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Olay Gentle Cleansing Balm Makeup Remover - 3.4 fl oz
$14.99 ($4.41/fluid ounce)
In Stock
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At a glance
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About this item
Highlights
- USED FOR: Removal of makeup, sunscreen, and oil
- WORKS FOR: All skin types-oily, normal, combination, and dry
- FEELS LIKE: A non-greasy and gentle cleanser
- FORMULA: Free of fragrances
- PAIRS WITH: Olay Cleansing Melts Daily Facial Cleanser and your favorite Olay Face Moisturizers
Description
Wash away the day with Olay Gentle Cleansing Balm Makeup Remover. Easily remove your face and eye makeup, sunscreen, and excess oil with a cleansing balm that erases it all. It's non-greasy and gentle-unlike other harsh makeup wipes that over-strip your skin. Walk away with your skin still feeling hydrated and ready for the rest of your routine. This fragrance-free formula leaves you feeling fresh and clean.CLEANSES: Removes your makeup, sunscreen, and oilFEELS GREAT: Non-greasy, gentle on skin, and fragrance-free PREPS YOUR SKIN: Primes your face for your next skin care or makeup stepMeet your new makeup melting balm and watch the magic happen. Massage it into your skin to clean away the day's extra buildup on your skin. This face cleanser is made to play nice with a cleansing formula that works for all skin types from oily to dry and from combination to normal-and gives you a clean slate for whatever your next skin care or makeup step may be. Directions: Use this as the first step in your routine. Apply to dry skin. Massage balm in a circular motion across your face with your fingertips, including over your closed eyes for eye makeup removal. Rinse with water or with a damp cloth. Can be used either morning or night.
Scent: Unscented
Health Facts: No Fragrance Added
Product Form: Balm
Package Quantity: 1
Beauty Purpose: Basic Cleansing
Recommended Skin Type: Normal, Dry, Mature, Combination, Oily
Net weight: 3.4 fl oz (US)
Features: Nongreasy, Non-Drying
TCIN: 91366200
UPC: 075609211737
Item Number (DPCI): 037-12-0304
Origin: Made in the USA and Imported
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
caprylic/capric triglyceride, sorbeth-30 tetraoleate, cetyl ethylhexanoate, coco-caprylate/caprate, tribehenin, polyglyceryl-6 distearate, stearyl behenate, c18-36 acid triglyceride, jojoba esters, polyglyceryl-3 beeswax, cetyl alcohol, phenoxyethanol, sorbitan sesquioleate' '
Allergens & Warnings:
CAUTION: AVOID DIRECT CONTACT WITH EYES. IF CONTACT OCCURS, RINSE EYES WITH WATER.Shipping details
Estimated ship dimensions: 3 inches length x 3 inches width x 2.5 inches height
Estimated ship weight: 0.36 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Does it remove waterproof mascara?
submitted by Laurastr1 - 7 months ago
A: We recommend trying our Fragrance Free Olay Cleanse Makeup Remover Wipes for tough waterproof makeup.
submitted byOlay - 7 months agoBrand expert
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Guests are saying
The Olay Gentle Cleansing Balm is a highly effective makeup remover that leaves skin feeling soft and hydrated. Guests appreciate its ability to dissolve even waterproof makeup without irritation, making it suitable for sensitive skin. The balm's smooth texture and fragrance-free formula enhance the cleansing experience, while its moisturizing properties ensure skin does not feel tight or dry after use. Many guests have incorporated it into their daily skincare routines, praising its gentle yet powerful performance.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 520 reviews
effectiveness: 5 out of 5
quality: 4.25 out of 5
value: 3.75 out of 5
75% would recommend
4 recommendations
4 out of 5 stars
18 October, 2025
originally posted on PINCHme.com
Great
[This review was collected as part of a promotion.] easy to hair. Leaves skin feeing clan and soft. Cleans well.
5 out of 5 stars
Thumbs up graphic, would recommend
6 October, 2025Verified purchase
The Right Stuff
This is gentle, doesn't irritate eyes like some others. Have used balms for years. Tried a few different brands Don't think they compare
5 out of 5 stars
22 August, 2025
originally posted on PINCHme.com
Liked it more then I thought I would
[This review was collected as part of a promotion.] I really liked this. At first didn’t like it would work that well. Didn’t leave my skin greasy. Very soft skin after. Don’t need a lot!
