150+ Best Practices for B2B Marketing Success - by Alexander Kesler (Hardcover)

Book Synopsis

DISCOVER OVER 150 VALUABLE STRATEGIES TO MASTER B2B MARKETING WITH THIS EXTENSIVE HOW-TO GUIDE

150+ Best Practices for B2B Marketing Success: Next-Level Strategies, a follow-up to 250+ Best Practices for B2B Marketing Success, is a step-by-step guide to becoming a leading B2B marketing professional. Alexander Kesler, a seasoned marketing practitioner and thought leader, wrote this book as the ultimate resource for every level of B2B professional, from those taking their first steps into the B2B marketing world to the most experienced marketers.

150+ Best Practices for B2B Marketing Success synthesizes best practices that can take years to learn into an easy-to-understand (and easy-to-implement) guide. The information in this book is proven, ready-to-use, and contains steps that most marketers can apply right away--on everything from crafting content to measuring its effectiveness at the campaign's end.

Short and to the point, marketers can apply the advice presented here at any point in their career, from college to the boardroom, for any business. Each practice is broken down into an easily digestible snapshot that lays out the most effective ways to implement each strategy.

If you are a digital marketing or business leader who grapples with the problems and challenges of today's multi-faceted and ever-evolving industry, 150+ Best Practices for B2B Marketing Success will help you implement proven strategies into your own B2B marketing initiatives with accomplished ease.

Review Quotes

Praise for 250+ Best Practices for B2B Marketing Success

"Kesler pulls right from front-line revenue generation experience across thousands of B2B brands. 150+ Best Practices sharpens the signal amid B2B noise that forces you to think: what really drives pipeline, and what you should drop."
--Scott Vaughan, Chief Market Officer: GTM Executive & Advisor to CXOs & Teams, Vaughan Go-to-Market Advisory

"In 250+ Best Practices, Kesler outlined a deep world-class foundation for B2B marketing success. In 150+, he readily extends that footprint with sophisticated, timely, actionable, and completely pragmatic insights and dynamic approaches."
--Jim Riesenbach, CEO & Principal, Riesenbach Strategic Advisors

"This is a clear-eyed manual for the post-industrial age of B2B marketing: practical where so many books are theoretical, and refreshingly current in its treatment of data, AI, and buyer-centricity."
--Kerry Cunningham, Research & Thought Leadership, 6sense

"In 150+ Best Practices, Kesler levels up from his impressive first edition. Alex's new edition is sharper, deeper, richer in insight, and built for marketers who must justify every dollar. In a world built around efficient growth, that's effectively every marketer. A great and timely read."
--Sam Jacobs, Founder & CEO, Pavilion

About the Author

Alexander Kesler is the founder and CEO of INFUSE and founder of Selling.com. In addition to having completed a number of successful exits, Kesler turns concepts into products and marketing programs that drive ROI. He focuses on all facets of growth, advancing solutions for B2B demand generation, GTM strategies, data, and AI/ML technologies.