Oral-B Brilliance Whitening Toothbrush - Black
$5.99
In Stock
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About this item
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Guests are saying
The Oral B Brilliance Premium Whitening Toothbrush Extra Soft is designed for those seeking a gentle yet effective cleaning experience. Guests appreciate its ultra-soft bristles that are perfect for sensitive gums while still providing a thorough clean. The ergonomic handle enhances grip and control, making brushing comfortable. Many users have noticed visible improvements in teeth brightness, making it a great addition to any dental care routine. Its stylish design and durability further enhance its appeal.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 886 reviews
effectiveness: 2.7 out of 5
quality: 2.42 out of 5
value: 2.42 out of 5
37% would recommend
51 recommendations
2 out of 5 stars
Thumbs down graphic, would not recommend
22 August, 2026
This brush isnt as soft as other brands ive had in the past, this one feels abrasive on super sensitive gums. I recommend the Guru Nanda Extra soft toothbrushes instead, feels so much softer.
Not very soft
1 reply from Oral-B team - 21 days ago
Hello Keanna! Thank you for sharing your feedback. We're sorry to hear that this toothbrush was not as gentle on your sensitive gums as you expected. We understand that comfort is an important part of your brushing experience, and we'd like the opportunity to learn more about your concerns and assist you further. Please give us a call at (800) 566-7252. Thank you for bringing this to our attention.
1 out of 5 stars
Thumbs down graphic, would not recommend
13 August, 2026Verified purchase
(no review title)
Terrible quality
1 reply from Oral-B team - 29 days ago
Hello! We're truly sorry to hear that you found our product like that. This is certainly not the experience or standard we aim to deliver, and we understand your dissatisfaction. We would really appreciate the opportunity to learn more about your specific experience and what led to this feedback. Please give us a call at 1-(800) 566-7252
5 out of 5 stars
Thumbs up graphic, would recommend
10 August, 2026Verified purchase
(no review title)
Love the softness of this toothbrush.
1 out of 5 stars
19 July, 2026Verified purchase
(no review title)
Barely lasted a month before the bristles started getting messed up. My bad for buying cheap but still
1 reply from Oral-B team - 2 months ago
Hi Michaela, we're sorry to hear that, this is not the experience we want you to have. This feedback has been promptly forwarded to our quality assurance team for review. To facilitate an immediate resolution, please contact us directly at 800-566-7252.
5 out of 5 stars
9 July, 2026
originally posted on Oral-B
Nice soft toothbrush
[This review was collected as part of a promotion.] Nice and soft on the gums and tongue but gets the job done on your teeth would definitely recommend and will continue to use this product. The grip is also amazing
1 out of 5 stars
Thumbs down graphic, would not recommend
9 July, 2026Verified purchase
Pathetic quality toothbrush bristles spread out in two usage
Pathetic quality. I just started using it and bristles fell apart in two usage. They spread and started causing irritation using it. I would rather recommend Colgate sensitive expert which is far far better than these pathetic ones. Unfortunately, I will have to throw them away.
5 out of 5 stars
4 July, 2026Verified purchase
Best toothbrush ever!
Love this toothbrush! This bristles are soft but dense. Does an excellent job gently cleaning teeth. Not at all abrasive to gums. Comfortable to use. I did not find the handle slippery but I don’t use it with a wet handle. Others say it wears out quickly. I do not see this at all. Love the colors. Attractive brush. I stocked up on these. I hope Target continues stocking this item.
1 out of 5 stars
Thumbs down graphic, would not recommend
24 June, 2026
Awful
The worst, cheapest toothbrush I have ever used. Worse than any dollar store version. One use and the bristles are already falling out- not to mention the bristles feel very cheap. For $5 each I thought it would be decent.
1 reply from Oral-B team - 3 months ago
We're so sorry to learn you're not a fan of the bristles and that they were falling out. Please know, our products go through many quality checks to ensure only the best products reach you. So we can learn more and help you further, please call us at (800) 566-7252.
2 out of 5 stars
Thumbs down graphic, would not recommend
15 June, 2026Verified purchase
Not 'Extra Soft' and wear out fast
I started off using the blue toothbrush and was immediately disappointed. The bristles were NOT extra soft, although the toothbrush was still usable for someone with sensitive gums. However it didn’t even last a month (see photo). Switching to the black toothbrush I was shocked to find that it actually was extra soft, so I’m not sure if there was a manufacturing mix up, or if the color somehow effects the softness, but being happy with half the brushes isn’t ideal. I just hope the black doesn’t wear out as quickly…so while they are usable I would not suggest them for those wanting extra-soft bristles.
1 reply from Oral-B team - 3 months ago
Katy, we're so sorry to learn one of your toothbrushes wasn't extra soft and that it wore down quicker than you were expecting. We have strict controls to check the quality of our products throughout the manufacturing process and they should reach you in the best possible condition. It is important for us to investigate any products that are reported as not being up to standard so we would like to receive the product for further investigation. So we can learn more about your toothbrushes, please give us a call at (800) 566-7252.
1 out of 5 stars
Thumbs down graphic, would not recommend
14 June, 2026Verified purchase
Causes receeding gums
Misshapes after one use and becomes really hard and brittle on teeth. It caused my gums to recede. Don’t use this product!!!
