Ensure Max Protein Nutrition Shake Creamy Strawberry Non-Caffeinated - 30g Protein - 11 fl oz/4pk: Kosher, Halal, Gluten-Free, Lactose Sensitivity
$9.99 ($0.23/fluid ounce)
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Ensure Max Protein shakes are a popular choice among guests seeking a nutritious meal replacement or snack. With a variety of flavors, including cafe mocha and creamy strawberry, these shakes provide 30 grams of protein and only 1 gram of sugar, making them suitable for various dietary needs. Many guests appreciate the energy boost from the caffeine and the convenience of on-the-go consumption. However, some have noted inconsistencies in texture and taste across different batches.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 981 reviews
flavor: 2.33 out of 5
quality: 1 out of 5
value: 1 out of 5
50% would recommend
2 recommendations
5 out of 5 stars
9 March, 2026
originally posted on ensure.com
Mocha
I really love this drink. Awesome taste. I tried powdered and it was gritty. I’m definitely in need of more protein. I’m going to try other flavors.
5 out of 5 stars
1 March, 2026
originally posted on ensure.com
Flavor of vanilla Top notch
I am very fussy on my flavors. But I absolutely love the French vanilla now I’m even willing to try the strawberry or the cherry cheesecake possibly
1 out of 5 stars
26 January, 2026
originally posted on ensure.com
Pudding in a bottle!
I purchased both the vanilla and chocolate because I wanted a drink with more protein. VERY DISAPPOINTED. I chilled them and shook before opening only to find they were a consist of pudding. They were not expired either.
1 reply from Consumer Relations team - 2 months ago
Our team would like to chat with you to learn more and see what we can do to help. Please give us a call at 800-850-7677, Monday-Friday from 8:30am-5pm, ET & reference customer# 04939660. Thanks and we hope to hear from you soon.
5 out of 5 stars
9 January, 2026
originally posted on ensure.com
Ensure Max protein
I brought this last week and I'm so happy that I did.
5 out of 5 stars
11 November, 2025Verified purchase
Great Item, But Wrong Description !!!
Hey Target !!! This item is mis-labeled !!! The picture is Strawberry, but the description describes a Caffe Mocha !!! Get it together Target !!! Thanks / Steve / Los Angeles
1 out of 5 stars
8 November, 2025Verified purchase
NOT WHAT I ORDERED!!!!!
hard to know i ordered cafe mocha, and rec'd STRAWBERRY....
1 reply from Abbott Nutrition Team team - 5 months ago
We're sorry to hear this happened! We would suggest contacting the Target.com team directly at 800-591-3869 or clicking the 'Target.com Order Experience' topic under the 'Contact Us' section of the website.
5 out of 5 stars
6 October, 2025
originally posted on ensure.com
Great taste!
I have never been one to like packaged protein shakes or smoothies. I know if the consistency isn’t perfect I wouldn’t drink it. If the taste is off, I won’t drink it. I’m not picky, I just know immediately if I like the flavor, and if I feel a possible gag-reflex from the thickness, I would t be able to drink it. I have tried many protein shakes. I have almost a full box of a brand that I am not a fan of due to the fact that it is so thick it’s like pudding. No thanks. I’ve thrown a few brands away because the taste was off. I had a coupon for the Ensure Max Protein shakes so I decided to give it a try. I bought the strawberry flavor, and it was delicious! I drank the carton quickly without hesitation. I loved it so much I went back and bought the chocolate flavor also. It was also a great taste and consistency. I have not tried the mocha or caramel flavor, but I think I will try them next as they are the only other flavors that I have seen in the 4 stores that I frequent. I loved the fact that I had a coupon to save some money as well!
5 out of 5 stars
29 August, 2025
originally posted on ensure.com
Delicious
One of my favorites flavors is the cherry cheesecake!
5 out of 5 stars
2 April, 2025
originally posted on ensure.com
Don't know what I'd do without it
I've been using this product every day for two years! I'm very active working twelve hour shifts in an ER. This product gives me the protein and vitamins I don't have time to get from eating right!
5 out of 5 stars
29 March, 2025
originally posted on ensure.com
Great flavor and a very practical nutritional subs
I bought this for myself and I m really satisfied meal substitute
5 out of 5 stars
28 March, 2025
originally posted on ensure.com
Best Shake
I have been using Ensure Max Protein for 3 months now and wouldn’t dream of using anything else! It is a bit more expensive than some others but this is what my Bariatric Dr. insists on and I couldn’t be more pleased.
