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IT Cosmetics Bye Bye Lines Serum - 1 fl oz - Ulta Beauty: Anti-Aging, Hydrating, Contains Hyaluronic Acid - 2 of 3IT Cosmetics Bye Bye Lines Serum - 1 fl oz - Ulta Beauty: Anti-Aging, Hydrating, Contains Hyaluronic Acid - 3 of 3
IT Cosmetics Bye Bye Lines Serum - 1 fl oz - Ulta Beauty: Anti-Aging, Hydrating, Contains Hyaluronic Acid - 1 of 3

IT Cosmetics Bye Bye Lines Serum - 1 fl oz - Ulta Beauty: Anti-Aging, Hydrating, Contains Hyaluronic Acid

$36.00

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At a glance

About this item

Highlights

  • Key Benefits
  • Formulated with 1.5% hyaluronic acid, plus peptide + vitamin B5
  • Visibly plumps skin and smooths the look of fine lines
  • Helps hydrate skin
  • Developed with plastic surgeons and dermatologists
  • Suitable for all skin types, even sensitive skin

Description

Bye Bye Lines Concentrated Derma Serum visibly plumps skin and smooths lines! This clinically tested, dermatologist-approved serum is formulated with 1.5% hyaluronic acid to deliver lasting hydration to your skin to visibly plump and smooth fine lines. Plus, with a blend of peptide and vitamin B5, it also helps give skin a supple feel. Developed with plastic surgeons and dermatologists, this hyaluronic acid serum is suitable for all skin types—even the most sensitive skin. Get ready to say “BYE BYE” to lines. Visibly plump, smooth skin is here!

IT’S THE PERFECT AMOUNT
• Twice daily, after cleansing, apply 2-3 drops onto fingertips.
HOW TO APPLY IT
• Press into face and neck, avoiding eye area.
• To protect skin and boost hydration, follow with Confidence in a Cream and, in the AM, CC+ Cream with SPF 50+.
• If contact with eye area occurs, rinse immediately with water.
Scent: Unscented
Health Facts: Contains Hyaluronic Acid
Product Form: Serum
Beauty Purpose: Wrinkle Reduction, Fine Line Reduction, Anti-Aging, Hydrating
Recommended Skin Type: Sensitive, Normal, Dry, Mature
Net weight: 1 fl oz (US)
TCIN: 82679928
UPC: 3605972655325
Item Number (DPCI): 342-01-7323
Origin: Made in the USA and Imported
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

2046008 ingredients: aqua/water/eau, glycerin, hydroxyethylpiperazine ethane sulfonic acid, sodium hyaluronate, phenoxyethanol, calcium pantothenate, peg-60 hydrogenated castor oil, ascorbyl glucoside, chlorphenesin, disodium edta, pentylene glycol, secale cereale seed extract / rye seed extract, dipeptide diaminobutyroyl benzylamide diacetate.

Shipping details

Estimated ship dimensions: 4.1 inches length x 1.5 inches width x 1.5 inches height
Estimated ship weight: 0.2 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

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4.5 out of 5 stars with 1549 reviews
50% would recommend
6 recommendations
5 out of 5 stars
1 June, 2026
originally posted on itcosmetics.com
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Helps with fine lines

My fine lines are fading after using for about 6 months
TasaT
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5 out of 5 stars
10 May, 2026
originally posted on itcosmetics.com
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I absolutely love this serum

[This review was collected as part of a promotion.] This works very well when used daily. When I don't use it for a while I can definitely tell the difference
Julie_CT_26
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5 out of 5 stars
3 May, 2026
originally posted on itcosmetics.com
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Effectively Essential

[This review was collected as part of a promotion.] Great product for instant moisture retention and quick results
HairMom2
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5 out of 5 stars
2 May, 2026
originally posted on itcosmetics.com
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My fav

This is probably one of my favorite products. I have noticed a huge difference with fine lines and wrinkles. My face is so much smoother and hydrated. It’s my little Botox in a bottle.
Chrys Rans
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5 out of 5 stars
1 May, 2026
originally posted on itcosmetics.com
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does what it says

