Operations Strategy - by David Walters (Paperback)

Book Synopsis

This text is designed to be appropriate for Operations Strategy modules at both undergraduate and postgraduate level. It combines knowledge management, relationship management and advances in technology to inform the development of strategic advantage. The text adopts a value chain approach and contains a number of features to aid the learning process - chapter introductions, chapter summaries, further reading and boxed features.

From the Back Cover

This new text is designed to cater for the needs of both undergraduate and postgraduate students taking Operations Strategy or Strategic Operations Management modules.

Adopting a value chain approach, it seeks to instruct and inform the reader on the importance of the strategic issues in operations thought and practice. The text provides an up-to-date, accessible approach to operations strategy, with a comprehensive overview of the subject area as a whole.

The text has a companion web site which contains a supporting instructors manual, which can be found at www.palgrave.com/business/walters.

Review Quotes

"The subject coverage is very good. There are many strong points to this book. I particularly like its straightforward, functional approach, which makes it easy for the student to understand."--Mark Godson, Sheffield Hallam University
"The text...forces students to think conceptually and this is refreshing...it offers rigorous treatment of the important concepts and their blending together throughout the text."--Brian Carlisle, Samara State University, Russia
"This text is excellent, making good use of a wide range of organizations to support and underpin the theories and arguments put forward...This text makes, in my opinion, a considerable contribution to the teaching material available in this area. An excellent text."--Ray Rogers, Coventry Business School

About the Author

DAVID WALTERS is Professor of Marketing and Head of the Business Department in the Division of Economic and Financial Studies at Macquarie University in Sydney, Australia.
DAVID WALTERS is Professor of Marketing and Head of the Business Department in the Division of Economic and Financial Studies at Macquarie University in Sydney, Australia.