The Graphic Design Reference & Specification Book - by Poppy Evans & Aaris Sherin & Irina Lee (Paperback)

About the Book

Completely practical with only the most needed information, this valuable book provides designers with all the little details that can make or break a design.

Book Synopsis

The Graphic Design Reference & Specification Book is a must-have sourcebook for every designer--amateur of professional.

Completely practical with only the most needed information, this valuable book provides designers with all the little details that can make or break a design, such as:

• How much space to leave in the gutter when designing barrel folds
• How to layout a template for a box, and the ratios of each part
• Metric conversion charts
• Copyright and trademark standards
• Proofreaders' symbols
• Image file formats
• Standard camera formats and sizes
• Finding the best scanning resolution
• Type basics and terminology
• Guide to printing processes
• Paper usage guide
• Standard binding types
• Process color finder
• Proofing methods
• Standard envelope sizes in the USA, Europe, Canada and Asia
• And much more.

Take this compact and accessible reference everywhere you go for details on all the things you can never find but need to know when designing.

The Reference & Specification Book series from Rockport Publishers offers students and practicing professionals in a range of creative industries must-have information in their area of specialty in an up-to-date, concise handbook.

About the Author

Poppy Evans is an award-winning writer and graphic designer who lives in Park Hills, Kentucky, a suburb of Cincinnati, Ohio. She is the former art director of Screen Printing and American Music Teacher magazines, and former managing editor of HOW magazine.

Aaris Sherin is an educator, writer and designer based in New York City. She is currently assistant professor of graphic design at St. John's University in Queens, New York, where she teaches both history and studio classes. She holds a BFA from the School of the Art Institute of Chicago and an MFA from Rochester Institute of Technology.

Irina Lee is a graphic designer, professor, and writer based in New York City. Her professional experience includes film and video production, interactive media, print, packaging, user interface design and editorial design projects for corporate and non-profit clients. She teaches at the School of Visual Arts and the State University of New York at Farmingdale College, School of Art + Graphic Design.