5 out of 5 stars
Thumbs up graphic, would recommend
28 July, 2025Verified purchase
Very effective - great qualith
Very effective for removing layers of makeup. There’s no scent and my sensitive skin really likes it. Plus a little goes a long way
5 out of 5 stars
19 July, 2025
originally posted on PINCHme.com
Olay cleansing balm
[This review was collected as part of a promotion.] Went on smoothly easy to apply felt nice and cooling smell wasn’t too overwhelming works excellent
5 out of 5 stars
5 July, 2025Verified purchase
Fragence free win!
Bigger than elf’s makeup remover balm so the price is justified! I loved the elf one but the smell was not for me. This works pretty much the same but it does have maybe a slightly gritted consistency so just make sure to melt it between your hands first as I’m pretty sure this has a higher melt point Still worth it to have something that’s fragrance free.
3 out of 5 stars
Thumbs down graphic, would not recommend
1 July, 2025Verified purchase
Its like dumping cooking grease down the drain
This will clog your homes sink it solidifies as you rinse off product coating the pipes of your home I recommend using makeup wipes to remove this product from your skin
1 reply from Olay team - 4 months ago
Thank you for taking the time to share your experience with our Olay Gentle Cleansing Balm Makeup Remover. We are so sorry to hear about what happened and would love to offer some help. Please know that our goal is to provide our consumers with products that deliver the results they want while giving them a great experience, and we regret to hear this news. We will be sure to share your comments with our Quality Assurance Team along with the rest of the Olay Team. We truly would like to know more about what happened and be of further assistance. Whenever you find the time, please give us a call at (800) 285-5170 or send us an email through the Contact Us page on our website.
5 out of 5 stars
3 June, 2025
originally posted on PINCHme.com
Effective and fragrance-free
[This review was collected as part of a promotion.] I received a free tub of Olay's Gentle Cleansing Balm in exchange for my honest review. The balm is fragrance-free and does a great job at removing makeup and sunscreen (and face oils if you use them). The balm nicely and easily glides over the face and eye-area, without any causing irritation. After application, the balm can easily be rinsed/wiped off, without leaving any residue. While a shelf life isn't listed on the packaging, because a little goes a long way, I anticipate the cleansing balm lasting for a long time; with that in mind, I appreciate the dual lids (screw on cap overtop a flatter plastic lid) which keep the product protected from the air.
4 out of 5 stars
8 May, 2025
originally posted on PINCHme.com
Great cleansing balm
[This review was collected as part of a promotion.] I love that Olay came out with a cleansing balm as I have just gotten into double cleansing. I feel it melts my makeup off well and prepares me for my second cleanser. I will say it does make my eyes blurry when using it to take off eye makeup, but it does not burn or irritate them. It does not have much of a scent either which is a plus, so if you are looking for a good value for your money product, then this is it !
5 out of 5 stars
24 April, 2025
originally posted on PINCHme.com
It really does its job
[This review was collected as part of a promotion.] Thanks to PinchMe.com for sending me a FULL SIZE SAMPLE BOTTLE OF Olay Gentle Cleansing Balm for my review. My opinion is it does what it says it does. I like the shape and colors of packaging and this product is super easy to use. It took off my makeup like it said it would. And instead of using a few wipes I was able to just put some on my fingers and rub on my face and rinse off with water and my makeup was off. I different say it worth giving it try completely.
2 out of 5 stars
16 February, 2025
originally posted on olay.com
Fragrance Free, however…
This is a terrific cleanser, and doesn’t dry my skin. It feels very smooth and cleanses wonderfully. HOWEVER. Yes, it is fragrance free, but it does have a smell. Like rancid cooking oil. Olay, what is going on? This cannot be an acceptable smell????