[This review was collected as part of a promotion.] It's hard to believe but this prroduct is really truth in advertising. When used as directed by pressing the serum, loaded with Hyaluronic Acid, directly into the fine lines and wrinkles that makes the fine lines disappear and wrinkles appear significantly softened.
Stacylynn
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5 out of 5 stars
23 April, 2026
originally posted on itcosmetics.com
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Fine lines

[This review was collected as part of a promotion.] Been using it for a few weeks so far I can see fine lines getting smoother
Pretty pink
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5 out of 5 stars
19 April, 2026
originally posted on itcosmetics.com
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love it

I love this serum. It's dense not watery like some other brands. It makes my skin smooth
ilovepeach
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1 out of 5 stars
1 April, 2026
originally posted on itcosmetics.com
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Love it

[This review was collected as part of a promotion.] Have been using this consistently and seeing results. Feels very nice on the skin when applied and is not greasy.
Toga1
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5 out of 5 stars
29 March, 2026
originally posted on itcosmetics.com
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Excellent Serum

[This review was collected as part of a promotion.] This serum is better than any I’ve ever tried. Only takes a couple drops, absorbs quickly, helps my skin look smoother and tighter.
Liztr
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5 out of 5 stars
23 March, 2026
originally posted on itcosmetics.com
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I love the way it makes my face feel

I’ve been using this for about six months now the whole routine I love it. My face feels more hydrated and move and hydrated.
Tricket
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5 out of 5 stars
23 March, 2026
originally posted on itcosmetics.com
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Great results!

[This review was collected as part of a promotion.] Great product! I have used for several years and will continue.
Edie W
Did you find this review helpful?
2 out of 5 stars
14 March, 2026
originally posted on http://www.ulta.com
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Not Impressed

I tried it for 2 months along with the one for pores. Didn't see any improvement. It just made my skin feel like it had a mask on it.
Stephanie
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5 out of 5 stars
3 March, 2026
originally posted on itcosmetics.com
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Skin care

This product really works, I've ran out and definitely will be getting more
Pearce
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5 out of 5 stars
23 February, 2026
originally posted on itcosmetics.com
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Good product

[This review was collected as part of a promotion.] It has done an okay job for me at my 59 years of age
Nikki1519
1 guest found this review helpful. Did you?
5 out of 5 stars
21 February, 2026
originally posted on itcosmetics.com
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Line out

I use this everyday and if I happen to miss a day, I see my mouth lines
Mimi Diane
1 guest found this review helpful. Did you?
4 out of 5 stars
16 February, 2026
originally posted on itcosmetics.com
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Noticeable difference

I can feel it working and it feels good! Definitely helps improve my fine lines!
emgem
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4 out of 5 stars
16 February, 2026
originally posted on http://www.ulta.com
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Used entire bottle, no difference

I used the entire bottle so I feel like I can confidently review this. I don't like heavy creams so this was great. Very light, absorbed right in, no residue feeling. In a pinch, I'd use this alone and it worked at giving me just enough moisture. But after an entire bottle, I can't really tell a difference. Maybe my lines didn't get worse, to be fair. But I'll move on and try something else now.
Steph
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5 out of 5 stars
10 February, 2026
originally posted on itcosmetics.com
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Firmness in a bottle

[This review was collected as part of a promotion.] I use this product after my shower. My face feels firm and tight. I’m not sure if it hides my wrinkles but it feels great. I little goes a long wa
54tryingtostayyoung
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5 out of 5 stars
6 February, 2026
originally posted on itcosmetics.com
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Wonderful

Wonderful facial serum with hyaluronic acid. I switched to “It” products about 3 years ago and can see and feel a positive improvement in my skin .. smoother, noticeably less lines. People comment on my skin ask me what I use and I’m happy to tell them It products. I am over 70 years old .. no medical or professional procedures ever.
FrenchieAnnie
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5 out of 5 stars
4 February, 2026
originally posted on itcosmetics.com
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ItCometics could be called ItWorks

[This review was collected as part of a promotion.] This product plumps my skin I even use it on my turkey neck and I love it.
Almost 50
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