
Product arrived dry nothing in the tube.. never ordering this on target app again
Awful, dry
1 out of 5 stars
Thumbs down graphic, would not recommend
kali - 2 months ago, Verified purchaser
The one time I didn’t check reviews before buying.. opened it and it’s bone dry (yes I shook it)
1 reply from NYX Cosmetics Team team - 2 months ago
Hi there! We are so disappointed to hear that the Vivid Matte Liquid Eyeliner did not give you the results that you expected. We will be passing this valuable information to our production team. May we suggest trying our Epic Wear Liquid Liner. This Liquid Liner is a longwear eyeliner that is waterproof, smudge-proof and it dries down to a striking matte finish. The applicator allows for precision and easy application. We hope you will love this and would love to hear your feedback. Xoxo
Decided to ignore rewiews, but...
1 out of 5 stars
Thumbs down graphic, would not recommend
d2isy - 2 months ago, Verified purchaser
- Skin tone: Medium
- Hair color: Black
- Skin concern: Dullness
- Skin type: Normal
- Eye color: Black
This product is so bad. Who approved to sell this product??? It’s so dry and hard to use it. Did I get a damaged product?
1 reply from NYX Cosmetics Team team - 2 months ago
Hi there! We are so disappointed to hear that the Vivid Matte Liquid Eyeliner did not give you the results that you expected. We will be passing this valuable information to our production team. May we suggest trying our Epic Wear Liquid Liner. This Liquid Liner is a longwear eyeliner that is waterproof, smudge-proof and it dries down to a striking matte finish. The applicator allows for precision and easy application. We hope you will love this and would love to hear your feedback. Xoxo
Dry globs!
1 out of 5 stars
Rachel Milano - 2 months ago
originally posted on NYX Professional Makeup
Should’ve looked up the reviews before I purchased. All of the one star reviews are exactly how this product comes. It’s so dry and comes out in globs. The formula is an absolute disaster. It’s not even a liquid on the brush, just super dry globs.
1 reply from NYX Professional Makeup team - 2 months ago
Hey! We're so sorry to hear you're having trouble with your Vivid Matte Liquid Liner in Black. We'd love to help, give us a call at 844-335-3510 with reference number 40325734. Our customer service representatives are available Monday through Friday, 8:00 am – 8:00 pm ET. Hope to hear from you soon!
Total Disapointment
1 out of 5 stars
Shiv - 2 months ago
originally posted on NYX Professional Makeup
This used to be MY FAVORITE eyeliner for years. I’ve been using it before since before they discontinued it, brought it back, and sadly now the death of it again smh. I recently purchased about 6 of these because I needed to restock my inventory because this is the only liner I use. I opened one and it was totally dry. I thought it might’ve been a one off so I opened another and it was the same thing, anything that would come out the tube was like globs of tar. I opened each tube of liner and they’ve all have the same issue- dry and globs of tar. How disappointing and what a waste of money! I’ve been racking my brain about this and finally decided to come on the site to read the reviews and I’m shocked to hear everyone having the same issue. NYX please explain to us what’s going on and please remedy the issue. I now have to find a new brand for eyeliner smh.
1 reply from Consumer Care Center team - 2 months ago
Hi there! Thank you for reaching out about our Vivid Matte Liquid Liner- Black. We are sorry to hear about your experience! For assistance, please call 844-335-3510, M-F 8:00 am – 8:00 pm ET with reference #40230670. We look forward to hearing from you soon!
Dried and empty upon opening brand new. Don't buy
1 out of 5 stars
Thumbs down graphic, would not recommend
Dried and empty upon open - 2 months ago, Verified purchaser
Dried and empty upon opening brand new. Don't buy
1 reply from NYX Cosmetics Team team - 2 months ago
Hey there! Thank you for your feedback on our Vivid Matte Liquid Eyeliner, we are sad to hear that this did not meet your expectations. We understand that this can be frustrating, and we will share this information with our production team. We hope that you will continue to try and use our products with satisfaction in the future. xoxo
Like smearing tar on my eyelid
1 out of 5 stars
Midwestwitch - 2 months ago
originally posted on NYX Professional Makeup
I bought this because I was told it’s super pigmented, and does not budge. I bought one and it was so thick I had to glob it on. I shook it for a long time, stirred the brush around and it was still very thick like tar. I check other ones and one was so dry nothing came out and another one was just as thick as mine. Looking at reviews on here I see that it definitely shouldn’t be like that. I had really high hopes and I hope it gets changed back to what it was supposed to be. This is horrible!
1 reply from NYX Professional Makeup team - 2 months ago
Hello! We are sorry to hear about the experience you had with VIVID MATTE LIQUID LINER - BLACK. We would like to speak with you directly about it. Please give us a call at 844-335-3510 , 9:00 am - 5:30 pm ET for assistance and provide the reference #40189355. It would be helpful if you could have the product available when you call. Looking forward to speaking with you.
Shameful
1 out of 5 stars
Thumbs down graphic, would not recommend
Grid - 2 months ago, Verified purchaser
This used to be my favorite eyeliner. This is the second one I’ve bought that is all dried out and clumpy “brand new” Waste of money. Where’s the quality control?
1 reply from NYX Cosmetics Team team - 2 months ago
Hi there! We are so disappointed to hear that the Vivid Matte Liquid Eyeliner did not give you the results that you expected. We will be passing this valuable information to our production team. May we suggest trying our Epic Wear Liquid Liner. This Liquid Liner is a longwear eyeliner that is waterproof, smudge-proof and it dries down to a striking matte finish. The applicator allows for precision and easy application. We hope you will love this and would love to hear your feedback. Xoxo
Don't bother until they fix it
1 out of 5 stars
Thumbs down graphic, would not recommend
Em - 2 months ago
- Skin tone: Light
- Skin type: Combination
- Skin concern: Acne, Redness, Uneven skin tone
- Hair color: Brunette
- Eye color: Green
I used to LOVE this eyeliner but the product has been terrible for my past few purchases. I bought the black one yesterday and opened it this morning to find it was completely dry, to the point there was no product on the brush. I'm skeptical there was even the correct amount of product as the tube felt much lighter than my (used) white version.
1 reply from NYX Cosmetics Team team - 2 months ago
Hi there! We are so disappointed to hear that the Vivid Matte Liquid Eyeliner did not give you the results that you expected. We will be passing this valuable information to our production team. May we suggest trying our Epic Wear Liquid Liner. This Liquid Liner is a longwear eyeliner that is waterproof, smudge-proof and it dries down to a striking matte finish. The applicator allows for precision and easy application. We hope you will love this and would love to hear your feedback. Xoxo
Completely Dried Out
1 out of 5 stars
Thumbs down graphic, would not recommend
wendee08 - 2 months ago, Verified purchaser
- Skin tone: Medium
- Eye color: Green
- Skin type: Combination
- Hair color: Brunette
- Skin concern: Sensitivity, Dark circles, Puffiness, Acne, Aging
When I opened to use it, it was completely dried out! Very disappointing
1 reply from NYX Cosmetics Team team - 2 months ago
Hi there! We are so disappointed to hear that the Vivid Matte Liquid Liner did not give you the results that you expected. We will be passing this valuable information to our production team. May we suggest trying our Epic Wear Liquid Liner. This Liquid Liner is a longwear eyeliner that is waterproof, smudge-proof and it dries down to a striking matte finish. The applicator allows for precision and easy application. We hope you will love this and would love to hear your feedback. Xoxo