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$11.99When purchased online
About this item
At a glance
Clean
Target Zero
Phthalate Free
Paraben Free
Sulfate Free
Cruelty Free
No Synthetic Fragrance
Dye-Free
Vegan
Natural
Women Owned Brand
Dermatologist Tested
Highlights
- Smooths + conditions
- Gives soft separation
- Enhances natural texture
- Dermatologist tested
- 100% natural fragrance
- Clean, cruelty-free, vegan
Specifications
Hair Type: All Hair Types
Health Facts: Formaldehyde Donor-Free, Gluten-Free, Phthalate-Free, Dye-Free, Vegan, Formaldehyde-Free, Paraben-Free, Sulfate-Free
Product Form: Serum
Sustainability Claims: Recyclable, Plant-Based, Cruelty-Free, Contains Recycled Content, Not Tested on Animals
Includes: Hair Styling Product
Beauty Purpose: Shine Enhancing, Softening, Moisturizing, Smoothing
Net weight: 6 fl oz (US)
Features: Dermatologist Tested, Lightweight
TCIN: 76581806
UPC: 860001601572
Item Number (DPCI): 063-00-6570
Origin: Made in the USA or Imported
Description
This easy on, salon-grade Odele Air Dry Styler lightly conditions, smooths frizz, and creates soft separation…you know, for that artfully rumpled, never messy look. Lock in moisture, lock out frizz, and add shine + texture for a perfect air dry. You can happily skip the blow dryer and embrace your natural side. Formulated with 100% natural and ungendered fragrance, Odele products are meant to be shared + developed by benefit; not by gender, age or any other measure.
Packaging contains recycled content.
Packaging contains recycled content.
Clean
Your clear choice for clean. Formulated products are formulated without select chemicals of concern in the following chemical groups: phthalates, propyl- & butyl-parabens, formaldehyde donors, musks, nonylphenol ethoxylates ethanolamines, glycol ethers, siloxanes, and perfluorinated substances (PFAS). Additional details, by category:
• Beauty, Baby, Personal Care & Cleaning - also, cruelty free and/or not tested on animals.
• Pest Control - also classified as a Minimum Risk Pesticide by the EPA.
• OTC Medicines - also formulated without synthetic colors, artificial flavors and sweeteners, methyl-parabens, DMSO (Dimethyl sulfoxide), DMAA (1,3-dimethylamylamine), cyclodextrin, bisulfites and more.
• Supplements – formulated without ingredients prohibited in OTC products plus no amygdalin, ephedra, kratom, ethylenediaminetetraacetic acid (EDTA) anti-oxidants, pharmaceuticals like benfotiamine, phentermine and sulbutiamine, and more. Third-party certified by NSF or USP to be free from contaminants and adulterants. Sports Supplements also third-party certified as NSF Certified for Sport or Banned Substances Control Group (BSCG) Drug Free. Also, cruelty free and/or not tested on animals.
• Feminine Care, Adult Care & Diapers - fragrance free and chlorine free. • Pet Food - made with meat, poultry, or seafood as the first ingredient, and without artificial colors, flavors, or preservatives
• Car Seats - fabric, foam and labels made without intentionally added flame retardants and stain repellents (PFAS)Target Zero
Join Target and the brands you love on a journey to zero waste. Products must meet at least one of these criteria to be part of Target Zero:
1. Packaging designed with intention of refill to reduce total waste; 2. Packaging or product designed with intention of reusability at end of life; 3. Packaging switch from plastic to paper, aluminum, steel or glass with greater potential to be widely circular for majority of product packaging; 4. Packaging made with at least 30% post-consumer recycled content for plastic; 5. Compostable packaging; 6. Less water usages — concentrates or powders - with the intent to minimize packagingPhthalate Free
Formulated without phthalates: A product either carries an unqualified on-pack statement indicating that the product is free from phthalates, or carries an unqualified on-pack statement "no phthalates."Paraben Free
Formulated without parabens: A product either carries an unqualified on-pack statement indicating that the product is free from parabens, or carries an unqualified on-pack statement "no parabens."Sulfate Free
Formulated without sulfates: A product either carries an unqualified on-pack statement indicating that it does not contain sulfates (not added sulfates); or carries an unqualified on-pack statement "no sulfates" or "sulfate-free".Cruelty Free
A product has an independent third-party certification on pack or unqualified on-pack marketing claim relating to being cruelty-free and/or not tested on animals.No Synthetic Fragrance
A product that either makes an on-pack statement indicating that it does not contain synthetic fragrance, or carries an unqualified on-pack statement "no fragrance".Dye-Free
A product that either makes an unqualified on-pack statement indicating that it does not contain dye, or carries an unqualified on-pack statement such as "no dyes" or "dye-free."Vegan
A product that carries an unqualified independent, third-party certification, or carries on-pack statement relating to the product being 100% vegan.Natural
Products that have an unqualified or qualified on-pack marketing claim for natural.Women Owned Brand
Target recognizes Women owned brands as Women’s Business Enterprise National Council (WBENC) certified enterprises that are at least 51% Women owned, operated and controlled.Dermatologist Tested
Dermatologist tested product.See how we make shopping for wellness even easier.