5 out of 5 stars
3 March, 2025
originally posted on ensure.com
Low sugar high protein perfectness
After speaking with a nutritionist, I was told to find a low sugar high protein supplement. This is the perfect flavor with a little caffeine for me that gets me through my day. If you love Cafe mocha you will love this product
2 out of 5 stars
2 February, 2025
originally posted on ensure.com
Change in texture and is too thick
I have been drinking this shake for years. I have tried chocolate, mocha and Carmel. All have been great. The last four pack I bought is very different. It is so thick and hard to drink. I finally had to throw it out. Please bring back the shake as it was before. It was great and did not need to be changed. The old saying, If it ain't broke don't fix it. It was NOT broke.
1 reply from The Consumer Relations Team team - 1 year ago
Our team would like to chat with you to learn more and see what we can do to help. Please give us a call at 800-850-7677, Monday-Friday from 8:30am-5pm, ET & reference customer# 04773617. Thanks and we hope to hear from you soon.
5 out of 5 stars
25 January, 2025
originally posted on ensure.com
Maximum results !!
I’ve been drinking the max protein shakes since March of 2023 and I love the taste and the results. It’s almost like a meal and since I can’t have lots of sugar these work very well for me. I recommend these shakes to anyone!!
1 out of 5 stars
11 December, 2024
originally posted on ensure.com
Awful texture
I bought three cases of the creamy peach and all of the drinks I opened were thicker than pudding! The other flavors I got were ok, but the peach… 48 containers of trash.
1 reply from The Consumer Relations Team team - 1 year ago
We understand you're frustrated and want to help. We'd like to learn more and hope you can give us a call at 800-850-7677, Monday-Friday from 8:30am-5pm, ET. Be sure to reference customer# 04750167 when you call. Thanks, and we look forward to hearing from you soon.
1 out of 5 stars
17 November, 2024
originally posted on ensure.com
No more
I have been drinking this Ensure Max for 3 yrs. Never had a problem until the formula changed couple months ago. Now it is too thick and lumpy and nasty. Please go back to original unclumpy formula.
1 reply from The Consumer Relations Team team - 1 year ago
We understand you're frustrated and want to help. We'd like to learn more and hope you can give us a call at 800-850-7677, Monday-Friday from 8:30am-5pm, ET. Be sure to reference customer# 04739081 when you call. Thanks, and we look forward to hearing from you soon.
5 out of 5 stars
16 November, 2024
originally posted on ensure.com
Great product to use
I love this product. It gives me so much energy and it tastes great
3 out of 5 stars
5 November, 2024
originally posted on ensure.com
Just okay
I love the 30 grams protein and low carbs and calories per serving. The texture was nice and smooth. Don’t love the vanilla taste (haven’t tried any other flavors yet). It was too sweet and the sweetener gave a bit of an aftertaste. But I paid too much to throw them out so I’ll be trying to add some unsweetened frozen strawberries and raspberries to balance out the sweetness. Won’t buy again simply based on taste for the cost.
1 reply from Consumer Relations Team team - 1 year ago
We understand the concern and our team would like to learn more. Please give us a call at 800-850-7677, Monday-Friday from 8:30am-5pm, ET & reference customer# 04735184. Thanks and we hope to hear from you soon.
1 out of 5 stars
29 October, 2024
originally posted on ensure.com
Too Thick and Clumpy
I have been drinking Ensure Max Protein for several months now. I recently purchased two packs of the Creamy Strawberry. I shook the carton well before opening it. It was so thick; I turned the carton upside down and nothing came out. When I squeezed the carton, the product came out in clumps. I threw it out and won't be purchasing the Max Protein in the future. The use by date was February 2025. I have switched to the Ensure Original which I like a lot. The butter pecan and vanilla are wonderful.
1 reply from The Consumer Relations Team team - 1 year ago
We would like to learn more about your experience with Ensure Max Protein and hope you can give us a call when you have a few minutes to spare. Our team can be reached at 800-850-7677, M-F from 8:30am-5pm, ET & be sure to reference customer#04732902 when you call.
5 out of 5 stars
27 October, 2024
originally posted on ensure.com
So sorry, but I quit!
I love the flavor of Ensure Max Café Mocha! For over a year this has been my go-to breakfast protein shake. However, lately the coagulated wormy items in the shakes have become more and more frequent and larger. I now have to pout my protein shake through a strainer to be able to drink it. This is not acceptable! As much as I love the flavor and the vitamin and mineral support from this Ensure Max Protein shake, I can no longer tolerate the wormy items you allow to continue in each item. I quit!
1 reply from The Consumer Relations Team team - 1 year ago
We understand you're frustrated and want to help. We'd like to learn more and hope you can give us a call at 800-850-7677, Monday-Friday from 8:30am-5pm, ET. Be sure to reference customer# 04731834 when you call. Thanks, and we look forward to hearing from you soon.