Ogilvy on Advertising - by David Ogilvy (Paperback)

Name: Ogilvy on Advertising - by David Ogilvy (Paperback)
SKU: 94312738
Price: 17.19 USD
Availability: InStock

undefined out of 5 stars with 0 reviews

$17.19Save $12.81 (43% off)

In Stock

Eligible for registries and wish lists

About this item

Highlights

A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business.
About the Author: David Ogilvy (1911-1999) was a business executive who founded the advertising, marketing, and PR agency Ogilvy & Mather in 1948.
224 Pages
Business + Money Management, Advertising & Promotion

Description

Book Synopsis

A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business."

Told with brutal candor and prodigal generosity, David Ogilvy reveals:

- How to get a job in advertising
- How to choose an agency for your product
- The secrets behind advertising that works
- How to write successful copy--and get people to read it
- Eighteen miracles of research
- What advertising can do for charities

And much, much more.

About the Author

David Ogilvy (1911-1999) was a business executive who founded the advertising, marketing, and PR agency Ogilvy & Mather in 1948. Throughout his illustrious career, the mogul Time magazine called "the most sought-after wizard in the business" shared his knowledge of the industry in the books Ogilvy on Advertising and the bestselling Confessions of an Advertising Man.

Dimensions (Overall): 9.7 Inches (H) x 7.4 Inches (W) x .58 Inches (D)

Weight: 1.34 Pounds

Suggested Age: 22 Years and Up

Number of Pages: 224

Genre: Business + Money Management

Sub-Genre: Advertising & Promotion

Publisher: Vintage

Format: Paperback

Author: David Ogilvy

Language: English

Street Date: March 12, 1985

TCIN: 94312738

UPC: 9780394729039

Item Number (DPCI): 247-12-6654

Origin: Made in the USA or Imported

If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 0.58 inches length x 7.4 inches width x 9.7 inches height

Estimated ship weight: 1.34 pounds

We regret that this item cannot be shipped to PO Boxes.

This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO