Sponsored
IT Cosmetics Confidence In A Cream Anti-Aging Face Moisturizer - Ulta Beauty
$59.00 ($29.50/ounce)
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- In just 1 hour: The dermatologist-recommended moisturizer with squalane and ceramides strengthens your skin’s moisture barrier.
- With continued use, it repairs the skin barrier to reveal healthier-looking skin.
- For up to 48 hours: The quick-absorbing formula with a rich cream texture provides intense hydration, giving skin a soft, supple feel and creating the perfect base for makeup.
- In 2 weeks: Patented blend of ingredients that includes niacinamide and peptide-lipid complex works to visibly brighten and firm skin and reduce the look of wrinkles.
- Tested across a wide range of skin types, tones, ages and skin concerns, Confidence in a Cream is designed to truly be one moisturizer that works for everyone.
- Dermatologist-Tested
- Suitable for Sensitive Skin
- Mineral Oil-Free
- Tested on All Skin Types
- Key Ingredients:
- Niacinamide: Helps even skin tone and reduce the look of fine lines and wrinkles
- Peptide-Lipid Complex: Helps improve elasticity, skin firmness & hydration; smooths the look of fine lines
- Squalane: Helps hydrate the skin and reinforce the skin moisture barrier
Description
IT Cosmetics Confidence in a Cream Anti-Aging Hydrating Moisturizer is your all-in-one anti-aging moisturizer that works to repair the skin barrier while reversing the top signs of aging skin!
For best results, apply moisturizer to clean skin in the morning and evening.
Using upward sweeping motions, smooth gently onto face, neck, décolleté and anywhere your skin needs moisture, and rejuvenation.
Your Confidence Routine:
1.CLEANSE: Confidence in a Cleanser
2.HYDRATE: Confidence in a Cream Anti-Aging Hydrating Moisturizer
3.SMOOTH: Confidence in an Eye Cream
4.REJUVENATE: Confidence in Your Beauty Sleep Night Cream
BEAUTY TIP:
For your most confident skin, be sure to follow with Confidence in an Eye Cream and CC+ Cream with SPF 50+ during the day!
For best results, apply moisturizer to clean skin in the morning and evening.
Using upward sweeping motions, smooth gently onto face, neck, décolleté and anywhere your skin needs moisture, and rejuvenation.
Your Confidence Routine:
1.CLEANSE: Confidence in a Cleanser
2.HYDRATE: Confidence in a Cream Anti-Aging Hydrating Moisturizer
3.SMOOTH: Confidence in an Eye Cream
4.REJUVENATE: Confidence in Your Beauty Sleep Night Cream
BEAUTY TIP:
For your most confident skin, be sure to follow with Confidence in an Eye Cream and CC+ Cream with SPF 50+ during the day!
Scent: Citrus
Health Facts: Contains Ceramides, Contains Hyaluronic Acid
Product Form: Cream
Beauty Purpose: Moisturizing, Anti-Aging, Fine Line Reduction, Deep Hydration, Skin Tone Improvement
Recommended Skin Type: Combination, Dry, Mature, Normal, Sensitive
Net weight: 2 Ounces
TCIN: 86127284
UPC: 3605972780072
Item Number (DPCI): 342-01-0238
Origin: Assem USA w/foreign/dom. parts
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 2.874 inches length x 2.717 inches width x 2.205 inches height
Estimated ship weight: 0.52 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This cream is highly praised for its ability to hydrate and improve skin texture, making it a favorite among guests for daily use. Many appreciate its lightweight feel, non-greasy formula, and the way it enhances makeup application. Guests have noted significant improvements in skin glow and moisture retention, making it suitable for various skin types. However, some have experienced issues with the reformulated version, leading to mixed feelings about its consistency and effectiveness.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 15889 reviews
23% would recommend
30 recommendations
5 out of 5 stars
17 October, 2025
originally posted on itcosmetics.com
Love this product
This product is the best day cream I have ever used.