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water, propanediol, hydroxyethylcellulose, polysorbate 20, amaranthus caudatus seed extract, hydrolyzed rice protein, sorbitol, polyquaternium-10, vp/methacrylamide/vinyl imidazole copolymer, maltodextrin/vp copolymer, pvp, linoleamidopropyl pg-dimonium chloride phosphate dimethicone, benzyl alcohol, phenoxyethanol, ethylhexylglycerin, fragrance
Shipping details
Estimated ship dimensions: 6.89 inches length x 2.87 inches width x 2.07 inches height
Estimated ship weight: 0.45 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Can this product be used before blow drying the hair? Would it help give a smoother texture?
submitted by Margaux - 3 months ago
A: It certainly will not hurt as it is moisturizing; but I would recommend the Leave-In Detangling Tonic (which also has heat protectant) or Leave-In Conditioner for the ultimate smooth texture post blow dry.
submitted byOdele Team - 3 months agoBrand expert
Q: What type of plastic is the tube made of? I want to know if it is recyclable in my area. Thanks!
submitted by happywithyou - 1 year ago
A: Hi happywithyou! The Odele Air Dry Styler is made from recyclable plastic. Hope this helps!
submitted byTarget Beauty Consulting - 1 year agoBrand expert
4.4 out of 5 stars with 889 reviews
69% would recommend
126 recommendations
quality: 4.04 out of 5
value: 4.11 out of 5
effectiveness: 3.91 out of 5
Soft and texturized but frizzy.
4 out of 5 stars
Would recommend
MamaBear73113 - 8 days ago, Verified purchaser
Has a nice smell, “natural”, not overly-fragranced. I have naturally straight hair; this added texture and softness but it didn’t do any favors in the frizz department at all. I’ve only used it twice but excited to keep using. Would like a lower price point but would still recommend for now, but may not do much for those wanting a frizz tamer.
Best air dry cream!!!
5 out of 5 stars
Sarah - 11 days ago
originally posted on http://odelebeauty.com
This cream has exceeded my expectations!
Love Odele!
5 out of 5 stars
elainao1 - 23 days ago
originally posted on influenster.com
Obsessed with this product. It’s not heavy at all and I love that the scent is neutral. I always recommend it whenever anyone asks about my curly hair
Odele air dry styler
5 out of 5 stars
laurenh493 - 23 days ago
originally posted on influenster.com
I don't usually try gels or anything like this bc my hair has problems and is very dry and i have given up in it, but this actually worked. It made my hair feel fresh, smooth and slick after it dried. Which was a miracle because my hair is impossible. Would totally reccomend if you have problems with hair.
A must have! Better then salon brands
5 out of 5 stars
Would recommend
Clo - 24 days ago
Let me tell you something about THIS product, she’s gonna get the job done! I bought this on a whim as I saw it next to this line’s clarifying shampoo (high key recommend that as well & their volume shampoo and conditioner!). After just one use and allowing my hair to air dry, my hair was THRIVING. not joking. For context, I am 28 y/o with fine, straight, & fragile hair. I have my hair short in a bob style and my hair is terrible at growing. After using this styling product my hair was visibly shiny and smelled so good! Like a subtle clean, not I’ve powering at all. My hair was laying straight (so no random flicking up or outwards in the wrong direction) and was SMOOTH and just soft! I am so happy with this brand. I was using Redk*n for years. I used that brand for 5+ years and I can honestly tell you that Odele is my go to brand. I’ve been using their volumizing shampoo and conditioner for months now and I see the same results with their products as I did with the more pricey salon Redk*n brand. Better ingredients and better price with odele and better results. I love!
left a white film in my hair/not for me
1 out of 5 stars
Would not recommend
jeno - 26 days ago, Verified purchaser
I used this procut twice, and each time barely used any, it left a white flaky film on my hair. It also was so light in texture , however it felt like was just adding water. wish i had the luck that everyone else had with this product. wasted money :(
I LOVEEEE
5 out of 5 stars
Would recommend
hair loss - 29 days ago
i’ve literally tried this product ONE time and i know i can’t give a full review, however IM OBSESSED. my curls have never looked so defined and the cream is so light and makes me hair feel so full!!!!!! i’ve tired a ton of different products and this one feels like a win in perfecting my hair care routine
Air Dry
4 out of 5 stars
Would recommend
Barbara - 29 days ago, Verified purchaser
Love this! My hair is wavy and always makes my hair look so pretty!
