Sponsored
IT Cosmetics Bye Bye Lines Serum - 1 fl oz - Ulta Beauty
$36.00
In Stock
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At a glance
Sponsored
About this item
Highlights
- Key Benefits
- Formulated with 1.5% hyaluronic acid, plus peptide + vitamin B5
- Visibly plumps skin and smooths the look of fine lines
- Helps hydrate skin
- Developed with plastic surgeons and dermatologists
- Suitable for all skin types, even sensitive skin
Description
Bye Bye Lines Concentrated Derma Serum visibly plumps skin and smooths lines! This clinically tested, dermatologist-approved serum is formulated with 1.5% hyaluronic acid to deliver lasting hydration to your skin to visibly plump and smooth fine lines. Plus, with a blend of peptide and vitamin B5, it also helps give skin a supple feel. Developed with plastic surgeons and dermatologists, this hyaluronic acid serum is suitable for all skin types—even the most sensitive skin. Get ready to say “BYE BYE” to lines. Visibly plump, smooth skin is here!
IT’S THE PERFECT AMOUNT
• Twice daily, after cleansing, apply 2-3 drops onto fingertips.
HOW TO APPLY IT
• Press into face and neck, avoiding eye area.
• To protect skin and boost hydration, follow with Confidence in a Cream and, in the AM, CC+ Cream with SPF 50+.
• If contact with eye area occurs, rinse immediately with water.
IT’S THE PERFECT AMOUNT
• Twice daily, after cleansing, apply 2-3 drops onto fingertips.
HOW TO APPLY IT
• Press into face and neck, avoiding eye area.
• To protect skin and boost hydration, follow with Confidence in a Cream and, in the AM, CC+ Cream with SPF 50+.
• If contact with eye area occurs, rinse immediately with water.
Scent: Unscented
Health Facts: Contains Hyaluronic Acid
Product Form: Serum
Beauty Purpose: Wrinkle Reduction, Fine Line Reduction, Anti-Aging, Hydrating
Recommended Skin Type: Sensitive, Normal, Dry, Mature
Net weight: 1 fl oz (US)
TCIN: 82679928
UPC: 3605972655325
Item Number (DPCI): 342-01-7323
Origin: Made in the USA and Imported
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
2046008 ingredients: aqua/water/eau, glycerin, hydroxyethylpiperazine ethane sulfonic acid, sodium hyaluronate, phenoxyethanol, calcium pantothenate, peg-60 hydrogenated castor oil, ascorbyl glucoside, chlorphenesin, disodium edta, pentylene glycol, secale cereale seed extract / rye seed extract, dipeptide diaminobutyroyl benzylamide diacetate.' '
Shipping details
Estimated ship dimensions: 1.37 inches length x 1.54 inches width x 3.99 inches height
Estimated ship weight: 0.2 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is the serum suitable for sensitive skin?
submitted by AI Shopping Assistant - 12 days ago
A: Yes, the serum is suitable for all skin types, including sensitive skin.
submitted byAI Shopping Assistant - 12 days agoAi generated
Q: What are the main ingredients in the serum?
submitted by AI Shopping Assistant - 12 days ago
A: The serum contains 1.5% hyaluronic acid, peptide, and vitamin B5 for hydration and plumping.
submitted byAI Shopping Assistant - 12 days agoAi generated
Q: How often should the serum be applied?
submitted by AI Shopping Assistant - 12 days ago
A: The serum should be applied twice daily, after cleansing, for optimal results.
submitted byAI Shopping Assistant - 12 days agoAi generated
Q: What is the primary purpose of this serum?
submitted by AI Shopping Assistant - 12 days ago
A: The primary purpose is wrinkle reduction, fine line reduction, anti-aging, and hydrating the skin.
submitted byAI Shopping Assistant - 12 days agoAi generated
Q: How should the serum be applied?
submitted by AI Shopping Assistant - 12 days ago
A: Apply 2-3 drops onto fingertips, press into face and neck, avoiding the eye area.
submitted byAI Shopping Assistant - 12 days agoAi generated
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Guests are saying
This hyaluronic acid serum has garnered positive feedback for its hydrating properties and effectiveness in reducing fine lines and wrinkles. Many guests appreciate its lightweight texture, ease of application, and noticeable results over time. It is often recommended as a staple in skincare routines, particularly for those seeking smoother, plumper skin. While some guests have experienced mixed results, the overall consensus highlights its benefits for maintaining youthful skin.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 1505 reviews
50% would recommend
6 recommendations
5 out of 5 stars
22 October, 2025
originally posted on itcosmetics.com
Great product
I have been using this product for a few years. It has been very good for my skin
4 out of 5 stars
16 October, 2025
originally posted on itcosmetics.com
Feels amazing
[This review was collected as part of a promotion.] Absolutely love the way the smooth, moisturizing serum felt on my skin when applying! And it smelled great too!!
