IT Cosmetics Confidence In A Cream Anti-Aging Face Moisturizer - 0.5 fl oz - Ulta Beauty
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$23.00 ($46.00/fluid ounce)
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4.7 out of 5 stars with 3201 ratings
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Guests are saying
The IT Cosmetics Confidence in a Cream Anti-Aging Moisturizer is highly praised for its nourishing and hydrating properties, making it a favorite among guests with dry skin. Many appreciate its lightweight texture that absorbs quickly without greasiness, leaving skin feeling soft and smooth. The cream also offers subtle anti-aging benefits, enhancing skin radiance and health. Despite some concerns about recent formula changes, the overall sentiment remains positive, with many guests recommending it as an essential part of their skincare routine.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 17844 reviews
25% would recommend
31 recommendations
5 out of 5 stars
7 March, 2026
originally posted on itcosmetics.com
Best ever
I’m a licensed esthetician and this has been my go to for years now. Makes my skin look and feel better
5 out of 5 stars
6 March, 2026
originally posted on http://www.ulta.com

Yea for sure love it
Super good product
5 out of 5 stars
3 March, 2026
originally posted on itcosmetics.com
Love the Moisture!
[This review was collected as part of a promotion.] I love the moisture this product provides and the anti-aging benefits. Another plus for me is the scent. I personally can’t do anything floral or strong. The scent is very light and, thankfully, not floral.
5 out of 5 stars
26 February, 2026
originally posted on itcosmetics.com
Loyal user!
I’ve been using both the day and night (along with makeup etc) for several years and just love all the IT products.
5 out of 5 stars
25 February, 2026
originally posted on itcosmetics.com
Use daily
I use this daily! I love it so much! It’s not oily and feels great on the face
5 out of 5 stars
24 February, 2026
originally posted on http://www.ulta.com

Part of my daily routine!
[I received this product in exchange for my honest review] Absolutely love love this cream! Not a strong scent think and buttery texture and it glides on my face! I have sensitive skin so I'm always nervous to try new creams but this cream gave me no issues! It absorbs into my skin right away without leaving a greasy feel. I appt it twice a day and couldn't be happier. I'm hoping to see results soon after continuing use.
5 out of 5 stars
24 February, 2026
originally posted on influenster.com

Love the texture!
[This review was collected as part of a promotion.] Absolutely love love this cream! Not a strong scent think and buttery texture and it glides on my face! I have sensitive skin so I’m always nervous to try new creams but this cream gave me no issues! It absorbs into my skin right away without leaving a greasy feel. I appt it twice a day and couldn’t be happier. I’m hoping to see results soon after continuing use.
5 out of 5 stars
24 February, 2026
originally posted on itcosmetics.com
(no review title)
[This review was collected as part of a promotion.] It works very good. I've recommended it to many friends and they have seen results. When it's on sale I stock up.
5 out of 5 stars
23 February, 2026
originally posted on itcosmetics.com
Stay stocked up on my It cream
[This review was collected as part of a promotion.] Been using for years, always go back to this product after trying something new
5 out of 5 stars
23 February, 2026
originally posted on itcosmetics.com
Consistent
Have used this for years. Love it. Don’t change anything.
3 out of 5 stars
22 February, 2026
originally posted on http://www.ulta.com

Smooth and creamy
[I received this product in exchange for my honest review] I love the packaging. It has a nice smell. It's very creamy and absorbs into your skin well. I just can't tell that there was a difference in my skin.
3 out of 5 stars
22 February, 2026
originally posted on influenster.com

Creamy and smooth
[This review was collected as part of a promotion.] I love the packaging. It has a nice smell. It’s very creamy and absorbs into your skin well. I just can’t tell that there was a difference in my skin.
1 reply from ITC CS team - 15 days ago
Hello there! Thank you for trying our Confidence in a Cream Anti-Aging Hydrating Moisturizer. We are delighted to hear that you love the packaging, it has a nice smell, is very creamy and absorbs into your skin well. We are sorry to hear that you can't tell if there was any difference in your skin. We apologize that you encountered this issue. For best results, we recommend using a quarter-size amount, morning and/or night anywhere your skin needs moisture & rejuvenation. We hope this information helps. Your satisfaction is very important to us. Thank you for your feedback.
5 out of 5 stars
21 February, 2026
originally posted on itcosmetics.com
Love this!
Confidence in a Cream is very moisturizing without being greasy. It absorbs well into my skin.
5 out of 5 stars
21 February, 2026
originally posted on itcosmetics.com
Excellent product
Excellent product for hydrating my face. Goes on smooth and doesn’t have any strong odors.
5 out of 5 stars
20 February, 2026
originally posted on itcosmetics.com
Confidence in a Cream
Love this moisturizer! I've tried many over the years and won't needn't to try any others. I love that is light weight yet very effective. My skin just drinks this in and leaves my skin so smooth without that lingering greasy feeling some moisturizers have left on my face. I strongly recommend this product!
5 out of 5 stars
19 February, 2026
originally posted on http://www.ulta.com

Great moisturizer for sensitive aging skin!
[I received this product in exchange for my honest review] I really enjoyed this moisturizer. It is incredibly hydrated which makes it really great for the winter season but it's also unscented which as somebody who is sensitive to fragrance in their skin care I am so happy to find something that works so well and it's unscented. The cream is thick but it melts beautifully into the skin. A little bit goes a long way. It leaves your skin feeling well moisturized and protected and protects it all day long. Would make a great evening cream as well I just don't wear night moisturizer. I also have sensitive skin and this has not caused any breakouts which is also very impressive for a heavy duty moisturizer!
5 out of 5 stars
19 February, 2026
originally posted on influenster.com

Great winter moisture for sensitive aging skin
[This review was collected as part of a promotion.] I really enjoyed this moisturizer. It is incredibly hydrated which makes it really great for the winter season but it's also unscented which as somebody who is sensitive to fragrance in their skin care I am so happy to find something that works so well and it's unscented. The cream is thick but it melts beautifully into the skin. A little bit goes a long way. It leaves your skin feeling well moisturized and protected and protects it all day long. Would make a great evening cream as well I just don't wear night moisturizer. I also have sensitive skin and this has not caused any breakouts which is also very impressive for a heavy duty moisturizer!
5 out of 5 stars
19 February, 2026
originally posted on itcosmetics.com
I Love This Moisturizer!
I love this moisturizer! Confidence in a Cream has helped my Peri-Menopausal skin feel so moisturized. What's crazy, is I used to have very oily skin which was also blemish-prone. Then, one day, my skin was so incredibly dry, I couldn't find anything rich enough to help. I already had every IT product you could think of as far as make-up, so I ordered this cream. What a total game changer! My skin is supple, dewy and moisturized, day to night. Each time there is a BOGO, this is what I buy, because my 23-year-old son loves it as well! Please do not EVER discontinue this! Try it-you won't be sorry!
5 out of 5 stars
19 February, 2026
originally posted on itcosmetics.com
Obsessed with it !!!
I absolutely love this cream it’s the only one for me daytime !!!
5 out of 5 stars
19 February, 2026
originally posted on influenster.com

Nice moisturizer
[This review was collected as part of a promotion.] Gives my face some nice moisture that it is missing.in the winter i get dried out from the elements and this gives me some back that I have lost,it helps with my dry flaky patchy skin