Doesn't work
1 out of 5 stars
Would not recommend
LHam - 1 month ago, Verified purchaser
This doesn’t really do anything. I’ve tried to like it but it just feels like adding an extra thing to my hair that I don’t need.
Love at first scrunch!
5 out of 5 stars
Would recommend
Megalena - 2 months ago, Verified purchaser
I've put this styling product in both wet and dry hair, and the result is always soft, never crunchy. Odele's Air Dry Styler doesn't provide as much hold as the Briogeo Curl Charisma Styling Cream I was using previously, but I prefer a softer style most of the time. I can also add texture using this interesting gel on the second or third day after washing.
My new must have
5 out of 5 stars
Allison - 2 months ago
originally posted on http://odelebeauty.com
This product is what have always been looking for. I never use heat to style my hair but have found leave in products really weigh my hair down. I have shoulder length thick wavy hair and this really gives me the volume and body I am looking for!
Amazing for my curls!
5 out of 5 stars
lolajean - 2 months ago
originally posted on http://odelebeauty.com
This is the product I've been searching for! I have fine hair with loose curls that tend to ringlet at the ends. I used to have to use multiple products and a diffuser to get the result I wanted, but now I just use this and the leave in and am left with defined and bouncy curls that rarely frizz or droop. I love that I can also use it to touch up my hair when it's dry by mixing a bit with some of the leave in conditioner. I'm not a fan of the scent, it's a bit too grassy for me, but it fades quickly and doesn't linger. It's truly been a game changer and totally simplified my routine. I hope they start offering it in the bulk size! It works better than any other product I've tried at any price point.
This is the Best
5 out of 5 stars
Roxy - 2 months ago
originally posted on http://odelebeauty.com
I have short, pixie hair. It is very fine and thinning due to hypothyroid and age. This product works great for it. No stressful blow drying for volume. Once the product and hair are air dry, I brush through my hair, fluff in place and spray with style finisher.
This is the Best
5 out of 5 stars
ROCHELLE - 2 months ago
originally posted on http://odelebeauty.com
I have short, pixie hair. It is very fine and thinning due to hypothyroid and age. This product works great for it. No stressful blow drying for volume. Once the product and hair are air dry, I brush through my hair, fluff in place and spray with style finisher.
Holy Grail Product
5 out of 5 stars
Would recommend
Tori M - 2 months ago, Verified purchaser
I have never seen my hair like they way this product leaves my hair. I just let me hair somewhat air dry (about 25% wet) and run this through my hair as I comb it. I have gotten so many compliments asking what salon I went to get my hair done and has not made my hair oily. I recommend it to a friend and asked if she got her hair done and she said it was this product and that she had been asked that question all day. We both have very different hair types and it worked wonders for us both! 100/10 would recommend
Nobody does it better!!
5 out of 5 stars
Would recommend
Rosie27 - 3 months ago, Verified purchaser
Can’t live without it! Hair looks gorgeous and compliments from so many! And yes!! This is really my hair.
A staple
5 out of 5 stars
Would recommend
Nbot - 3 months ago
Love this stuff! Great for not blow drying your hair but I have also used and then dried my hair too and it is fabulous either way!
Amazing texture
5 out of 5 stars
Would recommend
TerryG - 3 months ago, Verified purchaser
Wow! This gave me such great hair texture. Very impressed. Not sticky at all and has a very light scent that doesn't last (which I like because I'm sensitive to smells). Highly recommend
I love this stuff
5 out of 5 stars
Ty - 3 months ago
originally posted on http://odelebeauty.com
This transformed my hair. I have half curly half straight hair (weird) and this makes both parts shine and blend into each other in a pretty way. Please never change or discontinue! Smells good too
Great for definition
5 out of 5 stars
Cleo - 4 months ago
originally posted on http://odelebeauty.com
I have a mixture of hair types, mainly 2A with 2B and 2C around my hairline. Due to my variety of hair textures, it has been challenging to find a product that defines my curls but doesn't weigh them down. This product has changed everything! It controls the frizz and makes everything pop after diffusing.