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Simply Ruffles Sea Salted Potato Chips - 6oz - 2 of 4Simply Ruffles Sea Salted Potato Chips - 6oz - 3 of 4Simply Ruffles Sea Salted Potato Chips - 6oz - 4 of 4
Simply Ruffles Sea Salted Potato Chips - 6oz - 1 of 4

Simply Ruffles Sea Salted Potato Chips - 6oz

$3.19 ($0.53/ounce) was $3.49
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At a glance

About this item

Highlights

  • Simply Ruffles Sea Salted Potato Chips: SEA-SALTED to ultimate perfection, these crispy crunchy chips are ridiculously good! Sliced, fried, and salted.​
  • Gluten Free Snack: Simply Ruffles Sea Salted Potato Chips are Gluten Free​.
  • Sea Salted Simply Ruffles Potato Chips are Non-GMO Project Verified​.
  • Simply Ruffles Sea Salt Potato Chips are made from U.S. grown potatoes cooked in sunflower oil with no artificial colors or flavors added​.
  • Simply, fun you feel good about. Our snacks are made with flavors from the brands you love and ingredients you can feel good about​.

Description

Though our roots date back to 2002, the Simply line sprouted in 2013 from our desire to make snacking simpler than ever—that includes simple choices and simple ingredients. We set out to make picking a snack easy (because who couldn’t use a little more ease these days?) by offering the familiar brands you love and trust without artificial flavors or colors. The result? Not having to figure out something new to snack on when you want the good stuff. Knowing you and your family can share your favorite snacks made with ingredients you feel good about while enjoying the same great taste… well, that’s Simply amazing.​
​

Serving Size: 1.0 oz

Serving Per Container: 6

Amount :

Calories: 160
% Daily Value*
Total Fat 10g13%
Saturated Fat 1g5%
Trans Fat 0g
Cholesterol 0mg0%
Sodium 140mg6%
Total Carbohydrate 15g6%
Dietary Fiber 1g5%
Sugars 1g
Added Sugars 0g0%
Protein 2g
Vitamin D 0mcg0%
Calcium 10mg0%
Iron 0.6mg2%
Potassium 350mg6%
Vitamin C g6%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

potatoes, sunflower oil, and sea salt
Dietary Needs: Gluten-Free, Kosher, Non-GMO Project Verified
Features: No Artificial Flavors, Colors or Preservatives, Non-GMO
Form: Chip
State of Readiness: Ready to Eat
Package Quantity: 1
Net weight: 6 Ounces
TCIN: 13327531
UPC: 028400800211
Item Number (DPCI): 071-05-0210
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 2.559 inches length x 8 inches width x 13.038 inches height
Estimated ship weight: 8 ounces

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Q: Why have the Simply Ruffles Reduced Fat chips been replaced with a "non reduced fat" version in an identical bag? The shelf & online description still says reduced fat, but the actual item now is not reduced fat.

submitted by nc10 - 5 years ago

  • A: I also submitted a review on this but for some reason it was not posted. I have had this same issue in the last two months, ordered 3 bags on different occasions and they keep sending me the non-reduced fat chips. Doesn't makes sense to sell two different versions of the chips in IDENTICAL BAGS. I'm very disappointed in the switch that they pulled as it is very hard to find a reduced fat chip in the stores and Simply Ruffles was definitely a great tasting low fat chip (or maybe it was never low fat and being marketed incorrectly...?)

    submitted byShirli - 4 years ago

  • A: Hey, I had the same problem, I called Target to let them know that the skew numbers must be mixed. However, I've been looking for Ruffles Baked Original for 2 months now, called Lays several times and they swear they are not discontinued, however you cannot find them on any platform. Now, I'm looking for an alternative, so I wanted to try the Simply Ruffles reduced fat, so I ordered them, the came as the regular full fat, I called Target, they shipped another shipment with same result, then ordered online from local store and got same result, so I did call Target. I can't help but think it's Lay's, not Target. I did try the Ruffles, with fat, they are horrible, don't know what Lay's is doing, they will not admit that there is a problem when I have asked 4 times now in an 8 week period.

    submitted byvicki p clover - 4 years ago

Q: If I didn't see the 2 questions above, I would never have known these were no longer a reduced-fat version. The bags are identical, minus the "reduced fat" on the bag.

submitted by 221NTZ - 3 years ago

  • A: Thank you for your comment. We'll make sure the right teams are aware of your feedback!

    submitted byRuffles - 3 years ago
    Brand expert

Q: Are these chips showing expeller pressed oil on the ingredients label? It looks as if Lays has used the Lays Simply bag, but is now using the same unhealthy oils as the other Lays bags.

submitted by bbsusieq - 4 years ago

  • A: Hi there, thanks for your question. For the most up to date information on nutrition and ingredients, please visit www.pepsicoproductfacts.com.

    submitted byRuffles - 3 years ago
    Brand expert
See all questions (3)

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Guests are saying

Guests appreciate the Simply Ruffles Sea Salted Potato Chips for their light, crisp texture and balanced sea salt flavor. Many find them to be a healthier alternative to regular chips, enjoying them as a guilt-free snack or with dips. While some guests prefer the original Ruffles, the majority are pleased with the taste and quality of these chips.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.5 out of 5 stars with 372 reviews
    quality: 4.34 out of 5
    taste: 4.37 out of 5
    value: 4.11 out of 5
    85% would recommend
    41 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    23 February, 2026Verified purchase