5 out of 5 stars
13 October, 2025
originally posted on itcosmetics.com
Gotta have Bye Bye lines
I love this product! I use this every morning on freshly washed and dried skin. It's a must have for me.
5 out of 5 stars
29 September, 2025
originally posted on itcosmetics.com
Great!
I love the ease with which this goes on, and the firmness it gives my complexion.
5 out of 5 stars
27 September, 2025
originally posted on itcosmetics.com
Hollieholl
[This review was collected as part of a promotion.] Love this product. I highly recommend it feels amazing on my skin.
4 out of 5 stars
21 September, 2025
originally posted on itcosmetics.com
Give it time
[This review was collected as part of a promotion.] In application it says press into skin. I'm not completely sure it soaks in well. I will continue to give it time to work.
4 out of 5 stars
12 September, 2025
originally posted on itcosmetics.com
Byebye lines
[This review was collected as part of a promotion.] Not too harsh on my skin like other products. I use a few times a week.
5 out of 5 stars
12 September, 2025
originally posted on itcosmetics.com
Great product
[This review was collected as part of a promotion.] Cannot live without my hyaluronic acid. Applies easily, not sticky and unscented. I've been using this for about 2 years and definitely see a difference. Everyone says I don't look like I have 2 grandaughters!
5 out of 5 stars
5 September, 2025
originally posted on itcosmetics.com
It works !
I noticed results after 4 weeks. It works great on fine lines that are just starting - at least for me. I’m unsure about deep lines. I had many that were starting around the mouth and below the eyes. I looked one day and noticed they were gone. Love that.
5 out of 5 stars
26 August, 2025
originally posted on itcosmetics.com
Nice
The serum works great and feels nice on your face.
5 out of 5 stars
21 August, 2025
originally posted on itcosmetics.com
Works for me!
I have used this serum for 2 years now. It makes my skin feel wonderful. It hasn’t gotten rid of all my wrinkles but it has softened them . I am hooked!
5 out of 5 stars
19 August, 2025
originally posted on itcosmetics.com
This product works!
[This review was collected as part of a promotion.] I was able to see visible results of smoother, even toned skin with the bye bye line and a combination of IT skincare products.
5 out of 5 stars
18 August, 2025
originally posted on itcosmetics.com
great temporary fix
Easy to apply, but not with makeup for the day..better as a nighttime routine and doesn't have lasting effects sadly.
5 out of 5 stars
15 August, 2025
originally posted on itcosmetics.com
Love it!
[This review was collected as part of a promotion.] I really love this serum. I would recommend it to anyone!
1 out of 5 stars
Thumbs down graphic, would not recommend
13 August, 2025Verified purchase
Burns and irritates
Burns my face. I have sensitive dry skin this did nothing but break me out red and feel more dry. Now im scared to even try to do my makeup
5 out of 5 stars
24 July, 2025
originally posted on itcosmetics.com
Amazing Product
This hyaluronic acid is so hydrating and absorbs into my skin so nicely
3 out of 5 stars
19 July, 2025
originally posted on itcosmetics.com
Waiting
I’m still waiting to see if this works. I have not had it long enough to see results
1 reply from ITC CS team - 3 months ago
Hi there! Thanks for your feedback. Results with the Bye Bye Lines Hyaluronic Acid Serum usually start to show after about 6 weeks of regular use. For best results, apply twice daily after cleansing: use 2–3 drops on your fingertips, then gently press the serum into your face and neck, avoiding the eye area. To boost hydration and protect your skin, follow with Confidence in a Cream Hydrating Moisturizer, and in the morning, apply CC+ Cream with SPF 50+. If the serum gets in your eyes, please rinse immediately with water. We appreciate your patience and hope you enjoy the benefits soon!
5 out of 5 stars
2 July, 2025
originally posted on itcosmetics.com
Bye Bye Lines
Love this product! So smooth and helping with fine lines!
5 out of 5 stars
24 June, 2025
originally posted on itcosmetics.com
Everyday!
[This review was collected as part of a promotion.] I have made this product a part of my everyday skin care routine! I feel it has improved my skin’s look and feel!
5 out of 5 stars
14 June, 2025
originally posted on http://www.ulta.com

good serum
I really like this serum, I was using olay serum but thought I try this, I have some fine lines on my forehead and around my eyes. this really pumps my skin up and I'm on my second bottle which is good for me, I usually move on to something else.