1 reply from Customer Care team - 6 months ago
Thank you for sharing your experience with our Olay Gentle Cleansing Balm. We’re thrilled to hear that it provided you with a great clean and left your skin feeling smooth. However, we're sorry to learn that you noticed an off odor. Please know that all of our products undergo strict quality checks to ensure they reach you in the best possible condition. What you've described is definitely unusual, and we’ve passed your feedback along to our Quality Assurance team and the rest of the Olay team. An off odor can sometimes occur if a product has been exposed to extreme temperatures or stored for a prolonged period beyond its recommended shelf life. We recommend storing the product in a cool, dry place. For reference, most Olay products have a shelf life of 2-3 years when unopened and about 1 year after opening. We’d love to hear more about your experience and investigate further. Please feel free to reach out to us at (800) 285-5170 or send us an email through the Contact Us page on our website.
5 out of 5 stars
1 February, 2025
originally posted on PINCHme.com
Olay Gentle Cleansing Balm
[This review was collected as part of a promotion.] I received a free 3.4oz jar Olay Gentle Cleasing Balm from pinchme. When I received the product, I opened the container and found that three Balm had virtually no fragrance and I really liked that since the container days it is fragrance-free. The balm is a soft, solid texture and it's meant to remove makeup, sunscreen, and oil. It appears white in the container and doesn't appear to have any artifical dyes. The product is meant to be applied to dry skin and washed away with water or wiped away with a damp cloth. I have primarily washed it away with water and found it to be very effective for makeup removal, especially when wearing waterproof makeup and mascara. It hasn't made my skin break out after use and overall, I think it's a good product.
4 out of 5 stars
30 January, 2025
originally posted on PINCHme.com
Unique Cleanser
[This review was collected as part of a promotion.] I received this product for free, in exchange for an honest review. This cleansing balm worked well enough on the majority of my face. I still have to use something else for my eye makeup, this balm just didn't quite cut it when doing eye makeup. It was a different experience using a cleanser in this form I did like that aspect, though. If you don't wear a lot of eye makeup, I think you would enjoy the product. I would recommend it to certain people.
4 out of 5 stars
Thumbs up graphic, would recommend
10 January, 2025Verified purchase
Ease to Remove
I really like this makeup remover. It does lift and remove more than the wipes.
5 out of 5 stars
4 January, 2025
originally posted on PINCHme.com
Love it!!
[This review was collected as part of a promotion.] It removes makeup with ease, it just melts into the skin and leaves it feeling safe and moisturized after. Great for use every day.
2 out of 5 stars
25 December, 2024
originally posted on PINCHme.com
It’s okay but not great
[This review was collected as part of a promotion.] The texture of this balm is different from other cleansing balms I have used. It felt gritty, not in the exfoliating way. It did not work as well as other balms I have used, and did not rinse easily.
5 out of 5 stars
20 December, 2024
originally posted on PINCHme.com
Great!
[This review was collected as part of a promotion.] I received the Olay Gentle Cleansing Balm for free in exchange for an honest review, and I’m genuinely impressed with its performance. The balm was incredibly easy to apply and worked effectively to remove even waterproof mascara and heavy foundation without any struggle. I appreciated the smooth consistency, which felt luxurious and melted effortlessly into my skin. After rinsing, my skin felt soft, hydrated, and refreshed—never dry or tight. Overall, this cleansing balm is a great addition to my skincare routine, and I’d highly recommend it to anyone looking for a gentle yet powerful makeup remover.
4 out of 5 stars
15 December, 2024
originally posted on PINCHme.com
Nice product
[This review was collected as part of a promotion.] I really liked it. I received this product for free. I liked the feeling and how easy it was to use. Really cleared away my makeup, even the waterproof.
3 out of 5 stars
28 November, 2024
originally posted on PINCHme.com
Not to sure
[This review was collected as part of a promotion.] Tried it for a little bit not sure my thoughts it was different then I was used to
4 out of 5 stars
26 November, 2024
originally posted on PINCHme.com
Decent Cleanser
[This review was collected as part of a promotion.] I was gifted this for free to review and overall I think it's a decent cleanser. It is similar to other cleansing balms I've tried and cleansed my skin well. I do wish it came with a spatula to scoop out the product but it's not too difficult to use your finger and well I had one at home from other similar products used. While it is good and worked, I'm just not much of a cleansing balm person but I would still recommend it for those who are especially if you're wanting something more gentle on the skin.