1 reply from Oral-B team - 3 months ago
We're so sorry to learn your Brilliance Whitening Toothbrush is too had, and that this has been your experience. Please know, our products go through many safety and quality checks to ensure they reach you in perfect condition, and that they're safe when used as directed, and what you've described is not something we would expect. A new toothbrush may initially feel harder than your previous one, which has likely been used for 3 months or more. The new one should begin to feel softer after repeated use. If you haven't already, we recommend you discontinue using this toothbrush. So we can help further, please call us at (800) 566-7252.
3 out of 5 stars
Thumbs up graphic, would recommend
24 May, 2026Verified purchase
Handle needs redesigning
The bristles and design are perfect for sensitive teeth and gums but the handle needs redesigning. Absolutely terrible design. No good grip.
1 reply from Oral-B team - 4 months ago
We're incredibly sorry to hear that you're not a fan of this handle. We do extensive quality and consumer testing to get the design just right. We value your feedback, and we'd love to connect and ensure your feedback is heard, and find you a brush you'll prefer more. Please call us at 800-566-7252.
1 out of 5 stars
Thumbs down graphic, would not recommend
11 May, 2026
Instantly misshapes
I have to use ultra soft toothbrushes because I brush my teeth to hard and it wears down my gums. So I’m used to going through toothbrushes fast, but this one started to bend and misshape after just a few days despite my best efforts to brush softly and slowly with my non-dominant hand. It pokes my gums now and I tried to realign the bristles, but it didn’t help. It did leave my teeth feeling clean, but it now feels like it’s harsher on my gums than a regular soft/medium toothbrush because of how messed up the bristles look
1 reply from Oral-B team - 4 months ago
Thank you for taking the time to write your review. While we're thrilled your teeth are feeling clean, we're incredibly sorry to hear about what's going on with the bristles. If you have not done so already, only brush with minimal pressure, and let the brush do the work. This may prevent this from happening, but we'd like to gather some details and assist you further. Please call us at 800-566-7252.
5 out of 5 stars
7 May, 2026Verified purchase
(no review title)
Always like Jimmy
1 out of 5 stars
Thumbs down graphic, would not recommend
13 April, 2026Verified purchase
Its hard to hate a toothbrush, but I do.
Bristles started falling off during brushing after like 10 days. They’re also laying almost flat already - it looks like I’ve been using it for 6 months. This is garbage.
1 reply from Oral-B team - 5 months ago
Thank you so much for your review. We're incredibly sorry to hear about this. While it’s possible the brush is not up to standard, we've found that bristles coming out might also be a result of the age of the brush or how hard you’re brushing. Brushing twice a day using less pressure should extend the brush head life. We'd like to connect about this and help you further. Please call us at 800-566-7252.
1 out of 5 stars
6 April, 2026Verified purchase
(no review title)
I HATE IT! the handle is HORRIBLE BTW. If it gets even just a tiny bet wet it becomes slippery and you WILL stab your gums from the brush slipping. It is so painful 😭DO NOT GET IT. It’s not worth the gum trauma from constant stabbing because yes this happened multiple times. I finally threw it away tonight but only because five minutes ago I STABBED MY GUMS AGAIN from the stupid handle getting wet
1 reply from Oral-B team - 5 months ago
We’re sorry to hear you've had this experience with your Oral-B Brilliance Whitening Toothbrush. This isn't expected, and we do hope you'll soon feel better, since you wrote this right after you tossed the brush. We're sorry to learn that's happened, but we totally understand the reason. Please know that your safety and satisfaction are seriously important to us, and we hope you'll call us for additional assistance. Please call 1(800) 566-7252 at your convenience.
5 out of 5 stars
Thumbs up graphic, would recommend
5 April, 2026Verified purchase
toothbrush
One of the better extra soft toothbrushes I've had and its so hard to find. This perfect for sensitive and receeding gums. Highly recommend
1 out of 5 stars
5 April, 2026
originally posted on Oral-B
Very bad quality
Don’t like it at all. The toothbrush had a bad quality. Slippery handle and Fibers started coming out after the very first use.
1 reply from Customer Care team - 5 months ago
Thank you, Oxana, for sharing your Oral-B Brilliance Premium Whitening Toothbrush experience. We're very sorry to hear that fibers are falling out and you're finding the handle slippery. Our products go through many quality checks, and we try our very best to make sure that each one reaches you in perfect condition. We regret that this wasn't the case with your recent purchase, and we'll make sure this is shared with our Quality Assurance Team. It might help to know that brushing too hard or too much could be a factor. We'd be happy to further assist you with this. Just call and talk with us any Monday through Friday, between 9 AM and 6 PM EST, at 1 (800) 566-7252.
1 out of 5 stars
Thumbs down graphic, would not recommend
25 March, 2026Verified purchase
Overpriced Trash Toothbrush
this toothbrush is terrible doesnt clean nothing id rather use the dollar colgate one then this waste overpriced toothbrush, cheap material wouldnt recommend
5 out of 5 stars
Thumbs up graphic, would recommend
20 February, 2026
Very Gothy Toothbrush
I got the Oral B Brilliance Whitening toothbrush because I couldn't find the one I usually buy. This one was a pleasant surprise, as it cleaned very well with the extra soft bristles. Plus, the all black toothbrush looks extra awesome and gothy.
5 out of 5 stars
Thumbs down graphic, would not recommend
19 February, 2026Verified purchase
(no review title)
My go to tooth brush, it's soft enough for my gums but brushes my teeth clean. Def not for those who brushes teeth aggressively because the bristles are on the fragile side.