IT Cosmetics Bye Bye Lines Serum - 1 fl oz - Ulta Beauty: Anti-Aging, Hydrating, Contains Hyaluronic Acid
$36.00
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$8.99 - $19.99
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4.6 out of 5 stars with 4868 ratings
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Guests are saying
This hyaluronic acid serum has garnered positive feedback for its hydrating properties and effectiveness in reducing fine lines and wrinkles. Many guests appreciate its lightweight texture, ease of application, and noticeable results over time. It is often recommended as a staple in skincare routines, particularly for those seeking smoother, plumper skin. While some guests have experienced mixed results, the overall consensus highlights its benefits for maintaining youthful skin.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 1541 reviews
50% would recommend
6 recommendations
1 out of 5 stars
1 April, 2026
originally posted on itcosmetics.com
Love it
[This review was collected as part of a promotion.] Have been using this consistently and seeing results. Feels very nice on the skin when applied and is not greasy.
5 out of 5 stars
29 March, 2026
originally posted on itcosmetics.com
Excellent Serum
[This review was collected as part of a promotion.] This serum is better than any I’ve ever tried. Only takes a couple drops, absorbs quickly, helps my skin look smoother and tighter.
5 out of 5 stars
23 March, 2026
originally posted on itcosmetics.com
I love the way it makes my face feel
I’ve been using this for about six months now the whole routine I love it. My face feels more hydrated and move and hydrated.
5 out of 5 stars
23 March, 2026
originally posted on itcosmetics.com
Great results!
[This review was collected as part of a promotion.] Great product! I have used for several years and will continue.
2 out of 5 stars
14 March, 2026
originally posted on http://www.ulta.com
Not Impressed
I tried it for 2 months along with the one for pores. Didn't see any improvement. It just made my skin feel like it had a mask on it.
5 out of 5 stars
3 March, 2026
originally posted on itcosmetics.com
Skin care
This product really works, I've ran out and definitely will be getting more
5 out of 5 stars
23 February, 2026
originally posted on itcosmetics.com
Good product
[This review was collected as part of a promotion.] It has done an okay job for me at my 59 years of age
5 out of 5 stars
21 February, 2026
originally posted on itcosmetics.com
Line out
I use this everyday and if I happen to miss a day, I see my mouth lines
4 out of 5 stars
16 February, 2026
originally posted on http://www.ulta.com
Used entire bottle, no difference
I used the entire bottle so I feel like I can confidently review this. I don't like heavy creams so this was great. Very light, absorbed right in, no residue feeling. In a pinch, I'd use this alone and it worked at giving me just enough moisture. But after an entire bottle, I can't really tell a difference. Maybe my lines didn't get worse, to be fair. But I'll move on and try something else now.
5 out of 5 stars
10 February, 2026
originally posted on itcosmetics.com
Firmness in a bottle
[This review was collected as part of a promotion.] I use this product after my shower. My face feels firm and tight. I’m not sure if it hides my wrinkles but it feels great. I little goes a long wa
5 out of 5 stars
6 February, 2026
originally posted on itcosmetics.com
Wonderful
Wonderful facial serum with hyaluronic acid. I switched to “It” products about 3 years ago and can see and feel a positive improvement in my skin .. smoother, noticeably less lines. People comment on my skin ask me what I use and I’m happy to tell them It products. I am over 70 years old .. no medical or professional procedures ever.
5 out of 5 stars
4 February, 2026
originally posted on itcosmetics.com
ItCometics could be called ItWorks
[This review was collected as part of a promotion.] This product plumps my skin I even use it on my turkey neck and I love it.
5 out of 5 stars
1 February, 2026
originally posted on itcosmetics.com
Love this!
Always start my makeup routine with this. Nice moisturizing feeling.
5 out of 5 stars
1 February, 2026
originally posted on itcosmetics.com
Refreshing
[This review was collected as part of a promotion.] This is refreshing and light on the skin. It doesn’t erase wrinkles put improved skin’s texture
5 out of 5 stars
21 January, 2026
originally posted on itcosmetics.com
Hydraulic acid
I use this daily. I love the moisture and dewy look
5 out of 5 stars
21 January, 2026
originally posted on itcosmetics.com
(no review title)
[This review was collected as part of a promotion.] Absolutely love this product! Buy again on repeat!!
5 out of 5 stars
18 January, 2026
originally posted on itcosmetics.com
I see changes!
[This review was collected as part of a promotion.] Love this product! I just ordered more and put it on auto delivery. My face feels so much better. Lines look visibly less prominent.
5 out of 5 stars
4 January, 2026
originally posted on itcosmetics.com
(no review title)
[This review was collected as part of a promotion.] Immediately see a difference in my skin’s tightness. Use alone or before other products. I love it
3 out of 5 stars
2 January, 2026
originally posted on itcosmetics.com
Not impressed
I used other products from this company and love love them but this one is ok but did not do much for me :(
1 reply from ITC CS team - 3 months ago
Hi Sol Q! We’re really sorry to hear that Bye Bye Lines Hyaluronic Acid Serum didn’t deliver the results you were hoping for—especially since you’ve loved other IT Cosmetics products. We completely understand how disappointing that can feel. This serum is formulated with 1.5% hyaluronic acid, peptides, and vitamin B5 to help attract and retain moisture, visibly plump the look of skin, and smooth the appearance of fine lines. For best results, it’s most effective when applied to slightly damp skin and then sealed in with a moisturizer—this helps lock in hydration and enhance the plumping effect. Using 2–3 drops and gently pressing it into the skin (rather than rubbing) can also improve absorption. That said, we know every skin type is different, and results can vary based on individual needs and routines. Thank you again for sharing your experience. Your feedback is incredibly valuable and helps us continue improving our products.
5 out of 5 stars
26 December, 2025
originally posted on itcosmetics.com
Love it!
I will not go without this product! Total game changer!