Hydrating Facial Cleanser with Ceramides - Normal to Dry Skin/Sensitive - 12fl oz - up&up™
$7.99 ($0.67/fluid ounce)
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Guests are saying
This hydrating facial cleanser is designed for sensitive skin, providing a gentle yet effective cleansing experience. Guests appreciate its moisturizing properties, which leave skin feeling soft and refreshed without the tightness often associated with traditional cleansers. While it may not remove heavy makeup effectively, it excels as a morning wash or for those with minimal makeup. The creamy texture and soothing ingredients make it a great choice for daily use, especially in dry conditions.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.1 out of 5 stars with 279 reviews
effectiveness: 3.54 out of 5
quality: 3.68 out of 5
value: 3.78 out of 5
65% would recommend
83 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
25 August, 2026
Great for dry skin
Smells wonderful and feels moisturizing as you wash.
1 out of 5 stars
Thumbs down graphic, would not recommend
24 August, 2026Verified purchase
(no review title)
Terrible. doesn't even suds up or seem to clean your face.
5 out of 5 stars
14 August, 2026Verified purchase
PLEASE READ THIS REVIEW!!!
If you have a damaged skin barrier you might not even realize it - just like I didn't. My signs were - makeup never sitting on skin and coming off in areas or under my eyes just breaking completely because my skin was so tight and dry that it was over producing oils to compensate causing clogged pores and bumpy fungal looking texture. Everytine I washed my face before using this it would immediately pull tight in a way that looked like I had fresh Botox. I was not aware how many barrier stripping ingredients my old wash had and how I was only using a moisturizer after that really only sealed water in but didn't actually hydrate. Anyways, this face wash is incredible based on its ingredients, NOT just my own experience of repairing my skin entirely by using it. Water + glycerin provide the humectant base. Cetyl alcohol + stearyl alcohol are fatty alcohols not drying alcohols and act as emollients/thickeners. Then PEG-40 stearate, sucrose stearate/distearate, polysorbate 20 and related ingredients provide emulsification/cleansing. And it has an excellent lipid system for a cleanser: ceramides NP/AP/EOP + cholesterol + phytosphingosine, along with sodium hyaluronate. Those leave on benefits are limited because it’s rinsed away, but the overall formulation tells me this was designed around minimizing lipid stripping. So if you have bumpy texture, makeup doesn't sit right on your face ever please try this!! After washing I use the prequel serum blue bottle, and byoma hydrating serum! It's changed my life
5 out of 5 stars
Thumbs up graphic, would recommend
12 August, 2026Verified purchase
(no review title)
Works the same as the namebrand without the price. Very pleased with how it cleans and does not irritate my skin.
3 out of 5 stars
4 August, 2026Verified purchase
Hydrating, but doesnt budge makeup.
Feels hydrating, but does not remove my makeup well.
1 out of 5 stars
Thumbs down graphic, would not recommend
10 July, 2026Verified purchase
(no review title)
Doesn’t foam. Gives me horrible acne!! NOT à la roche possay dupe
5 out of 5 stars
Thumbs up graphic, would recommend
24 April, 2026Verified purchase
exact dupe of CeraVe
the people leaving bad reviews on this product clearly have never used the CeraVe hydrating facial cleanser, which this is very obviously a dupe for. it's a great, gentle, hypoallergenic cleanser that I use daily and it never irritates my skin. thank you to target for saving me lots of money with a generic brand version!!
1 out of 5 stars
Thumbs down graphic, would not recommend
17 April, 2026Verified purchase
Save your money.
It feels like hand lotion, it doesn't foam and it dried out my skin. It doesn't deserve 1 star.
3 out of 5 stars
Thumbs down graphic, would not recommend
18 March, 2026Verified purchase
(no review title)
This cleanser feels like lotion and is not soapy. Definitely not an all in one cleanser, more like a morning product to refresh the skin. For someone who wears just a little make up and have combination skin to oily skin throughout the day i can't just use this cleanser alone.
5 out of 5 stars
7 March, 2026Verified purchase
Great for mornings!
I love to use this face wash in the morning. It’s very gentle, moisturizing, and non-irritating. People who don’t like this face wash because it doesn’t take off makeup should switch to using it in the mornings when you need something gentle.
3 out of 5 stars
Thumbs down graphic, would not recommend
4 March, 2026Verified purchase
Doesn't Remove Dirt and Makeup
This is a gentle face wash, however, it doesn’t really get my face clean. Even though I wear minimal makeup, I still need another product to fully get my face clean.
1 out of 5 stars
Thumbs down graphic, would not recommend
10 February, 2026Verified purchase
(no review title)
Feels like lotion going on and does not clean your face at all!
5 out of 5 stars
Thumbs up graphic, would recommend
2 February, 2026Verified purchase
(no review title)
Leaves skin soft and clean. Great for sensitive skin. Like Cereve.
1 out of 5 stars
31 January, 2026
Very dissappiointing!
This product felt like I was trying to use lotion to wash my face. Did not remove my makeup well. Most of my makeup came off on my towel afterward while drying my face. Very disappointed. I regularly use so many Up and Up products and this was a big let down.
5 out of 5 stars
Thumbs up graphic, would recommend
29 January, 2026Verified purchase
New Go-to!
This is wonderful for older skin, my skin is so soft after using it! My husband always struggles with dryness especially in the winter so I made him try it and it’s really working!
5 out of 5 stars
11 January, 2026Verified purchase
(no review title)
I got this as my freebie in July and decided it was worth a shot. My bottle just ran out and I almost went back to my LRP cleaner but really this does the job. I use LRP for evenings when I need the grime of the day and make up off. For mornings I use this when I’m just removing my overnight serum and moisturizer! I struggle with acne and take Spiro so this gentle cleanser is really helpful!
1 out of 5 stars
Thumbs down graphic, would not recommend
9 January, 2026Verified purchase
Useless
It doesn't clean your face at all even washing it twice it still leaves makeup. Its like washing your face with lotion, dont like it.
5 out of 5 stars
Thumbs up graphic, would recommend
6 January, 2026Verified purchase
Not drying and removes makeup
This is a really great mild cleanser that I would compare to Cetaphil. It removes makeup well and leaves the skin feeling clean and not dried out.
1 out of 5 stars
Thumbs down graphic, would not recommend
12 December, 2025Verified purchase
My face felt like it was burning...
Based on the ingredients, this sounds like a great cleanser, but it absolutely feels like it is burning my face.
5 out of 5 stars
Thumbs up graphic, would recommend
1 December, 2025Verified purchase
Dupe for LRP
Great gentle face wash for dry and sensitive skin similar to LRP toleraine hydrating gentle cleanser. It does contain SLS, unlike LRP, which may worsen eczema for some. Some reviews say how this is terrible, does not lather, and does not remove makeup. It is not intended to. This face wash is for very dry, sensitive skin types. You will need to use a preferred makeup remover beforehand. It leaves dry skin feeling hydrated because it intentionally contains glycerin. It is not a harsh cleanser and does not strip skin or leave a squeaky clean feeling like oily or combo types prefer. It's cheap enough to try replacing your gentle cleanser and save some money long term.