KimChi Chic Beauty The Effin Liner®, Liquid Liner, 01, Noir x Noir , 0.26 fl oz (7.75 ml)
$13.99
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4.3 out of 5 stars with 39 reviews
4 out of 5 stars
18 November, 2025
originally posted on KimChi Chic Beauty
It's pretty good!
Like everyone else is saying, this eyeliner is extremely resilient. I was a bit skeptical when buying because it looked like a dark brown. But it does look black when applied. My only issue is when applying. The brush picks up a lot of product. Making it take forever to dry. But overall do recommend.
1 out of 5 stars
11 August, 2025
originally posted on KimChi Chic Beauty
Wish I could love
After trying everything to make this liner work, it's just the worst. The applicator picks up so much product, it applies so thick and gets everywhere. Even trying to apply with a different brush, its so hard to get an even line. Somehow runny and flaky, I manage to get it in my eye every time, no matter how far from my lashes I apply. Very reminiscent of drug store liner from the early 2000s. With a brand that has so many flawless products, this is a miss.
1 reply from Customer Service team - 28 days ago
Thank you for your feedback! We’ve issued a $5 store credit for THE EFFIN LINER, so you can choose another product you’ll love.
1 reply from Customer Service team - 1 month ago
Hi Erica, Thank you so much for sharing your feedback. We’re genuinely sorry to hear about your experience. We truly value your input and want every customer to feel happy with their purchase. Please reach out to us at customerservice@kimchichicbeauty.com so we can issue a store credit or send a replacement—whichever works best for you.
1 out of 5 stars
25 April, 2025
originally posted on KimChi Chic Beauty
Makes me eyelids sting
I was excited to find an eye liner with a brush tip and wasn't waterproof. This one seems to be waterproof (womp womp) and it makes my eyelids burn when I apply it. I've had the eyeliner for almost a week now, using it everyday, but it's already starting to clump up. Likely won't be purchasing again, which is a bummer.
1 out of 5 stars
24 December, 2024
originally posted on KimChi Chic Beauty
Worst eyeliners I have ever used
the worst eyeliner I have ever used. Kim Chi's eyeliners always looks amazing so I bought this and the other Stay Proof eyeliner...streakiest eyeliners I haver ever used. I really wanted to like the products because of the price and other reviews. Hopefully there will be a formula change.
5 out of 5 stars
22 October, 2024
originally posted on KimChi Chic Beauty
Love it!
I really, really like this concealer but I’ve noticed one problem. If I even slightly rub or bump where this eyeliner was applied it flakes off. It might just be something I’m doing wrong. Other than that it’s a very dark, pure black and will last all day!
5 out of 5 stars
4 June, 2024
originally posted on KimChi Chic Beauty
The BEST liquid eyeliner ever
Hands down the best liquid liner. I love the black and the dark brown. I've been using this for a couple years now and nothing else compares. This stuff applies perfectly and wears all day, all night with no smearing or smudging. A big plus is it's easy to remove with wipes, kinda comes off in one piece. Perfection.
5 out of 5 stars
12 April, 2024
originally posted on KimChi Chic Beauty
Good
Pretty good liner. Not the easiest for me to apply, but still good.
4 out of 5 stars
4 March, 2024
originally posted on KimChi Chic Beauty
a new favorite
can peel/fake off a bit but I love the brush and the density of the black. it's joining my arsenal of go to liners. just make sure you're not touching your eyes!
5 out of 5 stars
5 August, 2023
originally posted on KimChi Chic Beauty
Crisp lines, deep black, no creases. Perfection :)
This liner should be the only one in the market!!!
3 out of 5 stars
20 July, 2023
originally posted on KimChi Chic Beauty
Good if you can line with a brush tip
I really wanted to like it because the product & deep tone black seemed great but I prefer a felt pen like applicator. This applicator is more soft brush so I couldn’t line my eyes properly since I have a heavy hand. If you’re better with brush eyeliner then this is great & good quality for the cost!
5 out of 5 stars
17 May, 2023
originally posted on KimChi Chic Beauty
Perfect!!
Lasts for hours and hours, but comes off when you want it to. very good and bold black. I have scream cried, accidentally fallen asleep, and fully submerged my face in water while wearing this and it did not budge. But, when it’s time for it to come off, it comes off pretty easily with micellar. Fabulous!!!
3 out of 5 stars
20 October, 2022
originally posted on KimChi Chic Beauty
great formula, i didnt like the brush.
Formula is dark and dries well, stays on all day. But the brush was frazzled looking upon arrival and I can't seem to get it to be pointed again. This makes it hard for me to get a good point on my liner and smooth lines. i also wish it had a longer handle.
5 out of 5 stars
20 October, 2022
originally posted on KimChi Chic Beauty
It did not budge girl!
I have been through a lot of black liquid eyeliners but this one really went the distance. For example: I started one of my days at about 5:00am and I went to work where I was moving things from office buildings up and down streets. STRUGGLIN. Huffin and puffin. Sweating. This eyeliner did not budge. I came home and took a 2 hour nap fully on the side of my face and this eyeliner did not budge. Had to hurry to the gym where they never turn on the A/C and a hour later when I got back home at 7:00pm I noticed that this eyeliner DID NOT BUDGE. So yes stop thinking about it and get it. Easy to apply, so smooth, SO BLACK and in a cute bottle. All this greatness at a stunning price? Go go go get it.
4 out of 5 stars
15 October, 2022
originally posted on KimChi Chic Beauty
Black AF but too shiny
I like this eyeliner. however, I don't like how shiny it is. it doesn't dry matte and I don't like that. it also cracks because its a little shiny. I'm not sure if its because I'm making it too thicc or what. all that being said its so easy to put on and it is verrrry black.
5 out of 5 stars
7 October, 2022
originally posted on KimChi Chic Beauty
Liner for the Chronic Line Fixer
It is not waterproof but that’s why I like it. I mess up a lot and I like to correct with a wet Q-tip. Even though it’s not waterproof, I think it holds up well all day. I actually like to do the wing with the felt tip and go over it with the brush tip since I get better control with felt but it skips so I fill in with the brush. Not a flaw of this liner, happens with all felt tips to some degree.
3 out of 5 stars
26 September, 2022
originally posted on KimChi Chic Beauty
Bad component
I dont like the small handle. Also its hard to dip and the brush almost always gets smashed because its hard to line up. If it were in a different component it would still just be okay. Could be a pig more pigmented and maybe a slighhhtlllyyy thicker consistency
5 out of 5 stars
14 August, 2022
originally posted on KimChi Chic Beauty
this is the best eyeliner i’ve ever used
i have been on a hunt for my new go-to eyeliner, and this one wins the title. it’s extremely matte, long lasting, easy application, and easy removal. i will be talking up this eyeliner to everyone i know!
5 out of 5 stars
22 July, 2022
originally posted on KimChi Chic Beauty
the perfect liner
I hate felt tip liners with a passion, this brush liner is amazing! The brush can be molded to desired width which I looovveee! lasts all day, doesn't budge when I cry.
5 out of 5 stars
9 July, 2022
originally posted on KimChi Chic Beauty
Legit Liquid Liner
I'm a liner snob and this liquid liner is perfection. It doesn't clump, and the thin brush bristles keep from separating.
5 out of 5 stars
10 June, 2022
originally posted on KimChi Chic Beauty
Perfect: better than stage proof
I was disappointed with the wear of the stage proof liner, but this liner is PERFECTION! It wears beautifully, puts on like a dream, and is a gorgeous true true black. Nice work Kimchi Chic, this liner is so nice and so affordable!!