    Clean and yum

    Really good simple chips. Only a few ingredients just like they should be.
    Lola
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    27 December, 2025

    sunflower oil

    Love these so much! I always buy the Cheetos because I like that they don't have the orange powder and the MSG. but I didn't really think the ruffles would be that much different. However I discovered they are made with sunflower oil. Which makes such a difference in flavor it's so good that I almost want to only eat potato chips with sunflower oil I've started looking at bags to make sure they aren't just made with canola oil or palm oil. I'm obsessed with these now.
    ZoZeee
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    24 January, 2025Verified purchase

    Do better

    Target Shame on you. I thought you had integrity. This will be hard for me- but I’m done spending money at a company that lacks integrity. Do better.
    Jenny
    quality: 1 out of 5
    taste: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    5 October, 2023Verified purchase

    SUPER oily, taste weird

    These had a slightly bitter taste to them and were SO oily, I felt like I was drinking oil instead of eating chips.
    TargetShopper
    quality: 1 out of 5
    value: 1 out of 5
    taste: 1 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    3 October, 2023

    Clean and yummy

    I love the clean ingredients. I have been trying to clean up my families diet but we love chips. I tried to make my own but they never came out good THESE are yummy! The only difference in taste I notice is that these taste fresh unlike original ruffles. I notice that on all the simply brands.
    Boymom2
    taste: 5 out of 5
    quality: 5 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    22 June, 2023Verified purchase

    Good chips

    Good chips! Less bad ingredients like the alternatives.
    TheKateList
    value: 5 out of 5
    taste: 5 out of 5
    quality: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    10 April, 2023Verified purchase

    Yum

    Delicious and less unrecognizable ingredients
    ELM
    value: 5 out of 5
    quality: 5 out of 5
    taste: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    19 February, 2023Verified purchase

    Delicious if available.

    Delicious! If you can find these, they’re great!
    559mickey
    taste: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    14 February, 2023Verified purchase

    Surprised

    First time trying this flavored Ruffles and I'll Be Back. #1Fresh #2 not alot of burn chips; however, color a little darker than original Ruffles. Did not taste burn with little darker color; a plus! Sea salt a welcome addition for us. Thanks
    JoJo
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    14 February, 2023Verified purchase

    New Favorite

    I am hooked on these chips... delicious, but much less greasy than regular chips. The only downer... I got hooked and fell into supply chain issues and had to order a bunch of them shipped.
    MIC5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    12 February, 2023Verified purchase

    Ruffles sea salt

    Good tasting chips but very costly
    Shopper
    quality: 5 out of 5
    taste: 5 out of 5
    value: 3 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    2 February, 2023Verified purchase

    Too salty and greasy

    I purchased a package of these chips in the store that said reduced fat with sea salt and they were wonderful, crunchy with just a touch of salt. I thought I was ordering the same thing but no. With the first taste they were very greasy and so salty I could not eat them. I had to throw them away. Ruffles used to make a reduced fat chip that I would buy and enjoy but alas, they were discontinued.
    Ma B
    6 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    7 January, 2023Verified purchase

    The best!

    These are the best ruffles! Much less greasy & don't break as easily. They're delicious. The simply line of ruffles and original lays are my absolute favorite!
    Anonymous
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    29 September, 2022Verified purchase

    Great tasting potato chip

    Simply Ruffles are great chips. Not greasy. Has a potato fresh taste. Really enjoyed them.
    JG
    taste: 5 out of 5
    value: 5 out of 5
    quality: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    11 September, 2022Verified purchase

    Good chips

    Good taste, but not too salty. I will buy again
    Mazie1
    quality: 5 out of 5
    value: 5 out of 5
    taste: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    4 September, 2022Verified purchase

    My favorite chips

    Same great ruffles taste without being see-through with grease. Perfect amount of salt, substantial without being too thick. There's really nothing bad to say about them, they are the best potato chips I've ever found.
    Sal
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    16 July, 2022Verified purchase

    Great Tasting Chips

    These tasted so good and weren't salty. I don't eat chips often due to most not being good for me health wise. These help me not feel guilty eating half the bag, not all at once although I could have. They have a nice firm feel and crunch to them and are good with salsa or guacamole.
    Mika323
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    11 July, 2022Verified purchase

    Thes don't exist, don't know why they don't remove them.

    Twice we have ordered these, the most perfect of all chips ever to have existed. Twice we got he full fat, 160 cal/serving version that do not say reduced fat on the front. At least we got a refund for the second order. As #43 said, “There's an old saying in Tennessee — I know it's in Texas, probably in Tennessee — that says, fool me once, shame on — shame on you. Fool me — you can't get fooled again.” That's kind of where I am on this!
    thatwouldhave been me
    quality: 3 out of 5
    taste: 2 out of 5
    value: 3 out of 5
    7 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    24 May, 2022Verified purchase

    chips

    like these chips but they have become hard to find. thanks target!
    Pamela
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    18 May, 2022Verified purchase

    Delicious Item

    This is the best potato chip on the market!
    Renee
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

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