5 out of 5 stars
16 October, 2025
originally posted on itcosmetics.com
Love it
[This review was collected as part of a promotion.] Been using it for years! Light weight and doesnt make me feel oily or greasy. Really like the smell as well.
5 out of 5 stars
16 October, 2025
originally posted on itcosmetics.com
Amazing
Very hydrating but not greasy. Love this product! ❤️
5 out of 5 stars
16 October, 2025
originally posted on itcosmetics.com
good cream
[This review was collected as part of a promotion.] I use this in the winter and find it to be very moisturizing for those of us living in New England.
5 out of 5 stars
15 October, 2025
originally posted on itcosmetics.com
Fantastic
Love this product. Can see a change in my skin. Will co to us to use.
5 out of 5 stars
14 October, 2025
originally posted on itcosmetics.com
Rich and Creamy
I love this moisturizer. I've been using it for years. I have dry, sensitive skin, and this product is soothing and ultra hydrating. I don't experience any burning or redness when using this cream, and it makes my skin feel smooth and refreshed.
5 out of 5 stars
14 October, 2025
originally posted on itcosmetics.com
Creamy and delish!
Love this moisturizer! I've been using it for years. It's very hydrating and creamy.
5 out of 5 stars
13 October, 2025
originally posted on itcosmetics.com
Great skin awakening to start the morning
This is my everyday wake up and daily routine product. Love how it moisturizes my skin and how it feel on my skin
5 out of 5 stars
5 October, 2025
originally posted on itcosmetics.com
Love It
Love the thickness of this cream, but it’s not heavy or thick when you put it on. My skin feels hydrated and soft.
4 out of 5 stars
4 October, 2025
originally posted on http://www.ulta.com
I would buy this product again.
I have used this product for quite a while.
5 out of 5 stars
4 October, 2025
originally posted on itcosmetics.com
Healthy skin
I live this moisturizer. My skin feels hydrated and glowy!
4 out of 5 stars
3 October, 2025
originally posted on itcosmetics.com
Love it 😍
I have really dry skin I use this right before I apply my daily foundation. Hydrates my face all day!
2 out of 5 stars
2 October, 2025
originally posted on http://www.ulta.com
Not for me
Normally, I don't have issues with It products. Unfortunately, that was not the case with this cream. It gave a burning sensation and redness on my chin. I will be returning it.
5 out of 5 stars
2 October, 2025
originally posted on itcosmetics.com
Favorite night moisturizer
Smells great, love the texture and makes my skin soft
5 out of 5 stars
2 October, 2025
originally posted on itcosmetics.com
Best Ever Face Cream
Love love love my confidence in a cream! I gift it to everyone I know.
5 out of 5 stars
1 October, 2025
originally posted on itcosmetics.com
Won't buy any other moisturizer!
Been buying Confidence in a Cream for years now and I love it! I'm 45 years old and my skin looks amazing... I give a lot of credit to It Cosmetics and this face cream! I recommend it 10000x
5 out of 5 stars
1 October, 2025
originally posted on http://www.ulta.com
Great face moisturizer
I've been using Confidence in a Cream for years. I love how it feels on my face and I am pleased with the results. I think my skin looks better for using this cream. It's unscented and absorbs quickly. I let it dry and then apply my foundation, etc. I highly recommend it!
5 out of 5 stars
28 September, 2025
originally posted on itcosmetics.com
feels great
[This review was collected as part of a promotion.] The best night cream I have ever used. It makes your skin feel like velvet with no greasy feel. You can feel the effect when you wake up in the morning.
1 out of 5 stars
Thumbs down graphic, would not recommend
28 September, 2025Verified purchase
Bottle was opened snd used
First time buying IT product and can say less than satisfied. It’s awful to see used makeup products.
5 out of 5 stars
27 September, 2025
originally posted on http://www.ulta.com
It's a wonderful product - nice moisturizer-
Perfect for sensitive skin!! Love this